Retail Audit
Retail Audit
is a evaluation tool, which systematically examines and evaluates the firms total retailing effort or a specific aspect of it.
Purpose
Current performance ( objectives, implementations, and organization) Appraise performance: ( review goals) Make recommendations :
Undertaking an audit
Six steps Who does it? When and how often its done? Which areas to be audited? What audit forms will be used? Conducting the audit. Report to management
End of calendar year End of fiscal year When stock verification is conducted
Horizontal Vertical
Horizontal Financial analysis Operations analysis Strategy analysis Customer satisfaction Merchandise management
Vertical analysis
Profit/ loss
Forms
How long the audit will take place? Disguised or open audit?
Costly Time consuming Performance measures may be inaccurate Employees may not co-operate Incorrect data collection Management may not be responsive to the findings.