Scribd Logo
Upload

Welcome to Scribd!

  • 27 views

    Bovee Bct09 Basic 05 2

    Uploaded by

    Towsif Hossain
    The document provides guidance on writing effective business messages. It outlines a three-step writing process of planning, writing, and completing. When composing messages, writers should adapt to their audience by demonstrating sensitivity, emphasizing positivity, and using bias-free language. Proper business etiquette, credibility, and representing the company image well are also discussed. The document stresses using a conversational tone, plain English, and an active voice for clear and engaging business communications.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd

    Bovee Bct09 Basic 05 2

    Uploaded by

    Towsif Hossain
    27 views18 pages
    The document provides guidance on writing effective business messages. It outlines a three-step writing process of planning, writing, and completing. When composing messages, writers should adapt to their audience by demonstrating sensitivity, emphasizing positivity, and using bias-free language. Proper business etiquette, credibility, and representing the company image well are also discussed. The document stresses using a conversational tone, plain English, and an active voice for clear and engaging business communications.

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document provides guidance on writing effective business messages. It outlines a three-step writing process of planning, writing, and completing. When composing messages, writers should adapt to their audience by demonstrating sensitivity, emphasizing positivity, and using bias-free language. Proper business etiquette, credibility, and representing the company image well are also discussed. The document stresses using a conversational tone, plain English, and an active voice for clear and engaging business communications.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    27 views18 pages

    Bovee Bct09 Basic 05 2

    Uploaded by

    Towsif Hossain
    The document provides guidance on writing effective business messages. It outlines a three-step writing process of planning, writing, and completing. When composing messages, writers should adapt to their audience by demonstrating sensitivity, emphasizing positivity, and using bias-free language. Proper business etiquette, credibility, and representing the company image well are also discussed. The document stresses using a conversational tone, plain English, and an active voice for clear and engaging business communications.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 18

    Writing Business Messages

    Good business communication aims at achieving the response sought and fostering the goodwill in the minds of the recipient with whom we wish to do business. Therefore the sender of the message should be careful about the choice of words and forms of expression, in addition to grammatical disciplines that account for correctness and completeness of the message.

    Three-Step Writing Process


    Planning
    Analyze Situation Gather Information Select Medium Get Organized

    Writing

    Completing
    Revise Produce Proofread Distribute

    Adapt to the Audience

    Compose the Message

    Adapting to the Audience


    Sensitivity Relationships Style and Tone

    Audience Sensitivity
    Adopt a You Attitude Demonstrate Business Etiquette

    Emphasize the Positive

    Use Bias-Free Language

    Using the You Attitude


    Audience Focus Genuine Empathy Sensitivity to Situations Professionalism

    Business Etiquette
    Practice Courtesy

    Be Diplomatic

    Respond Promptly

    Emphasize the Positive


    Instead of This
    To help us process this order,
    we must ask for another copy of the requisition.

    Use This
    So that your order can be filled
    promptly, please send another copy of the requisition.

    Instead of This
    You should never use that type of paper in the copy machine.

    Use This
    That type of paper doesnt work very well in the copy machine.

    Use Positive Language


    Instead of This
    Failing Used Cars Cheap merchandise

    Use This
    Underperforming Pre-owned vehicles Bargain Prices

    Elderly Person
    Pimples and Zits

    Senior Citizen
    Complexion Problems

    Bias-Free Language

    Age

    Gender

    Disability

    Race or Ethnicity

    Build A Strong Audience Relationship


    Establish Your Credibility

    Build the Companys Image

    Establish Your Credibility


    Honesty and Objectivity Audience Awareness Credentials and Expertise

    Endorsements

    Confidence and Communication Performance Style

    Sincerity

    Build Company Image


    Be a Spokesperson
    Ask for Assistance Observe Your Colleagues Back Company Interests Follow Company Guidelines

    Conversational Tone

    Controlling Style And Tone

    Plain English

    Active and Passive Voice

    Sentence Structure and Vocabulary

    Use a Conversational Tone


    Business Messages
    Avoid Using Use Carefully

    Pompous or Obsolete Language

    Preaching or Bragging

    Emotion or Intimacy

    Humor or Satire

    Writing in Plain English


    Straightforward

    Easy to Understand

    Conversational

    Using the Right Voice


    Active Voice Subject + Verb + Object Joe rented the car. Characteristics Passive Voice Object + Verb + Subject The car was rented by Joe. Characteristics

    Direct

    Concise

    Vigorous

    Indirect

    Tactful

    Reserved

    You might also like