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    Apple Iphone Marketing Strategy Analysis

    Uploaded by

    Arnab Paul
    Apple has successfully marketed the iPhone through a focus on secrecy, innovation, and creating a seamless experience across its products. The iPhone was first released in 2007 and current models feature high-definition video recording, dual cameras, and retina displays. Through strong brand awareness, ease of use, and compatibility with iTunes, the iPhone has achieved a 17.25% market share in smartphones and generates over half of overall mobile phone industry profits despite comprising only 4.2% of the total market. While Android and Blackberry remain top competitors, the iPhone maintains its position as the most desirable mobile device due to Apple's marketing strategies.

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    Apple Iphone Marketing Strategy Analysis

    Uploaded by

    Arnab Paul
    954 views11 pages
    Apple has successfully marketed the iPhone through a focus on secrecy, innovation, and creating a seamless experience across its products. The iPhone was first released in 2007 and current models feature high-definition video recording, dual cameras, and retina displays. Through strong brand awareness, ease of use, and compatibility with iTunes, the iPhone has achieved a 17.25% market share in smartphones and generates over half of overall mobile phone industry profits despite comprising only 4.2% of the total market. While Android and Blackberry remain top competitors, the iPhone maintains its position as the most desirable mobile device due to Apple's marketing strategies.

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    Apple iPhone Marketing Strategy Analysis

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    Apple iPhone Marketing Strategy Analysis

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    Apple has successfully marketed the iPhone through a focus on secrecy, innovation, and creating a seamless experience across its products. The iPhone was first released in 2007 and current models feature high-definition video recording, dual cameras, and retina displays. Through strong brand awareness, ease of use, and compatibility with iTunes, the iPhone has achieved a 17.25% market share in smartphones and generates over half of overall mobile phone industry profits despite comprising only 4.2% of the total market. While Android and Blackberry remain top competitors, the iPhone maintains its position as the most desirable mobile device due to Apple's marketing strategies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    954 views11 pages

    Apple Iphone Marketing Strategy Analysis

    Uploaded by

    Arnab Paul
    Apple has successfully marketed the iPhone through a focus on secrecy, innovation, and creating a seamless experience across its products. The iPhone was first released in 2007 and current models feature high-definition video recording, dual cameras, and retina displays. Through strong brand awareness, ease of use, and compatibility with iTunes, the iPhone has achieved a 17.25% market share in smartphones and generates over half of overall mobile phone industry profits despite comprising only 4.2% of the total market. While Android and Blackberry remain top competitors, the iPhone maintains its position as the most desirable mobile device due to Apple's marketing strategies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 11

    Marketing Strategy Analysis

    Apple Inc. iPhone


    Christine Yang

    Apple Marketing Strategies


    Apple rank #1 as the most admired company by Fortune. Marketing mix and market segmentation. High secrecy. Creating innovative products and services aligned with a digital hub strategy, whereby Apple computer function as the digital hub for digital devices. Apple fully understands that all aspects of the customer experience are important and that all brand touch points must reinforce the Apple brand. Advertisement designed to reflect their products to creative individuals.

    IiPhone
    Apple released the 1st generation iPhone on June 29, 2007. Rumor of 5th generation iPhone to be release in Summer, 2011.

    Prices
    1st generation 4G iPhone $499, 8G iPhone $599. Current iPhone 4 16G $199, 32G $299 with two year contract. iPhone 3GS still available at AT&T for $49 with two year contract.

    Features
    3.5 inch touch display. Digital camera. Web browsing. Phone. E-mail . Game center. Ipod MP3 player.

    Additional Current iPhone Features


    High Definition Video Recording and Editing. Dual camera. Video phone. Multitasking. Retina Display.

    Marketing Strategies
    Target Market:

    Primary customer targets is the middle-upper income professional to coordinate their busy schedules and communicate with colleagues, friends and family. Secondary consumer targets are high school, college and graduate students who need one portable multifunction device.

    Marketing Strategies
    iPhone Strategies: Brand Awareness. Ease-of-use. Compatibility with iTunes and Mac/Apple Products for upgradeability. Secrecy prior to new product launch. Promoted as both professional and hip.

    Market Shares and Profits


    17.25% of smart phone market. 4.2% of phone market. 51% share of overall phone market profits. 22% share of overall phone revenues.

    *fourth quarter of 2010

    Competitions
    Smartphone Shares Android 33% Blackberry 28.9% iPhone 25.% Windows 7.7% Others 5%
    *comScore between November 2010 and February 2011

    Conclusion
    Due to their secrecy, innovation, branding and product to product connectivity and compatibility, iPhone is the most sought after mobile device and is the market leader in the mobile market.

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