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    Rethinking in The Hard Time, MR Bao Tran Q, Cao Thang Eye Hospital

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    Bao Tran
    The presentation features the digital strategy of Cao Thang Eye Hospital in the hard time. It makes Cao Thang become the leading private eye care provider in Ho Chi Minh City, Vietnam. The captain of the strategy is Mr Bao Tran Q (MBA). He can be reached at (+84)905-886-086. Email: [email protected]

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    Rethinking in The Hard Time, MR Bao Tran Q, Cao Thang Eye Hospital

    Uploaded by

    Bao Tran
    134 views19 pages
    The presentation features the digital strategy of Cao Thang Eye Hospital in the hard time. It makes Cao Thang become the leading private eye care provider in Ho Chi Minh City, Vietnam. The captain of the strategy is Mr Bao Tran Q (MBA). He can be reached at (+84)905-886-086. Email: [email protected]

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    Rethinking in the Hard Time, Mr Bao Tran Q, Cao Thang Eye Hospital

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    The presentation features the digital strategy of Cao Thang Eye Hospital in the hard time. It makes Cao Thang become the leading private eye care provider in Ho Chi Minh City, Vietnam. The captain of the strategy is Mr Bao Tran Q (MBA). He can be reached at (+84)905-886-086. Email: [email protected]

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    134 views19 pages

    Rethinking in The Hard Time, MR Bao Tran Q, Cao Thang Eye Hospital

    Uploaded by

    Bao Tran
    The presentation features the digital strategy of Cao Thang Eye Hospital in the hard time. It makes Cao Thang become the leading private eye care provider in Ho Chi Minh City, Vietnam. The captain of the strategy is Mr Bao Tran Q (MBA). He can be reached at (+84)905-886-086. Email: [email protected]

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 19

    RETHINKING IN THE HARD TIME

    THE CASE STUDY OF CAO THANG EYE HOSPITAL BAO Tran Q. Business Development Director

    FACTS & FIGURES


    Incorporated in 2001 Ambulatory care The first private eye hospital The first JCI-accredited hospital Doctors: 18 Outpatients: 72,000 Surgery: 5,000 Membership: Asean Association of Eye Hospitals (AAEH) World Association of Eye Hospitals (WAEH)

    Hard TIME
    We are observing
    Economic downturn Social healthcare cover reduction Low consumer confidence

    Rethinking
    tosustain

    Be different
    in term of ...

    PATIENT (Medical Tourism) POSITION (International level)

    Medical Tourist GRAHAM DONAGHY

    A Melburnian, 57 yrs A Queens Counsel Traveled 4000 miles for a presbyopia (age-related farsightedness) surgery

    non-residential vietnamese

    Cassie Vo
    A Vietnamese American, 32 yrs
    An endocrinologist of Cedar Sinai Medical Center

    Laser vision correction in her last homeland visit

    expatriate

    Jo, Dan & Clive


    Teachers from RMIT Vietnam Campus Refractive surgery

    EYE CARE market opportunity


    it is estimated that annually there are....

    OUR Target

    of the market opportunity

    advantages Specialty Nature


    Outpatient basis Quick intervention

    Patient Side
    Demand of a healthy vision

    Cost affordability
    Standardized procedures Flexible schedule No Medical Facilitator required Ezi access travel

    Accreditatio n

    JC I

    Same Day

    Surgery

    Excellent Patient

    Manage ment

    core values

    A sample of patient schedule


    Day 1: Arrive in Ho Chi Minh City Day 2: Initial Eye examination

    Day 3: Refractive/ Cataract Surgery


    Day 4: One-day checkup Day 5 -7: Free and easy Day 8: One-week post surgery checkup

    Positioning
    4DestinationforLASIK Recommended by TripAdvisor

    India: New Vision Laser Center


    Vietnam: CTHospital

    Singapore: SNEC, LSC, TTSH


    Thailand: TRSC

    website The leading eye hospital


    website in Vietnam, addressing 85% eye care inquiries The third most-visited hospital website in Vietnam 8000 visitors a day

    World Health Tourism Congress 2011

    74%

    80 -150 visitors at anytime


    From 70 countries and territories

    patients evaluation
    based on our online survey of 100 medical tourists

    65 in 100
    patients who have not visited Vietnam before

    34% female

    Fourth fifths
    clients who found us from the Internet

    6 days
    is their average stay length in HCMC for the procedure

    71 of 100
    cases are refractive correction

    Three in Five
    have a Vietnamese root

    Principle
    source of profit

    overseas clients

    80/20
    local clients
    brand contribution

    Targeted values
    a Vietnamese hospital, pursuing international standards

    a high-volume eye surgical center

    affordable service

    THANK FOR YOUR ATTENTION Mr Bao Tran


    MBA (Melbourne Business School)

    [email protected]

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