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    Citi Bank

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    Vysakh Pk
    Citibank is one of the largest banks in the U.S. that was founded in 1812 and operates in over 100 countries. It provides various banking services including credit cards, loans, investments and insurance to its customer base of 15 million users. Citibank aims to continually attract customers through promotional activities and innovations such as mobile check deposit and rewards programs.

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    Download as PPT, PDF, TXT or read online from Scribd

    Citi Bank

    Uploaded by

    Vysakh Pk
    686 views21 pages
    Citibank is one of the largest banks in the U.S. that was founded in 1812 and operates in over 100 countries. It provides various banking services including credit cards, loans, investments and insurance to its customer base of 15 million users. Citibank aims to continually attract customers through promotional activities and innovations such as mobile check deposit and rewards programs.

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    Citi Bank ppt , in the view of marketing.

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    Citibank is one of the largest banks in the U.S. that was founded in 1812 and operates in over 100 countries. It provides various banking services including credit cards, loans, investments and insurance to its customer base of 15 million users. Citibank aims to continually attract customers through promotional activities and innovations such as mobile check deposit and rewards programs.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    686 views21 pages

    Citi Bank

    Uploaded by

    Vysakh Pk
    Citibank is one of the largest banks in the U.S. that was founded in 1812 and operates in over 100 countries. It provides various banking services including credit cards, loans, investments and insurance to its customer base of 15 million users. Citibank aims to continually attract customers through promotional activities and innovations such as mobile check deposit and rewards programs.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 21

    CITIBANK

    Founded in 1812 as the City Bank of New York


    Commercial bank subsidiary of Citigroup International operations in 1902 1955, its name to The First National City Bank of New York

    In 1976,Named as Citibank
    1902 Founded India, Mumbai presence in 140 countries

    CITIBANK
    Citibank is one of the largest banks in the U.S., and is a part of the financial services company Citigroup. Citibank had been founded in the year 1812. Initially its name was City Bank of New York, which was later changed to First National City Bank of New York. In over 100 countries worldwide, Citibank has been carrying out its operations, which comprise of regular banking services along with credit card, insurance and investment services. The bank claims to have a customer base of 15 million users catered by its online services division alone.

    CitiGroup
    Citigroup Incor or Citi is an American multinational financial services corporation headquartered in Manhattan, New York City, New York, United States. Citigroup was formed from one of the world's largest mergers in history by combining the banking giant Citicorp and Travelers Group in October 1998 (announced on April 7, 1998). The

    HR ASPECTS

    Vikram Pandit ( CEO )

    William R. Rhodes(Chairman)

    TOP COMPETITORS

    Bank of America Corporation HSBC Holdings plc JP Morgan Chase & Co Wachovia Corporation Wells Fargo & Company

    MARKETING ASPECTS

    Target Customers
    Upper middle class Business class people

    Location
    Urban Metro cities

    Advertisement :
    internet sites Business Magazine

    PRODUCTS & SERVICES


    Banking Fund services Internet and mobile banking services Lines of credit and loans Private baking Securities services Trust services

    Premium Debit Card

    Credit Cards

    Citibank Rewards Card

    Citibank Cash Back Credit Card

    IndianOil Citibank Platinum Credit Card

    Prepaid Cards
    Personal Travel Card Corporate Travel Card

    Citibank World Money Prepaid Card

    Citibank World Money Corporate Card

    Loans

    Mortgages Business Loans Stock Power Loan Against Fixed Deposits Personal Loan & Ready Credit

    Investments

    Demat Mutual Funds Deposits

    Insurance

    Life Insurance Health & Accident Travel Insurance Home Loan Insurance Home Power Protect

    Online Services

    Internet Banking Mobile Services Online Security

    Special Offers

    Dining Shopping Entertainment Travel EMI

    Promotions
    In order to continually attract attention of consumer, Citibank have launch their promotion activities from time to time. There are many promotion strategies that use by Citibank.

    Deposit with Citigold for greater rewards that customer may enjoy up to 3.20% p.a and win a complimentary Samsung Camcorder

    In Credit Card, They have Enjoy 0% interest payment with Citibank Easy Pay as benefits own a HP notebook

    loans promotion that has in Citibank. Get a free flying lesson and more with Citibank Home Loans is guaranteed gifts free flying lesson,

    Online part also got Citibank Electronic Statement be a promotions that is access your past 12 month statement online anytime, anywhere for free.

    Citigroup India Operations

    Established 109 years ago in Kolkata, Citibank has a long history in India. Currently it is the largest foreign direct investor in financial services in India with a total capital commitment of approximately US$ 4 Billion in its onshore banking and financial services business and its principal and alternate investment programs. It operates 41 full-service Citibank branches in 40 cities and over 700 ATMs across the country.

    Citibank is an employer of choice to about 7,500 people.


    Pramit Jhaveri CEO, Citi India

    Innovations
    Recently launched and innovative products and services

    Mobile Check Deposit ThankYou Rewards App ThankYou Point Sharing Benefit Builder ThankYou Shop With Points

    Women & Co, A Service of Citi


    Citibank for iPad Google WalletTM

    Citi Price Rewind

    USP
    Citibank in the early 1990s built a unique service proposition around the concept of CPT Competence, Problem-free, Timely service. Its entire internal infrastructure was designed to deliver CPT to customers on a consistent and reliable basis. Its training programs were designed to increase the knowledge and skill levels of the front-line staff. Its rewards system was crafted to reward employees,teams, and departments that eliminated or prevented problems from happening to customers.

    Its capital budgets were ranked in terms of which items would improve the timeliness of service and product delivery. Using these steps these steps the bank was able to reduce the time it took to issue ATM cards to new account holders from ten days to less than three days, including mailing time.

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