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    Store Layout & Design

    Uploaded by

    Sarah Higgins
    This document discusses store layout and design. It covers topics such as store layout management, store planning, fixtures and merchandise presentation, store design, and visual communication. Specifically, it discusses store environment objectives of encouraging shopping, developing a store image through branding elements, and maximizing space productivity. It also covers types of store layouts like free flow, grid, loop, and spine patterns to optimize traffic flow. Fixture types and merchandise presentation techniques are explained. Store design considerations include the store front, interior design, lighting, and sensory marketing.

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    Download as PPT, PDF, TXT or read online from Scribd

    Store Layout & Design

    Uploaded by

    Sarah Higgins
    307 views39 pages
    This document discusses store layout and design. It covers topics such as store layout management, store planning, fixtures and merchandise presentation, store design, and visual communication. Specifically, it discusses store environment objectives of encouraging shopping, developing a store image through branding elements, and maximizing space productivity. It also covers types of store layouts like free flow, grid, loop, and spine patterns to optimize traffic flow. Fixture types and merchandise presentation techniques are explained. Store design considerations include the store front, interior design, lighting, and sensory marketing.

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    This document discusses store layout and design. It covers topics such as store layout management, store planning, fixtures and merchandise presentation, store design, and visual communication. Specifically, it discusses store environment objectives of encouraging shopping, developing a store image through branding elements, and maximizing space productivity. It also covers types of store layouts like free flow, grid, loop, and spine patterns to optimize traffic flow. Fixture types and merchandise presentation techniques are explained. Store design considerations include the store front, interior design, lighting, and sensory marketing.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    307 views39 pages

    Store Layout & Design

    Uploaded by

    Sarah Higgins
    This document discusses store layout and design. It covers topics such as store layout management, store planning, fixtures and merchandise presentation, store design, and visual communication. Specifically, it discusses store environment objectives of encouraging shopping, developing a store image through branding elements, and maximizing space productivity. It also covers types of store layouts like free flow, grid, loop, and spine patterns to optimize traffic flow. Fixture types and merchandise presentation techniques are explained. Store design considerations include the store front, interior design, lighting, and sensory marketing.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 39

    Store Layout & Design

    Chapter 13 Dunne & Lusch

    Chapter outline
    Store layout management Store Planning Fixtures & merchandise presentation Store Design Visual Communication

    1. Store layout mgmt


    Intro Store environment Store environment objectives

    Store layout mgmt: intro


    Impacts initial perception
    Bricks & Mortar & Clicks

    2 primary objectives:
    Store image Space productivity

    Store environment elements


    Visual Comm.
    Retail identity Graphics POS signage

    Store Planning
    Space allocation Layout circulation

    Store Design
    Exterior Ambiance Lighting smell

    Merchandising
    Fixtures Mdse presentation Visual mdsing

    Store environment

    Encourage shoppers:
    Browse Evaluate Buy

    Store environment: objectives


    Market image
    Get customer into store

    Space productivity
    Convert them into buying customers

    Efficiency
    Do this in most efficient manner

    Develop a store image


    Store name Logo Signage Merchandise Promotions Customer service Cleanliness Sales force Clear prices Stocked shelves

    Philanthropic activities Owner/manager


    www.jdg1.com

    Space productivity
    The more merchandise a customer is exposed to, presented in an orderly manner, the more they tend to buy

    Space productivity
    Traffic flow circulation Sales / sq foot Mdse placement
    Avoid confusion to customers

    In-store ads & display

    Issue: shrinkage
    Avoid hidden areas in store Reduce damage & loss

    2. Store planning
    Floor plan Space allocation Circulation Shrinkage prevention

    Floor plan: types of space needed

    Back room Office & functional areas Aisles, service areas, non-sell areas Wall mdse space Floor mdse space

    Space allocation
    Existing stores

    New stores
    Industry averages Kahns theory
    Sales/sq ft = f(# customers) x time spent in store

    Space productivity index 1.0 = ideal dept size

    Allocating Space
    Warehouse clubs are able to take advantage not only of the width and depth of the store, but also the height, by using large warehouse racks that carry reachable inventory at lower levels with large pallets or cartons of excess inventory at higher levels.
    LO 2

    Circulation: traffic flow


    Free flow
    P. 464 exhibit 13.4

    Loop
    P. 465 exhibit 13.6

    Grid
    P. 465 exhibit 13.5

    Spine
    P. 466 exhibit 13.7

    Free flow design

    Grid pattern

    loop

    spine

    www.jdg1.com

    Fixtures: types
    Hardline bins, baskets, tables, shelves Softlines bulk/capacity fixtures feature fixtures Wall fixtures

    Merchandise presentation
    Shelving Hanging Pegging Folding Stacking dumping

    Merchandising stores: 3 key psychological factors


    Value / fashion image Angles & sightlines
    Vertical color blocking
    Display in vertical bands of color
    Visual swath See p. 471

    Right, 45 degree angles

    Customer sight line

    Vertical color blocking

    Using escalator for display

    Store design

    Store front Interior design Lighting Sensory marketing


    Sounds & smells

    Straight front with lead in


    Look at store lighting here, too

    lighting

    Sensory marketing

    Store fronts

    Angled Straight Lobby Signage windows

    Visual communication Name - logo retail identity Signage


    Exterior interior POS signs

    Lifestyle graphics

    Lifestyle graphics

    Directional signs

    POS signage

    E-commerce Websites: How Can these factor in?


    Store layout management Store Planning Fixtures & merchandise presentation Store Design Visual Communication

    What about Your CPR Store?


    Nabors Shoes Coffee Cup Joyce & Jennifers PKs pet grooming 1st Place Printing Jiggs Curves & Backdoor The Kloset Hastings Supercuts

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