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Citi Bank

Citi was incorporated in 1988 and is a diversified global financial institution that was the first in the U.S. to combine banking, insurance, and investments. It has over 2,000 offices in 107 countries and provides a broad range of financial products and services globally. Citi has its origins in 1812 as City Bank of New York and has expanded internationally over the centuries, becoming the largest bank in the world by 1930. Today it operates as the consumer and corporate banking division of Citigroup and offers banking, credit, mortgages, investments, insurance, and other services across North America, Europe, Asia, and Latin America.

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266 views10 pages

Citi Bank

Citi was incorporated in 1988 and is a diversified global financial institution that was the first in the U.S. to combine banking, insurance, and investments. It has over 2,000 offices in 107 countries and provides a broad range of financial products and services globally. Citi has its origins in 1812 as City Bank of New York and has expanded internationally over the centuries, becoming the largest bank in the world by 1930. Today it operates as the consumer and corporate banking division of Citigroup and offers banking, credit, mortgages, investments, insurance, and other services across North America, Europe, Asia, and Latin America.

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Jyoti Chaudhary
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Submitted to Dr.

Surinder Singh

Submitted by Malkiat Singh Roll No 64 MBA-2nd (3rd sem)

Citi was incorporated in 1988. Citi - a diversified global financial institution. Citi is the first financial services company in the U.S. to bring together banking, insurance, and investments under one umbrella. It provides a broad range of financial products and services to consumers and corporate customers globally. Citi has the world's largest financial services network. Its business covers 107 countries with approximately 2,000 offices in the world

1812 - founded as City Bank of New York. 1894 - became the largest bank in the United States. 1902 - began expanding internationally and became the first major U.S. bank to establish a foreign department. 1930 - became the largest bank in the world with 100 branches in 23 countries outside the United States. 1976 - changed its name to Citibank. 1981 - purchased Diners Club. 1994 - opening of the first fully foreign owned commercial bank in Russia 1995 - opening of the first full service branch in China 1998 - Citibank was merged into Citigroup

Citi - a premier local financial institution. Citi - the single largest foreign direct investor in the financial services industry in the country. A customer base of over

1500 large corporate and multinationals, 2500 small and medium enterprises, 40,000 asset based financing clients and 7 million retail customers.

It offers a comprehensive suite of products and services to both commercial and retail clients across all economic segments and lifecycle stages

Regions North America Europe, Middle East & Africa Latin America Asia

Citibank is the consumer and corporate banking division of leading financial services company Citigroup. The company has operations in around 1,700 locations, in more than 140 countries worldwide. Citibank offers the following products and services: Banking services Credit cards Mortgages, Loans Investments Insurance Small business services Corporate/Institutional services Asset management Government services Private banking

Strengths
Global network Backing of the Citigroup Innovative product offering Comprehensive selection of financial products and services. Strong privacy and data policies Good Corporate Citizen

Weaknesses
Tarnished brand name Online operations are geared towards US clients Issues of Corporate Governance - Size of company challenges clear focus across all divisions.

Opportunities
Growth markets Chinese market Online presence Strengthen customer relationships by community involvement Look for acquisitions that are compelling strategically and financially

Threats
Foreign exchange fluctuations Market conditions Regulatory forces Competition from brick and mortar banks, combination brick and clicks and pure play bank entities and financial services providers

Position

itself as US leading International Bank A Premier local financial institution Focus on Technology Full Fledged platform of highest quality services Innovative products Focus on corporate and multinationals Banking upon an old and trusted name Corporate Social Responsibility

THANK YOU

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