3M Corporation

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Case Study: 3M Corporation

By: Aniket Reddy Lovenish Ruhela Sagar Thakkar Pankaj Vhatkar 130 131 165 172

Introduction
Founded in 1902, the Minnesota Mining & Manufacturing Corporation (3M) Reported sales revenues of $16.7 billion during the year 2000 Presence in Asia Pacific, Europe, and Latin America Active in six business segments. 21 established and strategic brands More than 75,000 3M employees worked to create more than 500 new products every year Between 1985 and 2000, 3Ms gross profit margin averaged over 48 % and return on equity for the company averaged 22.2% Early in 3Ms history, chair and CEO William L. McKnight, long considered to be the companys spiritual founder, introduced policies and philosophies that were considered to be responsible for 3Ms ability to innovate consistently

Case Study
Discussion Question Evaluate the policies and philosophies of 3M from the standpoint of helping the company implement its strategy, rooted in innovation.

Selected Policies and Philosophies


15% Option 30% Rule Dual-Ladder Career Path Seed Capital

Selected Policies and Philosophies


Rewards for Success Tolerance for Failure R&D Spending Intrapreneurs

Selected Policies and Philosophies


Three-Tiered Research Technology Forums Customer Contact Learnings

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