Routine Letters & Goodwill Messages
Routine Letters & Goodwill Messages
Chapter 9
Prewriting
Analyze
Writing
Research
Revising
Revise
Anticipate
Adapt
Organize
Compose
Proofread
Evaluate
Chapter 7 Letters Direct Request Letters (customer making a request to a company or individual)
Direct Pattern for Routine Letters Opening: State the main idea
Will you please answer the following questions . . . Would you please speak to my class on . . .
Body:
Direct Request Letters A. Requesting Information & Action B. Placing Orders C. Making Straightforward Claims
Requesting Information & Action Letter Situation: A businessperson is writing to make reservations to stay at a hotel during a convention.
Most direct opening: (a.) I shall be attending the convention of Store Fixtures Manufacturers (b.) Please reserve a room for me on the nights of February 13 and 14.
January 2, 2002
January 2, 2002
I shall be attending the convention of Store Fixtures Manufacturers. My arrival time will be approximately 6 p.m. on February 12. My departure time will be approximately 10 a.m. on February 15. I would prefer a nonsmoking room near the swimming pool. Please confirm the respond by the end of the week.
January 2, 2002
Requesting Information & Action Letter Situation: A marketing professor is writing to request a complimentary copy of the Asian Wall Street Journal.
Most direct opening: (a.) The Asian Wall Street Journal would be an excellent addition to my class. (b.) Please send me a complimentary copy of the Asian Wall Street Journal for the entire year.
January 2, 2002
Mr. Thomas Baker Asian Wall Street Journal P. O. Box 492 Chicopee, MA 34884
Dear Mr. Baker: Please send me a complimentary copy of the Asian Wall Street Journal for the entire year. I have enclosed photocopies of the Newspaper-in-Educational Program for the Wall Street Journal to show that I have obtained 17 new student subscriptions in ONE class alonemore than twice the number needed to obtain one free subscription. Thank you for considering my Asian Wall Street Journal subscription request. Sincerely,
Please send me a complimentary copy of the Asian Wall Street Journal for the entire year.
January 2, 2002
Mr. Thomas Baker Asian Wall Street Journal P. O. Box 492 Chicopee, MA 34884
Dear Mr. Baker: Please send me a complimentary copy of the Asian Wall Street Journal for the entire year.
I have enclosed photocopies of the Newspaper-in-Educational Program for the Wall Street Journal to show that I have obtained 17 new student subscriptions in ONE class alonemore than twice the number needed to obtain one free subscription.
Thank you for considering my Asian Wall Street Journal subscription request. Sincerely,
I have enclosed photocopies of the Newspaper-inEducational Program for the Wall Street Journal to show that I have obtained 17 new student subscriptions in ONE class alonemore than twice the number needed to obtain one free subscription.
January 2, 2002
Mr. Thomas Baker Asian Wall Street Journal P. O. Box 492 Chicopee, MA 34884
Dear Mr. Baker: Please send me a complimentary copy of the Asian Wall Street Journal for the entire year.
I have enclosed photocopies of the Newspaper-in-Educational Program for the Wall Street Journal to show that I have obtained 17 new student subscriptions in ONE class alonemore than twice the number needed to obtain one free subscription.
Thank you for considering my Asian Wall Street Journal subscription request. Sincerely,
Thank you for considering my Asian Wall Street Journal subscription request.
Direct Request Letters A. Requesting Information & Action B. Placing Orders C. Making Straightforward Claims
Placing Orders Letter Situation: A schoolteacher is writing a letter ordering custom pencils to be given to students as an incentive.
Most direct opening: (a.) Please send by express mail some custom-designed pencils I saw advertised in your summer catalog. (b.) I will need 144 gross #2 pencils.
January 2, 2002
ORDER REQUEST FOR PENCILS Please send by express mail some customdesigned pencils I saw advertised in your summer catalog. I will need 144 gross #2 pencils. The blue and white pencils should contain the inscription Ingraham Ram in gold engraving. Please bill merather than the schoolfor the entire amount I would appreciate receving the pencils before the end of the month so that I may award them to students at the end of this quarter.
Please send by express mail some custom-designed pencils I saw advertised in your summer catalog.
RON SHAPLEY
January 2, 2002
ORDER REQUEST FOR PENCILS Please send by express mail some customdesigned pencils I saw advertised in your summer catalog. I will need 144 gross #2 pencils. The blue and white pencils should contain the inscription Ingraham Ram in gold engraving. Please bill merather than the schoolfor the entire amount I would appreciate receving the pencils before the end of the month so that I may award them to students at the end of this quarter.
I will need 144 gross #2 pencils. The blue and white pencils should contain the inscription Ingraham Ram in gold engraving.
Please bill merather than the schoolfor the entire amount.
RON SHAPLEY
January 2, 2002
ORDER REQUEST FOR PENCILS Please send by express mail some customdesigned pencils I saw advertised in your summer catalog. I will need 144 gross #2 pencils. The blue and white pencils should contain the inscription Ingraham Ram in gold engraving. Please bill merather than the schoolfor the entire amount I would appreciate receving the pencils before the end of the month so that I may award them to students at the end of this quarter.
I would appreciate receiving the pencils before the end of the month so that I may award them to students at the end of this quarter.
RON SHAPLEY
Direct Request Letters A. Requesting Information & Action B. Placing Orders C. Making Straightforward Claims
Body:
Closing:
Request action
We hope that by June 1 you will be able to . . .
Making Straightforward Claims Letter Situation: A person is writing a letter to a gift shop requesting a refund for a defective flag purchased earlier.
Most direct opening: (a.) Please refund $24.75 for a defective flag I purchased from your store. (b.) I purchased a defective flag from your store.
July 2, 20xx
Please refund $24.75 for a defective flag I purchased from your store. The U.S. flag has many of the qualities it was said to have; its an impressive flag. However, it has one visible defect: it contains 55 starts. The stars are arranged in 5 rows of 11 stars each instead of the normal pattern of 5 rows of 6 stars and 4 rows of five stars. Ive enclosed a photograph of the flag along with a copy of my canceled check. Ive enjoyed ordering products from your company through the years and will continue to do so once this matter is resolved.
Please refund $24.75 for a defective flag I purchased from your store.
RAY APPLETON
July 2, 20xx
Please refund $24.75 for a defective flag I purchased from your store. The U.S. flag has many of the qualities it was said to have; its an impressive flag. However, it has one visible defect: it contains 55 starts. The stars are arranged in 5 rows of 11 stars each instead of the normal pattern of 5 rows of 6 stars and 4 rows of five stars. Ive enclosed a photograph of the flag along with a copy of my canceled check. Ive enjoyed ordering products from your company through the years and will continue to do so once this matter is resolved.
The U.S. flag has many of the qualities it was said to have; its an . impressive flag. However, it has one visible defect: it contains 55 stars. The stars are arranged in 5 rows of 11 stars each instead of the normal pattern of 5 rows of 6 stars and 4 rows of five stars. Ive enclosed a photograph of the flag along with a copy of my canceled check.
RAY APPLETON
July 2, 20xx
Please refund $24.75 for a defective flag I purchased from your store. The U.S. flag has many of the qualities it was said to have; its an impressive flag. However, it has one visible defect: it contains 55 starts. The stars are arranged in 5 rows of 11 stars each instead of the normal pattern of 5 rows of 6 stars and 4 rows of five stars. Ive enclosed a photograph of the flag along with a copy of my canceled check. Ive enjoyed ordering products from your company through the years and will continue to do so once this matter is resolved.
Ive enjoyed ordering products from your company through the years and will continue to do so once this matter is resolved.
RAY APPLETON
Complying With Requests Letter Situation: A business instructor has decided to comply with a high school teachers request to send a photocopy of a needed item.
Most direct opening: (a.) I received your request for a shorthand conversion chart. (b.) Im very happy to send the shorthand conversion chart you requested this morning.
Ms. Cynthia Means P.O. Box 706 Brookesmith ISD Brookesmith, TX 76827 Dear Ms. Means: Im very happy to send the shorthand conversion chart you requested this morning. You might contact the regional representatives of the various textbook companies. They can supply you with many useful tools needed teaching all office administration courses. Please feel free to call upon me or other members of the HPU School of Business at any time. Sincerely
Im very happy to send the shorthand conversion chart you requested this morning.
Ms. Cynthia Means P.O. Box 706 Brookesmith ISD Brookesmith, TX 76827 Dear Ms. Means: Im very happy to send the shorthand conversion chart you requested this morning. You might contact the regional representatives of the various textbook companies. They can supply you with many useful tools needed teaching all office administration courses. Please feel free to call upon me or other members of the HPU School of Business at any time. Sincerely
You might contact the regional representatives of the various textbook companies. They can supply you with many useful tools needed teaching all office administration courses.
Ms. Cynthia Means P.O. Box 706 Brookesmith ISD Brookesmith, TX 76827 Dear Ms. Means: Im very happy to send the shorthand conversion chart you requested this morning. You might contact the regional representatives of the various textbook companies. They can supply you with many useful tools needed teaching all office administration courses. Please feel free to call upon me or other members of the HPU School of Business at any time. Sincerely
Please feel free to call upon me or other members of the HPU School of Business at any time.
Ray C. Fish
Ray Seafish
Lakshmanan Sathyavagiswaran
Direct Reply Letters A. Complying With Requests B. Writing Letters of Recommendation C. Granting Claims & Adjustments
Body:
Closing:
Granting Claims & Adjustments Letter Situation: A card store has decided to send a check to a customer who purchased a defective flag with 55 stars.
Most direct opening: (a.) Please accept our apology for the defective flag your received. (b.) Please accept the enclosed check of $24.75 for the flag you recently purchased in our store.
Mr. Ray Appleton 580 Shaw Ave. Modesto, CA 95307 Dear Mr. Appleton Please accept the enclosed check of $24.75 for the flag you recently purchased in our store. The flag you purchased was manufactured by a flag supplier we had just started using. After we received your letter, we decided to carefully inspect the remaining flags we had received from them. Although we didnt find any additional problems with those flags, we have nonetheless decided to discontinue using that supplier in the future. In addition to the refund check, we would like to give you a coupon good for 25% off your next purchase at your Modesto Hallmark store. Please come in soon and use your coupon on our new Spring merchansise. Sincerely Velma Rios Store Manager Enclosures (2)
Please accept the enclosed check of $24.75 for the flag you recently purchased in our store.
Mr. Ray Appleton 580 Shaw Ave. Modesto, CA 95307 Dear Mr. Appleton Please accept the enclosed check of $24.75 for the flag you recently purchased in our store. The flag you purchased was manufactured by a flag supplier we had just started using. After we received your letter, we decided to carefully inspect the remaining flags we had received from them. Although we didnt find any additional problems with those flags, we have nonetheless decided to discontinue using that supplier in the future. In addition to the refund check, we would like to give you a coupon good for 25% off your next purchase at your Modesto Hallmark store. Please come in soon and use your coupon on our new Spring merchansise. Sincerely Velma Rios Store Manager Enclosures (2)
The flag you purchased was manufactured by a flag supplier we had just started using. After we received your letter, we decided to carefully inspect the remaining flags we had received from them. Although we didnt find any additional problems with those flags, we have nonetheless decided to discontinue using that supplier in the future.
Mr. Ray Appleton 580 Shaw Ave. Modesto, CA 95307 Dear Mr. Appleton Please accept the enclosed check of $24.75 for the flag you recently purchased in our store. The flag you purchased was manufactured by a flag supplier we had just started using. After we received your letter, we decided to carefully inspect the remaining flags we had received from them. Although we didnt find any additional problems with those flags, we have nonetheless decided to discontinue using that supplier in the future. In addition to the refund check, we would like to give you a coupon good for 25% off your next purchase at your Modesto Hallmark store. Please come in soon and use your coupon on our new Spring merchansise. Sincerely Velma Rios Store Manager Enclosures (2)
In addition to the refund check, we would like to give you a coupon good for 25% off your next purchase at your Modesto Hallmark store.
Mr. Ray Appleton 580 Shaw Ave. Modesto, CA 95307 Dear Mr. Appleton Please accept the enclosed check of $24.75 for the flag you recently purchased in our store. The flag you purchased was manufactured by a flag supplier we had just started using. After we received your letter, we decided to carefully inspect the remaining flags we had received from them. Although we didnt find any additional problems with those flags, we have nonetheless decided to discontinue using that supplier in the future. In addition to the refund check, we would like to give you a coupon good for 25% off your next purchase at your Modesto Hallmark store. Please come in soon and use your coupon on our new Spring merchandise. Sincerely Velma Rios Store Manager Enclosures (2)
Please come in soon and use your coupon on our new Spring merchandise.
Letter Parts
January 2, 2002
Letter Format
Asian P. O.
Mr. Thomas Baker Wall Street Journal Box 492 Chicopee, MA 34884 Dear Mr. Baker: SUBJECT: COMPLIMENTARY COPY REQUEST
p. A-28
Please send me a complimentary copy of the Asian Wall Street Journal for the entire year.
I have enclosed photocopies of the Newspaper-in-Educational Program for the Wall Street Journal to show that I have obtained 17 new student subscriptions in ONE class alone.
Thank you for considering my Asian Wall Street Journal subscription request. Sincerely, Peter Chan Peter Chan PC/rp Enclosure
Letterhead
January 2, 2002
Mr. Thomas Baker Wall Street Journal Box 492 Chicopee, MA 34884 Dear Mr. Baker: SUBJECT: COMPLIMENTARY COPY REQUEST
Asian P. O.
Please send me a complimentary copy of the Asian Wall Street Journal for the entire year.
I have enclosed photocopies of the Newspaper-in-Educational Program for the Wall Street Journal to show that I have obtained 17 new student subscriptions in ONE class alone.
Thank you for considering my Asian Wall Street Journal subscription request. Sincerely, Peter Chan Peter Chan PC/rp Enclosure
Return Address
Asian P. O.
Mr. Thomas Baker Wall Street Journal Box 492 Chicopee, MA 34884 Dear Mr. Baker: SUBJECT: COMPLIMENTARY COPY REQUEST
Please send me a complimentary copy of the Asian Wall Street Journal for the entire year. I have enclosed photocopies of the Newspaper-in-Educational Program for the Wall Street Journal to show that I have obtained 17 new student subscriptions in ONE class alone. Thank you for considering my Asian Wall Street Journal subscription request. Sincerely,
Peter Chan
Peter Chan PC/rp Enclosure
January 2, 2002
Dateline
Asian P. O.
Mr. Thomas Baker Wall Street Journal Box 492 Chicopee, MA 34884 Dear Mr. Baker: SUBJECT: COMPLIMENTARY COPY REQUEST
Please send me a complimentary copy of the Asian Wall Street Journal for the entire year.
I have enclosed photocopies of the Newspaper-in-Educational Program for the Wall Street Journal to show that I have obtained 17 new student subscriptions in ONE class alone.
Thank you for considering my Asian Wall Street Journal subscription request. Sincerely, Peter Chan Peter Chan PC/rp Enclosure
January 2, 2002
Mr. Thomas Baker Wall Street Journal Box 492 Chicopee, MA 34884 Dear Mr. Baker: SUBJECT: COMPLIMENTARY COPY REQUEST
Asian P. O.
Inside Address
Please send me a complimentary copy of the Asian Wall Street Journal for the entire year.
I have enclosed photocopies of the Newspaper-in-Educational Program for the Wall Street Journal to show that I have obtained 17 new student subscriptions in ONE class alone.
Thank you for considering my Asian Wall Street Journal subscription request. Sincerely, Peter Chan Peter Chan PC/rp Enclosure
January 2, 2002
Mr. Thomas Baker Wall Street Journal Box 492 Chicopee, MA 34884 Dear Mr. Baker: SUBJECT: COMPLIMENTARY COPY REQUEST
Asian P. O.
Salutation
Please send me a complimentary copy of the Asian Wall Street Journal for the entire year.
I have enclosed photocopies of the Newspaper-in-Educational Program for the Wall Street Journal to show that I have obtained 17 new student subscriptions in ONE class alone.
Thank you for considering my Asian Wall Street Journal subscription request. Sincerely, Peter Chan Peter Chan PC/rp Enclosure
January 2, 2002
Mr. Thomas Baker Wall Street Journal Box 492 Chicopee, MA 34884 Dear Mr. Baker: SUBJECT: COMPLIMENTARY COPY REQUEST
Asian P. O.
Subject Line
Please send me a complimentary copy of the Asian Wall Street Journal for the entire year.
I have enclosed photocopies of the Newspaper-in-Educational Program for the Wall Street Journal to show that I have obtained 17 new student subscriptions in ONE class alone.
Thank you for considering my Asian Wall Street Journal subscription request. Sincerely, Peter Chan Peter Chan PC/rp Enclosure
January 2, 2002
Mr. Thomas Baker Wall Street Journal Box 492 Chicopee, MA 34884 Dear Mr. Baker: SUBJECT: COMPLIMENTARY COPY REQUEST
Asian P. O.
Please send me a complimentary copy of the Asian Wall Street Journal for the entire year.
I have enclosed photocopies of the Newspaper-in-Educational Program for the Wall Street Journal to show that I have obtained 17 new student subscriptions in ONE class alone.
Thank you for considering my Asian Wall Street Journal subscription request. Sincerely, Peter Chan Peter Chan PC/rp Enclosure
Body
January 2, 2002
Mr. Thomas Baker Wall Street Journal Box 492 Chicopee, MA 34884 Dear Mr. Baker: SUBJECT: COMPLIMENTARY COPY REQUEST
Asian P. O.
Please send me a complimentary copy of the Asian Wall Street Journal for the entire year.
I have enclosed photocopies of the Newspaper-in-Educational Program for the Wall Street Journal to show that I have obtained 17 new student subscriptions in ONE class alone.
Thank you for considering my Asian Wall Street Journal subscription request. Sincerely, Peter Chan Peter Chan PC/rp Enclosure
Complimentary close
January 2, 2002
Mr. Thomas Baker Wall Street Journal Box 492 Chicopee, MA 34884 Dear Mr. Baker: SUBJECT: COMPLIMENTARY COPY REQUEST
Asian P. O.
Please send me a complimentary copy of the Asian Wall Street Journal for the entire year.
I have enclosed photocopies of the Newspaper-in-Educational Program for the Wall Street Journal to show that I have obtained 17 new student subscriptions in ONE class alone.
Thank you for considering my Asian Wall Street Journal subscription request. Sincerely, Peter Chan Peter Chan PC/rp Enclosure
Signature
January 2, 2002
Mr. Thomas Baker Wall Street Journal Box 492 Chicopee, MA 34884 Dear Mr. Baker: SUBJECT: COMPLIMENTARY COPY REQUEST
Asian P. O.
Please send me a complimentary copy of the Asian Wall Street Journal for the entire year.
I have enclosed photocopies of the Newspaper-in-Educational Program for the Wall Street Journal to show that I have obtained 17 new student subscriptions in ONE class alone.
Thank you for considering my Asian Wall Street Journal subscription request. Sincerely, Peter Chan Peter Chan PC/rp Enclosure
Signature block
January 2, 2002
Mr. Thomas Baker Wall Street Journal Box 492 Chicopee, MA 34884 Dear Mr. Baker: SUBJECT: COMPLIMENTARY COPY REQUEST
Asian P. O.
Please send me a complimentary copy of the Asian Wall Street Journal for the entire year.
I have enclosed photocopies of the Newspaper-in-Educational Program for the Wall Street Journal to show that I have obtained 17 new student subscriptions in ONE class alone.
Thank you for considering my Asian Wall Street Journal subscription request. Sincerely, Peter Chan Peter Chan PC/rp Enclosure
Typists Initials
Enclosure notation
Letter Style
January 2, 2002
Block Style
Asian P. O.
Mr. Thomas Baker Wall Street Journal Box 492 Chicopee, MA 34884 Dear Mr. Baker: SUBJECT: COMPLIMENTARY COPY REQUEST
Please send me a complimentary copy of the Asian Wall Street Journal for the entire year.
I have enclosed photocopies of the Newspaper-in-Educational Program for the Wall Street Journal to show that I have obtained 17 new student subscriptions in ONE class alone.
Thank you for considering my Asian Wall Street Journal subscription request. Sincerely, Peter Chan Peter Chan PC/rp Enclosure
January 2, 2002
Modified Block
Asian P. O.
Mr. Thomas Baker Wall Street Journal Box 492 Chicopee, MA 34884 Dear Mr. Baker: SUBJECT: COMPLIMENTARY COPY REQUEST
Please send me a complimentary copy of the Asian Wall Street Journal for the entire year.
I have enclosed photocopies of the Newspaper-in-Educational Program for the Wall Street Journal to show that I have obtained 17 new student subscriptions in ONE class alone.
Thank you for considering my Asian Wall Street Journal subscription request. Sincerely, Peter Chan Peter Chan PC/rp Enclosure
Modified Block
Asian P. O.
Mr. Thomas Baker Wall Street Journal Box 492 Chicopee, MA 34884 Dear Mr. Baker: SUBJECT: COMPLIMENTARY COPY REQUEST
Please send me a complimentary copy of the Asian Wall Street Journal for the entire year. I have enclosed photocopies of the Newspaper-in-Educational Program for the Wall Street Journal to show that I have obtained 17 new student subscriptions in ONE class alone. Thank you for considering my Asian Wall Street Journal subscription request. Sincerely,
Peter Chan
Peter Chan PC/rp Enclosure
Second-Page Heading
January 2, 2002
Professor Peter Chan Assistant Professor of Marketing Howard Payne University Brownwood, TX 76801 Dear Professor Chan: My office is in receipt of your correspondence of January 7, 199x, requesting information relating to a Ramada Franchise. Enclosed please find, as requested, all materials furnished a potential franchisee. We totally agree that our expense incurred in providing you this information is a worthwhile investment. Please be advised as Ramada makes no earnings claims to a prospective franchisee, we do not have available pro forma statements to offer you. Perhaps as an alternative you could contact the Ramada Inn in Abilene, Texas or other nearby areas directly and make your request. After review, should you have additional questions relating to this matter, please do not hesitate to contact my office.
Professor Peter Chan Page 2 January 2, 2002 If in the future we may again be of assistance to you, please feel free to call on us. Sincerely Robert N. Wilson Robert N. Wilson RNW/dl Enclosures: Total Support Package with F.T.C