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    Passenger Car Project

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    rajan
    The document discusses the passenger car industry in India. It provides classifications of passenger cars, important players like Maruti Suzuki, Tata Motors, and Hyundai. It discusses the market size and growth of these companies. Some key points covered are Maruti Suzuki dominating the market with over 50% share, Tata Motors being the 2nd largest player in passenger vehicles. It also discusses marketing strategies, innovative features introduced, and provides a SWOT analysis of some major players. It talks about future cars and concludes with factors enabling the emergence of the new passenger car industry in India.

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    Attribution Non-Commercial (BY-NC)
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    Passenger Car Project

    Uploaded by

    rajan
    628 views44 pages
    The document discusses the passenger car industry in India. It provides classifications of passenger cars, important players like Maruti Suzuki, Tata Motors, and Hyundai. It discusses the market size and growth of these companies. Some key points covered are Maruti Suzuki dominating the market with over 50% share, Tata Motors being the 2nd largest player in passenger vehicles. It also discusses marketing strategies, innovative features introduced, and provides a SWOT analysis of some major players. It talks about future cars and concludes with factors enabling the emergence of the new passenger car industry in India.

    Original Description:

    IT IS THE PASSENGER CAR INDUSTRIES MAJOR COMANIES IN INDIA. MAJOR PLAYER SWOT ANALYSIS

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    The document discusses the passenger car industry in India. It provides classifications of passenger cars, important players like Maruti Suzuki, Tata Motors, and Hyundai. It discusses the market size and growth of these companies. Some key points covered are Maruti Suzuki dominating the market with over 50% share, Tata Motors being the 2nd largest player in passenger vehicles. It also discusses marketing strategies, innovative features introduced, and provides a SWOT analysis of some major players. It talks about future cars and concludes with factors enabling the emergence of the new passenger car industry in India.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    628 views44 pages

    Passenger Car Project

    Uploaded by

    rajan
    The document discusses the passenger car industry in India. It provides classifications of passenger cars, important players like Maruti Suzuki, Tata Motors, and Hyundai. It discusses the market size and growth of these companies. Some key points covered are Maruti Suzuki dominating the market with over 50% share, Tata Motors being the 2nd largest player in passenger vehicles. It also discusses marketing strategies, innovative features introduced, and provides a SWOT analysis of some major players. It talks about future cars and concludes with factors enabling the emergence of the new passenger car industry in India.

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    You are on page 1of 44

    PROJ ECT

    ON
    PA SSEN GER
    CAR
    IN DUST RI ES INDI A
     SUBMITTED TO SUBMITTED BY
     DR.RAKESH KUMAR GURMAIL SINGH
     MBA
    PASSENGER CAR
    A passenger car is a wheeled
    motor vehicle for transporting
    passengers, which also carries its
    own engine or motor.
    CLASSIFICATION:
     Microcar
     Hatchbacks, saloons (sedans) and estate
    cars (station wagons):
    City car, supermini, compact, large
    family car, full size car, compact
    executive, executive, luxury.
     Convertible
     Sports cars and grand tourers:
    sports compact, sports sedan,sports car,
    grand tourer, supercar, muscle car,
    pony car.
     Off-roaders:
    SUVs, crossover SUVs,
     Multi purpose vehicles/Minivans
     Van, camper, RV, minibus etc.
    IMPORTANT
    PLAYERS:
     Audi  Mahindra
     Bentley  Maruti Suzuki
     BMW  Opel
     Fiat  Volvo
     Ford  Tata
     HM  Toyota
     Honda  Mercedes
     Hyundai
    MARUTI SUZUKI:
     It has started business in 1909.
     Maruti Suzuki India Limited (MSIL,
    formerly Maruti Udyog Limited) is a
    subsidiary of Suzuki Motor Corporation of
    Japan.
     It is India's largest passenger car company.
     It accounts for over 50 per cent of the
    domestic car market.
    TATA MOTORS:
     Established in 1945 .
     Tata Motors Limited is India’s largest
    automobile company, with revenues of Rs.
    24,000 crores (USD 5.5 billion) in 2005-06.
     It is the 2nd largest in the passenger vehicles
    market with winning products in the
    compact, midsize car and utility vehicle
    segments.
     Vision :“best in the manner in which we
    operate, best in the products we deliver, and
    best in our value system and ethics.”
    HYUNDAI:
     Established in 1967.
     It is ranked as the world’s 6th largest
    automaker in 2006 and includes more than
    two dozen auto-related subsidiaries and
    affiliates.
     It presently markets 30 variants of passenger
    cars across segments.
     Hyundai vehicles are sold in 193 countries
    through some 6,000 dealerships and
    showrooms.
    HONDA MOTORS:
     It was established in 1948.
     Sales :Consolidated: ¥12,002,834 million
    Unconsolidated: ¥4,088,029 million.
     It operates under the basic principles of
    "Respect for the Individual" and "The Three
    Joys" .
     It has conducted its activities with a
    commitment to protecting the environment
    and enhancing safety in a mobile society.
    MARKET SIZE:
    Market size is defined as the number of
    buyers and sellers in a particular
    market.
    Sales matrix for 2007
    SALES

    80000
    70000
    60000
    50000
    SALES THIS
    40000 SALES
    YEAR
    30000
    20000
    10000
    0
    gm

    ta
    a

    ai

    Ta
    nd

    ki
    d

    u
    un

    ra
    Ho

    uz

    d
    Hy

    hin
    uti

    Ma
    r
    Ma

    &
    ra
    i nd
    h
    Ma
    COMPANIES
    GROWTH

    40.00%

    30.00%

    20.00%

    10.00%
    GROWTH

    GROWTH
    0.00%
    GM Honda Hyundai Maruti Tata Mahindra &
    -10.00%
    Suzuki Mahindra
    -20.00%

    -30.00%
    CO.
    BEST SELLING CARS:
    MARKETING
    STRATEGIES:
     Mass marketing
    (Maruti Suzuki)
     Segment marketing
     Undifferentiated (Mercedes,Honda etc.)
     Differentiated (Maruti Suzuki)
     Niche marketing
    (Mercedes, BMW, Audi etc.)
    Promotion through Movies

    Attractive offers
    INNOVATIVE STEPS:

     ABS
     Seat belts
     Airbags
     Air conditioning/ climate control
     Modern lighting
     In car entertainment
     Satellite navigation
     Common rail injection
    FUTURE CARS:
    S
    W
    O
    T
    SWOT analysis of Hyundai
    Motors:
    Strengths Opportunities
     Strong domestic market  Cost reduction
     Good quality  Diversification
     Cheap labour costs  Cheaper cars
     Production facilities.  European and African
    Weaknesses market
     Design Threats:
     No luxury cars  Competitors from
     No innovations Germany, Japan.
     Threat from local
    companies.
    SWOT analysis of Tata Motors:
    Strengths Opportunities
     Strong market position  Road development
     Strong revenue growth  Territorial expansion
     Research and  Car penetration in India
    Development
    Weaknesses Threats
     Dependent on vendors  Global competition
     Overdependence on  Government
    Indian market regulations
     Diesel fuel issues
    SWOT analysis of Honda Motors:
    Strengths Opportunities
     Quality  Interest in environment
     Reliable friendly vehicles
     Performance-oriented  Major Player in the
    emerging markets
    Weaknesses (BRIC countries).
     Weaker brand image
    Threats
     Declining operating  Rising oil and raw
    margins material prices in the
     Market share is world market.
    threatened by huge
    lineups from Toyota
    and Nissan.
    SWOT analysis of Maruti Suzuki:
    Strengths Opportunities
     Established distribution  Government subsidies
    and after sales networks  Tax benefits
     Understanding of the  Foreign collaboration
    Indian market and ability to  Increased purchasing
    liaison with the power of Indian
    government. middleclass category
     Ability to design products
    with differentiating Threats
    features  Threats from Chinese
     Brand image manufacturers
     Experience and know-how  Indian as well as foreign
    in technology. competitors.
    Weaknesses
     Lack of experience with
    foreign market
    NEW CARS
    Emergence of new passenger car
    industry is because of factors like:
     Distribution systems
     New generation of engines
     Entry of foreign manufacturers
     Manufacturing technologies
     Components, tyres
     Value added services
     Changing demand structure
     Auto finance
    Aft er Ef fect Of
    Nan o
    Thank You
    GROUP NO. 1

    [GURMAIL SINGH ](11)


    AMAN JOLLY(3)
    PARU SHARMA(32)
    ADITYA SETHI(1)
    SONIA KALER(49)
    THANKS TO
    MARKETING
    DR.RAKESH
    OF
    KUMAR
    WHO GIVES
    PASSENGER
    GUIDELINES &
    CARS
    HELP TO
    COMPLETE
    PROJECT

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