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    Presentation On Mncs in India

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    Jugal Shah
    The document discusses multinational companies (MNCs) in India. It provides reasons for MNCs being attracted to India, such as its large market and growing economy. The objectives and success factors of MNCs in India are outlined. Both advantages, such as technology transfer, and disadvantages, like potential pollution, are reviewed. A case study on the successful strategy of McDonald's in India is presented, followed by an overall conclusion that success in India's heterogeneous markets requires substantial investment from MNCs to understand customer needs.

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    Presentation On Mncs in India

    Uploaded by

    Jugal Shah
    707 views4 pages
    The document discusses multinational companies (MNCs) in India. It provides reasons for MNCs being attracted to India, such as its large market and growing economy. The objectives and success factors of MNCs in India are outlined. Both advantages, such as technology transfer, and disadvantages, like potential pollution, are reviewed. A case study on the successful strategy of McDonald's in India is presented, followed by an overall conclusion that success in India's heterogeneous markets requires substantial investment from MNCs to understand customer needs.

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    Presentation on Mncs in India

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    The document discusses multinational companies (MNCs) in India. It provides reasons for MNCs being attracted to India, such as its large market and growing economy. The objectives and success factors of MNCs in India are outlined. Both advantages, such as technology transfer, and disadvantages, like potential pollution, are reviewed. A case study on the successful strategy of McDonald's in India is presented, followed by an overall conclusion that success in India's heterogeneous markets requires substantial investment from MNCs to understand customer needs.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    707 views4 pages

    Presentation On Mncs in India

    Uploaded by

    Jugal Shah
    The document discusses multinational companies (MNCs) in India. It provides reasons for MNCs being attracted to India, such as its large market and growing economy. The objectives and success factors of MNCs in India are outlined. Both advantages, such as technology transfer, and disadvantages, like potential pollution, are reviewed. A case study on the successful strategy of McDonald's in India is presented, followed by an overall conclusion that success in India's heterogeneous markets requires substantial investment from MNCs to understand customer needs.

    Copyright:

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    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 4

    SUBJECT- ECONOMICS OF GLOBAL TRADE AND FINANCE

    TOPIC- STRATEGY OF MULTINATIONAL COMPANIES IN INDIAN MARKETS

    -JUGAL

    SHAH ROLL NO. 66

    INTRODUCTION

    Multinational corporations are business entities that operate in more than one country. The typical multinational corporation or MNC normally functions with a headquarters that is based in one country, while other facilities are based in locations in other countries.

    MULTINATIONAL COMPANIES IN INDIA

    WHY ARE MNCS IN INDIA ?


    India has got a huge market. It has also got one of the fastest growing economies in the world. Besides, the policy of the government towards FDI has also played a major role in attracting the multinational companies in India. Indias large population is increasing its purchasing power. India is also emerging as the manufacturing and sourcing location of choice for various industries.

    TRENDS OF MNCS IN INDIA

    OBJECTIVES

    PROFIT MARKET DOMINANCE INNOVATION EXPANSION

    SUCCESS FACTORS FOR MNCS IN INDIA


    COMMITMENT AT GLOBAL LEVEL EMPOWERED LOCAL MANAGEMENT LOCALISED PRODUCT/MARKET BUSINESS MODELS

    ADVANTAGES OF MNCS

    Initiating a higher level of investment. Reducing the technological gap as there is a transfer of technology. The natural resources are utilized in true sense. The foreign exchange gap is reduced. Boosts up the basic economic structure. It increases the host country exports and reduce its imports. There is increase in competition. More scope for innovation.

    DISADVANTAGES OF MNCS

    Competition to SMSI. Pollution and Environmental hazards. Some MNCs come only for tax benefits only. Exploitation of natural resources. Lack of employment opportunities. Diffusion of profits. Working environment and conditions. Slows down decision making. Economical distress. May acquire Monopoly power. Think about Profit only and no welfare motive. Inflexibility in terms and conditions.

    CASE STUDY-MCDONALDS THE SUCCESSFUL JOURNEY OF AN EXTREMELY POPULAR INTERNATIONAL BRAND IN INDIA

    THE BRAND-MCDONALDS BEGINNING TWELVE YEARS OF MCDONALDS IN INDIA PHASE I - LAUNCHING THE BRAND PHASE II BRAND ADVERTISING PHASE III APPEALING TO BOTH ENDS OF THE AGE SPECTRUM

    CONCLUSION OF THE CASE STUDY


    The journey of MCDONALDS has not been easy. However, due to extensive marketing and advertising strategy, it has been established itself very successfully and has become a success story for other MNCs to follow.

    OVERALL CONCLUSION

    MNCs have had mixed results in India. Many MNCs who were remarkably successful elsewhere, have failed or are yet to succeed. Indian markets poses special challenges due to its heterogeneity , in terms of economic development, income, religion, cultural mix and tastes. Success in India will not happen overnight; companies need to have an open mind. MNCs have to invest substantially financial and managerial resources to understand customers needs and come up with suitable products.

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