A STUDY ON CONSUMER USAGE AND SATISFACTION REGARDING SURF EXCEL IN NEDUNKANDAM TOWN IN KERALA

A Report Submitted to Madurai Kamaraj University in Partial fulfillment Of the Requirement for the Award of the Degree of
BACHELOR OF BUSINESS ADMINISTRATION By DINU DENNIS [Reg.No : A9218162]

Under the Guidance & Supervisor of

Mr.S.FAIZ AHAMED M.Com.,M.Phil.,PGDCA., P.hd

DEPARTMENT OF BUSINESS ADMINISTRATION Hajee Karutha Rowther Howdia College, [Accredited with A Grade by NACC] Uthamapalayam 625 533. FEBRUARY 2012

Mr.S.FAIZ AHAMED M.Com.,M.Phil.,PGDCA., P.hd Lecturer in Business administration Department of Business administration, Hajee Karutha Rowther Howdia College, Uthamapalayam 625 533. CERTIFICATE This is to certify that A study on Consumer usage and Satisfaction Regarding Surf Excel in Nedunkandam Town in Kerala submitted to Madurai Kamaraj University, Madurai 21 in partial fulfillment of the requirement for the award of Degree Bachelor of Business Administration is a genuine work done by DINU DENNIS[Reg.No : A9218162]under my supervision and Guidance.

Head of the Department

Faculty Guide

Viva-Vorce examination was conducted on at Hajee Karutha Rowther Howdia College, Uthamapalayam 625 533.

External Examiner

DINU DENNIS Bachelor of Business Administration Department of Business Administration Hajee Karutha Rowther Howdia College, Uthamapalayam 625 533. DECLARATION I, DINU DENNIS, Reg.No: A9218162, declare that the A Study on Consumer Usage and Satisfaction Regarding Surf Excel in NedunkandamTown in Kerala submitted for the Degree of Bachelor of Business Administration is my genuine work done to the extend my knowledge.

Date : Place : Uthamapalayam

Signature, [DINU DENNIS]

ACKNOWLEDGEMENT
First of all I wish to thank Hajee M.SHEIK MOHIDEEN, President of our College. Our Sincere thanks to Hajee.DHARVESH MOHIDEEN, B.Sc., Secretary and Correspondent of our College, who gave me a good life through admitting in our college. I take this as a get great opportunity to express my heartful thanks to the management committee and our principal Hajee.DR.M.HOWDH MOHIDEEN, M.A., M.Phil., Ph.D., I would also like to express my sincere thanks to Associate professor and Head of the department MR.A.ABDUL HAKEEM,M.A.,M.Phil.,Ph.D., department of Business Administration who encouraged me to do this report. I also thank to my guide Mr.S.FAIZ AHAMED M .Com.,M.Phil.,PGDCA., P.hd, who gave me this valuable guidance and helped me to finish this project report successfully. I also thank all the staff members of the department of business administration for their support in completing this project. I also express my thanks to my parents and Friends who helped me to complete this project. I also thank all the faculty of department of the business Administration for their support in completing this project.

DINU DENNIS (Reg.No : A9218162)

CHAPTER-I

INTRODUCTION
Marketing stresses the importance of consumer. The product producers must know the preference of the consumers. Consumer is the king of the market. The concept has no reliance to Indian consumers. Since the course is related to business field, each and every candidate should come to know about what is market? And what is sale? The exposure of market situation to a young management graduate is a must thing and the syllabus also provides a good opportunity. According to Philip Kolter, Marketing research is systematic problem analysis, model building and fact finding for the purpose of important decision-making and control in the marketing goods and services. Marketing research is an effective tool for measuring the consumers aspiration, trade channel behavior, competitive actions, etc, It provides a linkage between the corporate environment and the marketing organization. Marketing research, thus, may be viewed as an important tool used as an aid for tackling problems in marketing. In today market customer behave very rationally, looking for more value, Then either the value is in term of money, pleasure, status and so on.. For sustaining the Competitive advantage thus becomes the prime priority and challenging task for Companies. Competitive advantage of an organization involves gaining an advantage over other competing firms with regard to the design, delivery, and strategies of the firm. Gaining competitive advantage entail a set of specialized skills, assets, and capabilities for the o r g a n i z a t i o n .

Innovation is the ability to envision and applycreative solution t o problems. It is an effective tool towards gaining sustainable competitive advantage. In addition, the firm has to optimally utilize its internal resources and capabilities to exploit external opportunities in order to gain sustainable competitive advantage. It allows the maintenance and improvement of your enterprise's competitive position in the market. It is an advantage that enables business to survive against its Competition. Over a long period of time competitions a key feature of the economy. New customers want it quicker, cheaper, and they want it their way. Today, sustainable and must

competitive advantage should be built upon corporate capabilities

constantly be reinvented. According to the new resource based viewofthecompany, sustainablecompetitiveadvantage i s a c h i e v e d b y c o n t i n u o u s l y d e v e l o p i n g e x i s t i n g a n d c r e a t i n g n e w resources and capabilities in response to rapidly changing market conditions. Among these resources and capabilities, in the new economy, knowledge represents the most important value-creating asset. The opportunity for company to sustain competitive advantage is determinedly their capabilities of two kinds o
o

distinctive capabilities and reproducible capabilities

Their unique combination they create to achieve synergy. Th e i r d i s t i n c t i v e capabilities - the characteristics of their

company which cannot be replicated by competitors, or can only be replicated with great difficulty - are the basis of their sustainable competitive advantage.

Distinctive capabilities can be of many kinds:

 patents

exclusive licenses strong brands effective leadership

Reproducible capabilities are those that can be bought or created by competitors and thus by themselves cannot be a source of competitive advantage Capability represents the identity of their firm as perceived by both their employees

and their customers. It is their ability to perform better than competit o r s u s i n g d istinctive and difficult to replicate set of business attributes. Capability is a capacity for a set of resources in an integrative way to perform a stretch task. In the capability model, senior managers are predominantly concerned with issues

about the quality of products and services provided to customers (ext e r n a l a n d internal), the flow of value-added work, and roles and responsibilities. The dominant view on measurement shifts from the traditional focus of actual-vs.budget to a more balanced model that includes the timeliness, quality, and cost of providing products and services to customers. Allocation and budgeting of resources moves from the traditional practice of individual units vying for resources based on their own needs toward teams that jointly assess resource needs based on the flow of work needed to create value to customers.

CHAPTER-II

COMPANY PROFILE
In the summer of 1888, visitors to the Kolkata harbour noticed crates full of Sunlight soap bars, embossed with the words "Made in England by Lever Brothers". With it, began an era of marketing branded Fast Moving Consumer Goods (FMCG). Soon after followed Lifebuoy in 1895 and other famous brands like Pears, Lux and Vim. Vanaspati was launched in 1918 and the famous Dalda brand came to the market in 1937. In 1931, Unilever set up its first Indian subsidiary, Hindustan Vanaspati Manufacturing Company, followed by Lever Brothers India Limited (1933) and United Traders Limited (1935). These three companies merged to form HUL in November 1956; HUL offered 10% of its equity to the Indian public, being the first among the foreign subsidiaries to do so. Unilever now holds 52.10% equity in the company. The rest of the shareholding is distributed among about 360,675 individual shareholders and financial institutions. The erstwhile Brooke Bond's presence in India dates back to 1900. By 1903, the company had launched Red Label tea in the country. In 1912, Brooke Bond & Co. India Limited was formed. Brooke Bond joined the Unilever fold in 1984 through an international acquisition. The erstwhile Lipton's links with India were forged in 1898. Unilever acquired Lipton in 1972, and in 1977 Lipton Tea (India) Limited was incorporated. Pond's (India) Limited had been present in India since 1947. It joined the Unilever fold through an international acquisition of Chesebrough Pond's USA in 1986. Since the very early years, HUL has vigorously responded to the stimulus of economic growth. The growth process has been accompanied by judicious diversification, always in line with Indian opinions and aspirations.

The liberalisation of the Indian economy, started in 1991, clearly marked an inflexion in HUL's and the Group's growth curve. Removal of the regulatory framework allowed the company to explore every single product and opportunity segment, without any constraints on production capacity. Simultaneously, deregulation permitted alliances, acquisitions and mergers. In one of the most visible and talked about events of India's corporate history, the erstwhile Tata Oil Mills Company (TOMCO) merged with HUL, effective from April 1, 1993. In 1996, HUL and yet another Tata company, Lakme Limited, formed a 50:50 joint venture, Lakme Unilever Limited, to market Lakme's market-leading cosmetics and other appropriate products of both the companies. Subsequently in 1998, Lakme Limited sold its brands to HUL and divested its 50% stake in the joint venture to the company. HUL formed a 50:50 joint venture with the US-based Kimberly Clark Corporation in 1994, Kimberly-Clark Lever Ltd, which markets Huggies Diapers and Kotex Sanitary Pads. HUL has also set up a subsidiary in Nepal, Unilever Nepal Limited (UNL), and its factory represents the largest manufacturing investment in the Himalayan kingdom. The UNL factory manufactures HUL's products like Soaps, Detergents and Personal Products both for the domestic market and exports to India. The 1990s also witnessed a string of crucial mergers, acquisitions and alliances on the Foods and Beverages front. In 1992, the erstwhile Brooke Bond acquired Kothari General Foods, with significant interests in Instant Coffee. In 1993, it acquired the Kissan business from the UB Group and the Dollops Icecream business from Cadbury India. As a measure of backward integration, Tea Estates and Doom Dooma, two plantation companies of Unilever, were merged with Brooke Bond. Then in 1994, Brooke Bond India and Lipton India merged to form Brooke Bond Lipton India Limited (BBLIL), enabling greater focus and ensuring synergy in the traditional Beverages business. 1994 witnessed BBLIL launching the Wall's range of Frozen Desserts. By the end of the year, the company entered into a strategic alliance with the Kwality Icecream Group families and in 1995 the Milkfood 100% Icecream marketing and distribution rights too were acquired.

Finally, BBLIL merged with HUL, with effect from January 1, 1996. The internal restructuring culminated in the merger of Pond's (India) Limited (PIL) with HUL in 1998. The two companies had significant overlaps in Personal Products, Speciality Chemicals and Exports businesses, besides a common distribution system since 1993 for Personal Products. The two also had a common management pool and a technology base. The amalgamation was done to ensure for the Group, benefits from scale economies both in domestic and export markets and enable it to fund investments required for aggressively building new categories. In January 2000, in a historic step, the government decided to award 74 per cent equity in Modern Foods to HUL, thereby beginning the divestment of government equity in public sector undertakings (PSU) to private sector partners. HUL's entry into Bread is a strategic extension of the company's wheat business. In 2002, HUL acquired the government's remaining stake in Modern Foods. In 2003, HUL acquired the Cooked Shrimp and Pasteurised Crabmeat business of the Amalgam Group of Companies, a leader in value added Marine Products exports. HUL launched a slew of new business initiatives in the early part of 2000s. Project Shakti was started in 2001. It is a rural initiative that targets small villages populated by less than 5000 individuals. It is a unique win-win initiative that catalyses rural affluence even as it benefits business. Currently, there are over 45,000 Shakti entrepreneurs covering over 100,000 villages across 15 states and reaching to over 3 million homes. In 2002, HUL made its foray into Ayurvedic health & beauty centre category with the Ayush product range and Ayush Therapy Centres. Hindustan Unilever Network, Direct to home business was launched in 2003 and this was followed by the launch of Pureit water purifier in 2004. In 2007, the Company name was formally changed to Hindustan Unilever Limited after receiving the approval of share holders during the 74th AGM on 18 May 2007. Brooke Bond and Surf Excel breached the the Rs 1,000 crore sales mark the same year followed by Wheel which crossed the Rs.2,000 crore sales milestone in 2008.

On 17th October 2008 , HUL completed 75 years of corporate existence in India.Dominating the washing powders markets in India for four decades; Surf has continued to change according to consumer needs. Being a pioneer, Surf had to work hard to gain acceptance in the early days. To educate housewives about its use, house to house demonstrations were organized in city side and rural side areas. Free sample and coupons were also distributed to recruit consumer. There has been no looking back since the brand has undergone numerous product quality improvements to offer best cleaning results. Over the year, there has been a shift from cartons to poly bags and emergence of low unit price packs.

With continuous technological innovations, the brand has always managed to fight off competition. Surf Excel, which hit the shops recently, has already gained a reputation for the best in the market.It is the leading consumer products company in India, a multinational with deep roots in the country. They serve the everyday needs of all consumers everywhere for foods, hygiene and beauty through branded products and services that deliver the best quality and value.Their brands capture the hearts of consumers through outstanding communication. Through managing a responsive supply chain, they maximize value from suppliers to customers. They are exemplary through their commitment to business ethics, Safety, Health, Environmentalist and involvement in the community.

Unilever is focusing on the indirect marketing channels where they sell surf excel through retailers. Consumer Retailer Distributor Company As on the basis of Surf Excel Unilever is focusing on all areas through which it is possible to cover different classes needs. Thats why Unilever products are available at general stores. Unilever aims to create a long term relationship with customers so they belief that this objective will be only fulfill, if they have system to handled the markets needs as to reach the product on all areas where its target market exist. Surf Excel is being position in different departmental store on the base of taking the specific area among other brands. For this purpose Unilever is paying 2 million rupees to particular store as acquiring 40 % area in the detergents. As Unilever mostly products are convenience product. So they have to maintain their position strong as contains the inventories in huge amounts. Unilever uses a lot of distributors and retailers to supply its products in each market where the final customer might reasonably look for it. While appointing a distributor for a particular area, management uses its own judgment to select such a person that has a potential to operate effectively. At present Situation for Surf Excel they are focusing by

intensive manners and for new products like Surf Excel Matic they are focusing the distribution channel by Exclusive manners. The objectives of the Surf Excel is To meet the everyday needs of people everywhere to anticipate the aspirations of consumers and customers and to respond creatively and competitively with branded products and services, which raise the quality of life? Total commitment to exceptional standards of performance and productivity, to working together effectively and to a willingness to embrace new ideas and learn continuously. To maintain highest standards of corporate behavior towards employees, consumers and the societies and world to acquire success. Surf Excel is considered to be a trusted and premium brand because of its unique association. Unilever is positioning their product in the best of their customer satisfaction which also differentiate from their competitors. They are creating environment for people to have a life easy chance. As regarding the image there is message for the peoples to avoid on the occasions to restrict when kids are in situation of doing something extra ordinary. They are also positioning as considering the fact of Strongs competition .So they are also focusing different type of facilities.

The major points are as fallows. Sales growth Revenue Market positioning Enhance Market shares Customer satisfaction Goodwill & reputation

CHAPTER -IV

OBJECTIVES OF THE STUDY:

To know customer preference about the purchase of the product. To study about peoples expectations, pricing factors, price variations of Surf

excel products.
3.

To find the customer satisfaction levels of Surf excel products. To know the product usage and availability in the market. To make suitable suggestions for the improvement of production and

4.
5.

marketing of Surf excel products.

CHAPTER-III

PRODUCT PROFILE
In product some elements are involved which are Variety, Quality, Size, Features Brand Name, Packaging and Services. Variety Surf Excel is at present situation available in two varieties Surf Excel Surf Excel Matic Quality Surf Excel quality is very popular among the peoples as Dominating the washing powders markets in India for four decades; Surf has continued to change according to consumer needs. Since the brand has undergone numerous product quality improvements to offer best cleaning results. Brand Name Surf Excel is not only the product for washing the clothes but also it has created the relationship with customers as making grounds to promote their kids. Surf Excel is the brand that is targeting the peoples through believes and values. There fore they define there product on the basis of some relating activities. As regarding the image there is message for the peoples to avoid on the occasions to restrict when kids are in situation of doing something extra ordinary. Parents should encourage them.

Size Surf Excel is available in different quantities which are as follows 25g, 50g, 115g, 500g, 1kg and 2kg,5kg Price Here the firms have to consider many factors for determining the price. Selecting the price objective Analyzing competitors costs, Prices and offers. Selecting a pricing method. Price is simply the cost plus profit of the firm. There are many competitors in the market. So the firms have to consider about the competitive price while selecting new price and schemes. Basic Method of Setting Prices Unilever is using the following methods for price setting. Price to Distributors The company provides products to the distributors for the prices decided keeping in view the cost, the target revenue and competitors prices. All distributors are being equally treated.

Prices Charged by Distributors to Retailers Unilever gives margin of certain percentage to distributors so in this way prices to be charged by distributors to retailers are fixed. Prices Charged by Retailers to Ultimate Consumers Company influences prices charged by retailers. So retailers are bound to charge fix price to ultimate consumer How to set the price of the product Prices are set by taking into consideration into the prices of the competitors. As there products are highly quality .so usually they charge high prices. Such like Unilever set low price for Wheel Washing Powder in past. And they are charging price of surf Excel on the base of its quality. Prices are set by taking into consideration
What Customer believes for high price & high quality? There price are high. Because they believes in zero defects.

They charge different prices to registered and unregistered retailers. Prices are set by taking into consideration the size, type of product.

List prices of surf excel Surf Excel

Quantity 25 grams 50 grams 115 grams 500 grams 1 000 grams 2000 grams Discounts

Price in rupees 5 10 20 115 210 405

A quantity discount is price reduction to those who buy large volumes. This is given to increase company sales.

CHAPTER-V

RESEARCH METHODOLOGY Introduction:

The essential purpose of marketing research is to provide information, which will facilitate the identification of an opportunity or problem situation and manager in arriving the best possible decision when such situations are encountered. Research methodology is a basic plan, which guides the data collections and analysis phases of the research project. It is a framework, which specifies the type course of the data and the data collection periods DATA COLLECTION: The task of data collection begins after a research problem has been defined and research design (or) plan is prepared. While deciding about the method of data collection to be used for the study. The researcher should keep in mind two types of data namely, 1. Primary data 2. Secondary data 1. PRIMARY DATA: Primary data are those, which are collected for the time, and they are original in character. They are primary data collected by the investigator himself to study any particular problem.

2.

SECONDARY DATA: Secondary data are those which are already collected by someone for some purpose

and are available for the present study for instance, the data collected during census operations are primary data to the department of census and the same data, if used by a research worker for some study, are secondary data. Our sample survey is based on Primary data. SAMPLING In our every day life, we have been using sampling theory without knowing about, for example, a house wife tests a small quantity of rice to see whether it has been wellcooked, but will not inspect all the rice. Another example a grain merchant does not examine each grain of what he purchases, similarly a fruit merchant does not inspect each fruit, but inspects only a few of them. By inspecting a few, they simply believe that the samples give a correct idea about the population. Most of our decisions are based on the examination of a few items only that is sample studies. Sampling means where only a few units of population under study are considered for analysis is called sampling. Sample unit: I chose my sampling area at chinnamanur town for market survey of the surf excel.

SAMPLING TECHNIQUES: Sampling technique is a process of analyzing the selected data tool to collect the data such as sampling. METHODS OF SAMPLING: There are many methods of sampling the various methods can be Grouped under two groups. 1. Random Sampling 2. Non-random Sampling 1. Random sampling: A random sample is one where each item in the universe has an equal chance of known opportunity of being selected. 2. Non random sampling: It gives biased information because no importance has been given to each and every unit of the universe. I have used random sampling techniques to collect the samples. In random sampling, I prefer to use stratified random sampling.

Stratified random sampling:

When the population is heterogeneous or of different segments or strata with respect to the variable or characteristic under study, then it is stratified. First the population is divided into a number of sub-groups or strata each stratum is homogeneous. A sample is drawn from stratum at random. Questionnaire: A questionnaire consisting of a list of enquiry is prepared. Sampling Plan: Sample Size: The sample size taken for the survey is 100 respondents. Tools used for analysis: The collected data were interpreted using percentage analysis method. What sampling unit should be studied? What should be the sample size? What sampling procedure should be used? What contact method should be use

CHAPTER-VI

Table-1 Usage of washing Powder

Among 100 Respondents

100% of Respondents are Using washing Powder 0% of Respondents are Not Using washing Powder

CHART-1

usag of washingpowder e
100 100 90 80 70 60
percentag 50 e

40 30 20 10 0 0 no
us e ag

yes no

yes

Table-2 Brand of washing Powder Sl.No 1. 2. 3. 4. Brand Surf-Excel Ariel Rin Other Total No.of.Respondents 50 20 20 10 100 percentages. 50 20 20 10 100

Among 100 Respondents 50% of respondents are using Surf-Excel washing powder 20% of respondents are using Ariel washing powder 20% of respondents are using Rin washing powder 10% of respondents are using other washing powder.

B rand of washingpowder
60 50 40
percentag 30 e

50 S excel urf Ariel Rin Other 10

20 10 0 0 2

20 20

Bra nam nd e

Table-3

Media Influenced the Respondents Sl.No 1. 2. 3. 4. Total Media TV Radio Newspaper Others No.of.Respondents 30 _ 20 50 Percentages. 60 _ 40 100

Among 50 Respondents 60% of respondents influenced by TV. 0% of respondents influenced by radio. 40% of respondents influenced by Newspaper. 0% of respondents influenced by Others.

CHART - 3

media influenced the respondents

40

0 Radio

Newspaper
Others

0 Others

Radio Newspaper name of the media

Table-4 Purchasing Place

Purchasing Sl.No place 1. Retail shop Departmental 2. Store 3. Total Agent 10 50 20 100 10 20 30 60 No.of.Respondents Percentages.

Among 50 Respondents 30% of respondents purchasing in retail shop. 10% of respondents purchasing in departmental store. 10% of respondents purchasing from agent.

CHART - 4

Purchasing place

60 20 20
Retail shop Departmental store agent

Table-5

Attractive features in Surf-excel Sl.No 1. 2. 3. Total feature Price Quality packing No.of.Respondents 5 40 5 50 Percentages. 10 80 10 100

Among 50 Respondents 10% of respondents purchased for price. 80% of respondents purchased for quality. 10% of respondents purchased for packing style.

CHART - 5

attractive features of surf-excel

80 70 60 50 percentage 40 30 20 10 0 price quality 80 10 price 10 packing packing features

price

quality

packing

Table-6

Opinion about the price Sl.No 1. 2. 3. Total Opinion High Moderate Low No.of.Respondents 10 35 5 50 Percentages. 20 70 10 100

Among 50 Respondents 20% of respondents opinion about the price is high. 70% of respondents opinion about the price is moderate. 10% of respondents opinion about the price is low.

CHART - 6

opinion about price

70 60 50 percentage 40 30 20 10 20 10 moderate opinion low 70

0 high

high

moderate

low

Table-7

Duration of using surf-excel Sl.No 1. 2. 3. 4. Total duration Below 1 year 1 year 2 year Above No.of.Respondents 5 10 10 25 50 Percentages. 10 20 20 50 100

Among 50 Respondents 10% of respondents are using below one year. 20% of respondents are using for one year. 20% of respondents are using for two years. 50% of respondents are using above two year.

CHART - 7

Duration of using surf-excel

2 year 40-50 30-40 20-30 10-20 0-10

1 year

below 1 year

1 year

2 year

below 1 year above 2 year

Table-8 Opinion about the usage of surf-excel

Sl.No 1. 2. 3. 4. Total

opinion Excellent Good Better Poor

No.of.Respondents 25 10 10 5 50

Percentages. 50 20 20 10 100

Among 50 Respondents 50% of respondents opinion is excellent. 20% of respondents opinion is good. 20% of respondents opinion is better. 10% of respondents opinion is poor.

CHART - 8

opinion about the usage of surf-excel

10 poor 20 poor better good excellent 50 0 10 20 30 40 50

better opinion good

20

excellent

percentages

Table-9 Opinion about the quality of surf-excel

Sl.No 1. 2. 3. 4. Total

opinion Excellent Good Better Poor

No.of.Respondents 25 10 10 5 50

Percentages. 50 20 20 10 100

Among 50 Respondents 50% of respondents opinion is excellent. 20% of respondents opinion is good. 20% of respondents opinion is better. 10% of respondents opinion is poor.

CHART - 9

opinion about the quality of surf-excel

50

40 percentag poor 30 better good excellent 20

10

0 excellent good opinion better poor

Table-10 Consumption of water

Sl.No 1. 2. 3.

consumption More water Reasonable Less water Total

No.of.Respondents 5 10 35 50

Percentages. 10 20 70 100

Among 50 Respondents 10% of respondents reply is , it consumes more water. 20% of respondents reply is, it consumes reasonable water. 20% of respondents reply is, it consumes less water.

CHART - 10

consumption of water

less water

reasonable percentage

more water

more water

reasonable

less water

consumption

more water

reasonable

less water

Table-11

Kind of clothes suitable Sl.No 1. Kind of clothes Only cotton Only 2. polyster 3. 4. Total Poly cotton All types 5 35 50 10 70 100 5 10 No.of.Respondents 5 Percentages. 10

Among 50 Respondents 10% of respondents said, only cotton is suitable. 10% of respondents said only polyester is suitable. 10% of respondents said poly cotton is suitable. 70% of respondents said all types of clothes is suitable.

CHART - 11

kinds of clothes suitable

100% 80% percentages 60% 10 40% 20% 0% only poly cotton only polster poly cotton all types 10 10 70

type of clothes

only cotton

only polyster

poly cotton

all types

Table-12

About the safety to our hands Sl.No 1. 2. No Total Opinion Yes No.of.Respondents 50 0 50 Percentages. 100 0 100

Among 50 Respondents 100% of respondents that surf excel is safe to hands.

CHART - 12

about the safety to our hands

50 45 40 35 30 percentages 25 20 15 10 5 0

50

no yes yes no opinion

yes

no

Table-13 About the difficulty in the product

Sl.No 1. 2. Total

opinion Yes No

No.of.Respondents 5 45 50

Percentages. 10 90 100

Among 50 Respondents 10% of respondents agree with the difficulty in the product. 90% of respondents didnt agree above .

CHART - 13

about the difficulty in the product

10 9 8 7 6 percentage 5 4 3 2 1 0 yes yes 10 opinion yes no no

Table-14

Name the difficulty in the product Percentages Sl.No Name of the difficulty No.of.Respondents . 1. 2. 3. Affecting cloth Fade color Other Total 10 10 30 50 20 20 60 100

Among 50 Respondents 20% of respondents accept with accepting cloth. 20% of respondents accept with fade color . 60% of respondents accept with other problems.

CHART - 14

name the difficulty of the product

60
other

problems

fade color

20

affecting cloth

20
percentage

affecting cloth

fade color

other

Table-15

Available of the product alltime Percentages Sl.No Availabilty No.of.Respondents . 1. 2. Total Yes No 40 10 50 80 20 100

Among 50 Respondents 80% of respondents get the product in their area. 20% of respondents dont get the product in their area .

CHART - 15

availability of the product

80

percentage

10

yes

no availability

yes

no

Table-16

Like the offers & discounts? Percentages Sl.No Like the offer ,discount No.of.Respondents . 1. 2. Total Yes No 35 15 50 70 30 100

Among 50 Respondents 70% of respondents expecting offers. 30% of respondents are not expecting offers .

CHART - 16

like offers & dscounts

percentage

70

30

yes

opinion

yes

no

no

Table-18

Are the respondents expect change ? Percentages Sl.No expect No.of.Respondents . 1. 2. Total Yes No 40 10 50 80 20 100

Among 50 Respondents 80% of respondents expect the change. 20% of respondents dont expect the change.

CHART - 18

are the respondents expect change

80 70 60 50 percentage 40 30 20 10 0 yes no opinion

yes

no

Table-19

Alternative product Percentages Sl.No Alternate product No.of.Respondents . 1. 2. 3. Ariel Tide Rin Total 30 10 10 50 60 20 20 100

Among 50 Respondents 60% of respondents choose ariel as their alternate product. 20% of respondents choose tide as their alternate product. 20% of respondents choose rin as their alternate product.

CHART - 19

alternative product

60 20

20

ariel

tide

rin

Table-20 Satisfaction about the product

Percentages Sl.No Satisfaction No.of.Respondents . 1. 2. Total Yes No 45 5 50 90 10 100

Among 50 Respondents 90% of respondents satisfied with the product. 10% of respondents not satisfied with the product .

CHART - 20

satisfaction about the product

satisfaction

no

10

yes

90

20

40 percentage yes no

60

80

100

CHAPTER-VII

FINDINGS

100% of Respondents are Using washing Powder 0% of Respondents are Not Using washing Powder 50% of respondents are using Surf-Excel washing powder 20% of respondents are using Ariel washing powder 20% of respondents are using Rin washing powder 10% of respondents are using other washing powder 60% of respondents influenced by TV. 0% of respondents influenced by radio. 40% of respondents influenced by Newspaper. 0% of respondents influenced by Others 30% of respondents purchasing in retail shop. 10% of respondents purchasing in departmental store. 10% of respondents purchasing from agent. 10% of respondents purchased for price. 80% of respondents purchased for quality. 10% of respondents purchased for packing style. 20% of respondents opinion about the price is high. 70% of respondents opinion about the price is moderate. 10% of respondents opinion about the price is low. 10% of respondents are using below one year. 20% of respondents are using for one year.

20% of respondents are using for two years. 50% of respondents are using above two year. 50% of respondents opinion is excellent. 20% of respondents opinion is good. 20% of respondents opinion is better. 10% of respondents opinion is poor. 50% of respondents opinion is excellent. 20% of respondents opinion is good. 20% of respondents opinion is better. 10% of respondents opinion is poor. 10% of respondents reply is , it consumes more water. 20% of respondents reply is, it consumes reasonable water. 20% of respondents reply is, it consumes less water. 10% of respondents reply is , it consumes more water. 20% of respondents reply is, it consumes reasonable water. 20% of respondents reply is, it consumes less water. 100% of respondents that surf excel is safe to hands 10% of respondents agree with the difficulty in the product. 90% of respondents didnt agree above . 20% of respondents accept with accepting cloth.

20% of respondents accept with fade color . 60% of respondents accept with other problems. 80% of respondents get the product in their area. 20% of respondents dont get the product in their area 70% of respondents expecting offers. 30% of respondents are not expecting offers . 80% of respondents expect the change. 20% of respondents dont expect the change 60% of respondents choose ariel as their alternate product. 20% of respondents choose tide as their alternate product. 20% of respondents choose rin as their alternate product. 90% of respondents satisfied with the product. 10% of respondents not satisfied with the product .

CHAPTER-VIII

SUGGESTIONS The company should consider on the price of the product to increase the sales

The company should concentrate more on this market as the number of alternative product is increasing. Useful compliment should be given to attract customer. If the company concentrate on the variety according to the consumers expectation and the packing style it can improve its market and get the first in the detergent powder..

CHAPTER-IX

LIMITATIONS
The survey was limited only to Chinnamanur town.

The survey was conducted only among the limited size of samples. Some respondents feel irritated to answer the questions. Faced more difficulties in gathering data. Wrong information was given by some respondents. Some respondents gave rough datas without considering our questions.

CHAPTER-X

CONCLUSION
By the detailed study on the product and market of Surf Excel it was able to get a clear picture of the Past & Present of the products and was able to get in to the assumptions about the future of the product.

The Brand Surf Excel has a good and successful past and present in all the markets. It has been sold successfully and has created a good demand all the time. It is also holding a good place in the detergent market with a share of around 10% - 15%.As like for all other products Surf Excel is also facing a tight Competition in the Detergent Market. Since the Competition is too strong the company has to keep on watching the market closely for avoiding any sudden collapse for the product. For surviving in the Competitive Market in the coming years HUL has to take lot of steps in developing the Surf Excel Products by doing Researches and Analysis, Introducing Innovations and new Technologies, Producing different varieties of products according to the taste of the consumers etc. Finally, it should note that the company may have to face lot of threats in the coming years like, Political Threats, Legislation Threats, on going Economic Crisis, Changing lifestyle of the people etc. If the company is able to overcome all the Threats and can prepare themselves for facing the problems in advance, it can achieve a good growth for Surf Excel

CHAPTER-XI

Bibliography Website Reference

www.surfexcel.com www.google.com/search www.wikiepedia www.yahoo.com

CONTENTS

Sl.No

Description

Page no.

1 2 3 4 5 6 7 8 9 10 11 12

Introduction Company profile Product profile Objectives of the study Research methodology Data Analysis and Interpretation Findings suggestions Limitations Conclusion Bibliography Questionnaire

List of the chart S.No 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Name of The Charts Usage of washing powder Brand of washing powder Media influenced the respondents Purchasing place Attractive features in surf-excel Opinion about the price Duration of using surf-excel Opinion about the usage of surf-excel Opinion about the quality of surf-excel Consumption of water Kinds of clothes suitable About the safety to our hands About the difficulty in the product Name the difficulty in the product Available of the product all time Like the offers & discounts Change of soap Are the respondents expect change? Alternative product Satisfaction about the product List of the table Page No.

S.No.. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

Name of The Tables Usage of washing powder Brand of washing powder Media influenced the respondents Purchasing place Attractive features in surf-excel Opinion about the price Duration of using surf-excel Opinion about the usage of surf-excel Opinion about the quality of surf-excel Consumption of water Kinds of clothes suitable About the safety to our hands About the difficulty in the product Name the difficulty in the product Available of the product all time Like the offers & discounts Change of soap Are the respondents expect change? Alternative product Satisfaction about the product

Page No.

CHAPTER-XII

A STUDY ON CONSUMER USAGE AND SATISFACTION REGARDING SURF EXCEL POWDER IN NEDUMKANDAM TOWN(KERALA)

Name: .Occupation. Age: Gender : Male Female

Address : Ph.no : Pin.Code : ..

1. Do you use washing powder? Yes No

2. If yes, which powder do you like to use? Ariel Surf-Excel Rin Other

3. Which media influenced you to buy this product? TV Radio Newspaper Others

4. Where did you purchase it? Retail shop Departmental store Agent

5. What are the features attracting you? Price Quality Packing

6. What is your opinion about the price? High Moderate Low

7. How long do you use the surf-excel? Below I year 1 year 2 year above

8. What is your opinion about the usage? Excellent Good Better poor

9. What do you think about the quality of the product? Excellent Good Better poor

10. How is it consuming water?

More water

Reasonable

less water

11. Which kind of cloth more suitable for this product? Only cotton types 12. Is surf-excel safety for your hands? Yes No Only polyester Poly cotton All

13. Do you face any difficult in the product? Yes No

14. If yes what are difficult do you face? affecting cloth fade color 15. Is your brand available in all times? Yes No others

16. Do you like offers & discount? Yes No

17. If yes what offer do you like? Quantity Minimize Other 18. Do you expect any change in the product? Yes No

19. Which is your alternative product? Ariel Tide Rin

20. Are you fully satisfied with the product? Yes No

21. What is you suggestion about the Surf-excel.