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Brainstorming: Presented By-Sakshi Sharma Roll No-44

Brainstorming is a creative problem solving technique where a group generates ideas freely without criticism. It works best in a relaxed environment with deferred judgement, where wild ideas are encouraged and recorded. Key steps include preparing the problem, conducting a session with set rules like encouraging quantity and forbidding criticism, and evaluating ideas after incubation. When used properly with diverse perspectives and creativity as the goal, brainstorming can generate many novel solutions; however, on its own it does not evaluate or select the best ideas.

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Amit Satija
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61 views17 pages

Brainstorming: Presented By-Sakshi Sharma Roll No-44

Brainstorming is a creative problem solving technique where a group generates ideas freely without criticism. It works best in a relaxed environment with deferred judgement, where wild ideas are encouraged and recorded. Key steps include preparing the problem, conducting a session with set rules like encouraging quantity and forbidding criticism, and evaluating ideas after incubation. When used properly with diverse perspectives and creativity as the goal, brainstorming can generate many novel solutions; however, on its own it does not evaluate or select the best ideas.

Uploaded by

Amit Satija
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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BRAINSTORMING

PRESENTED BY- SAKSHI SHARMA ROLL NO-44

Session objectives
What is brainstorming? Why and when use it? How to organise and lead a successful brainstorming

session?

What mistakes are to be avoided? Additional creative problem solving methods

What is brainstorming
The best way how to have a good idea by having many ideas in mind.

Alex F. Osborne, 1939


method of thinking up solutions, concepts, ideas in problem solving using the brain to storm new ideas in groups.

Why and When Use It


The creative process is not always easy (problems of fear, criticism, no existing solutions yet) One person has a limited capacity People tend to judge new ideas immediately (a change is difficult for a human being)
Creative thinking require appropriate tools !

How does it work


In a group of people
Free associations to the topic given Relaxed and friendly atmosphere

Deferred judgements release the human

mind, lateral thinking


As many ideas as possible, no matter how crazy they are

The key rules

1. 2. 3.

4.
5. 6.

Relaxed atmosphere - completely free No criticism or judgements Quantity matters All ideas legitimate All ideas put on the sheet of paper Evaluation only after the session

Why and When Use It


Specific questions:
- How can we promote our products? - What can our company do in 5 years hence? - What can we do to solve the problem XY? - How can we improve co-operation of A and B?

- What do our customers really want? - What opportunities do we have this year? - How can we have more fun at work?

BRAINSTORMING CONSTRAINTS

Does not rank the ideas


Cannot help you select the important ones Does not suggest the best solutions

Must be amended by other methods

Organising a session of Brainstorming?

1. PREPARATION PHASE

3. EVALUATION

2. CONDUCT THE SESSION

1. PREPARATION PHASE

Specify the problem


What do we really want? Invite people

Make sure they have time

Select the right people up to 10 12 different positions

Decide when and where


Place and time matters U layout of the room

2. CONDUCT THE SESSION

1. Specify the objectives make sure that everybody is happy with the central question. 2. Decide the roles: - leader, recorder, panel. 3. Explain the rules (or make sure that everybody knows them. Eventually a warm-up exercise for fun). You can let people to jot down a few ideas before starting. 4. Begin by going around, after some rounds, open the floor. 5. Record the ideas exactly, clarify only in the end. 6. Suspend judgements ! 7. Encourage the ideas, even the most radical and far-fetched. Allow the late coming ideas, do not hurry. 8. At the end eliminate duplicates, clarify, thank the participants.

3. EVALUATION PHASE

Put the evaluation off / next day


Add newly born ideas to the list

Group similar ideas together


Select the best or most interesting suggestions

Create teams which will work on them further


Inform people about the results

Mistakes to be avoided
People are negative Bad experience with

in advance (it will not work anyway) Too many brainstormings session in the company Bad atmosphere in the beginning

the method Judgements occur during the session Any criticism and personal attacks

GROUNDRULES FOR BRANSTORMNG


No criticism, no comments Encourage a variety of ideas Strive for creativity Hitch-hike List all ideas Incubate
Crucial for involvement and to overcome the barriers to creative thinking
All ideas (wild, strange, crazy) are welcome in the creation phase Generate as many ideas as possible. Everyones ideas are valuable and deserve respect.

Build on, add to, and combine ideas


No editing or interpretation by the writer. Take time to reflect on ideas listed to stimulate new thoughts

Brainstorming Techniques
Technique

Circular
Members give ideas in order They may pass after 1st round Structured Good for beginning No one dominates Full participation Hitch-hiking May forget ideas Shy people feel under pressure

Random
Members give ideas at random as they wish Unstructured More creative ideas Quiet/shy people feel more comfortable Some people may dominate Confusion and difficulty in writing

Silent
Members write ideas on slips of paper Slips are collected and written on chart Structured Good for sensitive issues or hierarchical groups No one dominates Ideas can be kept anonymous No hitch-hiking May block creativity

Description

Advantages ( ) Disadvantages

Properties

( )

SUMMARY
Creativity is not born by itself Creative methods must be consciously introduced and

developed in organisations

People must be encouraged to use them, with no fear to

make mistakes, prized for new ideas

Support from top management needed Good preparation and patience

Have fun and all the best !

End of Presentation

Thanks for attention !!!!!!!!!!!!!!!!!!!!!!!!!! Questions welcome.????????????????

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