Cultural tourism gives visitors the opportunity to understand and appreciate the essential character of a place and its culture as a whole, including its: history and archaeology people and their lifestyle (including the ways in which they earn a living and enjoy their leisure) cultural diversity arts and architecture food, wine and other local produce social, economic and political structures landscape
Samples Built and natural attractions Heritage cities: Venice (Italy), Nazareth (Israel) Heritage sites Heritage areas Events, festivals, concerts (pls collect more examples)
Features Cultural tourism puts emphasis on the content of what people do when theyre travelling, rather than how they actually get there and where they stay while they are there. Creating a relationship between the visitor and the host community is an important feature of cultural tourism. Concepts of sustainability, authenticity, integrity and education are as central to cultural tourism as they are to ecotourism.
sustainability, authenticity, integrity and education
Integrity: personal/professional/artistic integrity = being honest and having strong moral principles, unity
Education Sustainability Authenticity: object-related or activity related Object-related authenticity:
Objective: original object Constructed by tourist or marketers (imagery, expectations,beliefs)
not false or copied; genuine; real: an authentic antique. having the origin supported by unquestionable evidence; authenticated; verified: an authentic document of the Middle Ages; an authentic work of the old master. (entitled to acceptance or belief because of agreement with known facts or experience; reliable; trustworthy: an authentic report on poverty in Africa.)
What kind of tourists?
The cultural heritage traveler is someone who wants to experience an authentic and distinct sense of place, and is happy to pay for the privilege of doing so. More educated Spends more than average tourist (high-value visitor) Stays longer Seasonality/ non-seasonality More likely to shop while travelling http://www.vermontartscouncil.org/Portals/0/Documents/2.pdf
Cultural/heritage tourism Focus on cultural? Focus on heritage? Attractions with cultural / historic value Historic is a word which implies judgement, since by definition it describes something significant. But . . . historical is an essentially neutral term, describing anything which occurred in the (distant) past.
Az keresztszemes hmzseken megjelen si motvumok (letfa, csudaszarvas tulipnos, grntalms motvumok stb.) az szaki sarkkrtl a kzp-zsia sztyeppkig szinte vltozatlan formban maradtak fenn, ahogy ezt a 19. szzad vgn elkezdett gyjt munkk alapjn sszegyjttt anyag mutatja.
In this context, Cultural Heritage Tourism is, simply: visiting a place to experience those singular qualities that define its character, name its essence, and provide for its collective memory. In Vermont, cultural heritage is found in its people and is reflected in its objects, structures, museums, sites and landscapes. It is expressed in its crafts, visual and performing arts, history, literature and oral traditions. It is the embodiment of our behavior, and as such is organic and evolving.
Benefits The benefits of cultural heritage tourism can be far-reaching. For communities, it can strengthen the local economy; promote resource protection; increase visitor expenditures; generate employment; preserve the unique character of a community; increase community pride, and awareness of community resources; stimulate economic growth. on the state level, cultural heritage tourism encourages the protection and continued use of cultural heritage resources, which is important to the quality of life and economic well-being of the state.
Cultural tourism is one of the largest and fastestgrowing global tourism markets. Culture and creative industries are increasingly being used to promote destinations and enhance their competitiveness and attractiveness. Many locations are now actively developing their tangible and intangible cultural assets as a means of developing comparative advantages in an increasingly competitive tourism marketplace, and to create local distinctiveness in the face of globalisation.
1. Visitors experience attractions that provide genuine entertainment and educational value. 2. Sites and attractions have been developed to preserve their authenticity. 3. Visitor safety, convenience, and value are paramount concerns. 4. Officials view visitation as an important part of local and regional economy. 5. Business and employment opportunities occur in the communities where cultural heritage tourism development occurs.
6. Visitors travel a circuit to spread the number of visitors among attractions so that less visited sites get their share of visitors and more popular places are not adversely affected by over-visitation and over-commercialization. 7. Regional pride and identity are interpreted in their many facets at area attractions. 8. An understanding exists that tourism requires accomplished hosts as well as visitors, and that a communitys hospitality must be genuine. 9. The best promotion is word-of-mouth from the regions residents. 10. Participation in cultural and civic life is cherished.
Steps to create a new destination
Examples from washing powder advertisements
Stage 1: A country called Ireland exists! Its on the map!
Stage 2: enjoy Ireland and spread the word!
Stage 3: experience and learn!
Maslow pyramid: hierarchy of human needs
Adapted for tourism, e.g.:
Problems/issues Cultural / natural heritage History, values, sites, arts, lifestyles Preservation, conservation, collection Artifacts, buildings, districts, whole towns Historical events or personalities Historical tourism: a demand for the past, re-live the past Motivation: identify with, fantasy Debate: historical accuracy, authenticity, to rebuild or not to rebuild
Homework create a speech
Cultural or natural heritage History, values, sites, arts, lifestyles Preservation, conservation, collection Artifacts, buildings, districts, whole towns Historical events or personalities Historical tourism: a demand for the past, re-live the past Motivation: identify with, fantasy Debate: historical accuracy, authenticity, to rebuild or not to rebuild
