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KFC Ethics

KFC was founded in the 1930s in Kentucky and is now the world's largest chicken restaurant chain. It opened its first location in India in 1995 in Bangalore, targeting upper-middle class customers. However, KFC faced protests from farmers, activists, and animal rights groups in India related to concerns about the treatment of chickens, use of chemicals in food, and impact on local agriculture and affordable food options. Every business must consider ethical values and cultural/regulatory issues in other countries to gain customer acceptance rather than just focusing on profits.

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Aashu Ruslaan Khan
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134 views11 pages

KFC Ethics

KFC was founded in the 1930s in Kentucky and is now the world's largest chicken restaurant chain. It opened its first location in India in 1995 in Bangalore, targeting upper-middle class customers. However, KFC faced protests from farmers, activists, and animal rights groups in India related to concerns about the treatment of chickens, use of chemicals in food, and impact on local agriculture and affordable food options. Every business must consider ethical values and cultural/regulatory issues in other countries to gain customer acceptance rather than just focusing on profits.

Uploaded by

Aashu Ruslaan Khan
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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BACKGROUND OF KENTUCKY FRIED CHICKEN

KFC is based in Louisville, Kentucky, and is the worlds most popular chicken restaurant chain. Founded by Colonel Harland Sanders in in the early 1930s by cooking & serving food for hungry travellers.In 1952 Sanders started franchising his chicken business & named it as KENTUCKY FRIED CHICKEN. KFC is part of Yum! Brands, Inc., the world's largest restaurant company in terms of system restaurants, with more than 36,000 locations around the world. Yum! Brands is run by David Novak,Chairman & CEO .

Continues..... K F C operates more than 5,200 restaurants in the United States and more than 15,000 units around the world. 109 countries and territories around the world. Every day, more than 12 million customers are served at KFC restaurants. KFC Division is run by Cheryl Bachelor, President and Chief Concept Officer

KFCs Entry in INDIA


KFC

was the first fast food multinational to enter INDIA , after the economic liberalization policy of the Indian Govt. in early 1990s.
KFC

received permission to open 30 new outlets across the country & Opened first fast food outlet in Bangalore in June 1995 by targeting upper middle class population.
PepsiCo

planned to open 60 KFC and Pizza Hut outlets in next 7 yrs in the country.

Issues:

Understand the significance of cultural, economic, regulatory and ecological issues while establishing business in a foreign country Appreciate the need for protecting animal rights in developed and developing countries like India Understand the importance of ethics in doing business Examine the reasons for protests of PETA(People for Ethical Treatment of Animals ) Identify solutions for KFC's problems in India

Problems for KFC


Protests

by farmers led by the Karnataka Rajya Ryote Sangha(KRRS) & the farmers leader was Nanjundaswamy who used the term junk food against KFC. Protests by cultural & Economic activists. Protests by PETA in the late 1990s. Support of celebrities in against of KFC

ETHICAL PROBLEMS
Since its entry in India in 1995,KFC has been facing protests by cultural & Economic activists and farmers. What are the reasons for these protests?

Need

for protecting animal rights Chicken they serve is full of chemicals (monosodium glutamate) It encourage farmers to shift production of crops to animal feeding Leaves poorer section of society with no affordable food.

In the light of fierce competition,is it justified for business organizations not to give importance to ethical values at the cost of making profits?

No, in the light of cut throat competition, the co. should give importance to the ethics rather than the making profit.

Profit comes from customers.


Customers have ethics.

Customer is always right.


As someone very rightly said, customers are always right and if at any point of time u feel that customer is wrong, and then you are wrong.

CONCLUSION
Finally, we can understand from the case that every business organization should understand the importance of ethics by understanding the culture, regulatory & ecological issues in different countries.

KFC should implement a farm level guideline

& audit

program - a program which is industry-leading in the


areas of poultry care and handling, mainly for their suppliers in the broiler industry.

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