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    Fenil Sheth: A Professional With Rich Experience in

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    This document contains the resume of Fenil Sheth, who has over 20 years of experience in sales, operations, and management roles in various industries including retail, rural distribution, finance, and telecommunications. He is currently the Rural Manager for Gujarat State at Castrol India Limited, where he oversees rural development, manages a sales team, and is responsible for distribution network expansion and target achievement. Prior to this, he held several leadership roles at companies such as ICICI Lombard, Reliance Industries, Hindustan Coca-Cola, and Godfrey Phillips India, where he consistently exceeded sales targets and received various performance awards.

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    Fenil Sheth: A Professional With Rich Experience in

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    fenilsheth
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    This document contains the resume of Fenil Sheth, who has over 20 years of experience in sales, operations, and management roles in various industries including retail, rural distribution, finance, and telecommunications. He is currently the Rural Manager for Gujarat State at Castrol India Limited, where he oversees rural development, manages a sales team, and is responsible for distribution network expansion and target achievement. Prior to this, he held several leadership roles at companies such as ICICI Lombard, Reliance Industries, Hindustan Coca-Cola, and Godfrey Phillips India, where he consistently exceeded sales targets and received various performance awards.

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    This document contains the resume of Fenil Sheth, who has over 20 years of experience in sales, operations, and management roles in various industries including retail, rural distribution, finance, and telecommunications. He is currently the Rural Manager for Gujarat State at Castrol India Limited, where he oversees rural development, manages a sales team, and is responsible for distribution network expansion and target achievement. Prior to this, he held several leadership roles at companies such as ICICI Lombard, Reliance Industries, Hindustan Coca-Cola, and Godfrey Phillips India, where he consistently exceeded sales targets and received various performance awards.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    225 views4 pages

    Fenil Sheth: A Professional With Rich Experience in

    Uploaded by

    fenilsheth
    This document contains the resume of Fenil Sheth, who has over 20 years of experience in sales, operations, and management roles in various industries including retail, rural distribution, finance, and telecommunications. He is currently the Rural Manager for Gujarat State at Castrol India Limited, where he oversees rural development, manages a sales team, and is responsible for distribution network expansion and target achievement. Prior to this, he held several leadership roles at companies such as ICICI Lombard, Reliance Industries, Hindustan Coca-Cola, and Godfrey Phillips India, where he consistently exceeded sales targets and received various performance awards.

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    of 4

    FENIL SHETH

    102, Spandan Appts, Alok Society, Nr Maurya Flats, Satellite, Ahmedabad-380015 Contact No.: 9099023033 E-Mail: [email protected]

    A professional with rich experience in:


    Retail-Sales & Operations, Rural Expansions, New Set-ups, Distribution Network, ChannelManagement, Finance & Insurance, Team Management

    Presently associated with CASTROL INDIA LIMITED, As Rural Manager for


    Gujarat State.

    Expertise Retail Distribution Sales, Operations & Expansions


    Dealer/Distributor/Channel Management. Expansion in terms of Franchise/Dealer/Land acquisition. Effective Leadership & Communication MANAGERIAL SKILLS: A leader with exemplary communication and interpersonal skills. Professionally grown in an international, multi-cultural and highly competitive business environment well networked in the industry. MAJOR ACHIEVEMENTS

    CastrolCastrolCastrolICICI-

    Achieved Consistent Performance and Excellent Rating IN 2010 Positioned No 1 All India in achieving highest Performance rating. Handled Rural Pilot Project in Gujarat with highest growth and expansion Achieved Consistent Performance with growth rate of 40%+.

    amongst India. Reliance- Achieved EXCELLENT Performance award for the appraisal year 2005-2006. Reliance- Achieved BEST AREA MANAGER-OPERATIONS-WEST Performance award. Reliance- Achieved PROGRESSION on the basis of 2 Years consistence Performance. CocoCola- Recognised as Fastest Learner of the 24 Bottle Retail Business. CocoCola- Achieved Certificate as Winner during CSS Contest Meri Jung 2003-2004. CocoCola- Achieved EXCELLENT Reward for opening 45 New Outlets in one Single day. East Africa-Succesfully tied up with MOBITEL (TELECOMMUNICATION COMPANY) for bingo tickets which have resulted into 67% growth in Retail trade and 38% growth in sales volume in just one month.

    Godfrey Phillips-Reward

    and recognition earned for maintaining and controlling displays at more than 700 Retail Outlets against strong competition retaliation

    CAREER CONTOUR Since Mar-09 CASTROL INDIA Ltd Dy Sales Manager Retail Gujarat Key Highlights Looking after Rural Development for Gujarat State (Expansion and Operations) Managing and Training Gujarat Sales Officer Team Have worked for 3 different verticals at 3 different positions in 3 Years delivering consistent performance. Responsible for enhancing Distribution in current Network.

    Responsible for achieving Focus Brands Target in the areas assigned.


    Supervising all BTL activities and Trade schemes implementation through team. Oct 08-Mar-09 ICICI Lombard GIC Ltd (Subsidiary of ICICI BANK LTD) Branch Manager (Retail Bancassurance) Key Highlights Worked as Branch Manager (Banaskantha District) heading team of OnRolls & Offrolls staff. Responsible for over all Sales, Operations, Process Implementation, Back Office Support etc i.e Heading all the sales and operations individually as a Profit Centre head. Acquisition and Activation. Responsible for all Verticals. Responsible for retention targets. Responsible for timely appraisals for the team. Responsible for soft skills and product training, product communications etc. Feb '05 - Sept 08 Reliance Industries Limited-Retail Petroleum Marketing Division

    Highlights under various roles

    Cluster Manager Kutch West Identification, Commissioning, and set up of Dealers Petroleum outlets in Kutch Territory. Responsible for recruitment & training of Retail Outlet Staff. Ensuring 100% Sales Operating Procedures followed at all Retail Outlets assigned.

    Area Manager- Kutch West Handled operations pertaining to Channel Partners and Network developments thru regular Audits, Trainings, Marketing activities, CRM as well as identification of new business prospects. Developed new markets for Non Fuel Business like Tyres & Lubricants. Analysing Channel Profitability. Controlling Operational Budgets. Monitoring Competition, Increasing ALPG Sales, Maintaining Customer Database. Held Responsible for training other Area Managers alongwith their Retail Outlet Operators/staff on Retalix.

    Mar 02 to Jan 05 HINDUSTAN COCACOLA BEVERAGES PVT LTD, SR SALES EXECUTIVE Key Highlights

    Responsible for Sales Targets-Primary and Market Secondaries and also collections. Daily and weekly Sales and Stock Reporting. Conducting onfield sales training for AMC and their salesmen. Ensuring wide and effective distribution, availability and visibility of brands.

    Nov 00 to Jan 02 SHIVJI & SONS/BONANZA ENTERTAINMENT PROD LTD, AREA SALES MANAGERTANZANIA (EAST AFRICA) Key Highlights

    Responsible for Sales Targets based at Dar-e-salaam-Tanzania.Responsible for Sales Targets-Primary and Market Secondaries and also collections. Handling team of 10 sales executives. Weekly sales reporting and daily sales monitoring. Ensuring proper distribution channel at both retail and wholesale trade. Planning on purchase and redemption schemes, its budgets and its implementation. Product launched and handled-SOAPS AND BINGO LOTTERY TICKETS.

    Nov 97 to Sept 00 GODFREY PHILLIPS INDIA LIMITED, SALES OFFICER (CIGARETTES DIVISION) Key Highlights

    Responsible for Sales Targets. Ensuring wide distribution and effective merchandising in a very strong distributor network. Handling retail and wholesale trade. Successfully handled Direct Marketing Programme introduced first time in Cigarette Industry.

    IN ADDITION TO ABOVE ASSIGNMENTS ALSO WORKED AS SR TERITORRY MANAGER IN MUMBAI WITH THE DSA OF MARUTI COUNTRYWIDE AUTOFINANCIAL SERVICES LTD. AND WITH MAXWORTH ORCHARDS INDIA LTD IN AHMEDABAD AS SALES EXECUTIVE.. ACADEMIA 1999 PGDMSM from National Institute of Sales 1995 B.Com (Advanced Accountancy & Statistics) from Gujarat University PROJECTS PERFORMED

    Handled Individually Direct Marketing Programme in Ahmedabad, introduced first time in Cigarette Industry. Successful launch of two major brands Four Square Gold and Prince in Mumbai and Ahmedabad respectively as Launch Manager Successful business tie up with Mobitel (East African leading Telecom Co) for sales increase and Marketing.

    IT FORTE Skilled in using MS Office and also exposed to Role based SAP Applications thru professional Training.

    PERSONAL DOSSIER
    Languages Known Strengths ENGLISH, HINDI, GUJARATI, KISWAHILI Good at public relations, Good communication skills, Interactive Leadership Style, Strong Zeal to learn. 23th June 1975

    Date of Birth

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