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    Future Issues & Initiatives in Rural Marketing

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    kitmba
    Rural tourism has the potential to boost rural development by harnessing tourism growth. Interest in rural areas is increasing as urban lifestyles become more stressful. Rural tourism showcases rural life, art, culture and heritage, benefiting local communities economically and socially through interactions between tourists and locals. Future initiatives for promoting rural tourism include providing publicity, transportation infrastructure, accommodations, networking stakeholders, capacity building for farmers, ensuring safety, and public-private partnerships that involve local communities. Proper planning can support rural tourism while preventing unchecked business growth.

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    Future Issues & Initiatives in Rural Marketing

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    kitmba
    27 views13 pages
    Rural tourism has the potential to boost rural development by harnessing tourism growth. Interest in rural areas is increasing as urban lifestyles become more stressful. Rural tourism showcases rural life, art, culture and heritage, benefiting local communities economically and socially through interactions between tourists and locals. Future initiatives for promoting rural tourism include providing publicity, transportation infrastructure, accommodations, networking stakeholders, capacity building for farmers, ensuring safety, and public-private partnerships that involve local communities. Proper planning can support rural tourism while preventing unchecked business growth.

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    Rural tourism has the potential to boost rural development by harnessing tourism growth. Interest in rural areas is increasing as urban lifestyles become more stressful. Rural tourism showcases rural life, art, culture and heritage, benefiting local communities economically and socially through interactions between tourists and locals. Future initiatives for promoting rural tourism include providing publicity, transportation infrastructure, accommodations, networking stakeholders, capacity building for farmers, ensuring safety, and public-private partnerships that involve local communities. Proper planning can support rural tourism while preventing unchecked business growth.

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    27 views13 pages

    Future Issues & Initiatives in Rural Marketing

    Uploaded by

    kitmba
    Rural tourism has the potential to boost rural development by harnessing tourism growth. Interest in rural areas is increasing as urban lifestyles become more stressful. Rural tourism showcases rural life, art, culture and heritage, benefiting local communities economically and socially through interactions between tourists and locals. Future initiatives for promoting rural tourism include providing publicity, transportation infrastructure, accommodations, networking stakeholders, capacity building for farmers, ensuring safety, and public-private partnerships that involve local communities. Proper planning can support rural tourism while preventing unchecked business growth.

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    FUTURE ISSUES & INITIATIVES IN RURAL MARKETING

    MARKETING RURAL TOURISM AS A PRODUCT IN INDIA

    FUTURE ISSUE RURAL TOURISM


    If weve seen The backwaters of Kerala, The grandeur of the Taj Mahal, The bathing ghats of Varanasi and The royal palaces of Rajasthan.

    Do we think that we have experienced all of Incredible India?

    RURAL TOURISM
    Tourism growth potential can be harnessed as a strategy for Rural Development The stresses of urban lifestyles have led to a "counter-urbanization" syndrome. This has led to growing interest in the rural areas.

    Definition of RURAL TOURISM


    Any form of tourism that showcases the rural life, art, culture and heritage at rural locations, thereby benefiting the local community economically and socially as well as enabling interaction between the tourists and the locals for a more enriching tourism experience can be termed as rural tourism.

    Characteristics of RURAL TOURISM


    Experience oriented, The locations are sparsely populated, It is predominantly in natural environment, It meshes with seasonality and local events, Based on preservation of culture, heritage and traditions.

    BHINGARPUR
    A village named Bhingarpur between Cuttack and Bhubaneswar, A perfect getaway for birdwatchers, Branch of the Puri Main Canal and river Kuakhai meet at this place and create a huge wetland which, along with a large stretch of agricultural fields provide ample space and a natural playground for several species of birds.

    FUTURE INITIATIVES

    Facts and figures


    169 rural tourism sites set up by govt. It covers 29 states and 4 union territories. Over 5.5 million foreign tourists visited India in 2010 Over 21 million domestic tourist travelled in different tourist spots. VLC has set up by govt. Contribution to GDP 6.7% in 2010

    The initiatives which needs attention for the promotion of Rural-tourism


    Publicity - Rural-tourism operators can provide publicity or organizations like ITDC, State tourism development corporations, NGOs, press and tour operators can take up this responsibility
    Transport - Government should play important role in creating facilities namely roads, transport and telecommunication to rural areas specially where rural-tourism units are established on priority basis. This efforts could be effective with private participation in partnership mode.

    FUTURE INITIATIVES
    Accommodation - Safe and clean accommodation is must in rural-tourism. Urban and foreign tourists look for these minimum facilities. Networking - Networking public and private stakeholders at national and state level to assist the rural-tourism operator at remote place is necessary. This network can get policy support, infrastructure and publicity to rural-tourism units.

    FUTURE INITIATIVES
    Capacity building of farmers - Farmer need to be oriented on maintenance of facilities, hospitality and public relation which he is not aware.

    Safety of tourists rural tourism units are located in remote areas which lacks roads, medical facilities, telecommunication and sometimes threat from theft and wild animals. Hence, support of local population is must besides facilities for emergency medical care.

    FUTURE INITIATIVES
    Private - pubic partnership - farmers organizations, cooperatives, NGOs and private business owners can take up these ventures with the help of farmers and government agencies tour operators. Transporters and hospitality industry would also benefit in the process. Prevention of Mushroom growth of business growth of hotels and other chain of business like mushroom should be restricted, and there should be initiatives to bring up business through rural co-operative and involving local people for their ultimate growth.

    THANK YOU

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