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    Information Technology in Agriculture

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    kareena23
    Indian agriculture is a major global producer but faces challenges of increasing costs and falling productivity. Information technology can be a game changer across the entire agricultural value chain. Mobile technologies are emerging as an ideal platform for delivering services to farmers. IT can enhance genetic resource management, supply chain management, market access, and more through applications involving databases, decision support systems, mobile advisories, and other areas.

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    Information Technology in Agriculture

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    kareena23
    63 views8 pages
    Indian agriculture is a major global producer but faces challenges of increasing costs and falling productivity. Information technology can be a game changer across the entire agricultural value chain. Mobile technologies are emerging as an ideal platform for delivering services to farmers. IT can enhance genetic resource management, supply chain management, market access, and more through applications involving databases, decision support systems, mobile advisories, and other areas.

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    Indian agriculture is a major global producer but faces challenges of increasing costs and falling productivity. Information technology can be a game changer across the entire agricultural value chain. Mobile technologies are emerging as an ideal platform for delivering services to farmers. IT can enhance genetic resource management, supply chain management, market access, and more through applications involving databases, decision support systems, mobile advisories, and other areas.

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    Attribution Non-Commercial (BY-NC)
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    Download as pptx, pdf, or txt
    63 views8 pages

    Information Technology in Agriculture

    Uploaded by

    kareena23
    Indian agriculture is a major global producer but faces challenges of increasing costs and falling productivity. Information technology can be a game changer across the entire agricultural value chain. Mobile technologies are emerging as an ideal platform for delivering services to farmers. IT can enhance genetic resource management, supply chain management, market access, and more through applications involving databases, decision support systems, mobile advisories, and other areas.

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    of 8

    Indian Agriculture The Next Wave: IT as the Game Changer

    Agriculture and allied sectors in India: Key Facts


    Producer of milk, cashew, coconut, tea, ginger, turmeric, banana, black pepper in the world; largest cattle population in the world ~281 million Worlds second largest producer of fruits, vegetables, wheat, rice, sugar, groundnut, cotton; second in worldwide farm output

    1st

    2nd 3rd Top 5 13%

    Worlds third largest producer of tobacco

    Largest producers of agricultural produce (coffee, cotton, etc), livestock & poultry meat

    Of world fruit production

    ~58%

    Of Indias population depends on agriculture as primary source of livelihood

    Source: Economic Survey 2012-13, IBEF, Ministry of Agriculture

    Stakeholder value chain spans across producers to processors and the retail consumer
    FARMING COMMUNITY RESEARCHERS INDUSTRY

    Land Calendar selection definition Crop selection


    IT SERVICE PROVIDERS PreCultivation

    Credit access Land preparation & sowing

    Retail Distribution

    Consumer

    Food processing

    CONSUMERS

    Packaging
    AGRICULTURE VALUE CHAIN

    Packaging

    Input management Processing Water management, fertilisation Marketing Pest management

    LIVESTOCK VALUE CHAIN

    Transportation

    Transportation Production Breeding

    GOVERNMENT/POLICY MAKERS

    ACADEMIA

    INSTITUTIONS, AGENCIES

    Source: Secondary sources

    Higher input costs and falling productivity emerging as key challenges


    Available nutrients Crops/cropping system Recommended doze of fertilisers Fertiliser, manure availability Seed, planting material production Soil & nutrient mgmt Pest & disease mgmt Post harvest ( (perishability , inadequate storage, cold chains) Farm mechanisation

    Soil CHALLENGES
    Genetic resources Production, identification Diseases Health & fodder Livestock insurance

    Crops

    Livestock

    Horticulture

    Non-availability of hybrids Lack of technical inputs Dearth of quality Plant genetic resources Post-harvest losses

    COSTS TALENT MARKETS MACRO ECONOMIC

    High prices Quality Under-developed Demographics

    Low profitability Access, unemployment Poor market intelligence Ecosystem Variability

    Low yields Skills Infrastructure Inefficiency Infrastructure

    AGRI-BUSINESS
    Source: ITRA Strategy Formulation Meeting, Mar 2013

    Rural connectivity: Rapid improvements providing a suitable platform for service delivery

    Telecom subscribers: 338.54 million 338.

    Teledensity: 39.85

    NOFN: Connect all 2,50,000 Gram panchayats in Ind ia

    Rural telecom subscribers account for nearly 38 per cent of total subscribers ~98 per cent of rural users are mobile subscribers

    Mobile subscribers: 331.6 331 million

    Computer literates: 70 million

    B Rural Broadband Rura B Aksh Broadband N-Louge Communications Gramjyoti AKsh aya AKshay

    Government and telecom players aiming to increase rural broadband penetration ~8 per cent of the rural population is estimated to be computer literate Governments National Optic Fibre Network (NOFN) program expected to significantly improve connectivity and ICT access

    Mobile internet users: ~5 million1

    Internet users1: 45 million (est.) Active internet users: ~37 million1

    Krishi Vigyan Kendras 631 nos

    Source: 1 IAMAI, ICAR, TRAI (Dec-2012), http://www.bbnl.nic.in/content/page/national-optical-fibre-networknofn.php

    IT has the potential to emerge as the key influencer across the value chain...
    AGRICULTURE AND ALLIED SECTORS Areas for IT Intervention
    Soil, water, weather : Improved soil management Soil mapping Weather forecasting Abiotic stresses Environment, natural resources Disasters Remote sensing
    Crop production: Seed production systems, planting material Crop production systems Farm mechanisation Farm management Precision farming Pest/disease management Biotic stress management Post-harvest management Food processing systems
    Data Management

    Livestock, Agri education, fisheries: extension: Herd/flock mgmt Education/training Management of processes semen stations & Produce semen availability professionals with Milk collection, practical, research storage, processing skills Production , Extend crop availability of fish technologies seed Reducing lab to Marine fishing and land gap logistics Better capacity Fish processing & building/training of production stakeholders Marketing of Real-time advisory products
    Modelling & Simulation Data Mining & Knowledge Extraction

    Marketing, Agribusiness: Efficient procurement Storage and supply of produce and processed goods to consumers Sale of produce by farmers Better market intelligence

    Sensing & Communication Tech

    Decision Support Systems

    Source: ITRA Strategy Formulation Meeting, Mar 2013

    Mobile rapidly emerging as the most ideal service delivery platform


    DIGITAL MANDI: A mobile application developed by IIT Kanpur and BSNL, aims to provide current rates of crops to farmers so they can choose appropriate time and market to sell their crops for maximum profit

    Product: Livelihood 360, ConceptWaves Software Solutions Technology: Mobile based ERP application - a comprehensive produce management solution Objective: Revolutionise crop estimation, collection & processing for better returns and improved quality Solution: Uses cloud & mobile computing to capture & send real-time data for analysis & planning; supports end-to-end data management for harvest estimates, actual number of harvest crop, financial transactions Captures details about farmers, land, crop, literacy, health, nutrition - holistic view of village eco-system Adopted by >12,000 farmers in 658 villages in Araku Valley region, engaged in coffee and pepper farms Decreased yield estimation period from 70 days to 45 days

    mKrishi: TCS mobile agro-advisory system - uses mobile phones and sensor technology to let farmers send queries, receive information on microclimate, local mandi prices, seek experts advice and other information relevant to them in their local language; supports text, voice, pictures
    mKisan: Using mobile technologies to strengthen farmer-extension-expert-linkages in India Objective: Mobile-based agro advisory for smallholders; reach livestock producers with actionable information Solution: Mobile channels like voice/text messages, on-demand videos, farmer helpline, to be used. Offer advice on relevant crop and livestock issues and provide platform for exchange of knowledge: Provide daily bulletins (meteorology forecasts, pest attacks, livestock disease outbreaks) Strengthen market linkages by providing up to date information on prevailing market prices Improve access to advisory services by providing information on local service provision sources
    Source: NASSCOM Foundation, www.themobileindian.com, TCS

    ...With application areas spanning genetic resource management to supply chain management
    Online disease diagnosis Online monitoring of pesticide sales/usage Post-harvest loss, wastage management Animal identification, selective breeding and increasing productivity Genetic resources Disease surveillance

    Disease & pesticide Databases, Data mgmt & monitoring, Post reporting harvest mgmt

    SCM, logistics mgmt. Database of machines, manufacturers, service providers Automation/AI

    Logistics mgmt, Equipment mgmt

    Information sys, Decision Support sys

    Market info systems Data mining Facility management

    Application areas
    Weather forecasting Soil analysis Farm profitability Water availability

    Modeling/analysis, Weather forecasting

    Collaboration s/w

    eConferencing Video conferencing eLearning Crowd sourcing systems

    Heat detection

    Wireless, Surveillance sys

    Mobile tech, Geographic tech


    GIS, GPS, RFID SMS alerts Mobile advisory services

    Health monitoring Feeding system Wireless sensor networks

    SOIL

    CROPS

    HORTICULTURE

    LIVESTOCK

    Source: ITRA Strategy Formulation Meeting, Mar 2013

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