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In What Ways Does Your Media Product Use, Develop or Challenge Forms and Conventions of Real Media Products?

The document discusses how a media product uses and develops conventions of real horror film trailers and genres. It analyzes the use of lighting, camera shots, angles, music and editing techniques like cuts, transitions and jumps. Feedback was gathered from an audience and some elements were changed based on that, like removing a dissolve. The goal was to provoke emotional reactions from viewers.

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06-mfar
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27 views5 pages

In What Ways Does Your Media Product Use, Develop or Challenge Forms and Conventions of Real Media Products?

The document discusses how a media product uses and develops conventions of real horror film trailers and genres. It analyzes the use of lighting, camera shots, angles, music and editing techniques like cuts, transitions and jumps. Feedback was gathered from an audience and some elements were changed based on that, like removing a dissolve. The goal was to provoke emotional reactions from viewers.

Uploaded by

06-mfar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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In what ways does your media product use, develop or challenge forms and conventions of real media products?

Conventions used..
The flashbacks idea was taken from my research of looking at The Lovely Bones where they use the extremely bright glow on the old footage to show the time difference which distinctively shows the audience that the use of this technique indicates that this particular shot is being shown from the past.

The frequent use of black and white colour shown in my trailer and in my auxiliary products shows typical common conventions used of a horror film trailer. Both the contrasting colours compliment each other successfully as it provokes a sense of mystery to the audience which immediately suggests that it is a dark film. The colour black has connotations of death , fear of the unknown and isolation which are all connected with the trailer itself. However with the use of the white, which often provides a sense of emptiness and purity it provides the audience with a blank mind to allow their imagination to run wild. However black clear cut shots are used in the trailer to give a moment of suspense to the audience allowing them to have a moment to think about the story and let them have their own indication of what is to happen in the next shot.

Conventions used..
The lighting used in my trailer shows both the codes and conventions of a horror film trailer as the lighting changes along with the atmosphere as the trailer progresses. At the beginning the lighting is quite brightly lit and focuses on the centre point of the still image, slowly the lighting becomes dimmer after the flashbacks finish to show the audience the instant change of mood. I have used a variety of shot types which all display the general codes and conventions of a horror film trailer as they are used in a specific way to reflect the mood of the character and what actions are to take place. These include; Medium and close up shots which focus on the main character in great detail so that it fills the screen. It abstracts the subject Alice from a context. Close-ups focus the attention on Alices feelings and reactions, as it shows the audience her state of emotions. At the beginning of my trailer a sad slow instrumental song is played known as 'Desert Flower'. This choice of music challenges the stereotypical type used in this genre as the music sets the scene and is used to provoke a reaction out of the audience towards the young female character.

Above shows how I have used an extreme close-up shot which I decided to use looking at the lovely bones where it is used to focus on the victims facial expressions in order to provoke an emotional reaction to the audience.

Conventions used & developed


The angle of shot shows the direction and height from which the camera takes the scene. The convention is that in Horror film victims should be shot from a high level angle looking down on them to show they have less power and are intimidated by the villain/opposition. In a high angle the camera looks down at a character suggesting an air of detachment making the audience fear for the character. However I have also used eye level shots in order to make the audience feel part of the film and to be able to connect with the child. I have used a variety of cuts throughout my trailer for many different reasons such as to change the scene , compress time ,change the view point of the character and to build up an image which develops in the audiences mind. I have also used less abrupt transitions , I did this by using transitions such as fade ,dissolve and wipe. However I decided to not use the dissolve after my audience feedback as I felt it did not fit the genre very well. In addition I used jump cut which showed an abrupt switch from one scene to another which I used deliberately to make a dramatic point. Showing the beginning of an action without showing the ending to allow the audience to have their own opinion of what happens. Finally I used motivated cuts to immediately make the audience want to see something which is not currently visible. An example from my trailer is the door knob moving but then not seeing what is to happen after the suspense has built.

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