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    Business Plan-Life Easy-New Concept

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    Rajat S
    The document summarizes a business plan for LifeEasy, a personal concierge and errand service company. It outlines the company's concept of providing on-demand services, target customer segments of large corporations and individuals, and a wide range of potential services. It then discusses the competition, marketing strategy focusing on corporate clients, and financial projections showing increasing revenue and profits over five years as the business expands into new cities. Key risks include competition from local providers and ensuring quality of hired workers.

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    Business Plan-Life Easy-New Concept

    Uploaded by

    Rajat S
    18 views12 pages
    The document summarizes a business plan for LifeEasy, a personal concierge and errand service company. It outlines the company's concept of providing on-demand services, target customer segments of large corporations and individuals, and a wide range of potential services. It then discusses the competition, marketing strategy focusing on corporate clients, and financial projections showing increasing revenue and profits over five years as the business expands into new cities. Key risks include competition from local providers and ensuring quality of hired workers.

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    Business Plan-A new concept

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    The document summarizes a business plan for LifeEasy, a personal concierge and errand service company. It outlines the company's concept of providing on-demand services, target customer segments of large corporations and individuals, and a wide range of potential services. It then discusses the competition, marketing strategy focusing on corporate clients, and financial projections showing increasing revenue and profits over five years as the business expands into new cities. Key risks include competition from local providers and ensuring quality of hired workers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    18 views12 pages

    Business Plan-Life Easy-New Concept

    Uploaded by

    Rajat S
    The document summarizes a business plan for LifeEasy, a personal concierge and errand service company. It outlines the company's concept of providing on-demand services, target customer segments of large corporations and individuals, and a wide range of potential services. It then discusses the competition, marketing strategy focusing on corporate clients, and financial projections showing increasing revenue and profits over five years as the business expands into new cities. Key risks include competition from local providers and ensuring quality of hired workers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 12

    LifeEasy

    Personal Concierge - Service at your doorstep.

    AGENDA
    The Concept Value Proposition Differentiation and Sustainability Our Services The Market Context Target Customers Market Potential Industry Analysis The Competition Marketing Strategy Operations and Facilities Management Financial Revenue Model Financing Major Assumptions Risks

    The Concept
    Concept
    LifeEasy is a unique concierge & errand fulfillment service. It is a perfect solution for busy executives who are pressed for time.
    Electricity and Plumbing Job Bill Payments

    Travel Ticket Booking

    Objective

    Change the face of utility and errand services in India by providing convenient access to people at high quality, reasonable cost and at the right time

    Personal, gift and grocery shopping Notary services Gather and organize your tax documents for filing General Labor Assistance for short duration Laundry and Dry Cleaning Services Packer and Mover Assistance Household assistance for kitchen and cleaning Event, meeting planning and coordination Order and pick up tickets for special events, concerts. Accompany the patient to the hospital Vehicle Breakdown Assistance Service Newspaper Subscription Laundry and Dry Cleaning Services Waiter at your home for service people, packaging Chauffeur for short duration Car Rental Assistance

    Differentiated Value Proposition


    LifeEasy will provide a wide range of services for our customers.

    A one stop shop for all the routine services. Multiple channel to request services Web, call-centre, smart devices, SMS
    The only limit to what we will do is the customer's imagination and the legality of the task.

    Reliability

    Quality

    Market Analysis
    Segmentation: on usage volume
    1.Corporate/Company: large corporate , medium corporate and small corporate, based on no of employee 2. Individual: people who do their concierges work themselves

    Target

    Positioning
    On Time ,easily accessible varied concierges services at your desk

    1. Large corporate: above 1000 employees & medium corporate: 500- 1000 employees. 2. Individual customers

    Market Analysis growth


    Market Analysis Year 1 Potential Customers
    Corporations Individuals Total

    Year 2

    Year 3

    Year 4

    Year 5 CAGR

    Growth
    7% 10% 9.66% 400 3,000 3,400 428 3,300 3,728 458 3,630 4,088 490 3,993 4,483 524

    6.98%

    4,392 10.00% 4,916 9.66%

    Competition

    Competitor
    Yellow pages listing individual service providers Individual service providers listed on sulekha.com, quickr.com etc Companies in-house developed concierges services

    Exploitable Characteristic
    Fragmented & limited services difficult to reach Fragmented & limited service, virtual hence less trustworthy Less efficient and limited services, not being core competency

    Marketing Strategy and Implementation


    Competitive Advantage- Based on 2 factors: Concentration on corporate/company clients- meeting their special needs like flexibility, monthly billing, and the ability to handle a decent number of transactions. Investment in human capital- providing training and necessary skills to equip the employees on roll to provide world class services to the clients. Ensuring tie-ups with the best vendors for outsourcing jobs.

    Sales Strategy
    Use of cost benefit analysis to close the sale of a prospect. Use of quantitative information to illustrate the value the company will derive. For individuals, sales strategy will be internet based where they will see range of services and place order directly.

    Marketing Strategy and Implementation


    Marketing Channel
    Comp Digital Media Conventional media(Print &TV) Mass email /SMS Billboard advertising: Station and Malls Word of Mouth promotion

    Sales promotion

    Partially subsidized services for first 6 months Free checkup of any additional utility service 20% off through snapdeal.com

    Sales Force

    Our service staff are trained for sales pitch with incentive of 10% on each conversion. Depend on our Web marketing channel: invest in human capital and sales force for corporate clients.

    Financial
    First City coverage Second City Third City

    First Year Marketing Cost (Expanding at 30%) Salary of employees (5 emp*20000)@10% Conveyance Charges @10% Website Creation Website Maintenance Front Desk Setup Cost Operating Cost 200000 100000 200000 50000 0 50000 600000

    Second Year 260000 110000 220000 0 5000

    Fourth Third Year Year 676000 242000 484000 0 5500 50000 878800 266200 532400 0 6050

    Fifth Year 2284880 585640 1171280 0 6655 50000

    595000

    1457500

    1683450

    4098455

    Expected Market Share @20% Market Share in terms of Households

    20.00% 5000

    24.00% 6000

    28.80% 14400

    34.56% 17280

    41.47% 41472

    Assuming we earn/household (INR)


    Total Revenue each year Profit Before Tax (PBT) Profit After Tax (INR) Tax @ 30%

    250
    1250000 650000 455000

    275
    1650000 1055000 738500

    302.5
    4356000 2898500 2028950

    332.75
    5749920 4066470 2846529

    366.025
    15179789 11081334 7756933.7

    Challenges
    Competition from local service providers in the nearby area. Hiring of experts and efficient workers. Integrity and honesty of workers in billing to customers. Background verification of workers for the safety of households.

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