Executive Summary: An Agency Always Helps To Sell A Product

Executive Summary: Introduction: An agency always helps to sell a product
What does an online movie ticketing company have that is unique? With professional talent and loads of communications experience under their belts, agencies are perfectly suited to take over their clients marketing communications problems and help them with specialized services. But like everything it too has its limitations. Effective online movie ticketing services can contribute immensely to the success of the movie. Similarly the online ticketing services have its drawbacks as not all tickets can or may be sold through the internet.
If the service needs to be successful, the business needs to: Solving the time frame of selling tickets Fulfilling the needs of the customers by giving them quality service Be satisfactory Have a credible proposition
Current Situation:
Size of the Industry:

The size of Indian Advertising Industry depends on the following factors and industries.

Current size of Indian Movie industry: Rs. 108 billion (Projected size by 2015: Rs. 325 billion; CAGR: 24%) Revenue from movie tickets: Current size: Rs 68 billion (Projected size by 2010: Rs 153 billion; CAGR: 18%) Print Media: Current size: Rs 109 billion :Projected size by 2010: Rs 195 billion; CAGR: 12% Radio: Current size: Rs 3 billion: Projected size by 2010: Rs 12 billion; CAGR: 32%. Music Current size: Rs 7,000 million crore projected size by 2010: Rs 7,400 million; CAGR: 1%.
Live entertainment :Current size: Rs 8,000 million, Projected size by 2010: Rs 18,000 million; CAGR: 18% Out-of-home Advertising: Current size: 9000 million, Projected size by 2010: 17,500 million; CAGR: 14%. Internet Advertising: Current size: Rs 1.6 Billion, Projected size by 2010: Rs 7.5 billion; CAGR: 50%.
Investments in this Business:

ICICI Bank Structured Finance HDFC Express Loan Plus HSBC Business Loans Other Business Loans in India Small Business Loans need to be borrowed by most small business entrepreneurs. There are many sources to secure a business loan for small business entrepreneurs. Banks, large business organizations and government are all to too keen to lend a hand to small businesses in India. Business Loans differ in need and character. Some small business loans are as follows:
Micro loans
Micro loans refer to the small loans given to set up new small businesses. Though the amount varies, the maximum term of repaying micro loans are generally six years. You can get a Micro loan if 1) You are trained in Business concerned 2) Have a good business plan 3) Stand to make a profit
Government loans
The Government of India being socialist in nature offers various kinds of loans to lend a helping hand to its small businesses entrepreneurs. There is generally no limit on loan amount, convincing the government official and certain amount is red-tapism is the issue. Some documents required are: 1) Complete details along with a solid business plan stating the probable profits. 2) Schedule of repayment 3) the person applying should not have any criminal record. The Government also offers special loans to worthy businesses or to the people who are unemployable like: Loans for the elderly people to start a small businesses Loans for the minority people to start small business Loans for rent, equipment and other office expenditures for the worthy small businesses
Loans from Banks

Banks provide loans to small businesses if its future growth prospect and prospective profit figures are presented clearly to the bank. Otherwise getting a small business loan from a bank may prove difficult. There is Debt and Interest associated with a bank loan and it is essential to make a general agreement between the bank and the borrower. The several ways to ask for a bank loan are: 1) Request for credit 2) Request for partnership in small business 3) Request for grants with debts 4) Request for free assistance
Loans by Large Business Houses

Large Business houses too give loans to small businesses on a partnership basis. Before granting a business loan, large business organizations consider not only the location of the small business and the market of the business but also the growth potential of the small business involved. Some types of business loans offered by larger business houses in India are: Franchise Loans - Some franchise companies provide financial assistance to the small businesses or help them to get a loan. Export Financing - These loans support export financing to small businesses. These loans are provided only on the guarantee of timely repayment of the loan. Documents needed to avail any of the above mentioned business loans are: 1) A Business Plan 2) A Statement of Personal Financial Status 3) Paper on Cash Flow Projections 4) Past Business Tax Returns 5) A Credit rating Record
Management Team Plan Key Executives:

Key executive includes Director/Managing Director, Animator/ Sound Editor or both, DTP operator, Accountant, Marketing Executives. Directors, Managers and Supervisors all have responsibilities in the workplace as do grass root operatives. Directors are individuals with legal responsibility to the businesses, customers, employees, suppliers and shareholders. Director:
The Directors typically create the business plans. Directors sit on the board because they have specialist expertise in a particular line of business, or because they have generalist experience, or sometimes more importantly, good contacts. The Managing Director: The Managing Director is the figurehead of the organization. Managers have the job of organizing and controlling resources. Their work is often described as 'getting things done with or through people'. Senior Manager: Senior Managers make top level decisions concerning where an organization operates and what it makes or does. These decisions require detailed analysis and skilled judgment. Middle Managers: Middle Managers organize and control the resource of an organization within established guidelines. Junior/ Supervisory Managers: Junior/supervisory management is usually concerned with short-term supervisory activities making sure that orders get out on time, making sure that people and resources are where they should be, etc. Supervisors: Supervisors are quite often the backbone of the organization. They are people who know how things should be done at 'ground level'. They work with managers to put plans into action at operational level. They manage day-to-day resources including the supervision of staff.
Key Advisors:
The faculty members of Dept. of MBA, North Bengal University, Ex Students of Arena Multimedia (College Para, Siliguri).
Service Providers:
BSNL ISP, BSNL Mobile, Local Broking Organizations, Banks, Different Business Development Consultants. These helps to get information from different sources, help in monetary transactions, and valuable references from the advertisement market.
Company Description
Motivations:
Inform people about new products and services Brand building To remind customers about their brand at
the right time and place To reinforce customer confidence in purchase To build Corporate Identity To help their sales force become more effective To give their brand and company a personality that makes it unique
Entrepreneurship Opportunities:

Free entry into world trade. Improved risk taking ability. Governments of nations withdrawn some restrictions Technology and inventions spread into the world. Encouragement to innovations and inventions. Promotion of healthy completions among nations Consideration increase in government assistance for international trade. Establishment of other national and international institutes to support business among nations of the world. Benefits of specialization. Social and cultural development

Executive Summary: An Agency Always Helps To Sell A Product

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Executive Summary: Introduction: An agency always helps to sell a product

Size of the Industry:

Investments in this Business:

Loans from Banks

Loans by Large Business Houses

Management Team Plan Key Executives:

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