Statistical Techniques in Business and Economics 12e Chapter 01
Statistical Techniques in Business and Economics 12e Chapter 01
Statistical Techniques in Business and Economics 12e Chapter 01
Chapter One
McGraw-Hill/Irwin
1-2
Chapter One
What is Statistics?
GOALS
When you have completed this chapter, you will be able to:
ONE Understand why we study statistics. TWO Explain what is meant by descriptive statistics and inferential statistics. THREE Distinguish between a qualitative variable and a quantitative variable. FOUR Distinguish between a discrete variable and a continuous variable. FIVE Distinguish among the nominal, ordinal, interval, and ratio levels of measurement. SIX Define the terms mutually exclusive and exhaustive.
Goals
1-3
Statistics is the science of collecting, organizing, presenting, analyzing, and interpreting numerical data to assist in making more effective decisions.
1-4
Statistical techniques are used extensively by marketing, accounting, quality control, consumers, professional sports people, hospital administrators, educators, politicians, physicians, and many others.
Who Uses Statistics?
1-5
1-6
Types of Statistics
1-7
Example 1: TV networks constantly monitor the popularity of their programs by hiring Nielsen and other organizations to sample the preferences of TV viewers.
Example 2: Wine tasters sip a few drops of wine to make a decision with respect to all the wine waiting to be released for sale. Example 3: The accounting department of a large firm will select a sample of the invoices to check for accuracy for all the invoices of the company.
Types of Statistics
(examples of inferential statistics)
#1
1-8
Gender
Eye Color
State of Birth
Type of car
Types of Variables
1-9
1-10
1-11
1-12
DATA
Quantitative or numerical
1-13
Levels of Measurement
1-14
Nominal level
Data that is classified into categories and cannot be arranged in any particular order.
Gender
Eye Color
Nominal data
1-15
Mutually exclusive
An individual, object, or measurement is included in only one category.
Exhaustive
Each individual, object, or measurement must appear in one of the categories.
Levels of Measurement
1-16
2 1
4 3
Levels of Measurement
1-17
Interval level
Similar to the ordinal level, with the additional property that meaningful amounts of differences between data values can be determined. There is no natural zero point.
Levels of Measurement
1-18
Levels of Measurement