Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company with over 100 factories across India. It is majority owned by Unilever and has a mission to "add vitality to life." HUL has over 15,000 employees and contributes to over 52,000 indirect jobs. Some of HUL's most popular brands are Lux, Lifebuoy, Dove, Surf Excel, Fair & Lovely and Pepsodent. HUL has a wide range of home and personal care, food, and beverage products that are available in over 6.3 million retail outlets across India.
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Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company with over 100 factories across India. It is majority owned by Unilever and has a mission to "add vitality to life." HUL has over 15,000 employees and contributes to over 52,000 indirect jobs. Some of HUL's most popular brands are Lux, Lifebuoy, Dove, Surf Excel, Fair & Lovely and Pepsodent. HUL has a wide range of home and personal care, food, and beverage products that are available in over 6.3 million retail outlets across India.
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company with over 100 factories across India. It is majority owned by Unilever and has a mission to "add vitality to life." HUL has over 15,000 employees and contributes to over 52,000 indirect jobs. Some of HUL's most popular brands are Lux, Lifebuoy, Dove, Surf Excel, Fair & Lovely and Pepsodent. HUL has a wide range of home and personal care, food, and beverage products that are available in over 6.3 million retail outlets across India.
Copyright:
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Download as PPTX, PDF, TXT or read online from Scribd
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company with over 100 factories across India. It is majority owned by Unilever and has a mission to "add vitality to life." HUL has over 15,000 employees and contributes to over 52,000 indirect jobs. Some of HUL's most popular brands are Lux, Lifebuoy, Dove, Surf Excel, Fair & Lovely and Pepsodent. HUL has a wide range of home and personal care, food, and beverage products that are available in over 6.3 million retail outlets across India.
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INTRO
HUL PROFILE
India's largest Fast Moving Consumer Goods company with 100 factories across India. In 1931, first Indian subsidiary, Hindustan Vanaspati Manufacturing Company, followed by Lever Brothers India Limited (1933) and United Traders Limited (1935). HUL formed in November 1956;
The Anglo-Dutch company Unilever owns a majority stake 52% in Hindustan Unilever Limited one of the country's largest exporters and recognised as a Golden Super Star Trading House
The mission add vitality to life.
It is headquartered in Mumbai, India. Has employee strength of over 15,000 employees and contributes to
indirect employment of over 52,000 people.
Hindustan Unilever's distribution covers over 1 million retail outlets across India directly.
Its products are available in over 6.3 million outlets in the country, nearly 80% of all retail outlets in India.
It estimates that two out of three Indians use its many home and personal
care products, food and beverages.
Hindustan Unilever was recently rated among the top four companies globally in the list of Global Top Companies for
Leaders by a study sponsored by Hewitt Associates, in partnership
with Fortune magazine and the RBL Group. The company was ranked number one in the Asia-Pacific region and in India. The Brand Equity rankings in 2010 are ruled by FMCG products with Hindustan Lever accounting for as many as 6 out of Top 10 most trusted Indian Brands.
DETAILS OF Date of Establishment : - 1933 Revenue:Market Cap :-
HUL
19,401 crore (US$4.27 billion)(2010-2011) 6705142846 ( Rs. in Millions ) Hindustan Lever House,165/166 Backbay Reclamation, Mumbai-400020, Maharashtra
Corporate Address:Web site :-
www.hll.com
Management Details:Chairperson - Harish Manwani MD - Nitin Paranjpe Directors:--A Narayan, Ashok K Gupta, C K Prahalad, D S Parekh, D Sundaram, Dhaval Buch, Douglas Baillie, Dr R A Mashelkar, Gopal Vittal,
PRODUCT LINE A) HOME AND PERSONAL CARE: 1) Personal wash Lux Lifebuoy Liril Hamam 2) Laundry Surf Excel Rin Wheel 4) Hair care Sunsilk naturals Clinic 6) Deodorants Axe Rexona Breeze Dove Pears Rexona 3) Skin Care Fair and lovely Ponds
vaseline 5) Oral care Pepsodent Close up 7)Colour Cosmetics Lakme
8)Ayurvedic Personal and health care:
B) FOODS 1) Tea Brooke Bond Lipton
2) Coffee Brooke Bond Bru
3) Foods Kissan Annapurna
4) Ice cream Kwality walls Knor
C) WATER PURIFIER Pureit
Lux, lifebuoy, dove Personal wash Pears, rexona, breeze,
Surf excel Laundry
Wheel sunlight Fair & lovely
Skin care
Ponds vaseline Sunsilk Clinic
Hair care Hindustan unilever ltd Oral care
Pepsodent closeup
Deodorants
Axe rexona
Color cosmetics
lakme
ayurvedic
ayush
Lux was launched in UK in 1899 as a Laundry soap to wash delicate(silk) clothes in home. In India, Lux launched in 1929 & it has proved to be a powerful brand in beauty soap segment. From the starting, it has been claimed as The Beauty Soap Of Film Stars.
In 2006, Lux was awarded as Awaz consumer Award 2005 as the most preferred toilet soap.
Dove was launched in 1955 in US. It has been available in India from 1995.
It has proved to have of moisturising cream that maintains the skin be smooth & soft. In 2004, HULs campaign of Real Beauty by Ogilvy inspired women to have the confidence to be comfortable with themselves & in 2006 it got the Grand Effie Award.
GERMS SE KOI DAR NAHI
Launched in 1895 in UK and then in India.
A Low cost soap catering huge population.
The jingle, Making a billions of Indian feel safe and secure Says everything!!
Comes with different varieties and treats different needs.
Product Surf Excel came up with the idea of Surfing along,par Excellence!! It has a wide product range which includes- Surf Excel Top Matic - Surf Excel Front Matic - Surf Excel Blue - Surf Excel Quick wash - Surf Excel Bar - Surf Excel Gentle wash
Surf Excel Quick Wash Detergent Powder
Surf excel blue
Surf excel gentle wash
surf excel bar
Surf Excel Matic Top Load
Price The pricing Strategy for Surf Excel have always been in accordance with its competitors.
pricing strategy A change in pricing strategy for HULs Surf Excel brand, which dominates the 5000 crore detergent powder market,seems to be on the cards. HUL has announced a drastic reduction in price by Rs. 20 per kilo on surf excel,its premium detergent brand, making it equal to competing brand Ariel from P&G. Price cut from Rs 155 to Rs 135 per kg. HUL is now reworking its Surf Excel Strategy by moving away from positioning the brand on functional benefits to building an emotional connect.
16 LITRE BUCKET PACK FREE WITH 3.3 KG SURF EXCEL BLUE
Surf Excel quickwash 1 kg Rs. 146 + Comfort fabric conditioner 200ml Rs. 29 = Rs. 175 Pay Rs. 163*/- for the combi pack and save Rs. 12/*(inclusive of all taxes)
Promotional activities Print media Electronic media
Live Demonstrations Social Events Dirt is good website
Catchy taglines Dirt is good: Daag achhe hain Phir waqt hai khelney ka Kharay ko meetha banaye The machine is not guilty,use the right detergent Surf Excel hain na.
