A PROJECT REPORT ON

CONSUMER BEHAVIOUR TOWARDS INTERNET DEVICES [NOTE:: INTERNET DEVICES WORD IS USED FOR THE WIRELESS DEVICE WHICH PROVIDE INTERNET FACILITIES LIKE USB PLUG INS , DATA CARD]

GUIDED BY MR. PRAKASH TANK SIR SUBMITTED BY RAHULKUMAR J. PATEL SONAR VIVEK P. M.B.A. 1ST SEM SUBMITTED TO C.K.PITHAWALLA INSTITUTE OF MANAGEMENT YEAR 2010-11

ACKNOWLEDGMENT
This title note is for all the people who have helped me throughout my project work. It is regarded to those people who have given their support to make this project a success full one. The project report on under partial fulfillment of bachelor of business administration. I wish to express my sincere thankfulness to our guide MR. PRAKASH TANK SIR whose valuable suggestion and thankless effort give me completion strengths for successive completion for the project. I would like to thanks the management of C.K.PI.M. , SURAT and especially our respected director who has always been forward looking person. I would like to thank him for providing as such a quality education facility,and support in each and every activity. At last not leas I own a debt of gratitude to them for this kind help and guidance to us during the work of project and spending them valuable time. I take this opportunity to greatly acknowledge those who have directly or indirectly help me and make this project happen.

__________________________

RAHULKUMAR J. PATEL SONAR VIVEK P. (M.B.A. 1ST SEM)

Declaration
I Undersigned Mr. Rahulkumar J . Patel MR. SONAR VIVEK P. student of M.B.A. 1ST SEM hereby declare that all the research and details in the report on CONSUMER BEHAVIOUR TOWARDS INTERNET DEVICES
[NOTE:: INTERNET DEVICES WORD IS USED FOR THE WIRELESS DEVICE WHICH PROVIDE INTERNET FACILITIES LIKE USB PLUG INS , DATA CARD]

is purely my own and should not be given to any other university or institute for any other purpose.

Place: Navsari
_________________________

MR.RAHULKUMAR J. PATEL
_______________________________ ________________________

TABLE OF CONTENT

SR. NO

PARTICULAR

PAGE NO

ACKNOWLEDGEMENT DECLARATION 1 2 3 3.1 3.2 NOTE EXECUTIVE SUMMARY LITERATURE REVIEW EXPERTS VIEWS ON INDIAN TELECOMSECTOR AN OVERVIEW OF INTERNET AND PLUG INSCONNECTIVITY 3.3 3.3.1 TELECOM SECTOR-AN OUTLOOK ABOUT INTERNET PLUG INS 7 7 3 5 1 2

3.3.2 3.3.2.1

INDUSTRY ANALYSIS BHARAT SANCHAR NIGAM LIMITED (BSNL) 8

3.3.2.2 3.3.2.3 3.3.2.4 3.3.2.5 3.3.2.6 4 5

RELIANCE COMMUNICATION TATA INDICOM VODAFONE AIRTEL SIFY RESEARCH METHODOLOGY CONSUMER BEHAVIOR TOWARDS INTERNET DATA CARD

11 16 20 23 25 27 31

6 7

DATA ANALYSISAND INTERPRETATION CONCLUSIONS & RECOMMENDATIONS BIBLIOGRAPHY ANNEXURE

34 68

LIST OF TABLES

SR. NO
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 BSNL Tariff plan

PARTICULAR

PAGE NO
9 14 14 15 17 18 19 20 21 24 25,26 50 51 52 53

Reliance PCMCIA post paid Tariff plan Reliance PCMCIA prepaid data vouchers Reliance Netconnect broad band plus tariff plan TATA plug 2 surf unparalleled features TATA photon & photon whiz tariff additional TATA photon + USB modem features VODAFONE charges and price VODAFONE mobile connect USB stick cost AIRTEL tariff plan SIFY Broad band and high speed internet plans PLUG INS users initial set up cost PLUG INS users consumption per month PLUG INS users Expenses per month Importance given to the listed features by plug ins users

LIST OF GRAPH
SR NO * * * * * 1 2.A 2.B 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 PARTICULAR Age group Gender Family Income (monthly) Occupation Education Computer system is necessary in a household Do you own computer system? If Yes then which computer system do you have? Do you use Internet facility? How many members in your family use Internet facility? Purpose behind using Internet facility Type of connections Awareness of Internet wireless devices, If user using other type of Internet facility Internet connection service providers Media influence to prefer product Influencers to select the said Internet service provider Initial setup cost Consumption per month Monthly expenditure Features rated as important at the time of making purchase of Internet device? (USB plug ins) Factors Importance given by reliance users VS satisfaction level of the users Factors Importance given by TATA users VS satisfaction level of the users Factors Importance given by VODAFONE users VS satisfaction level of the users Factors Importance given by AIRTEL users VS satisfaction level of the users Factors Importance given by SIFY users VS satisfaction level of the users Factors Importance given by OTHER users VS satisfaction level of the users
Loyalty towards the their product If choose to shift than which brand prefer

PAGE NO 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 56 58 60 62 64 66 67

QUESTIONER
CONSUMER BEHAVIOUR TOWARDS INTERNET DEVICES
[NOTE:: INTERNET DEVICES WORD IS USED FOR THE WIRELESS DEVICE WHICH PROVIDE INTERNET FACILITIES LIKE USB PLUG INS , DATA CARD ETC] What is your Age group? a) <15 c) 25 to 35 Gender a) Male Income (monthly) a) <10,000 c) Rs 25,000 to Rs 40,000 Occupation? a) Student c) Business men Education? a) Under graduate c) Post graduate ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) b) 15 to 25 d) 35 and above b) Female b) Rs 10,000 to Rs 25,000 d) Rs 40,000 and above b) Service holder ( ) ( ) ( ) ( ) ( ) ( )

b) Graduate

( )

1.A. Do you believe that Nowadays computer system is necessary in a household? a) Yes ( ) b) No ( )

1.B. No then Why? ____________________________________________________________________________________ 2.A. Do you own computer system? a) Yes ( ) b) No ( )

2.B. If Yes then which computer system do you have? a) Desktop 3. Do you use Internet facility? a) Yes ( ) b) No ( ) ( ) b) Laptop ( )

4. How many members in your family use Internet facility? a) 1 c) 3 ( ) ( ) b) 2 c) 4 and above ( ) ( )

5. If you are using Internet facility than what is your purpose behind it? a)To collect information c) For business ( ) ( ) b) For entertainment d) Other ( ) ( )

6. Which type of connection do you have? a) USB Plug ins b) Use mobile phone to connect to the internet c) Dial up connection d) Broad band ( ) ( ) ( ) ( )

7. If you are using other type of Internet facility, than are you aware of Internet wireless devices? a) Yes ( ) b) No ( ) 8. Who provide you the above connection service? a) BSNL ( ) b)RELIANCE COMMUNICATION c)TATA INDICOM ( ) d) VODAFONE e)AIRTEL ( ) f)SIFY g) HATHWAY ( ) h) OTHER 9. Which media influence you to prefer your product? a) Magazines c) TV advertisement ( ) ( ) b) News paper d) Hoardings ( ) ( ) ( ( ( ( ) ) ) )

10. Who influence you the most to select the said Internet service provider? a) Friends c) Sibling ( ) ( ) b) Superior d) colleagues ( ) ( )

11. What is your initial setup cost? a) Below Rs 1500 b) Between Rs 1500 to Rs 2500 c) Between Rs 2500 to Rs 3500 d) Rs 3500 and above 12. What is your approximate consumption per month? a) 10 hrs to 15 hrs or >500 MB b) 15 hrs to 30 hrs or 500 MB to 1 GB c) 30 hrs to 45 hrs or 1 GB to 2.5 GB d) 45 hrs & above or 2.5 GB and above 13. What is your average monthly expenditure to avail the Internet facility? a) Between Rs 300 to Rs 350 b) Between Rs 350 to Rs450 c) Between Rs450 to Rs 550 d) Rs 550 and above ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( )

14. Which factors will you give more importance while using Internet facilities? Factor Price Network User friendly Tariff plans Speed After sale service Image of the company Not Less No Important Important response Important Very Important

15. Which of the following features do you rate as important at the time of making purchase of Internet device? (USB plug ins) Please rate the following 1- as least important and 5- as more important. Feature Micro SD card slot (expandable memory) Supports SMS(High storage capacity) Make and receive voice calls
16. Rate Your Satisfaction from below mention parameters.

Not Less Important Important

No Important Very response Important

Factor Price Network User friendly Tariff plans Speed After sale service Image of the company

Highly Satisfy

Satisfy

Not Satisfy

Not Satisfy

Highly Dissatisfy

17.A. If the monthly tariff charge of your most preferred internet device increases than What would you do? a) Shift to another options or different brands of Internet device b) Will be using the same brand 17.B. If you choose to shift than which brand you prefer please Rank them from 1 to 5. Brands BSNL AIRTEL TATA PHOTON VODAFONE RELIANCE SIFY HETHWAY 1 2 3 4 5