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Presentation Social Media, Content Creation and Presentation

Presented a speech on of Social Media; Content Creation and Presentation for ABVP students at IIT Bombay on 19/01/2014 by Jemin Panchal

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Jemin Panchal
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306 views11 pages

Presentation Social Media, Content Creation and Presentation

Presented a speech on of Social Media; Content Creation and Presentation for ABVP students at IIT Bombay on 19/01/2014 by Jemin Panchal

Uploaded by

Jemin Panchal
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPT, PDF, TXT or read online on Scribd
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By Jaymin Panchal (@jemin_p)

Media for social interaction, using highly accessible and scalable publishing techniques

Sharing ideas, cooperating and collaborating to create art, thinking and commerce; vigorous debate and discourse

Different forms including magazines, Internet forums, weblogs, social blogs, micro blogging, wikis, social networks, podcasts, photographs or pictures, video, rating and social bookmarking

Social networks - these sites allow people to build personal web pages to share content and communication. The biggest social networks are MySpace, Facebook and Bebo.

Blogs are online journals, with entries appearing with the most recent first.
Wikis allows people to add content to or edit the information on them, acting as a communal document or database. The best-known wiki is Wikipedia4, the online encyclopedia. Podcasts audio and video files that are available by subscription. Forums areas for online discussion, often around specific topics and interests. Forums came about before the term social media and are a powerful and popular element of online communities. Content communities communities which organise and share particular kinds of content. The most popular content communities tend to form around photos (Flickr), bookmarked links (del.icio.us) and videos (YouTube). Microblogging social networking combined with bite-sized blogging, where small amounts of content (updates) are distributed online. Twitter is the clear leader in this field.

Ease of access

Low-cost of peripherals (e.g., computers, smartphone, cameras etc.)

Reach to wider audience in quick time

Empowers the common man

Metrics Internet Users in India Active Internet users Total social media users Active Mobile Internet base in India

Value 11.10 Crore 8.90 Crore 6.60 Crore 3.97 Crore

Active Mobile Internet Social media user base


Time Spent on Social Media (Weekdays) Time Spent on Social Media (Weekends)

3.25 Crore
29.6 minutes 28.8 minutes

of Social Media users (20 million) are Young Men (20 35 years) of age Crore of the Urban social networking base is from the top 8 metro

Dichotomy - one of the lowest penetration of internet services in the world and yet social media users from India, ranks only second to US in numbers

Advent of Twitter has given a voice to a Right leaning of the Indian society to voice their views

Research says, Social Media will have impact on 163 seats in Lok Sabha elections 2014

The Media was forced to report Tarun Tejpals #LiftGate @ Goa

Owaisis Hate Speech was taken into cognizance Social Media Censorship, as it exposed inefficiency of Asom & Central Govt to contain riots Radia Tapes

Congress misleading advertisements were countered Citizens become aware of the agenda peddled by Media and Government, and started educating self

Cohesion among common Indians for common Goal

Few people supported campaigns, witnessed by me


Indian Olympian assisted, by Indians across boundaries through Ek Aur Prayaas Various natural calamities also dealt with, by active participation of Online Media, whose help transitioned to ground Ek Aur Prayaas & Leap Foundation, among others

SM is not something that one can dominate nor it is battlefield; its to share ideas gathering information and expressing ones thoughts Hear to get Heard; Sarcasm and being witty will help

Be UNIQUE in content and select the FOCUS area

Do your FACT CHECK (most important); always have facts and proof to avoid volte face
Engage and debate; SM is near corner shop, convey in common language Do not to be disheartened, if you do not receive reply; its not an insult; stay on course Be clear who your audience is and tell story instead of preaching ; make apt and optimum usage of visual data (pics and videos)

The real truth behind AAP and Kejriwal (31,000 views in less then 10 days)

India to Chinese - Pramodji Mahajan in Loksabha (60,000 views already)

Narendra Modi Vs Digvijay Singh

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