MSIT 4A Web Commerce Assignment-TA Answer ALL questions

10x5=50

1) Justify how E-commerce is advantageous when compared to simple commerce. Also provide a survey on commerce concept applied to the web application. Ans: 2) With respect to E-commerce explain how micro-transactions can be applied for the supermarket system identifying the characteristics of e-commerce of E-commerce 3) Explain any one algorithm in detail used in secure messaging layer of E-commerce architecture. 4) Explain how supply chain model concept is applied to purchase and sale of goods with respect to consumers and producers. 5) With a neat flow diagram explain the information flow of EDI (Electronic Data Interchange) with its benefits.

MSIT 4A Web Commerce Assignment-TB Answer ALL questions PART - A 1. Define commerce. a. : Commerce is buying and selling of items is called commerce 2. List any 3 basic banking activities. a. Account checking, ATM, payment of bills, fund transfer etc. 3. What is movie on demand? a. The viewer selects the movie to view an the TV against payment 4. Define EDI. a. Electronic Data Interchange. 5. Define a framework. a. Framework is intended to define and create tools that integrate information 6. Define a information brokerage. a. An intermediary who provides integration between customers and information providers. 7. Define a software agent. a. Agent is an encapsulation of users instructions 8. Define middleware. a. It is a mediator between diverse application programs that talk to each other 9. What is order selection? a. Prioritize orders based on same factors 10. What is FET ? 11. What is double spending? a. Spending the same cash in more than one place 12. What is difficulty in storing e-cash ? a. It does not provide interest. Also exchange fluctuations affect it. 13. What is an electronic purse? a. It is card with a pre-determined amount of money loaded 14. Define marketing. a. The way of managing a business so that decision are taken after a full knowledge of its impact on the customer. 15. What is bundling? a. Two/more complementary products are offered at a discounted price 16. What is unsolicited mail called? a. Junk mail 17. What is the main disadvantage of bill boarders? a. The attention span of the viewer is small 18. What is market segmentation?

a. Dividing the market in terms of some basis 19. What is cross training? a. Training in several related fields 20. What is masquerade? a. The attacker pretends to be someone else. 21. What is IP spoofing? a. It is a tool that intruders use to take over an open terminal and login connections after they get root access. 22. What is Telnet? a. Telnet enables users to log in to remote computers. 23. What is non-repudiation? ? A, A person cannot deny after having sent / received a message 24. What does SET stand for? a. Secure Electronic Transaction 25. What is goal of information filtering? a. To select all and only that information that is relevant.

PART - B Answer any FIVE: ) 1. a) Describe two stages of commerce that cannot be automated a. Given a suitable scenario and infrastructure, every stage of commerce, except of course production of goods and their physical delivery can be automated. The tasks that can be automated include information gathering, distribution, processing and manipulation b) What is the role of encryption in data transfer? Explain briefly To ensure security of data c) Describe the two areas of reasons of worry in e-commerce. a. Security and legal acceptance. Security Security continues to be a problem for online businesses. Customers have to feel confident about the integrity of the payment process before they commit to the purchase; key points of highlight are as below

Privacy: information must be kept from unauthorized parties. Integrity: message must not be altered or tampered with. Authentication: sender and recipient must prove their identities to each other. Non-repudiation: proof is needed that the message was indeed received

Legal issues: Privacy Intellectual Property Free Speech Taxation Computer Crimes

 Consumer Protection 2. a) Describe any two concepts of TV based home entertainment Ans: Movie an demand : Registered users can request for any move that is made available in the availability list similar to one ordering for food in a restaurant, service of telecasting a movie will be charged to the customer and customer gets an advantage of watching a movie at his convenience and his own time. On line games: One can play games on line by becoming a virtual member of the sport club, one can have their preferred partners or virtual members, this concept works similar to that of movie on demand. b) Briefly explain the need for seamless connections. a. Seamless connection ensures any person with different types of hardware and software can interact easily without any issues c) Briefly explain the need for market place interacts. a. To facilitate comparisons, negotiations, bargaining etc. 3 a) Name a few operations performed by e-commerce. a: Operations performed by e-commerce is making payments, invoicing for the trade transactions, order entry etc b) List the six layers of e-commerce architecture a. Applications, brokerage services, interface, secure messaging, middleware and network infrastructure c) Name the three classes of e-commerce applications based on transactions a. Consumer to business : A consumer posts his project with a set budget
online and within hours companies review the consumer's requirements and bid on the project. The consumer reviews the bids and selects the company that will complete the project. Elance empowers consumers around the world by providing the meeting ground and platform for such transactions b. Business to business: Companies doing business with each other such as manufacturers selling to distributors and wholesalers selling to retailers. Pricing is based on quantity of order and is often negotiable

c. intra organization :

4. a) Describe three broad phases of consumers perspective. a. Pre-purchase determination, purchase consummation, post purchase interaction 1. The pre-purchase preparation phase includes search and discovery for a set of products in the larger information space capable of meeting customer requirements and products election from the smaller set of products based on attribute comparison.

2. The purchase consummation phase includes mercantile protocols that specify the flow of information and documents associated with purchasing and negotiation with purchasing and negotiation with merchants for suitable terms, such as price, availability,

and delivery dates; and electronic payment mechanisms that integrate payment into the purchasing process. 3. The post purchase interaction phase includes customer service and support to address customer complaints, product returns, and product defects.

b) Explain the categories of consumers. a. Impulsive buyers: defined an impulse purchase as a buying action undertaken without a problem previously having been consciously recognized or a buying intention prior to entering the store.
The feeling of an overwhelming force from the product An intense feeling of having to buy the product immediately Ignoring of any negative consequences from the purchase Feelings of excitement

The conflict between control and indulgence

b.Patient buyers: who purchase products after making some comparisons. c. Analytical buyers: who do substantial research before making the decision to buy c) Explain the four types of purchases. 1. Specifically planned purchases. The need was recognized on entering the store and the shopper bought the exact item planned. 2. Generally planned purchases. The need was recognized, but the shopper decided in-store on the actual manufacturer of the item to satisfy the need. 3. Reminder purchases. The shopper was reminded of the need by some store influence. This shopper is influenced by in-store advertisements and can substitute products readily. 4. Entirely unplanned purchases. The need was not recognized entering the store. 5. a) List and explain the four layers of EDI architecture. b) Who is liable, if an EDI network fails to deliver the message? Explain briefly. c) Can the digital signature fully replace handwritten signature? Page Number # 30, section 5.2 6. a) What are the 3 types of electronic tokens? Explain briefly. b) What are the four properties that e-cash should have? Explain briefly. c) How does digital signature works ? Explain in detail. 7. a) How does selling differs from marketing ? Explain briefly. b) What are the two main paradigms if advertising ? Describe briefly. c) List the components of market research and explain them briefly. 8. a) What are the main model of electronic teaching ? Explain briefly. b) Describe the main advantages of online education.

c) Briefly describe the difficulties of online publishing.

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