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Kajal PPT CC

The corporate communications department has three main goals: 1) To promote the city, organization, and leadership in a positive light. 2) To increase awareness of city programs and services to further its goals and objectives. 3) To deliver targeted communications to key stakeholders through integrated communications. The department is responsible for media relations, issues management, internal communications, crisis communications, translation services, developing collateral, managing the corporate website and brand, communications planning, and event coordination. It aims to identify and address issues proactively and also reactively handles issues as they arise.

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116 views9 pages

Kajal PPT CC

The corporate communications department has three main goals: 1) To promote the city, organization, and leadership in a positive light. 2) To increase awareness of city programs and services to further its goals and objectives. 3) To deliver targeted communications to key stakeholders through integrated communications. The department is responsible for media relations, issues management, internal communications, crisis communications, translation services, developing collateral, managing the corporate website and brand, communications planning, and event coordination. It aims to identify and address issues proactively and also reactively handles issues as they arise.

Uploaded by

jtnshrma007
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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CORPORATE COMMUNICATIONS

Corporate Communications: Our goal


To make our city, organization, and all our bosses, look as good as we possibly can To increase awareness of City programs, services, attributes and differentiators in order to further the Citys goals and objectives We do this by delivering, integrated, targeted communications to key stakeholders

Corporate Communications

Identify major communications issues/opportunities to be tackled in order for the City to realize its goals as stated in its mission, vision and strategic priorities
(i.e. take every opportunity to reinforce our key priorities)

Corporate Communications: What do we do?

Media Relations Issues Management

Internal (Employee) Communications


Crisis Communications (planning) Translation Collateral Development (brochures, ads, signs, Resurgo etc.,) moncton.ca Manage the corporate brand Communications Plans (for specific initiatives) Strategic Advisors Presentations Handle complaints, communicate with our stakeholders Event coordination and management

Corporate Communications: Issues Management


Corporate Communications communicates council directives and decisions Proactivewe try to identify issues before they become ISSUES

Reactiveis the reality. Process/toolkit in place.


Sometimes its messy. Thats democracy.

Two-way communication: listen as well as disseminate messages

Corporate Communications: Two-way communication


Two-way communication: listen as well as disseminate messages Identify ways to listen to key audiences as well as developing messages for them (consultative process) Identify ways to establish, maintain, and develop good relationships with those publics

Find benefit based communication


Develop an effective public consultation process--enhance number of meaningful opportunities available for public input, participation and influence in decision-making process on major directions taken by the City

Corporate Communications: Employee Communications


Always start from the inside out

Goal: To ensure that employees never find out major organizational news from media
Improve employee engagement and alignment

Drive clear and consistent messaging through all communications


Communicate mission, vision and values

Strengthen and reinforce brand


Organizations deliver their brand through their people

Change

Media Relations: Key Messages What makes news?

Controversy
Human interest

THANKYOU

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