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    Canada Goose

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    Vipul Arun
    Dani Reiss, CEO of Canada Goose, must decide between two offers - providing a women's clothing line to Asmun's Place or partnering with Levine's Menswear. Partnering with Asmun's Place would allow Canada Goose to expand its brand recognition and production capacity with minimal risk of reducing sales from other retailers. However, partnering with Levine's Menswear could significantly increase Canada Goose's market share but may be more difficult to manage due to distribution and brand perception challenges.

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    Canada Goose

    Uploaded by

    Vipul Arun
    302 views3 pages
    Dani Reiss, CEO of Canada Goose, must decide between two offers - providing a women's clothing line to Asmun's Place or partnering with Levine's Menswear. Partnering with Asmun's Place would allow Canada Goose to expand its brand recognition and production capacity with minimal risk of reducing sales from other retailers. However, partnering with Levine's Menswear could significantly increase Canada Goose's market share but may be more difficult to manage due to distribution and brand perception challenges.

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    Canada Goose

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    Dani Reiss, CEO of Canada Goose, must decide between two offers - providing a women's clothing line to Asmun's Place or partnering with Levine's Menswear. Partnering with Asmun's Place would allow Canada Goose to expand its brand recognition and production capacity with minimal risk of reducing sales from other retailers. However, partnering with Levine's Menswear could significantly increase Canada Goose's market share but may be more difficult to manage due to distribution and brand perception challenges.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    302 views3 pages

    Canada Goose

    Uploaded by

    Vipul Arun
    Dani Reiss, CEO of Canada Goose, must decide between two offers - providing a women's clothing line to Asmun's Place or partnering with Levine's Menswear. Partnering with Asmun's Place would allow Canada Goose to expand its brand recognition and production capacity with minimal risk of reducing sales from other retailers. However, partnering with Levine's Menswear could significantly increase Canada Goose's market share but may be more difficult to manage due to distribution and brand perception challenges.

    Copyright:

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    Canada Goose

    Q. As Dani Reiss, what is your decision about the offers from Levines Menswear and Asmuns Place? Select Option 1- Providing Womens Closing Product Line for Asmuns Place

    FActors helped to make the decision


    Increase

    in market share by 5% Less no. of Store across the country


    So no/low cannibalization of Independent Retailers Managing Distribution is easy and less expensive Inline with its Current Production Capacity Brand Image will be kept intact Chances to further expand their contract

    Factors that made the decision difficult:

    Levines Menswear could help gain a large market share Availability of the Product at customers disposal would have been more easy Increase in the awareness of Brand

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