Scribd
Upload
556 views16 pages

Brain Storming

Brainstorming is a process for generating creative ideas and solutions through intensive group discussion where every participant suggests ideas freely without criticism. It provides a free environment that encourages participation and diverse ideas, helping teams find better solutions. There are four basic rules: focus on quantity over quality of ideas, avoid criticism, welcome unusual ideas, and combine/improve ideas. Brainstorming can be structured, with systematic sharing of ideas, or unstructured, with ideas offered freely. Different techniques include free writing, bullet points, webbing, and cubing. While it generates many ideas quickly, it requires a skilled facilitator and some cultures may not find it appropriate.

Uploaded by

Samina Ali
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
556 views16 pages

Brain Storming

Brainstorming is a process for generating creative ideas and solutions through intensive group discussion where every participant suggests ideas freely without criticism. It provides a free environment that encourages participation and diverse ideas, helping teams find better solutions. There are four basic rules: focus on quantity over quality of ideas, avoid criticism, welcome unusual ideas, and combine/improve ideas. Brainstorming can be structured, with systematic sharing of ideas, or unstructured, with ideas offered freely. Different techniques include free writing, bullet points, webbing, and cubing. While it generates many ideas quickly, it requires a skilled facilitator and some cultures may not find it appropriate.

Uploaded by

Samina Ali
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 16

OPERATIONS MANAGEMENT

TOPIC :BRAINSTORMING

PRESENTATION BY: SANA NOWSHERWAN KHAN MARYAM ABDUL RAZZAQ

SAMINA ALI ASGHAR


NADIA EJAZ

WHAT IS BRAINSTORMING?

Process for generating creative ideas and solutions through intensive and freewheeling group discussion. Every participant is encouraged to think aloud and suggest as many ideas as possible, no matter seemingly how outlandish or bizarre. Analysis, discussion, or criticism of the aired ideas is allowed only when the brainstorming session is over and evaluation session begins. A method of shared problem solving in which all members of a group spontaneously contribute ideas.

WHY USE BRAINSTORMING?

Brainstorming provides a free and open environment that encourages everyone to participate. Quirky ideas are welcomed and built upon, and all participants are encouraged to contribute fully, helping them develop a rich array of creative solutions. When used during problem solving, brainstorming brings team members' diverse experience into play. It increases the richness of ideas explored, which means that you can often find better solutions to the problems that you face.

RULES

There are four basic rules in brainstorming. 1)Focus on quantity:If lots of ideas are generated it will be easy to produce a radical and effective solution. 2)Reserve criticism:Dont comment on any ideas.First accept all,at a later stage judge. 3)Welcome unusual ideas:To get a good and long list of ideas,unusual ideas are welcomed. 4)Combine and improve ideas:Good ideas may be combined to form a single better idea

BRAINSTORMING CAN BE USED


IN TWO WAYS
1.

Structured Brainstorming refers to the process of systematic and liberal generation of a large volume of ideas from a number of participants by encouraging each of them to volunteer their creative inputs one at a time in an atmosphere that is free of criticism and judgment from other participants. It provides certain rules that participants must follow in order to make the gathering of inputs more orderly and evenly distributed.

2. Unstructured Brainstorming refers to team members offer ideas as they come to mind. There are a variety of ways to conduct unstructured brainstorming. Examples include: Visual Brainstorming Team members develop a picture of how they see a situation or problem. Analogies/Free Word Association Ask team members to compare the problem or issue to seemingly unrelated objects or words

DIFFERENT TYPES OF BRAINSTORMING


Free writing: It's the best technique to use when you literally have nothing to build on and you need to come up with that initial idea that will get the ball rolling. Free writing is simply the act of writing down whatever pops into your head without thinking about it at all. Bullet Points It's basically like word association. First, write down your main idea. Then start writing down other ideas and words that come to mind below it.

Webbing Webbing is a lot like bullet points. You start by writing your main on idea in the center of a piece of paper and draw a circle around it. Then write down other similar ideas around it. After you've written a handful of ideas around it, you then draw circles around those ideas and connect them to the central idea with lines. Then you go around to each of your supporting ideas and do the same thing. You can continue this process indefinitely.

Cubing Cubing is a good brainstorming technique to use when you're trying to decide if an idea is worth pursuing Write down your idea. Below your idea, write down the following: A description of your idea A comparison of your idea to something similar Something you can associate your idea to Something you apply your idea to Analysis of your idea An argument for your idea and against it.

BRAIN STORMING GUIDELINES

Brainstorming is a process for creating a broad list of ideas in response to an initial question or idea. Brainstorming emphasizes:

Broad and creative thinking

Inviting all participants' points of view


Ensuring that all relevant aspects of an issue or

question are considered

ADVANTAGESOF BRAINSTORMING
ADVANTAGES * Many ideas can be generated in a short time. * Requires few material resources.

* The results can be used immediately or for possible use


in other projects.

DISADVANTAGES

Requires an experienced and sensitive faciliator who understands the social psychology of small groups.

Requires a dedication to quantity rather than quality.


Shy people can have difficulties in participating May not be appropriate for some business or international cultures

CONCLUSION

Brainstorming

is

an

important

technique

of

creative ideas and solutions through intensive and freewheeling group discussion

You might also like