Master of Science in Entrepreneurship and Diploma in Entrepreneurship

The MS and Diploma in Entrepreneurship aim to develop competent and globally oriented entrepreneurs for small and medium-sized Philippine Enterprises. It focuses primarily on the professional development needs and skills of people who are involved in start up operations of new business ventures. These include (a) identification of a consumer need and the preparation of feasibility studies, (b) product planning and development, (c) pricing, channel and promotions development, and (d) over-all management to play a leading role of an established private or family-run business as wells as those who are engaged in business partnerships. A subsidiary aim of the program is also to develop academic researchers in the dynamic field of entrepreneurship. The core of the program provides the theoretical and practical training required to produce a comprehensive 5-year business development plan that integrates marketing, organizational behavior, and financial planning. This will use a flexible corporate strategy, the major component of the business plan, which can be capable of attracting capital and equity investors, venture capitalists and others. This program also provides professional capabilities for managers with entrepreneurial outlook who wish to generate new ventures under the corporate setting. Specifically, the program aims to enhance the knowledge, skills and values of students or entrepreneurship regarding the following: 1. 2. 3. 4. 5. Excellence in enterprise development and management through innovative business leadership. Management of change and new opportunities rather than administration of established enterprises. Attention to integrating knowledge through interdisciplinary approaches rather than separating knowledge into functional specialties. Leading edge theory to seek practical solutions of complex real-world problems. Issues facing entrepreneurs and growing companies and providing a set of tools for addressing those challenges.

Duration of the Program

Course Requirements
The MS curriculum consists of basic courses, major courses, cognates and five-year interactive business development plan, broken down as follows:

Curriculum
Basic Courses Major Courses Cognates Business Development Plan Total 12 units 18 units 6 units 6 units 42 units

A Diploma in Entrepreneurship may be granted if the student has completed 21 units of basic and major courses. ENT680M - The Entrepreneurial Organization 3 units This course focuses on the skills necessary to evaluate, plan and manage the organizational requirements of a new enterprise or for introducing an innovation into an existing system and culture.

De La Salle University, 2401 Taft Avenue, 1004 Manila, Philippines Tel: (632) 524-4611 to 26; Fax: (632) 521-9094

ENT500M - Entrepreneurial Statistics 3 units This course deals with the use of statistical tools and methods in business decision-making and research. The topics include descriptive statistics, non-parametric statistical tests, and parametric tests such as regression and correlation with the aide of computer software. ENT502M - Entrepreneurial Economics 3 units This course covers the study of the use of economic analysis in formulating business policies. Topics include profit measurement, demand forecasting, measuring economic effects of advertising, production line-pricing, cost-plus pricing and capital budgeting. ENT521M - Research Methods 3 units This course provides the student knowledge and application of research skills in business setting. It also involves the use of practical examples and techniques in the planning and implementation of the research project. ENT700M - Environmental Analysis and Opportunity Evaluation 3 units The focus of this subject is how to determine the difference between ideas and money making business opportunities. It covers the broad areas of:

Financial and non-financial requirements for evaluating opportunities. Personal versus business requirements The people dynamics The options for growth

ENT710M - Integrated Design for Marketability and Manufacturing 3 units This team-taught course listed jointly in the CBE graduate school and the school of Engineering or Science requires teams o entrepreneurship engineering/science graduate students conduct surveys, design a product that will serve the market, manufacture their product in the engineering/science lab and compete with other teams for simulated market sales and profitability. This course enables the entrepreneur students to interact with their peers from other schools within the university through joint classes, events and collaborative programs. The course also focuses on parallel thinking, leadership and facilitation skills for entrepreneurs, opportunity exploration and development, creativity and lateral thinking and frameworks for creative thinking and thinking design. ENT720M - New Venture Marketing 3 units This course focuses on the skills necessary to evaluate the broad range of marketing problems and opportunities facing a new or rapidly growing enterprise by applying the fundamental marketing principles learned. ENT730M - New Venture Finance 3 units The course focuses on identifying aspects of financial information important in the decision making process; mastery of fundamental accounting concepts and basic practical financial modeling techniques and financial analysis venture. ENT740M - Managing the Growing Business 3 units The course focuses on the identification of the stages of business growth and the problems and opportunities to be managed; as well as the tools and techniques to manage and sustain growth; recognition of different leadership styles appropriate for each stage of business growth as well as appropriate personnel practices in developing a new business.

De La Salle University, 2401 Taft Avenue, 1004 Manila, Philippines Tel: (632) 524-4611 to 26; Fax: (632) 521-9094

ENT750M - Entrepreneurial Strategy 3 units The course focuses on the identification of strategy concept and organization concepts of the enterprise; recognition of how "entrepreneurial" management differs from professional management; importance of culture in an organization and its effect on venture opportunities. The course will enable the student to assess environmental threats and opportunities in a given economy, distinguish the different frameworks for industry analysis, identify strengths and weaknesses of an enterprise and strategy formulations. Cognates (select only two) ENT600M-Entrepreneurial Research Project 3 units The course provides selection of a distinct research problem in the field of entrepreneurship, including a thorough literature search, appropriate collection of data, data analysis and a final research report of the results of the analysis. ENT605M - Supervised Practical Project 3 units This course allows student to negotiate an appropriate project to e supervised by faculty adviser. Example of projects are:

Set up and run a business Set up and run a funded project e.g., as part of a government initiative program Other entrepreneurial projects subject to approval

ENT610M - Global Market 3 units This course allows students to understand the principles of International Marketing; develop strategies to gather and analyze appropriate information within international markets; recognize and manage culture differences; understand constraints and sources of international finance; and devise entry strategies to international markets. ENT620M - Entrepreneurial E-Commerce 3 units This course focuses on its use of electronic commerce in the exchange, including buying and selling of products or services requiring transportation, either physically or digitally, including retailing, banking financial transactions and expanding network services such as the Internet. ENT630M - Environmental Entrepreneurship 3 units This course will examine how market forces can be harnessed to encourage private solutions to environmental concerns. Students will learn how for-profit and not-profit organizations are using market forces by developing innovative ventures that specify the environmental product that are desired. ENT850M - Integration Paper (Thesis Equivalent) - The five-year Integrative Business Development Plan 6 units The student will put up his own business and/or focus on his family business with considerable upside potential, and will develop a plan to make the business grow, and then at least double its present size over the next 5 years. The business could be a stand-alone company or a business unit within a larger company. Planning should address all the issues that will be required to transform the business to a larger size. Note: Students have an option to do a fullscale thesis instead of an Integration Paper.

De La Salle University, 2401 Taft Avenue, 1004 Manila, Philippines Tel: (632) 524-4611 to 26; Fax: (632) 521-9094