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The Design of Research: ©the Mcgraw-Hill Companies, Inc., 2001 Irwin/Mcgraw-Hill

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99 views18 pages

The Design of Research: ©the Mcgraw-Hill Companies, Inc., 2001 Irwin/Mcgraw-Hill

v

Uploaded by

johna_kaif
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPT, PDF, TXT or read online on Scribd
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Part 2

The Design of Research

Irwin/McGraw-Hill

The McGraw-Hill Companies, Inc., 2001

Chapter 6

Business Research Methods


Donald Cooper Pamela Schindler
Irwin/McGraw-Hill The McGraw-Hill Companies, Inc., 2001

Chapter 6 Design Strategies

Irwin/McGraw-Hill

The McGraw-Hill Companies, Inc., 2001

What is Research Design? Click to edit Master title style


Slide 6 - 1

A plan for selecting the sources and types of information used to answer research questions A framework for specifying the relationships among the study variables A blueprint that outlines each procedure from the hypothesis to the analysis
Irwin/McGraw-Hill The McGraw-Hill Companies, Inc., 2001

Classifications of Designs Click to edit Master title style


Slide 6 - 2

Exploratory study is usually to develop hypotheses or questions for further research


Formal study is to test the hypotheses or answer the research questions posed

Irwin/McGraw-Hill

The McGraw-Hill Companies, Inc., 2001

Click to edit Master title style Methods of Data Collection


Slide 6 - 3

Monitoring, which includes observational studies Interrogation/communication study

Irwin/McGraw-Hill

The McGraw-Hill Companies, Inc., 2001

Power to Master Produce Effects Click to edit title style


Slide 6 - 4

In an experiment, the researcher attempts to control and/or manipulate the variables in the study
In an ex post facto design, the researcher has no control over the variables; they can only report what has happened
Irwin/McGraw-Hill The McGraw-Hill Companies, Inc., 2001

of thetitle Study ClickPurpose to edit Master style


Slide 6 - 5

Descriptive tries to explain relationships among variables Causal study is how one variable produces changes in another

Irwin/McGraw-Hill

The McGraw-Hill Companies, Inc., 2001

Time Dimension ClickThe to edit Master title style


Slide 6 - 6

Cross-sectional studies are carried out once and represent a snapshot of one point in time
Longitudinal studies are repeated over an extended period

Irwin/McGraw-Hill

The McGraw-Hill Companies, Inc., 2001

The Topical Click to edit Master Scope title style


Slide 6 - 7

Statistical studies attempt to capture a populations characteristics by making inferences from a samples characteristics
Case studies place more emphasis on a full contextual analysis of fewer events or conditions and their interrelations
Irwin/McGraw-Hill The McGraw-Hill Companies, Inc., 2001

Theto Research Environment Click edit Master title style


Slide 6 - 8

Field conditions
Laboratory conditions Simulations

Irwin/McGraw-Hill

The McGraw-Hill Companies, Inc., 2001

A to Subjects Perceptions Click edit Master title style


Slide 6 - 9

Usefulness of a design may be reduced when people in the study perceive that research is being conducted
Subjects perceptions influence the outcomes of the research

Irwin/McGraw-Hill

The McGraw-Hill Companies, Inc., 2001

Why to do Exploratory Studies? Click edit Master title style


Slide 6 - 10

Exploration is particularly useful when researchers lack a clear idea of the problems

Irwin/McGraw-Hill

The McGraw-Hill Companies, Inc., 2001

Datato Collection Techniques Click edit Master title style


Slide 6 - 11

Qualitative techniques Secondary data

Focus groups
Two-stage design

Irwin/McGraw-Hill

The McGraw-Hill Companies, Inc., 2001

Causation Click to edit Master title style


Slide 6 - 12

The essential element of causation is A produces B or A forces B to occur

Irwin/McGraw-Hill

The McGraw-Hill Companies, Inc., 2001

Click to edit Master title style Causal Study Relationships


Slide 6 - 13

Symmetrical
Reciprocal Asymmetrical

Irwin/McGraw-Hill

The McGraw-Hill Companies, Inc., 2001

Click to edit Master title style Asymmetrical Relationships


Slide 6 - 14

Stimulus-Response

Property-Disposition
Disposition-Behavior Property-Behavior

Irwin/McGraw-Hill

The McGraw-Hill Companies, Inc., 2001

Achieving the Ideal Click to edit Master title style Experimental Design
Slide 6 - 15

Control

Random Assignment
Matching Randomization

Manipulation and control of variables


Irwin/McGraw-Hill The McGraw-Hill Companies, Inc., 2001

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