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    Icici Bank: Industrial Credit and Investment Corporation of India

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    Himanshu Mishra
    ICICI Bank is one of the largest private sector banks in India, incorporated in 1994. It has over 1,300 branches and 3,950 ATMs across India. KV Kamath has been the CEO and MD of ICICI Bank since 1996 and has helped transform Indian banking. ICICI Bank offers a wide range of banking products and services including deposits, loans, credit cards, investments and insurance. It has a large market share but also faces threats from nationalized banks improving themselves and new entrants in the banking industry.

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    Icici Bank: Industrial Credit and Investment Corporation of India

    Uploaded by

    Himanshu Mishra
    58 views12 pages
    ICICI Bank is one of the largest private sector banks in India, incorporated in 1994. It has over 1,300 branches and 3,950 ATMs across India. KV Kamath has been the CEO and MD of ICICI Bank since 1996 and has helped transform Indian banking. ICICI Bank offers a wide range of banking products and services including deposits, loans, credit cards, investments and insurance. It has a large market share but also faces threats from nationalized banks improving themselves and new entrants in the banking industry.

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    Icici Bank

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    ICICI Bank is one of the largest private sector banks in India, incorporated in 1994. It has over 1,300 branches and 3,950 ATMs across India. KV Kamath has been the CEO and MD of ICICI Bank since 1996 and has helped transform Indian banking. ICICI Bank offers a wide range of banking products and services including deposits, loans, credit cards, investments and insurance. It has a large market share but also faces threats from nationalized banks improving themselves and new entrants in the banking industry.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    58 views12 pages

    Icici Bank: Industrial Credit and Investment Corporation of India

    Uploaded by

    Himanshu Mishra
    ICICI Bank is one of the largest private sector banks in India, incorporated in 1994. It has over 1,300 branches and 3,950 ATMs across India. KV Kamath has been the CEO and MD of ICICI Bank since 1996 and has helped transform Indian banking. ICICI Bank offers a wide range of banking products and services including deposits, loans, credit cards, investments and insurance. It has a large market share but also faces threats from nationalized banks improving themselves and new entrants in the banking industry.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 12

    ICICI BANK

    Industrial credit and investment Corporation of India

    HISTORY
    Incorporated in 1994. First Indian company to raise funds from international markets. 2nd largest bank in India. Network of 1308 branches. 3950 ATMs Subsidiaries in UK, RUSSIA, CANADA, SINGAPORE etc. Lanched private banking in 2002.

    SERVICES
    Wide variety of deposit products such as internet & mobile banking. Credit & Debit cards. Demat accounts, homeloans, carloans, etc. Travel cards with US dollars, euro pounds, etc. INVESTMENTS PRODUCTS . Investments in mutual funds . Govt. Of india bonds.

    CEO AND MD
    KV KAMATH MD & CEO, ICICI. 57, is the man credited with driving not only ICICI Banks growth, but also that of entire financial services sector in the country-that he has gained one position moving from NO. 8 in 2003 to NO. 7 this year, speaks of his growing influence and power within corporate circles in India. This was the year that also saw ICICI Bank hit the capital markets with one of the biggest equity issues. Kamath may easily be called the one who transformed the face of Indian Banking.

    SWOT ANALYSIS
    The SWOT Analysis enables a company to recognize its market standing and adopt stragies accordingly. Here SWOT analysis of ICICI Bank is made to understand the positioning of the bank better: STRENGTHS

    1.

    2.

    BRAND NAME: ICICI bank has earned a reputation in the market for extending quality services to the market vis-a-vis its competitors. It has earned a strong Brand name in banking in a very short span of time. MARKET SHARE: ICICI Bank has the largest market share of 34% in the IT & ITES industry in Hyderabad according to our survey.

    3. HUGE NETWORKS: ICICI Bank has the highest number of linked branches in the country. The bank operates through a network of 450 BRANCHES & over 1800 ATMs across India, thus enabling them to serve customer in better way. 4.DIVERSIFIED PORTFOLIO: ICICI Bank has all the products under its belt, which help it to extend the relationship with existing customer. ICICI Bank has umberalla of products to offer their customers, if once customer has relationship with the bank. Some products, which ICICI Bank is offering are: . Retail banking . Business banking . Merchant establishment services(EDC machine) . Personal loan & Car loans . Demat services with E-broking . Mutual fund . Insurance . Housing loans

    5. WORKING HOURS: ICICI is the only bank which is having its working hours from 8 to 8 which is one of the major strength of ICICI BANK with respect to IT & ITES Industry.

    WEAKNESSES
    TRANSACTION COST : ICICI Bank charges high cost for its transactions Focus only on high end customers Defensive approach in lending Little presence outside india Poor customer\care service.

    OPPORTUNITIES
    1. NEW IT & ITES COMPANY: IT & ITES sector is on a boom in the Indian market context, with new companies mushrooming in the market ; it opens the door for ICICI Bank to capture the huge untapped market . 2. DISSATISFIED CUSTOMERS OF OTHER BANK: The group from its survey and analysis of IT company have found out that there are many companies which are not satisfied with its current bank, so ICICI with its superior service quality & long working hours can capture those customers.

    3. BUSINESS ADVERTISING FOR SMALLER PLAYERS: The analysis has also indiacted that the concept of business advising though very popular with the higher end players is virtually non existent in the lower end of the market.

    THREATS
    DISSATISFIED CUSTOMERS EVER IMPROVING NATIONALISED BANKS: With PSU banks like SBI going all out to compete with the private banks and government giving them a free hand to do so, it can prove to be serious threat like ICICI. ADVENT OF MNC BANK: Large number of MNS banks are mushrooming in the Indian market due to the friendly policies adopted by the government .

    BRAND AMBASSADOR

    SHAHRUKH KHAN, with his charming face and stunning personality adds to the goodwill of ICICI Bank.

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