Scribd
Upload
1K views11 pages

Non Probability Sampling

This document discusses nonprobability sampling designs and their major issues. It describes several types of nonprobability samples, including accidental, purposive, expert, quota, snowball, and heterogeneity sampling. For each type, it provides a brief definition and discussion of potential problems, such as lack of evidence for representativeness of the population or issues with proportionality.

Uploaded by

malyn1218
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
1K views11 pages

Non Probability Sampling

This document discusses nonprobability sampling designs and their major issues. It describes several types of nonprobability samples, including accidental, purposive, expert, quota, snowball, and heterogeneity sampling. For each type, it provides a brief definition and discussion of potential problems, such as lack of evidence for representativeness of the population or issues with proportionality.

Uploaded by

malyn1218
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
You are on page 1/ 11

Nonprobability Sampling

Designs
Major Issues

• Likely to misrepresent the


population
• May be difficult or impossible to
detect this misrepresentation
Types of Nonprobability
Samples
 Accidental, haphazard,
convenience
 Modal instance
 Purposive
 Expert
 Quota
 Snowball
 Heterogeneity sampling
Accidental, Haphazard or
Convenience Sampling
 “Man on the street”
 College psychology majors
 Available or accessible
clients
 Volunteer samples
 Problem: No evidence for
representativeness
Purposive Sampling

 Might sample several pre-defined


groups (e.g., the shopping mall
survey that attempts to identify
relevant market segments)
 Deliberately sampling an extreme
group
 Problem: Proportionality
 Problem: Need theory to correctly
sample an extreme group
Expert Sampling

 Have a panel of experts make


a judgment about the
representativeness of your
sample.
 Advantage: At least you can
say that expert judgment
supports the sampling.
 Problem: The “experts” may
be wrong.
Quota Sampling

 Select people nonrandomly


according to some quotas
 Proportional quota sampling
 Nonproportional quota
sampling
Proportional Quota
Sampling
• Objective: Represent major
characteristics of population by
sampling a proportional amount of
each. For example, if you know the
population has 40% women and 60%
men, you want your sample to meet
that quota.
• Problem: How do you pick the
characteristics? How do you know
their proportion in population?
Nonproportional Quota
Sampling

• Making sure you have enough


units from each target group of
interest (even if not proportional).
• As with stratified random
sampling, you might do this to
assure that you have good
representation of smaller
population groups.
Snowball Sampling

 One person recommends


another, who recommends
another, who recommends
another, etc.
 Good way to identify hard-
to-reach populations, for
example, homeless persons
Heterogeneity Sampling

• Make sure you include all sectors --


at least several of everything --
don't worry about proportions (like
in quota sampling).
• Use when one or more people are
a good proxy for the group, for
instance, when brainstorming
issues across stakeholder groups.

You might also like