By R.MANOJKUMAR BALAJI BHUVANESHKUMAR.
L DINESH SWARUPIKA
PRESENTATION STARTUP
ABOUT MALL CSR ACTIVITY PARKING ARRANGEMENTS REVENUE MODEL BROOKEFIELDS-THE CROWD PULLER MALLs COMPETITOR
CONCLUSION
The idea behind the mall is to bring brands that are non-existent in Coimbatore'. -M.Balasubramanian,Director Brookefields
ABOUT MALL
Promoted by Tarapore constructions and Mangal
Trith,Chennai. One of the biggest mall of Tamilnadu next to Express Avenue. Constructed Area- 5,00,000 Sq.ft Leasable area- 2,50,000 Sq.ft Located in the prime location of Coimbatore. Mall has nearly 120 retailers, a food court and a theater with 6 screens.
ABOUT MALL
Mall has average foot steps of 20000 in the weakdays
and 40000 persons in the weakends. Mall has 3-tier parking facility to park more than 500 cars and 1000 twowheelers. All National and International brands under one roof. Space for the Theatre is leased out to Sathyam cinemas which is about to open in couple of months. Much needed facility for coimbatorians.
AVERAGE VISITORS IN A DAY
90 80 70 60 50 40 30 20
10
0 10:00 AM 1:00 PM 5:00 PM 8:00 PM 10:00 PM
AVERAGE FOOT STEPS
Series 1
60000 50000 40000 30000 20000 10000 0 Series 1
STORE CATEGORIES
S.NO STORE CATEGORIES 1 2 Apparel Fashion
3
4 5 6 7
Jeweler
Footwear Electronics Hypermarket Beauty
FACILITIES
3 tier Parking Facility
Lifts and Escalaters to ease connectivity in Mall
ATM A Bank-IOB
A commom atrium for brand building ,events and
other shows Shops-to cater the needs of people of all age group. 3 star lordging facility And much more...
UPCOMMING FACILITIES
Theatre- Sathyam Cinemas Food court- Spread over 50000 sq.ft with 20 leading
shops. Odyssey- a 20000 sqft store to cater book and music needs of people. Fun City- Childrens Play arena.
SATHYAM CINEMAS
Sathyam Cinemas - the citys first luxury Cineplex. Sathyam Cinemas in Brookefields is set to open by
November 2011. Spanning a total area of 40, 000 square feet Sathyam includes 6 cinema screens and a private dining lounge in each screen It has total seating capacity of 1800 with 300 in each screen.
FOOD COURT
Over 50,000 Sqft of space
A large food court with 25 counters and 500 seating
capacity
FOOD COURT
International and national fine dining and speciality
brands Fine dining gourmet restaurants and coffee shops Food court is currently under construction and will be operational by October 15th. The Ambiance of the foodcourt is Green, fresh with good lighting and is uncomparable to any mall in India.
VALUE ADDED FACILITIES
Security Wheelchairs Customer Care centre First aid Battery operated cars
CORPORATE SOCIAL RESPONSIBILITY
Giving space in mall for public awareness
programmes. Eg: Pollution free environment and tobacoo free environment. Partnership with oli foundation to plant trees around the mall And many more donations to differently abled people and such homes.
PARKING FACILITY
3 tier Parking It can handle 500 cars and 1000 two-wheelers at same
time.
It has separate entry and exit
Brookefields is looking for some land around the
premises to meet out the parking demand.
REVENUE FROM PARKING
The mall has about 1 lakh Sq ft of Parking Space. There
is separate tariff plan for Two wheelers and Four Wheelers.
S.No Vehicle
1 Cars and other Four Wheelers
Cost in Rs
10 per hour
Two Wheelers
5 per hour
Revenue Model
Investment for the mall
(recoverable within 4 to 5 years) :: 200crores
Total retailers
Total building capacity Total leasable capacity
:: 120
:: 5 lakh sq.ft :: 2.5 lakh sq.ft
Revenue Model(Contd)
TWO METHODS OF INCOME ARE:
Lease to retailers for 6 years(Rent Basis) Revenue sharing model
Revenue from parking is sufficient for supporting the monthly expenses of the mall
Retailers
More than one brand from same groups have opened
up their retails in the mall
All leading brands in the world have opened their
retails . For example vision express , body shop where the raw materials or the finished products are imported from Europe and UK respectively.
MAJOR OCCUPANTS
RELIANCE GROUP :: Reliance trends
Reliance footprint Reliance living Reliance digital
LANDMARK GROUP:: LIFESTYLE
MAX SPAR FUN CITY-A Gaming Arena
RMKV is the largest retailer in the brookefields with 50000
sq.ft
BROOKEFIELDS-THE CROWD PULLER
LOCATION: Brook fields
plaza is located at the centre of the city in the arterial road connecting the two main roads(Avinashi road and Metupalayam road). The plaza is in proximity to some of the residential and commercial streets in coimbatore(Oppanakara street ,Cross cut road, D.B road ,R.S.Puram).
BROOKEFIELDS-THE CROWD PULLER
First of its kind retail project in
coimbatore city They are easily available in facebook and twitter which enhances the relationship between the customers and the mall. Availability of ATM Machines and Wi-Fi inside the mall. Organizing functions on occasions like friendship day ,valentines day ,mothers day attracts people.
BROOKEFIELDS-THE CROWD PULLER
Arrival of shops from well known organizations like
land mark group ,sathyam cinemas ,RMKV helps in marketing its other shops. Attitude to hear the querries and suggestions made by the customers
EXAMPLES
CUSTOMER FIRST
BEFORE
NOW
MALLs COMPETITOR
There is no such arc rival for the mall as it is first of its kind
project in Coimbatore.
It is the second largest mall of Tamilnadu with first being
Express Avenue.
There are on paper 16 malls constructed in Coimbatore
with quite a few bigger than brookefields.
Once the malls on paper are constructed we can predict
huge competition among them.
PROPOSED MALLS IN COIMBATORE
Fun Republic, Hopes
The Grand Mall ,Peelamedu Xo Mall, Sitra
Presidium Mall
Signature mall, Peelamedu TVH Covai centre Martin mall, Koundampalayam Millineum mall
COMPARISION OF BROOKFIELDS WITH UPCOMING MALLS
CRITERIA SIZE MULTIPLEX PARKING FLAGSHIP LODGING PROMOTORS FOOD COURT BROOKFIELDS FUN REPUBLIC
5 lakh Sq.ft
SATHYAM CINEMAS
5 lakh Sq.ft
FUN CINEMAS
500 CARS AND 1000
TWO WHEELERS RMKV
200 CARS
SHOPPER SHOP NOT AVAILIBLE ZEE PVT LTD
70 ROOMS
MANGAL TRITH AND TARAPORE CO
20 COUNTERS
15 COUNTERS
CONCLUSION
The mall which is operational from last year has been
favorite hangout for the people of coimbatore.
The mall has every potential to be the position as it is
today.
With many malls being constructed the Brookefields USP
makes it a better place to chill out.
More over at least till the Fun Republic is opened
Brookefields is the Solo market leader in the city.
THANK YOU
