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    Operations Management: William J. Stevenson

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    Harsimar Narula
    The document discusses product and service design. It covers topics like the different elements of product design, factors to consider in design strategy like cost and quality, reasons for redesigning products or services, objectives and characteristics of good design, approaches to product design, issues to consider like life cycles and standardization, phases of product development, and differences between product and service design. The key aspects covered are product design elements, factors in design strategy, reasons for and objectives of redesign, and differences between designing products versus services.

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    Operations Management: William J. Stevenson

    Uploaded by

    Harsimar Narula
    148 views28 pages
    The document discusses product and service design. It covers topics like the different elements of product design, factors to consider in design strategy like cost and quality, reasons for redesigning products or services, objectives and characteristics of good design, approaches to product design, issues to consider like life cycles and standardization, phases of product development, and differences between product and service design. The key aspects covered are product design elements, factors in design strategy, reasons for and objectives of redesign, and differences between designing products versus services.

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    Design

    Original Title

    Products

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    © Attribution Non-Commercial (BY-NC)

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    The document discusses product and service design. It covers topics like the different elements of product design, factors to consider in design strategy like cost and quality, reasons for redesigning products or services, objectives and characteristics of good design, approaches to product design, issues to consider like life cycles and standardization, phases of product development, and differences between product and service design. The key aspects covered are product design elements, factors in design strategy, reasons for and objectives of redesign, and differences between designing products versus services.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    148 views28 pages

    Operations Management: William J. Stevenson

    Uploaded by

    Harsimar Narula
    The document discusses product and service design. It covers topics like the different elements of product design, factors to consider in design strategy like cost and quality, reasons for redesigning products or services, objectives and characteristics of good design, approaches to product design, issues to consider like life cycles and standardization, phases of product development, and differences between product and service design. The key aspects covered are product design elements, factors in design strategy, reasons for and objectives of redesign, and differences between designing products versus services.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 28

    4-1 Product and Service Design

    Operations Management

    William J. Stevenson

    8th edition

    4-2 Product and Service Design

    Product Design

    Product Design : Arrangement of elements or parts that collectively form a product.

    Form Design : Appearance , aesthetics , dimensions and volume. Functional Design: Performance of the product.

    4-3 Product and Service Design

    Product and Service Design

    Major factors in design strategy

    Cost Quality Time-to-market Customer satisfaction Competitive advantage


    Product and service design or redesign should be closely tied to an organizations strategy

    4-4 Product and Service Design

    Reasons for Product or Service Design


    Competition Social and demographic Profits / Growth Technological Reasons

    4-5 Product and Service Design

    Objectives of Product and Service Design


    Main focus

    Customer satisfaction

    Secondary focus

    Function of product/service Cost/profit Quality Appearance Ease of production/assembly Ease of maintenance/service

    4-6 Product and Service Design

    Characteristics of a Good Product Design

    Function or Performance. Appearance or Aesthetics Reliability Maintainability Simplification Specifications Safety

    4-7 Product and Service Design

    Approaches to a Product Design

    Designing for the customer. Designing for Manufacture and Assembly(DFMA) Designing for ease of Manufacturability. Designing for Quality Designing for ergonomics Designing for Environmental Protection Design for Recycling Design for Disassembly(DFD) Design for Mass Customisation

    4-8 Product and Service Design

    Other Issues in Product and Service Design

    Product/service life cycles How much standardization Product/service reliability Range of operating conditions

    4-9 Product and Service Design

    Life Cycles of Products or Services

    Figure 4.1

    Saturation

    Maturity

    Deman d

    Decline Growth

    Introduction

    Time

    4-10 Product and Service Design

    Standardization

    Standardization

    Extent to which there is an absence of variety in a product, service or process

    Standardized products are immediately available to customers

    4-11 Product and Service Design

    Advantages of Standardization

    Fewer parts to deal with in inventory & manufacturing Design costs are generally lower

    Reduced training costs and time


    More routine purchasing, handling, and inspection procedures

    4-12 Product and Service Design

    Advantages of Standardization (Contd)


    Orders fillable from inventory Opportunities for long production runs and automation Need for fewer parts justifies increased expenditures on perfecting designs and improving quality control procedures.

    4-13 Product and Service Design

    Mass Customization

    Mass customization:

    A strategy of producing standardized goods or services, but incorporating some degree degree of customization Delayed differentiation Modular design

    4-14 Product and Service Design

    Delayed Differentiation

    Delayed differentiation is a postponement tactic

    Producing but not quite completing a product or service until customer preferences or specifications are known

    4-15 Product and Service Design

    Modular Design

    Modular design is a form of standardization in which component parts are subdivided into modules that are easily replaced or interchanged. It allows:

    easier diagnosis and remedy of failures

    easier repair and replacement


    simplification of manufacturing and assembly

    4-16 Product and Service Design

    Phases in Product Development Process


    1. 2. 3. 4. 5. 6. 7. 8. 9. Idea generation Feasibility analysis Product specifications Process specifications Prototype development Design review Market test Product introduction Follow-up evaluation

    4-17 Product and Service Design

    Idea Generation
    Supply chain based

    Ideas

    Competitor based

    Research based

    4-18 Product and Service Design

    Reverse Engineering

    Reverse engineering is the dismantling and inspecting of a competitors product to discover product improvements.

    4-19 Product and Service Design

    Manufacturability

    Manufacturability is the ease of fabrication and/or assembly which is important for:


    Cost Productivity Quality

    4-20 Product and Service Design

    Concurrent Engineering

    Concurrent engineering is the bringing together of engineering design and manufacturing personnel early in the design phase.

    4-21 Product and Service Design

    Computer-Aided Design

    Computer-Aided Design (CAD) is product design using computer graphics.

    increases productivity of designers, 3 to 10 times


    creates a database for manufacturing information on product specifications provides possibility of engineering and cost analysis on proposed designs

    4-22 Product and Service Design

    Service Design

    Service is an act Service delivery system

    Facilities Processes Skills

    Many services are bundled with products

    4-23 Product and Service Design

    Service Design

    Service design involves

    The physical resources needed The goods that are purchased or consumed by the customer Explicit services Implicit services

    4-24 Product and Service Design

    Service Design

    Service

    Something that is done to or for a customer

    Service delivery system

    The facilities, processes, and skills needed to provide a service The combination of goods and services provided to a customer The physical resources needed to perform the service

    Product bundle

    Service package

    4-25 Product and Service Design

    Differences Between Product and Service Design

    Tangible intangible Services created and delivered at the same time Services cannot be inventoried Services highly visible to customers Services have low barrier to entry Location important to service

    4-26 Product and Service Design

    Phases in Service Design

    1.
    2. 3. 4.

    5.

    Conceptualize Identify service package components Determine performance specifications Translate performance specifications into design specifications Translate design specifications into delivery specifications

    4-27 Product and Service Design

    Characteristics of Well Designed Service Systems

    1.
    2. 3.

    4.
    5. 6.

    7.
    8. 9.

    Consistent with the organization mission User friendly Robust Easy to sustain Cost effective Value to customers Effective linkages between back operations Single unifying theme Ensure reliability and high quality

    4-28 Product and Service Design

    THANK YOU

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