Marketing Plan and Distributors first steps

Part 1 From Distributor to Supervisor

Our mission

Our goal is to help more people to improve their nutrition, lose weight, look and feel good Means to achieve the goal attracting and training new Wellness coaches who will help us bring the ideas of good nutrition to a larger number of people.

Volume points

To understand our Marketing Plan, lets introduce the main notion of volume points (further on VP)

Volume points

Volume points (VP) is a universal currency adopted by our Company to indicate the value of products. The reason behind this notion is an international character of our Company and the need to take account of the distributors activity in different countries. The more VP does the distributor accumulate during a given month, the higher is his discount, and consequently, his retail profit (when selling products to the end consumer).

Customers (end consumers) pay full customer price for the products, as seen from the pricelist.
Distributors purchase products at 25-42% discount depending on the VP accumulated in the given month and status in the Company. In the pricelist you will find information about the VP, prices and discounts for all the products.

Volume points

By accumulating volume points, you will be able to move up the Marketing Plan and eventually achieve the highest level of the first part of the Marketing Plan the level of Supervisor

Supervisor level

Supervisor level allows to have the maximum advantages stipulated by the first part of the Marketing Plan.

Supervisor level
Advantages:
50% discount on products independent of the amount of the order 50% profit from selling products to the end consumer 8-25% wholesale profit from distributors orders Supervisor pin and diploma Participation in Supervisor schools, Leadership trainings and Extravaganzas

Part 1: Basic Levels of Marketing Plan

Supervisor 50% Success Builder VIP Distributor 35%

42%
The next levels of the Marketing plan are discussed in detail at Supervisor schools and Leadership trainings

Distributor
25%

How to begin
Step 1: Purchasing an International Business Pack
The International Business Pack includes:
Formula 1, Thermojetics original 50 g, Formula 2 Multivitamin, Fiber & Herbs, Distributor application (contract with the Company), IBO career manual, Product training DVD, Marketing plan DVD, product brochure, shaker, measuring spoon, retail order form, core products distributor flyer, core products customer flyer, Loose Weight Now Ask me How Button.
The price of the International Business Pack is Rand 795.

How to begin

Signing a contract with the Company

International Business Pack includes a distributor application which allows you to order products directly from the Company by using the 25-50% discount depending on your status. This application also allows you to build your own customer and distributor network and earn money.

Step 2: Lets define out goals

To develop a plan of action, you need first to determine your goals for this stage. At the next stage your goals may change, and then you will revise your plan of action accordingly.

So, variants of goals are:

Step 2: Lets define the goals

Variant 1
For yourself: improve nutrition, lose weight, feel better. Its simple: work with your coach and follow his instructions

Step 2: Lets define the goals

Variant 2
For the family: learn the nutrition issues and help your family and relatives. Join a Weight Loss Challenge and a Success Academy. With the help of your coach (sponsor) chose a nutritional program for your family members.

Step 2: Lets define our goals

Variant 3
Finance your program. With a 35% retail discount you can easily finance your own program by having 4-5 customers at full customer price.

Compile a list of acquaintances and consider who else needs to be told about our program. Discuss your list of acquaintances with the sponsor and develop a joint plan of action

Step 2: Lets define our goals

Variant 4
Become a Wellness coach and start earning money in your free time.

Wellness coach is an occupation and needs to be mastered like any other. Your coach (sponsor) will help you to develop your plan of action to build and service your customer base.
More satisfied customers means more money. Working in your free time, you can earn up to $1,500. If you make it full time, you can earn $2,000-3,000 a month.

Step 2: Lets define our goals

Variant 5
Build a business and a career. Building a distributor network means much higher income.
More information about it you can get at special Leadership trainings.

How to begin

Step 3: Register for Weight Loss Challenge

Weight Loss Challenge is a 12-week educational and practical course which will help you and your family to learn all the aspects of nutrition. For those who want to lose weight, Weight Loss Challenge is an ideal solution. An average weight loss in the WLC support groups is 9 kilos and 27 cm accompanied by an improved general well being.

How to begin

Step 4: Register for participation in Success Academy

Success Academy is a weekly distributor training where new distributors receive knowledge and skills necessary for building their business. Between the Academy trainings distributors work with their sponsors to implement the knowledge they acquired. As a result, their knowledge base grows with every passing week, they get their first customers and first profits and the new distributor gradually becomes a coach himself.

How to begin
Step 5: Order products for personal use
Discuss your program with your coach (sponsor) and order the products from the Company.

Begin with good breakfast and if you want to lose weight, add the necessary weight loss elements to your basic program.

Ordering products and accumulating volume

Distributors order products from the Company on their registration number (I.D. application number)

Product order and volume accumulation

All the orders placed directly with the Company, are counted for your Supervisor qualification. Having accumulated 5,000 VP in 3 to 12 months, you automatically achieve Supervisor status with all its advantages.

How to accelerate volume accumulation

Use more products Teach your family and relatives the basics of good nutrition and tell them about our good breakfast and weight control program Make a list of acquaintances, and you will see how many people around want to lose weight and improve nutrition. These people will become your customers and you will have more volume and profit from sales.

VIP Distributor

And now three questions for the audience: Question #1: Would you like to continue using our products, maintain your weight and feel good? Question #2: Would you like to have the cost of your products covered so you get your products for free? Question #3: Are you ready to share your own results with your family to help them to improve nutrition, lose weight, look and feel better? If your answer is YES to all the questions, then you want to become VIP Distributor.

VIP Distributor

How to become VIP Distributor: One time order of 500 VP (35% discount)

Accumulate 500 VP during a month through your personal orders for yourself, your family and customers

VIP Distributor

What this gives you: Get products for personal use and the first customers Get 35% discount (with one-time order) Finance your program VIP Distributor pin and diploma Start your supervisor qualification Now you can train a new distributor yourself Your next step is Success Builder

VIP Distributor
Congratulations to the new VIP Distributors!

VIP Distributor

500 VP is enough for 6 programs: one for yourself and 5 for your customers

Example of 500 VP order and income calculation

Program Products
Formula 1 2 Thermojetics original 50 g 1 Aloe 1
Formula 1 2 Thermojetics original 50 g 1 Aloe 1 Formula 1 2 Thermojetics original 50 g 1 Aloe 1 Formula 1 2 Thermojetics original 50 g 1 Aloe 1 Formula 1 2 Thermojetics original 50 g 1 Aloe 1 Formula 1 2 Thermojetics original 50 g 1 Aloe 1 Formula 1 12 Thermojetics original 50 g 6 Aloe 6

VP

35%

Customer price

Retail profit

Mine

85.35

681.50

Customer 1

85.35

681.50

970

289

Customer 2

85.35

681.50

970

289

Customer 3

85.35

681.50

970

289

Customer 4

85.35

681.50

970

289

Customer 5

85.35

681.50

970

289

Total

512.1

4,089

4,850

1,445

In this example your program at 35% discount costs R681. Retail profit from selling 5 programs is R1,445 which covers the cost of your program and also gives you some income

VIP Distributor

So lets order the products

VIP Distributor

Get your order and get to work!

Plan for the first 2 weeks

Compile a list of acquaintances

Together with the sponsor schedule and conduct meetings Aim: find 5 customers

500

VIP Distributor

Plan for the second fortnight

Repeat the success of the first two weeks find 5 more new customers

Generate demand for 1,000 VP of products (10 customers + your own program)
Among those customers (or acquaintances) find one person who will also want to repeat your first two weeks and become a VIP Distributors Heres how it looks

Plan for the second fortnight repeat your success

You will need 500 VP for the first 5 customers for their second month Another 500 VP are needed for the 5 new customers for their first month In this way you generate demand for 1,000 VP of products

1000

New customers

500

Plan for the third fortnight

Plan for the third fortnight repeat the basic amount of the first two weeks of work yourself and help your distributor do the same. In this way you will have a downline VIP distributor As a result, you have a growing number of consumers, Distributors, income and volume. In this way you have generated demand for more than 1,000 VP of products. And what is most important, you become a coach and a sponsor yourself!

Success Builder

So the next logical step of your progress is the level of Success Builder. Qualification: one-time order of 1,000 VP Discount (or profit from sale to the end consumer) is 42%

Success Builder
Example of 1,000 VP order and calculation of income
1,000 VP is enough to create 11 programs: one for yourself and 10 for the customers. You will be able not only to cover your own program (a very good one) but also earn more than R2,300.
Program Products
Formula 1 3 Thermojetics original 50 g 1 Aloe 1 Herbalifeline 1 Protein powder - 1 Formula 1 2 Thermojetics original 50 g 1 Aloe 1 Formula 1 - 23 Thermojetics original 50 g - 11 Aloe - 11 Herbalifeline 1 Protein powder - 1

VP

42%

Customer price

Retail profit

MINE

153

1,150

Customer (10 programs)

85.35

620 x 10

970 x 10

350 x 10

Total

1,006.50

7,350

9,700

3,500

So in the first 6 weeks you will have achieved the following results:
Got your first product results Achieved 35% or 42% discount (income) Got customers and are helping them to achieve results Learned how to finance your program and earn profit Got referrals which will help you to find new customers Are helping a new Distributor to achieve the same results become VIP Distributor Your volume is accumulated towards your Supervisor qualification

Now lets answer the question:

Do you think it would be achievable to do the following simple actions (working together with your sponsor): Create a list of acquaintances Conduct several meetings with them (together with your sponsor) and tell about healthy breakfast

Invite them to Nutrition club or Weight Loss Challenge or Success Academy

and as a result, find 5 customers among your acquaintances or even strangers

If the answer is YES:

Then your next step is VIP Distributor or Success Builder

If the answer is NO:

There is no need to hurry. In this case here is your plan: Focus on achieving your own result Help your family improve their nutrition, start good breakfast and weight loss program Create a list of acquaintances and think who else might need your help Register for Weight Loss Challenge, Success Academy and attend STS

Basic levels of Marketing Plan

Supervisor 50% Success Builder VIP Distributor 35%

42%

Distributor
25%

Whatever pace you choose, your volume continues to accumulate towards your Supervisor qualification!

Choose your pace and get to work!

Identify your goals Choose your own pace Follow the plan

Work with your sponsor