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    Dabur

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    Keshav Kalani
    Dabur is an Indian consumer goods company that has expanded globally. It operates across multiple divisions including consumer care, health care, and international business. Dabur has a presence in over 50 countries and sells a variety of herbal health and personal care products worldwide. The company focuses on growing its core brands across categories and new geographies while improving efficiencies through technology. Dabur aims to be the preferred supplier of natural health and grooming products globally through its combination of Ayurvedic knowledge and modern science.

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    Dabur

    Uploaded by

    Keshav Kalani
    435 views27 pages
    Dabur is an Indian consumer goods company that has expanded globally. It operates across multiple divisions including consumer care, health care, and international business. Dabur has a presence in over 50 countries and sells a variety of herbal health and personal care products worldwide. The company focuses on growing its core brands across categories and new geographies while improving efficiencies through technology. Dabur aims to be the preferred supplier of natural health and grooming products globally through its combination of Ayurvedic knowledge and modern science.

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    Dabur is an Indian consumer goods company that has expanded globally. It operates across multiple divisions including consumer care, health care, and international business. Dabur has a presence in over 50 countries and sells a variety of herbal health and personal care products worldwide. The company focuses on growing its core brands across categories and new geographies while improving efficiencies through technology. Dabur aims to be the preferred supplier of natural health and grooming products globally through its combination of Ayurvedic knowledge and modern science.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    435 views27 pages

    Dabur

    Uploaded by

    Keshav Kalani
    Dabur is an Indian consumer goods company that has expanded globally. It operates across multiple divisions including consumer care, health care, and international business. Dabur has a presence in over 50 countries and sells a variety of herbal health and personal care products worldwide. The company focuses on growing its core brands across categories and new geographies while improving efficiencies through technology. Dabur aims to be the preferred supplier of natural health and grooming products globally through its combination of Ayurvedic knowledge and modern science.

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    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 27

    Indian Brand which got into Global Market

    Presented By:
    Monica Jain -17 Jidnyasa Malvankar - 32 Yash Rajani - 56 Dipen Vyas - 11 Tejas Bedi - 07 Harshal Kamble - 24

    INTRODUCTION

    FMCG Markets

    Herbal/Ayurvedic products
    Key consumer products categories Distinct brand identities

    Divison

    Consumer Care Division

    Consumer Health Care Division

    International Business Division

    Dabur Global Presence

    Global Principles

    Passion for Winning Customer Focus Team Work Innovation Integrity

    Strategic Intent Of Dabur India Ltd


    Focus on growing our core brands across categories, reaching out to new geographies, within and outside India, and improve operational efficiencies by leveraging technology The preferred company to meet the health and personal grooming needs of target consumers with safe, efficacious, natural solutions by synthesizing our deep knowledge of Ayurveda and herbs with modern science Provide consumers with innovative products within easy reach Build a platform to enable Dabur to become a global Ayurvedic leader A professionally managed employer of choice, attracting, developing and retaining quality personnel Responsible citizens with a commitment to environmental protection Provide superior returns, relative to our peer group, to our shareholders.

    DABUR WORLDWIDE

    Products Worldwide
    Offices and representatives in Europe, UK, America and Africa A special herbal health care and personal care range successfully selling in markets ranging from the Middle East, Far East, North Africa and Europe Inroads into several European and American markets that have good potential due to resurgence of the back-to-nature movement Export of Active Pharmaceutical Ingredients (APIs), manufactured under strict international quality benchmarks, to Europe, Latin America, Africa, and other Asian countries Export of food and textile grade natural gums, extracted from traditional plant sources

    International Business

    Marketing Mix of Dabur

    PRODUCT

    Brands
    Quality

    Size
    Design

    PRICE

    PLACE
    Increasing Geographic spread Entered South Indian Market Expanding in International Market Presence in over 50 countries

    Subsidiaries in Nepal, Bangladesh

    Promotion

    Media Tools
    Press releases
    Dabur in news- print Dabur in news- electronic Events Inventory centre T.V. commercials Radio

    Internet
    Newspapers

    Suppliers

    Over 300 diverse products in the FMCG, Healthcare and Ayurveda segments, Dabur has a huge global network of suppliers and vendors. Purchasing roughly 7,000 items with an annual procurement bill of over Rs 500 crore. The Central Planning and Procurement Division (CPPD) is responsible for purchase operations at Dabur, acting in coordination with the Production and Marketing Divisions.

    Market Intermediaries

    CUSTOMERS

    Its products basically serve to all groups It includes both the existing & potential customer Dabur has 35 billion customers (approx) worldwide

    Competitors

    HUL Colgate Godrej Marico P and G Emami Gillette India Jyothy Labs

    STRENGTHS
    1.

    2.

    3.

    4.

    5.

    STRATEGIC PARTNERSHIPS WORLD WIDE COVERAGE 100 YEARS OF EXPERIENCE MANUFACTURING FACILITIES RESEARCH PLANTS.

    WEAKNESS
    NO

    RETAIL OUTLET DOORSTEP DELIVERY.

    NO

    OPPORTUNITY
    OVERSEAS DEALERSHIP. MEDICAL BIOTECHNOLOGY. STRATEGIC ALLIANCES. EXPORT OF AURVEDIC PRODUCTS.

    THREATS

    KERELA-HUB OF AYURVEDA LOCAL COMPANIES YOGA CAMPS FOREIGN PRODUCTS.

    Future - Dabur
    Tapping the world
    Several Product Categories Dabur International

    Divers for Growth

    WHAT MAKES IT TRUSTWORTHY

    AN UMBRELLA NAME FOR A VARIETY OF PRODUCTS, RANGING FROM HAIR CARE TO HONEY, DABUR HAS CONSISTENTLY RANKED AMONG INDIAS TOP BRANDS.

    ITS BRANDS ARE BUILT ON THE FOUNDATION OF TRUST THAT A DABUR OFFERING WILL NEVER CAUSE ONE HARM.

    Conclusion
    Strong Distribution Network Most Trusted Brand Aggressive strategy

    Innovation

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