Dressing Prefernce in Indian Females
Dressing Prefernce in Indian Females
Dressing Prefernce in Indian Females
To understand the consumer behaviour of Indian females buying pattern of ethnic and western dresses from multiple brands retails.
This is to certify that Ms. Sana Afaq student of full time PGDM course (2010-12) at Dr. Gaur Hari Singhania Institute of Management & Research with Marketing as major and Human Resource as minor has completed satisfactorily final research project of To understand the consumer behaviour of Indian females buying pattern of western and ethnic dresses from retails under the guidance of the undersigned in partial fulfilment of PGDM-FULL TIME course.
DECLARATION I hereby declare that this Project Report entitled To understand the consumer behaviour of Indian females buying pattern of western and ethnic dresses from retails in the partial fulfilment of the requirement of Post Graduate Diploma of Business Management (PGDM) of Dr. Gaur Hari Singhania Institute of Management & Research is based on primary & secondary data collected by me from multiple brand retails, local market, colleges,magazines and websites under guidance of my faculty guide Prof. Randhir .K.Singh.
It is my own work to the best of my knowledge & contains no material written by any other person.
DATE:
ACKNOWLEDGEMENT
I would like to express my gratitude to all those who gave me the possibility to complete this thesis. I would like to thank my college authorities and I am particularly appreciative to Prof. Randhir .K. Singh who gave his time to assist with my requests for information, as well as for his guidance and valuable assistance from the offset of this project. His insights and remarks were of great value. I want to thank all other trainees for all their help, support and valuable hints. Especially, I would like to give my special thanks to my parents, their love and blessing enabled me to complete this work.
SANA AFAQ
INDEX Sno. 1 2 3 4 5 6 7 8 9 10 11 12 TOPIC Introduction Abstract of FRP Literature Review Research Methodology Survey result and analysis Descriptive Analysis Findings Conclusion Recommendations Limitations Bibliography Appendix-Questionnaire PAGE 1 2-9 10-14 15-16 17-28 29-32 33 34 35 36 37-38 39
PREFACE
Final Research Project is a part of management studies which is very important for each and every management student. The purpose of the Project is to enhance the knowledge and skills of the student and generate scope for the implementation of his/her acquired skills and knowledge during his/her PGDM. It also helps to acclimatize the student with the organization and the industry in which this organization exists. The objective of the summer training is to see how an organization works and gain knowledge of the happenings in the business world. Management trainees are trained to manage the matters of the organization in a planed and systematic manner.
This training has helped us a lot in sharpening our knowledge and has also made us aware about the happenings of the business world. This learning experience has increased our competence which would help us in the management of corporate sector.
The main objective of this study was the To understand the consumer behaviour of Indian females buying pattern of ethnic and western dresses from multiple brands retails.
Introduction
Over the last few years marketers having studied the Indian organized retail sector have concluded that India currently is in the second phase of the retail evolution cycle. Indian consumers today have become more demanding with their rise in standard of living and changing lifestyles. The major factors that have fuelled this growth are: The increase in disposable income of the people, improved lifestyles Increased international exposure and high awareness among the customers.
These macro level factors alone cannot be held responsible for this spectacular market growth. Simply having the money to buy does not necessarily translate into an actual purchase. The Indian consumers have used the retail boom to their advantage. The current economic environment is bad for most retailers, but it has particularly hit the midlevel and upper-middle level retail giants that have to still maintain inventory while many of their customers go discount shopping at clearance stores or at smaller chains. Modern/organized retail constitutes two to three percent of this market and is expected to grow from $8 billion to $22 billion in 2010 (A.T. Kearney, 2007). According to this report, modern retail is being readily adopted in the Indian market due to the growth of the young professional segment with high disposable incomes and the propensity and willingness to spend for speed, variety, and convenience. As a result, numerous luxury retailers and international brands such as Tommy Hilfiger, Calvin Klein, Esprit, Louis Vuitton, and Swarovski have invested or are investing in India through single-brand retail.
When evaluating retail stores, five main factors account for 65 percent of the variance in a survey related to store selection criteria. These factors include: 1. 2. 3. 4. 5. attractive indoor and window displays; specialty, popularity, and credibility; repeated customer satisfaction and reward; personalized assistance, attention, and service; and Travel and shopping convenience (Mohan and Gupta, 2007).
Display is an important factor for a large segment of female consumers, particularly those in the age group of 2030 years (Mohan and Gupta, 2007). Although the factor of ambience did not emerge as important in the above study, retailers are increasingly emphasizing ambience since shopping constitutes a social event and a form of entertainment for Indian consumers. In conclusion, the changing Indian demographic resulting from the growth of the middle- and upper-class professional segments has transformed the landscape of consumption and retail in India. Neerus, which was retailing in Hyderabad for three decades, explored the shop-in-shop model with Future Groups Central format and Lifestyle since 2004, and expanded its stand-alone presence to eight stores after venturing into Mumbai and Bangalore recently. We are the largest-selling ethnic wear brand across the Central formats, says Harish Kumar, co-owner of the Rs 60-crore ethnic chain that sells saaris, suits, kurtas and chudidar. Jashn, which has 28 exclusive stores across the country, is now targeting international expansion. Hyderabad-headquartered retailer Kalanjali and Chennai-based Nalli Silks value-added offerings Lavanya Nalli and Nalli Next have also tapped into neigbouring markets over the last year. These women-centric brands are cashing in on the increasing appeal of traditional dresses to increase their brand salience nationally. And for good reason.
A recent study on average trading density (sales per sq ft per month) across organised retail formats ranks traditional ethnic fashion almost doubles that of western fashion brands. According to the study by retail planning consultancy Asipac Projects, new generation ethnic fashion brands such as Biba, Global Desi
have an average trading density of Rs 1, 600 psfm compared to Rs 900 psfpm for national western fashion brands and Rs 850 psfpm for international labels. Leading ethnicwear retailer:
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Fab Indias: director Sunil Chainani reasons that, unlike westernwear for which display is integral to showcase styles and cuts; ethnic wear is largely stacked on shelves. This often tends to move up the rate of sales due to greater variety, he says. Traditional ethnicwear chains, operate at price points between Rs 1, 500 and Rs 4, 000 on an average.
Ethnic wear accounts for 67% of the Indian womans wardrobe and is growing 8-9%, annually. There is a huge opportunity for national players to enter in the market
Due to the slow shift in consumer adoption of Western apparel, gaining market share in the womenswear segment has posed a challenge for international apparel brands and retailers (Batra and Niehm, 2009). Indian ethnic garments and garments mixing ethnic and western styling dominate the ready-to-wear market for Indian women.. A recent survey of Indian women employed in the IT sector revealed: That although a majority of women preferred to wear a mix of traditional Indian, Indianinspired, and Western apparel to work, Western apparel was the main preference at home or during casual gatherings with friends (Halepete and Chattaraman, 2008). However, according to the same study, during social and family gatherings a majority of the women preferred traditional Indian apparel. Studies have also found a paradigm shift in these preferences with working women demonstrating a greater preference for branded Western and Indo-western apparel in recent years (Cygnus Business Consulting and Research, 2004). Researchers are hence proposing that international retailers who address the needs of professional women in India will demonstrate greater profitability (Batra and Niehm, 2009). However, this proposition needs to be verified through market data.
The current Indian ethnic wear market is highly unorganized with a few branded players operating primarily in metropolitan cities. The organised sector has players like catering to the low to mid segment. Biba, Fabindia, Tacfab, Hakoba, Prafful, And players thatcater to the premium and super Vipul, etc. Satya Paul, Anokhi, Meena Bazaar, The Indian sarees have never lost its grace, beauty and elegance. This beautiful fashion attire has spanned ages in India, and still exists as the quintessential element in every Indian womans wardrobe..
Saree The sari is an unstitched strip of cloth whose approximate length is between 4 to 9 meters and width is about 1.2 meters. The traditional Indian sarees are perhaps the most popular sarees that have even become popular in other countries of the world. However, these are not the only type of saree. There are innumerable sarees in India. The popularity of sari resulted in its different types. The most famous types of Indian sari are:
Bandhani Patola Gujarati brocade Paithani Chanderi Gadawal Banaras brocade Kota doria Kanjeevaram
Salwar kameez Salwar kameez, sometimes written as shalwar kameez or shalwar qameez is one of the most important traditional dress of South Asian women in countries like India and Pakistan. This women's suit consists of three pieces of clothing- Salwar is the bottom piece of clothing, Kurta is the top and a dupatta/chunni which is an accessory taken in different styles with Salwar Kurta suits. Salwar is loose trousers which resembles a pajama. Types Of Salwar Kameez
Salwar Kurta/Punjabi Suit Churidar Kurta Parallel Salwar Suit Patiala Salwar Suit Pakistani/Pathani Salwar Kameez Sharara Salwar Kameez Custom/Tailored Salwar Kameez
Skirts are an age old clothing tradition not only for India but for other
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countries of Asia too apart from western countries. Men and women both had been wearing one or the other form of leg dress such as the lungi.. Retailers cashing in on womens wear With urban womens wear market rapidly growing, retailers are enhancing stocks to tap market As more and more women enter the corporate sector and Indian businesses go global, western formal clothes have seen a great surge in demand. Retailers are known to research on the market trends to decide on their collections and it looks like womens western wear is likely to occupy the maximum shelves in the days ahead. Some of the major retailers have revealed that they have increased the ratio of western urban wear to ethnic wear to 50:50 keeping in mind the increasing demand of these clothes
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It is concerned with: Overall operational pattern Framework of the project Stipulates what information is needed
The first step that undertakes in the report was the selection of research. The research design, which was adopted for the study, was exploratory and descriptive in nature. At first exploratory research was conducted to define know the problem well and the descriptive research was conducted. The two types of research are as follows: Exploratory research: It is to generate new ideas. In this respondent should be given sufficient freedom to express themselves. In this I will be doing exploratory research because it will help me in setting a path for further research.. Descriptive research: They are well structured. It can be complex, a high degree of scientific skill on the part of the demanding a high degree of scientific skill on the part of the researcher. It can be taken in certain circumstances. When the researcher is interested in knowing the characteristics of certain groups such as age, sex, educational level, occupation or income, a descriptive study may be necessary. In this I did descriptive research also because I want to know the consumer buying behaviour and preferences on the basis of their age, gender, education, family income and occupation
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Research objective:
To understand advancement in Indian women and their buying preferences of dresses. To identify the important factor which affecting the preference of respondent on multiple brand retail stores or small stores. To understand the preferences of Indian females over western and ethnic dresses from multiple brands retails.
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DATA INTERPRETATION AND ANALYSIS To find out consumer preference while buying western and ethnic dresses. I have prepared pie charts to depict consumers choice .
Your education Frequenc y high school 4 Intermediate 16 Graduate 43 post37 graduate Total 100 System 3 103 Valid Cumulative Percent Percent 4.0 4.0 16.0 20.0 43.0 63.0 37.0 100.0 100.0
Valid
Missin g Total
Education
high school intermediate 4% 16% post-graduate 37%
graduate 43%
Interpretation: From the above chart we can conclude that in my research most of the respondents are educated out of which graduate and post graduate occupy the large area in the chart
Frequency Valid Rs15,00130,000 Rs30,00145,000 Rs45,00160,000 Above Rs60,000 Total System 26 35 16 23 100 3 103
Missin g Total
Above Rs60,000 23
Interpretation: From the above chart we can conclude that in my research most of the respondents are having reasonable good income as only 26% people only have monthly income between 15001-30000 . Your occupation Valid Cumulative Percent Percent 8.0 8.0 9.0 17.0
Valid
Missin g Total
19 18 43 3 100 3 103
Occupation
Retired official 3% 8% Businessman/Self employed 9% Student 43% Homemaker 19%
Professional 18%
Interpretation: From the above chart we can conclude that in my research most of the respondents are students with 43% share ,18% are professional with 9% people as businessman /self employed which indicate that now days Indian females are getting educated and becoming employed. Number of family members Valid Cumulative Percent Percent 2.0 2.0 6.0 8.0 17.0 25.0 22.0 47.0 18.0 65.0 18.0 83.0 11.0 94.0 3.0 97.0 2.0 99.0 1.0 100.0
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Valid
2 3 4 5 6 7 8 9 10 12
Frequency 2 6 17 22 18 18 11 3 2 1
Percent 1.9 5.8 16.5 21.4 17.5 17.5 10.7 2.9 1.9 1.0
100 3 103
100.0
5 9%
Interpretation: From the above chart we can conclude that in my research most of the respondents in india still lives in join family with small percent of people living in nuclear family.
Frequency Percent Valid Not important Neutral Important Most important Total System 4 21 44 31 100 3 103 3.9 20.4 42.7 30.1 97.1 2.9 100.0
Missin g Total
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Family outing(entertainment+fooding)
60 50 40 30 20 10 0 -10 0 1 Not important, 4 2 3 4 5 Neutral, 21 Important, 44 Most important, 31
Interpretation: From the above chart we can conclude that in my research most of the respondents visit shopping mall due to family outing so that they may enjoy other services like food court, game zone etc and only four of the respondents disagree to the fact that they go to mall for family outing.
Ambience(surrounding) Valid Percent 6.0 14.0 31.0 32.0 17.0 100.0 Cumulative Percent 6.0 20.0 51.0 83.0 100.0
Frequency Percent Valid Least important Not important Neutral Important Most important Total System 6 14 31 32 17 100 5.8 13.6 30.1 31.1 16.5 97.1
Missin g Total
100
100.0
21
Ambience(surrounding)
Series1 Most important Important Neutral Not important Least important 6 14
17 32 31
Interpretation: From the above chart we can conclude that in my research most of the respondents go to the mall due to good ambience(surrounding) as we can interpret that 32% consider ambience as an important factor along with 31% of females respondents who have neutral response with only 6% of people considering it as least important. Discounts Frequenc y Valid Least important Not important Neutral Important Most important Total System 10 22 37 22 9 100 3 103 Valid Percent 10.0 22.0 37.0 22.0 9.0 100.0 Cumulative Percent 10.0 32.0 69.0 91.0 100.0
Missin g Total
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Discounts
Most important 9% Least important 10% Important 22% Not important 22%
Neutral 37%
Interpretation: From the above chart we can conclude that in my research most of the respondents have neutral response about discounts given in the multiple brand retail with 22% of respondents considering it as important and 9% of respondents as most important.
Status building Frequenc y Valid Least important Not important Neutral Important Most important Total System 21 15 31 27 6 100 3 103 Valid Percent 21.0 15.0 31.0 27.0 6.0 100.0 Cumulative Percent 21.0 36.0 67.0 94.0 100.0
Missin g Total
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Status building
40 30 20 10 0 Least important Not important Neutral Series1 Important Most important Important 27 Most important 6 Axis Title
Series1
Least important 21
Not important 15
Neutral 31
Interpretation: From the above chart we can conclude that in my research most of the respondents agree neutrally that they visit malls for status building. Overall respondents have biased result towards all option with 6% people agreeing to the fact that they visit mall for status building.
Which type of dresses do you prefer to buy from multiple brands retail Valid Percent 54.0 46.0 100.0 Cumulative Percent 54.0 100.0
Valid
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Which type of dresses do you prefer to buy from multiple brands retail
ethnic
Interpretation: From the frequency table and the chart it is clearly determined that now day most of the females prefer to wear western dresses but still ethnic dresses is also preffered as 47% of the Indian females out of 100 prefer to wear ethnic dresses. why do you prefer buying western dresses from retails Cumulati ve Percent 22.0 37.0 77.0 85.0 100.0
Frequen cy Percent Valid exclusiveness in variety quality latest trend discount any other Total System 22 15 40 8 15 100 3 103 21.4 14.6 38.8 7.8 14.6 97.1 2.9 100.0
Missi ng Total
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Interpretation: From the above chart we can conclude that in my research most of the respondents purchase western dresses from the retail due to latest trend as 40% of the total purchase western dresses from the retail due to latest trend.
why do you prefer buying ethnic dresses from retails Valid Percent 19.4 23.5 23.5 23.5 10.2 100.0 Cumulative Percent 19.4 42.9 66.3 89.8 100.0
Frequency Percent Valid exclusiveness in variety Quality latest trend Discount any other Total System 19 23 23 23 10 98 5 103 18.4 22.3 22.3 22.3 9.7 95.1 4.9 100.0
Missin g Total
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19
Interpretation: From the above chart we can conclude that in my research most of the respondents purchase ethnic dresses due to quality, latest trend, and discount.
For what occasion do you prefer buying dresses from retail Valid Cumulative Percent Percent 28.0 28.0 55.0 83.0 17.0 100.0 100.0
Valid
Missin g Total
Frequency Percent 28 27.2 55 53.4 17 100 3 103 16.5 97.1 2.9 100.0
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Interpretation: From the above chart we can conclude that in my research most of the respondents purchases dresses from the retails for the daily wear so the daily wear comprises of total 55%share out of total 100 respondents. From where do you purchase dresses Perce nt 62.1 35.0 97.1 2.9 Valid Percent 64.0 36.0 100.0 Cumulative Percent 64.0 100.0
Frequency Valid multiple brands retail local small stores Total Missin System g Total 64 36 100 3
103 100.0
40
60
80
Series1
Interpretation: From the above chart we can conclude that in my research most of the respondents purchases dresses from the multiple brands retail 64% people purchases dresses from the multiple brand retails and from local stores 36% of people purchases dresses.
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SPSS ANALYSIS
CHI SQUARE
1) To understand advancement in Indian women and their buying preferences of dresses.
Education
Ho: There is no association between preference of dresses from multiple retail outlet and education of the consumer Ha: There is association between preference of dresses from multiple retail outlet education of the consumer
Case Processing Summary
Valid N your education * Which type of dresses do you prefer to buy from multiple brands retail Percent N
Total Percent
100
100%
100
100.0%
your education * Which type of dresses do you prefer to buy from multiple brands retail Crosstabulation Count Which type of dresses do you prefer to buy from multiple brands retail western ethnic Total
Western
your education
4 4 19 27 54
0 12 24 10 46
4 16 43 37 100
Total
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df 3 3 1
a 2 cells (25.0%) have expected count less than 5. The minimum expected count is 1.84.
Symmetric Measures
Value Nominal by Nominal N of Valid Cases Phi Cramer's V .398 .398 100
a Not assuming the null hypothesis. b Using the asymptotic standard error assuming the null hypothesis.
Interpretation: As in the chi square table the pearson value is .001 which is less than .05 so null hypothesis is rejected and my alternate hypothesis is accepted and there is a relationship between age and the preference for the dresses. From the table of the symmetric measures Phi value is .398 which tells about the association degree between age and the preference for dresses
Occupation
Ho: There is no association between preference of dresses from multiple retail mall and occupation of the consumer. Ha: There is association between preference of dresses from multiple retail mall and occupation of the consumer.
Case Processing Summary Cases Valid N Percent N Missing Percent N Total Percent
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your occupation * Which type of dresses do you prefer to buy from multiple brands retail
100
97.1%
2.9%
103
100.0%
your occupation * Which type of dresses do you prefer to buy from multiple brands retail Crosstabulation Count Which type of dresses do you prefer to buy from multiple brands retail
Total
western your occupation official Businessman/Self employed Homemaker Professional Student Retired Total Chi-Square Tests 5 2 7 9 30 1 54
Ethnic 3 7 12 9 13 2 46
Western 8 9 19 18 43 3 100
df 5 5 1
a 6 cells (25.0%) have expected count less than 5. The minimum expected count is 1.38. Symmetric Measures
Value Nominal by Nominal N of Valid Cases Phi Cramer's V .333 .333 100
a Not assuming the null hypothesis. b Using the asymptotic standard error assuming the null hypothesis.
Interpretation: As in the chi square table the pearson value is .050 which is eqivalent to .05 so null hypothesis is rejected and my alternate hypothesis is accepted and there is relationship or association between family occupation and the preference for the dresses.
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From the table of the symmetric measures Phi value is .333 which tells about the association degree between occupation and the preference for dresses.
Location
Ho: To test whether there is no significant difference in the rating of respondents for big and small stores location. Ha: To test whether there is significant difference in the rating of respondents for big and small stores location
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N they are normally located at convenient place they are normally located at convenient place 100 100
One-Sample Test
T Lower they are normally located at convenient place they are normally located at convenient place 28.468 25.171
df Upper 99 99
Test Value = 0 Mean Sig. (2-tailed) Difference Lower .000 .000 Upper
95% Confidence Interval of the Difference Lower Upper 3.01 2.95 3.47 3.45
3.240 3.200
Interpretation: From the table of one sample statistics the mean tells us the difference
indicated through the one sample t test is significant or not. So from the one sample t test table the significant value is .000 null hypotheses is rejected which means that there is significant difference in the rating of respondents for big and small stores location.
Variety
Ho: To test whether there is no significant difference in the rating of respondents for big and small stores variety kept. Ha: To test whether there is significant difference in the rating of respondents for big and small stores variety kept.
One-Sample Statistics Std. Error Mean
Mean
Std. Deviation
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100 100
3.75 2.97
1.086 .937
.109 .094
One-Sample Test
t Lower It offers more variety of dresses It offers more variety of dresses 34.532 31.699
Df Upper 99 99
Test Value = 0 Mean Sig. (2-tailed) Difference Lower .000 .000 Upper
95% Confidence Interval of the Difference Lower Upper 3.53 2.78 3.97 3.16
3.750 2.970
Interpretation: So from the one sample t test table the significant value is .000 null hypotheses is rejected which means that there is significant difference in the rating of respondents for big and small stores variety of dresses kept.
Complain
Ho: To test whether there is no significant difference in the rating of respondents for big and small stores complain attended. Ha: To test whether there is significant difference in the rating of respondents for big and small stores complain attended.
One-Sample Statistics Std. Error Mean .101 .096
N Complains are attended quickly Complains are attended quickly 100 100
One-Sample Test
t Lower Complains are attended quickly Complains are attended quickly 35.820 24.974
Df Upper 99 99
Test Value = 0 Mean Sig. (2-tailed) Difference Lower .000 .000 Upper
95% Confidence Interval of the Difference Lower Upper 3.40 2.22 3.80 2.60
3.600 2.410
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Interpretation: So from the one sample t test table the significant value is .000 null hypotheses is rejected which means that there is significant difference in the rating of respondents for big and small stores complain attended .
Objective:
3)To understand the preferences of Indian females over western and ethnic dresses from multiple brands retails
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CONCLUSION
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RECOMMENDATIONS
MULTIPLE BRAND RETAILS: As most of the respondents who are educated and employed go to multiple brand retails to purchase the daily wear so that we can wear during the services hour so more variety of comfortable dresses could be stocked with more variety and attractive discounts. In my research most of the members visit to the multiple brand retails due to family outing(entertainment+fooding), convenient location and ambience so retails within mall can cash on it by providing some entertainment like small games zones for children and fast food small restaurant within retail. As most of the respondents go for western dresses along with purchasing ethnic dresses like kurti so more of indo western dresses variety can be introduced. SMALL LOCAL SHOPS: As most of the respondents in my research said that in local market complains are not attended so small retails could try to make some policy for their shop to attend genuine complain Bargaining could be made possible as because now days multiple brand retails attracting customer with their strategy of discount so they could also permit such scheme.
LIMITATIONS
Respondents were not interested in filling the questionnaire. There are number of factors influencing the online consumers however, this research will try to identify the main factors influencing the online consumers and will therefore try to limit these to a few in order to be able to investigate the effect on the online consumer. Within the field of consumer behavior there are many theories and models that identify the consumers the research will limit itself to identifying the consumer through his/her consumer characteristics and consumer buying process The accuracy of the responses given by the respondents. Data was collected from the limited locations ; therefore findings cannot be generalized for the whole city or country. Language was a barrier between the interviewer and the respondents to collect the responses.
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BIBLIOGRAPHY
www.bcs.org/upload/pdf/internetsecurityresponse.pdf www.consumerwebwatch.org/dynamic/search-report-false-oracles.cfm www.consumerwebwatch.org/dynamic/web-credibility-reports-a-matter-of-trust-abstract.cfm www.consumerwebwatch.org/dynamic/search-report-false-oracles.cfm
WWW.SCRIBD.COM WWW.GOOGLESCHOLAR.COM
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QUESTIONNAIRE
PLEASE FILL IN THE FOLLOWING QUESTIONNAIRE TO HELP ME IN MY RESEARCH WORK 1) Name :2) Age (in years) :3) Your Education :High school 4) Your Family Income (Monthly) : 30,000 5) Your Occupation :-employed Professional Student Retired Professional 45,000 Graduate
Homemaker
7) Why do you visit shopping mall ? Rate the options in the scale. (Please encircle the appropriate number according to importance from 5 =Most important, 4 = Important, 3 = Neutral, 2 = Not important, 1 = least important Reasons: 1 1)family outing(entertainment +fooding 2)Ambience(surroundings) 3)discounts 4)status building 2 3 4 5
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8) Please read following statements and express your opinion for both types of shopping point. (Tick mark () in appropriate box) Big Malls Statements Stron gly disag ree Dis agr ee Agre e stron gly Agre e Small Stores Strongl y disagree Disagr ee strongly Agree
Neut ral
Neutra l
Agree
They are normally located at convenient place Goods are costly at this place It offers more variety of product There are less chances of being cheated Complains are attend quickly Bargaining is not possible 9) Which type of dress do you prefer to buy from multiple brands retails? 1) western 2) ethnic
10) Why do you prefer buying western dresses from retails? 1) exclusiveness in variety 2) quality 3) latest trend 4) discount 5) any other
11 ) Why do you prefer buying ethnic dresses from retails? 1) exclusiveness in variety 2) quality 3) latest trend 4) discount 5) any other
12) For what occasion do you prefer buying dresses from retails? 1)Party wear 2)Daily wear 3)Formal wear 4) any other
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