LOGOS AND THEIR SIGNIFICANCE

Production and Material Management

WHAT IS A LOGO?

A logo is a symbol or other small design adopted by an organization to identify its product . It should be unique and original.

JUST A THOUGHT

Word is mightier than the swords, so the saying goes. But image, as some says, weights heavier than words. Wondering how is that possible? Just say burger and say what appears before your eyes. Yes, it is MacDonald to be precise; it is the big yellow M against the red background. We can hardly ignore that. The same goes true with Adidas, Nike, Rolex etc. Their logos stand testimony to their authenticity, their years of glorious presence and in fact their business identity. Keep in mind when ever u make a logo, keep it simple yet so attractive, that a person might forget his/her name, but not your logo.

PURPOSE

The purpose of a logo is to give a visual representation of your company brand. Your logo design should be unique, give high impact, be eye-catchy and leave an unforgettable impression. Look around you will see your surrounded by tens of logo, and you recognize each of them or the company without conscious thinking, that is what is the purpose of a logo. Logo is not a fashion statement , logo has strong ties with marketing and public relation,. The relation of a logo and a company is same as to that of a, -cover to its book -corporation's name -& peoples attires

DESIGN PRINCIPLES

A logo should be geometrical elegant Your logo should suit your companys name and field of work If a companies which are related to environment their logos will contain a lot of green as green represents the environment ,cutting-edge firms and tech companies tend to have angular logos to convey speed, while serviceoriented firms have rounded logos to provide a sense of service and trust.

IMPORTANCE OF COLOR IN A LOGO

Colours are the life of any type of graphic designing. Without effective colours it is nearly impossible to design a winning brand identity. Every colour has its own meaning and each colour describes different purpose and idea. One must take care of the selection of the colour that it should exactly communicate about the brand and companys mission and vision

-RED

Red is a colour of blood, it means it is a colour of life. It is one of the most popular and warmest among all other colours. King of flowers Rose is red, and red is chosen for the bridal dress in most countries. Red shows energy, strength, love, passion, romance, warmth, excitement, blood, desire, enthusiasm, danger, joyfulness, speed, courage, prominence, intensity etc. For businesses red can be used for portraying passion, excitement, and attention. Red can bring enthusiasm to your brand. Red is also used in many restaurants logos( macd kfc ) as the color red makes you feel hungry.

-BLUE

When you see blue, you feel like relax and cool. Blue is one of the coolest color. The sky is blue, the ocean is blue. Everything which makes you feel comfortable and relaxed is colored blue by the nature. Blue portrays creativity, wisdom, gentleness, calmness, trust, loyalty, intelligence, devotion, confidence, comfort, ideas, harmony, friendship, patience etc. A business can use blue to represent loyalty, confidence and trustworthiness. Most businesses use blue to build customer loyalty and brand reliability.

-GREEN

Green symbolizes the nature. Natural things which give your mind comfort like grass, fertility is in green. Balanced personalities prefer green. Green also shows good health and fortune. Green typifies success, fertility, growth, endurance, freshness, nature, immortality, environment, good luck, youthfulness, safety, contemplation, joyfulness, hope, dependability, friendliness etc. Companies often use green for food and health products. Green can represent healthiness, plentifulness and dedication.

-PURPLE

When red and blue are blended, the purple is formed, so purple has the qualities of both the red and blue. Purple is cool like blue and powerful like red. This colour gives the essence of spiritual fulfillment, and symbolizes magic and mystery. Purple depicts spiritual power, knowledge, dignity, influence, royalty, mystery, enlighten, extravagance, sophistication, cruelty, arrogance, empathy, imagination, dj vu, fame, sensuality, luxury, elegance, majesty etc. Purple is generally used for premium service businesses. Purple represents businesses as wise, celebrated and sovereigns.

-YELLOW

Yellow is a representation of brightness and purity. Yellow is favored by intelligent people. Yellow is usually used for showcasing creativeness and intellect. Sun is the great example of yellow which lightens the earth and humankind. Yellow represents brightness, light, intelligence, imagination, social energy, respect, shine, happiness, optimism, purity, honour, perception, understanding, dishonesty, wisdom, betrayal, curiosity, mellowness, confidence, jealousy, mellowness, summer, philosophy, glory etc. For businesses yellow is a colour of happiness, warmth and awareness. Companies use yellow to bestow feeling of relaxation.

-ORANGE

Orange reflects the physical and mental comfort. It is a colour of power and healing. Thoughtful and sincere people usually admire orange. This colour is a mixture of red and yellow, so it has features of both the colours. Orange symbolizes enthusiasm, vibrancy, vitality, balance, justice, flamboyance, attention, attraction, endurance, steadfastness, fascination, heat, determination, autumn, creativity, encouragement, social structure, uninhibited, fun, kids, youth. Vivacity, potency and playfulness can be portrayed through orange. You can use orange if you want to display youthfulness and liveliness to your customers.

-WHITE

White is a reflection of all the colours. It enhances the presence of all other different colours. White means peace and prosperity. Brides wear white because it represents purity and virtue. White exhibits peace, purity, spirituality, virginity, goddess, innocence, simplicity, precision, cleanliness, winter, snow, sterility, fairness, safety, innovations, holiness, feminine, chastity, positivity etc. White can be seen in medical and health services or in womens products. Purity, cleanliness and youthfulness can be pictured through white.

-BLACK

Black is opposite of white, but it works like a counterpart of white. White and black both make the greatest combination of all time. Black mostly refers to as darkness, death, fear and horror, but on the other hand it represents the corporate culture, power, credibility and seriousness. Black means power, formality, classy, protection, sophistication, wealth, elegance, fear, depth, sadness, compunction, empowerment, bad luck, authority, reliability, prestige, seriousness, binding etc. Most corporate and high-end branding is done through black. Black gives the feeling of credibility, elegance, power, and strength.

BRAND IDENTITY

Logos are the chief visual component of a company's overall brand identity. The logo appears on stationery, websites, business cards and advertising. For that reason, a well-designed logo can contribute to business success, while a substandard logo can imply amateurishness and turn off potential customers. However, a logo should cohere well with other aspects of a company's visual presentation: No logo, however well designed, can look good when surrounded by contradictory graphical elements or inconsistent fonts. This is why a logo is the basic unit of a larger brand identity that includes company fonts, colors and document-design guidelines.

RETURN ON INVESTMENT

As consumers grow to know, like and trust a specific brand, they are more likely to respond positively to successive encounters with a logo--potentially leading to increased sales or improved mind share within the target market. In addition, a well-designed logo implies a degree of professionalism and competence that could help steer potential new clients toward selecting the business rather than a competitor with no or substandard logos.

COMMON MISTAKES

Small businesses often play it fast-and-loose with logos, paying insufficient attention to their proper size and positioning and surrounding them with materials--including clipart--that compete with them visually. Avoid re-creating different types of logos for specific purposes (e.g., letterhead and business cards) or having similar-but-not-identical versions for print and online purposes.

SIGNIFICANCE OF A LOGOS

Conceptual logo that shows a golfer taking a swing and the head of a spartan warrior in helmet at the same time.

At first glance, this logo looks like a map of Africa, but if you take a closer look, you will see two people (a mother and a child) facing each other.

Snooty Peacock : Is a online jewellery store. Make sure you notice the hidden peacock in the face.

Yoga Australia: In this logo you can discover the shape of Australia in the negative space formed between the woman's raised leg and back.

Unilever : produces literally thousands of different products, thus the letter U is made up of symbols representing all these products and what they mean to their consumers.

A Cool logo designed by Gianni Bortolotti for Italian electric company. ED stands for Elettro Domestici which means Home Appliances in English

He has used the negative space to demonstrate the letter E and D making the logo look like an electric plug.

This logo has been extremely cleverly designed with a typeface where every letter is a variation of the number 8. Pure genius!

Sun Microsystems: The logo is an ambigram, a form of typographic design that allows a word to be read from different orientations. Can you see the word SUN spelled in the logo in four different directions?

Has everyone seen the arrow that you can see between the E and the x in this logo. The arrow was introduced to underscore speed and precision, which are part of the positioning of the company.

This was a logo created for a puzzle game called Cluenatic. This game involves unravelling four clues. The logo has the letters C, L, U and E arranged as a maze. and from a distance, the logo looks like a key

Toblerone is a chocolate-company from Bern , Switzerland . Bern is sometimes called The City Of Bears. They have incorporated this idea in the Toblerone logo, because if you look closely, you'll see the silhouette of a bear.

IBM: Paul Rand (who designed the iconic IBM logo in 1972) designed this 'eye bee M' logo in 1981.

The above logo is for an editing studio. I like the way the logo attempts to convey what they do.

Eighty-20 is a small consulting company which does sophisticated financial modelling, as well as some solid database work , The trick is to view the dark squares as 1's and the light squares as 0's. Then the top line reads 1010000 and the bottom line reads 0010100, which represent 80 and 20 in binary.

You might think the arrow does nothing here. But it says that amazon.com has everything from a to z and it also represents the smile brought to the customer's face.

The NBC (National Broadcasting Company) is one of the biggest American television networks. I think most of you have already seen the peacock in this logo. The peacock has 6 different tail feathers, referring to the six divisions at the time that this logo was created. The peacocks head is flipped to the right to suggest it was looking forward, not back.

Do you see the right half of a smiley face? Or do you see a lower case "g"? In either case, you'd be correct.

Some people believe that Pac-Man is hidden inside the LG logo :)

Boudewijn Vermolen incorporated the word nerd inside modern and the logo even looks like a nerd

The name of the company means crossroads in French. The logo features the letter C between two arrows that point in different directions.

The logo represents a camera, and a person in the negative space

Hanuet wine: A Elegant logo by Euan MacKenzie features two wine glasses in the negative space of the letter H.

Creative logo designed for a Dutch financial advice company , you can see four ravens in the logo (one in the negative space between the three ravens )

SUMMIT: A Cool symmetrical logo designed for a rock climbing clothing brand

The new baskin and robbins logo took it to a whole new level. The pink parts of the BR still form the number 31, a reference to the 31 flavours they have. Why 31? Just so a customer could have a different flavor every day of the month.

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FIN

Jash Somaiya-51 Nishant ThawraniSahir Nawab-36 Aditya KumarAnd Krishna Soneji-52