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    John Curkovic Tanya Dundee Caleb Hayes Ben Marks Eric Plagge Jason Rowe Jamie Wuhrman

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    Gap Inc. is a major multichannel retailer that operates Gap, Banana Republic, and Old Navy stores and websites globally, with a history dating back to 1969 and now employing over 153,000 people worldwide across various retail channels. Gap pioneered online retailing in the late 1990s and now has over 4,200 stores across several countries as well as robust online presences for its brands. The company focuses on providing quality apparel and customer service across its multichannel operations.

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    John Curkovic Tanya Dundee Caleb Hayes Ben Marks Eric Plagge Jason Rowe Jamie Wuhrman

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    silent_love111
    114 views51 pages
    Gap Inc. is a major multichannel retailer that operates Gap, Banana Republic, and Old Navy stores and websites globally, with a history dating back to 1969 and now employing over 153,000 people worldwide across various retail channels. Gap pioneered online retailing in the late 1990s and now has over 4,200 stores across several countries as well as robust online presences for its brands. The company focuses on providing quality apparel and customer service across its multichannel operations.

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    Multichannel sec2

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    Gap Inc. is a major multichannel retailer that operates Gap, Banana Republic, and Old Navy stores and websites globally, with a history dating back to 1969 and now employing over 153,000 people worldwide across various retail channels. Gap pioneered online retailing in the late 1990s and now has over 4,200 stores across several countries as well as robust online presences for its brands. The company focuses on providing quality apparel and customer service across its multichannel operations.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    114 views51 pages

    John Curkovic Tanya Dundee Caleb Hayes Ben Marks Eric Plagge Jason Rowe Jamie Wuhrman

    Uploaded by

    silent_love111
    Gap Inc. is a major multichannel retailer that operates Gap, Banana Republic, and Old Navy stores and websites globally, with a history dating back to 1969 and now employing over 153,000 people worldwide across various retail channels. Gap pioneered online retailing in the late 1990s and now has over 4,200 stores across several countries as well as robust online presences for its brands. The company focuses on providing quality apparel and customer service across its multichannel operations.

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    Multichannel Retailing

    John Curkovic
    Tanya Dundee
    Caleb Hayes
    Ben Marks
    Eric Plagge
    Jason Rowe
    Jamie Wuhrman
    Multichannel Retailing

    • A retailer that sells merchandise through


    more than one channel.

    • Stores
    • Catalogs
    • Internet
    GAP INC.
    Gap History

    • Name origination

    • Founded in 1969 in San Francisco, CA

    • First sold only records and Levi jeans

    • Originally known for turning classic clothing


    into must have fashion
    History Continued

    • Millard Drexler President of Gap


    – Responsible for developing GapKids, BabyGap and
    Gap Body
    • New chain of stores: Gap, Banana Republic and
    Old Navy
    Gap Online

    • 1997- opened its online store at gap.com


    • 1998- opened its online stores at
    gapkids.com and babygap.com
    • 2000- delivers GapMaternity in an online
    exclusive debut
    • 2001- awarded 4 out of 5 stars by Consumer
    Reports in the categories of policies, usability
    and content
    Store Locations

    • 4,200 stores nationwide

    • Operates in 6 countries
    – U.S.
    – Canada
    – United Kingdom
    – France
    – Germany
    – Japan
    Store Location Cont.

    • Flagship store
    – San Francisco, California

    • When 1st founded Gap only had 5


    employees, and now has more than
    153,000 nationwide
    In-Store Services

    • Tailoring: Banana Republic


    • Help Button in dressing rooms
    • Credit Card: Universal use
    Online Special Services

    • Gift cards
    • Convenient gift packaging options
    • “Let Us Get It There”: will ship anywhere
    the customer chooses
    • Store Locator
    • Shipping and handling
    • Gift receipts
    • E-mail updates
    Website

    • http://www.gap.com
    Special Programs

    • 1977: Established Gap Foundation


    – Two National Organizations
    • Boys and Girls Clubs of America
    • Lorraine Monroe Leadership Institute
    • Social Responsibility
    – AIDS walk
    – Habitat for Humanity
    • “Coats for Kids”: Brannan the bear
    Customer Service

    • Excellent

    • Management quality

    • Invest in employees

    • Large amounts of time spent on training


    Financials

    • Net Profit Margin = Net Profit / Net Sales


    – 1,030,000 / 15,854,000 = 0.065

    • Asset Turnover = Net Sales / Total Assets


    – 15,854,000 / 10,343,000 = 1.5328

    • Leverage = Total Assets / Owners Equity


    – 10,343,000 / 4,783,000 = 2.1625

    • Return on Equity = Net Profit Margin * Asset Turnover *


    Leverage
    – 0.065 * 1.5328 * 2.1625 = 0.2155
    Future of Gap

    • Opening a new store

    • Targeting a new group of customers

    • Target Market
    – Mostly Women
    – 30 years of age and older
    Overall Impression

    Store

    Website
    Barnes and Noble
    History
    • 1917 – William Barnes and G. Clifford Noble form
    partnership, and open the first Barnes and Noble
    • 1932 – Opens flagship store in New York
    • 1975 – Revolutionizing bookselling
    • 1985 – Launches publishing division, first mail-order
    catalog
    • 1987-1989 – Expansion
    • 1991 – Super-store
    • 1993 – Goes public on NYSE
    • 1997 – Launches website
    Mission

    • We work hard to ensure that we offer our


    customers a special experience each time
    they connect with Barnes & Noble, whether
    it’s in one of our stores or online. We are
    committed to providing our customers with
    a friendly, comfortable environment, helpful
    and knowledgeable booksellers and the
    widest selection at the best price.
    Number and Locations

    • 840 stores
    • 50 states
    • District of Columbia
    • Flagship Store in New York
    • New stores
    • 40,000+ Employees
    Special Programs

    • Membership Program--$25/year
    • Institutional Purchasing Program
    • Corporate Purchasing Program
    • Publishing
    • Book Clubs
    • Storytime
    • Author Readings
    Current Status
    • Nation’s largest bookseller
    • Leading on-line retailer
    • Publisher
    • 3rd quarter profit fell 25%
    Departments

    • Barnes & Noble Jr.


    • Music & Movie
    • Newsstand
    • Calendars
    • Games
    • Accessories
    • Café
    Customer Service

    • Above Average
    • Knowledgeable Staff
    • Friendly and helpful
    • Equal product selection across channels
    Financials

    • Net Profit Margin = Net Profit / Net Sales


    - 151,853 / 5,951,015 = .0255

    • Asset Turnover = Net Sales / Total Assets


    - 5,951,015 / 3,507,294 = 1.69

    • Leverage = Total Assets / Owner’s Equity


    - 3,507,294 / 1,259,659 = 2.78

    • Return on Equity = Net Profit Margin * Asset Turnover * Leverage


    - .0255 X 1.69 X 2.78 = .1206
    Online Special Services

    • Fast and Free


    Shipping
    – $25+
    – Shop until Dec. 20th
    • Manhattan Store
    • Member’s discount Homepage
    • Store Locator Author information
    • Author Information
    • Musician Information
    Overall Impression

    • Store

    • Website
    Lands’ End
    Lands’ End History
    • Founded by Gary Comer April 1963

    • Started by sailors selling sailboat equipment and duffle bags

    • First start in a Chicago basement

    • Currently resides in Dodgeville WI


    Catalog History

    • 1962 first advertised selling yachting equipment in


    the “one design yachtsman magazine”

    • 1965 first catalog officially starts named “Lands’ End


    Yachtsman’s Equipment Guild”

    • 1974 Equipment fazes out

    • 1977 sales $3.6 million


    Online History

    • Web site created in 1995

    • Recognized as a e-commerce leader

    • Innovative and service-oriented

    • Combined Sales 1998 1.4 billion

    • Currently 2 billion in sales


    Lands’ End Locations

    • Lands' end operates 16 outlet and inlet stores in 4


    states, Wisconsin, Illinois, Minnesota and New
    York.

    • 3 outlet stores in the united kingdom and 1 in


    Japan

    • Web sites have also been launched in the


    United Kingdom, Japan, Germany, France and
    Ireland
    Online Services

    • Hemming
    • Monogramming
    • Virtual Model
    • Swimsuit Finder
    • Personal Shopper/Lands’ End Live
    • Material Samples
    • Tips on Dressing
    Lands’ End Unique
    customer service
    • Incredible Return policy. If not completely
    satisfied with any item, at any time during your
    use of it, return it and Lands End will refund
    your full purchase price.

    • Shipping starts at $3.95 (one of the lowest in


    the industry)

    • Live toll free help 24 / 7


    Lands’ End Sears Status

    • Lands’ Ends clothes became available in


    875 Sears stores in 2002

    • Sears CEO Alan Lacy admitted that the


    clothes weren't selling well in more than a
    third of stores especially low income areas

    • However, in 300 stores in higher-income


    areas report strong sales of Lands‘ Ends
    Advantages in Lands’ End Store
    Channeling

    • Customers view products

    • Immediate gratification

    • Convenient location to return product


    Advantages in Lands’ End Catalog
    Channeling
    • Convenience

    • Sense of security / shopping from home

    • Visual presentation
    Advantages in Lands’ End
    Internet channeling
    • Convenience

    • Sense of security / shopping from home

    • Detailed and problem solving information

    • Personalization
    Financials

    • Net Profit Margin=Net Profit / Net Sales


    • '01 = 34.7/1462 = 2.4%
    • '02 = 66.9/1569 = 4.3%

    • Asset Turnover = Net Sales / Total Assets


    • '01 = 1462/507.6 = 2.88
    • '02 = 1569/599.1 = 2.62
    Financials

    • Leverage = Total Assets / Owner Equity


    • '01 = 507.6/314.2 = 1.62
    • '02 = 599.1/400.7 = 1.49

    • Return on Equity = Net Profit Margin x


    Asset Turnover x Leverage
    • '01 = .024 x 2.88 x 1.62 = 0.110
    • '02 = .043 x 2.62 x 1.49 = 0.167
    Overall Impression

    • Website

    • Catalog

    • Store
    QVC
    Quality. Value. Convenience.

    • Founded on June 13, 1986 by Joseph Segel

    • Sets American Business record for 1st year sales


    • Debuts live in November, 1986
    QVC History

    • 1993- 1st international venture into UK


    – UK’s 1st shopping channel
    • 1995- Comcast Corp. and Tele-
    Communications Corp. acquire QVC
    – Introduce QCut
    • Automated touch-tone system
    QVC History

    • 1996- QVC launches website iQVC


    • 1996- QVC introduces QVC Germany
    – 1st retail shopping channel in Germany
    • 1998- Internet sites in Canada and the UK
    • 2001- QVC introduces QVC Japan
    QVC Business Overview

    • Virtual Shopping mall that


    never closes
    • Telecast to 145 million US
    Germany

    households world-wide UK
    Japan
    11.6
    13.1

    34 86
    QVC Business Overview

    • Leader in electronic retailing


    • Purchase through 3 major avenues
    – 50% Telephone Operator Assistance
    – 40% Automated Ordering
    – 10% Online at QVC.com
    • 6 retail stores
    • 7 distribution centers world-wide
    Television

    • QVCTV Live • 2 sales people


    • Product Info – Host
    • – Vendor
    Price Display
    • Ways of Ordering • Testimonials
    – Live call-in program
    • Urgency
    – Availability guide
    – Timer
    Website

    • International websites UK • Customer Service


    Japan Germany
    • QCard
    – FAQ’s
    • Email Services – LiveHelp
    • Product Reviews – Web E-mail Forms
    • Today’s Special Value – Contact Us
    • TV Program Guide
    • Watch QVCTV Live
    • United States
    QVC Financial

    • Gains over 194,000 new customers per month


    • 2003
    – Revenue of $4.9 billion
    – 11.8% growth
    – Employ 11,000
    Overall Impression

    • Website

    • Television
    Conclusion

    • Overall Rating
    – Best store
    • Gap
    – Best website
    • Tie
    – Barnes and Noble
    – Lands’ End
    – Best catalog
    • Lands’ End

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