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An Orientation Session On MBA Project Study

This document outlines the guidelines for an MBA project study. Students can choose from areas of finance, HR, or marketing. The time period for the study is 45 days from May 6th to June 15th. Students must select a company that has been in business for at least 5 years for finance or based on the majority of its employee divisions for HR. For marketing, the company should have a diversified product portfolio and wide customer range. Numerous industries are listed that students can choose from for their study. Sample project titles are provided for finance, HR, and marketing. Students must get permission from the company, maintain a daily journal, frame objectives, generate a questionnaire, and follow research methodology best practices.

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465 views14 pages

An Orientation Session On MBA Project Study

This document outlines the guidelines for an MBA project study. Students can choose from areas of finance, HR, or marketing. The time period for the study is 45 days from May 6th to June 15th. Students must select a company that has been in business for at least 5 years for finance or based on the majority of its employee divisions for HR. For marketing, the company should have a diversified product portfolio and wide customer range. Numerous industries are listed that students can choose from for their study. Sample project titles are provided for finance, HR, and marketing. Students must get permission from the company, maintain a daily journal, frame objectives, generate a questionnaire, and follow research methodology best practices.

Uploaded by

vijayabhaskarangati
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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An Orientation session on MBA Project Study

Area of Study
The respective areas of project study can be done in the following areas which you are going to opt in your final year 1. Finance 2. HR 3. Marketing

Time Period
45 days duration May 6th 2013 to 15th June 2013

Company Selection
Finance- company with at least 5 years of continuous existence HR- Based on the majority of its division of employees

Marketing- Diversified portfolio of products with wide range of customers

List of Industries to opt for project study


Iron and Steel Cotton Industries Sugar Industries Jute Industries Paper Industries Cement Industries Aluminium Industries Chemical Fertilizer Industries Engineering Industries

Railway Industries Ship-Building Aircraft Building Automobile Industries Cycle Industries Glass Industries Leather Industries Woollen Industries Silk Industries

Medicine Industries Rubber Industries Heavy Chemical Industries Match Industries Plastic Industries Telephone Industries Petrol Refining Industries Petro Chemicals Pesticide Industries

Advertising Entertainment Financial Services Health Care Hospitality Banking and Insurance Online Services Real Estate Travel and Tourism Retailing etc.,

Proposed Titles of the study


Finance
Budget and budgetary control system Working capital and ratio analysis A study on Impact of NPAs On Profitability & Liquidity In Banking Industry The Financial Performance Evaluation Demat: online trading & its safety Current scenario of derivatives market in India

Proposed titles for HR A study on Job Attrition and Retention A study on effectiveness of hrd process in any organisation A study on impact of rewards and recognition of employee in any organisation Relation between technology and work stress in an organization A study on job satisfaction level to the employees. A study to verify the welfare measures provided in the company with regard to job satisfaction

Proposed titles in Marketing


A Study on Customer Satisfaction A Study on Brand Awareness and Customer Expectation A Study on Foreign Institutional Investments in Indian Market A Study on Competitive Advantage in Retail Industry A Study on Effectiveness of Salesmanship A Study on Performance Analysis of Selected Mutual Funds A Study on Consumer Behaviour A Study on Customer Perception on Credit Cards A Study on Consumer Behavior A Study on Effectiveness of Advertising A Study on Customer Relationship Management through after Sales Services. A Study On Dealers Satisfaction Level

Note: Approach companies and Submit the requesting letter issued by the college for getting project permission in concerned area.
Possessing acceptance letter from the company to carry out a project study on the mentioned topic for the specified time period. Frame the objectives for what purpose the study is undergone.

Maintain a day book for observing the findings to come out with an analysis by reaching your objectives.
Generate a Questionnaire based on your topic by considering a sample.

Know about the methodology of research during the study and possess all the necessary data.

All the Best

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