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This document provides an analysis of tourism in Majayjay, Laguna, Philippines. It identifies natural and cultural resources in the area, including Taytay Falls, Dalitiwan River, St. Gregory the Great Parish Church. It analyzes the capacity and classification of these sites as local, regional, or national. Popular activities are identified as farming, swimming, and trekking. The document also analyzes the tourism market, including the bargaining power of tourists and suppliers, competition between sites like Taytay Falls and Dalitiwan Resort, potential substitute destinations like Pagsanjan Falls, and the threat of new entrants providing banking services.

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398 views31 pages

Midterm Output

This document provides an analysis of tourism in Majayjay, Laguna, Philippines. It identifies natural and cultural resources in the area, including Taytay Falls, Dalitiwan River, St. Gregory the Great Parish Church. It analyzes the capacity and classification of these sites as local, regional, or national. Popular activities are identified as farming, swimming, and trekking. The document also analyzes the tourism market, including the bargaining power of tourists and suppliers, competition between sites like Taytay Falls and Dalitiwan Resort, potential substitute destinations like Pagsanjan Falls, and the threat of new entrants providing banking services.

Uploaded by

jangaile_alfelor
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Midterm Output

Tourism Planning and Development


Prepared by:
Alfelor, Steven John Bacar, Somal Dela Cruz, Joselle May Domingo, Henrico Subia, Vianca Manalili, Fyke Cedric

Majayjay, Laguna

I. Resource Analysis

Map location Natural Resources

Map location Natural Resources


Taytay Falls Barangay Taytay Classification: Taytay Falls is considered both regional and local but the place focuses more on the host community. Capacity - According to the head tourism officer of the municipality, there is no capacity for as long as there are tourists, there is a way to accommodate all of them. Dalitiwan River Barangay Ilayang Banga Classification: Dalitiwan Resort is classified as regional because it is a private property. They are more concerned with the tourists than local residents because of the profit they are receiving. Capacity: the carrying capacity of the place is approximately 150-300 visitors. The following destinations are classified as local because these places are not still under development and visited by the local residents only. Although these places have the potential, they are still not available for tourists due to lack of accommodations and facilities for visitors.

Map location Natural Resources


Maimipis River Barangay Panglan Panalaban Falls Barangay Panalaban Dalitiwan River Barangay Ilayang Banga Botocan Falls Barangay Botocan Makahuyong Falls Barangay Piit Malinaw River Barangay Rizal

Map location Historical and Cultural Resources

Map location Historical and Cultural Resources


Nuestra Senora de Portis Barangay Suba Classification: Nuestra Senora de Portis is classified as local; the chapel is not big enough to accommodate an enormous number of tourists. St. Gregory the Great Parish Church Barangay Sta. Catalina Classification: The church is classified as regional because it can be visited by local and tourists from other places. The church is one of the oldest churches found in the Philippines; it is mainly the reason why it is visited by tourists including foreign visitors.

Map location Tourist operation and facilities

Map location Tourist operation and facilities


Scenic view Resort Ilayang Banga Classification Scenic View Resort is a local attraction. It is just a small piece of land converted into a small resort and is located in a small barangay which only has a population of 955 residents recorded in 2007. This ultimately is classified as a local attraction because it can only support local dwellers. Capacity Carrying capacity of Scenic View Resort is estimated at 100 200 visitors only. Conejos Resort Barangay Oobi Classification Conejos Resort is also a local attraction with 2 swimming pools and is not a high class allure, it can support only local residents. Capacity with an estimation of 100-150 people. Carayan Resort Barangay Panglan Classification Carayan Resort is located at the heart of Majayjay near the foothills of Mt. Banahaw. This is classified as a local attraction because it can only provide service to local residents.

Map location Support Services

Map location Support Services


Hydro-electric plant Barangay Botocan Rural bank Barangay Sta. Catalina

Map location
Human resource

Map location Human resource


San Miguel Poblacion has the highest population of all the barangays in Majayjay, Laguna.

Capacity of tourist

According to the head officer of tourism in majayjay there is no limit in capacity of tourist. As long as there are tourist they will received tourist. Taytay falls received around 65,000 last 2011. Most number of tourists is during the month of April and May. St. Gregory the Great Parish received most number of tourists during the time of holy week.

Classification (international, national, local, regional, and local) why?

The head officer of Majayjay Tourism Office is honest that state of their tourism industry is intended only for local and regional. She said that their facilities were not able to get the standard of a national and international destination.

St. Gregory the Great parish is one of the oldest churches in Laguna. The church was built in 1575. It has a giant antique bell reputed to be the oldest in the country. This destination gain tourist most probably during holy week. Most tourists came from Laguna. The officer told us that the church is one of the destination that Majayjay can be proud of. She said when you say Majayjay first thing you come in your mind is the church and the falls.

TayTay Falls it is located at barangay Gagalot and barangay Taytay. The falls is managed by barangay Taytay. They collect 20php. 5php for the government, 5php for the protectors or the maintenance. There is no tourist capacity and no time limit for stay. Barangay officials make a way to provide a space for the multiplying number of tourist. They were smart because they can give competent service even if they are fully loaded.

II. Activity Analysis

Activity Analysis
Most of the activities done in Majayjay is farming, swimming and trekking. Majayjay as major eco-cultural tourist destination and more on agricultural. There are also festivals celebrated by the municipality. March 12 is the feast of St. Gregory the Great, September 1 they do parade of the whole barangay in Majayjay, and October 2 is Majayjay day. Majayjay is established on 1571 and this year they will celebrate their 443 years.

Swimming because Majayjay is rich in natural resources. They have 4 or 5 falls and lot of resorts. One of their bestselling place where to swim is Taytay falls. This can be found in barangay taytay and barangay gagalo. But there are resorts that you can also swim. Like Varayan resort in barangay Sailangang Bange, Dalitiwan resort in barangay Ilayangbanga.

Activity Analysis
Farming is one of the sources of income in the municipality. They were surrounded by the rice fields and other place to plant. Like, Costalies Farm it is an organic farm.

Trekking because its nearby Mount Makiling

Market Analysis

A. Bargaining Power of Tourist


We asked one of the souvenir vendors in Taytay Falls Kuya sino madalas tumatawad sa inyo? Gaano katas yung gusto nilang ibawas? Then the vendor said, most of the time students are asking for a lower price. When they are asking they will say kuya tawad naman, estudyante naman kame e. then most of the time students wants a 30% discount for the price.

B. Bargaining Power of Supplier


According to the souvenir vendor, he gets the materials in different provinces like Cebu, Batangas, and Laguna. Then he is the one who makes and produces the souvenirs like key chains, pipes, necklaces and more.

C. Rivalry of the direct competitors


Taytay falls vs. Dalitiwan Resort Taytay falls is cheaper because it is government owned while Dalitiwan Resort is a private property. Taytay Falls vs. Pagsanjan Falls Aside from Taytay Falls, Pagsanjan Falls is also one of the most visited natural attractions in Laguna. Pagsanjan Falls is more accessible than Taytay Falls therefore it is considered as a competitor of Taytay Falls.

D. Threat of Substitute or Alternative Destination


The substitute destination will be the municipality of Pagsanjan. This will be the biggest and the most efficient substitute destination of Majayjay. The famous Pagsanjan falls can be found here thats why it became an alternative destination for Taytay known for Taytay Falls. But in terms of the church or in heritage site Majayjay can be on top because of the well-known St. Gregory the Great Parish Church. It is one of the oldest churches in the Philippines. It has a remarkable history because it was rebuilt three times due to fire accident. The church has remained sturdy since the late 16th century regardless of the renovations happened.

E. Threat of New Entrants


Rural bank vs. other bank (high) There can be a threat of new entrance in terms of the support services in the municipality. There is only one rural bank found in the place, so if ever there is a new bank established in the place, it will definitely be a big help to the locals.

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