DECLARATION

I do hereby declare that the research report titled CONSUMER BEHAVIOUR REGARDING EQUITY IN BROKING FIRMS OF LUCKNOW submitted by me in partial fulfillment of the requirement of MBA of AMITY BUSINESS SCHOOL is exclusively prepared and conceptualized by me and is not submitted to any other Institution or University or published anywhere before for the reward of any Degree/Diploma/Certificate. It is the Original work of mine and has not been obtained from any other part.

(N. K. TIWARI )

ACKNOWLEDGEMENT
No endeavor can start and complete without the blessing of almighty God and the guidance of revered and beloved teachers of this esteemed institution. Their constant pursuit for excellence has enabled me to complete the present project successfully. I have no words to express my indebtness to(Mr.Apurv gourav Branch manager) who gave me the opportunity to get training in this giant corporation. The almighty has bestowed upon me this opportunity to express my sincere thanks and deep gratitude to (Mr. Nikhar rastogi Team Leader) for orienting me to carry out my training and project. I am also greatly indebted to Mr. Anil Sharma(Asst. Proffesor , Amity B. School Lucknow) for his advice and guidance during the course of the preparation of my project report. I also thank all the office members, all my friends and the people who indirectly related to survey and helped me for completing my work successfully. are directly or

Once again I would like to thank all those, who directly & indirectly helped me through out the training & report writing. (N. K. Tiwari)

List of Content

Section -A Industry and Company Profile

Industry background Competitive situation Company background Balance sheet/Financial position

Section B The Project Profile

Why this project was undertaken The problem Being faced What does company expect to do by solving the problem?

Section C The Project Background & Methodology

Research problem Research objective & related sub objectives Information requirements Choice of research design Research instrument used Sampling technique used & sample size Field work Analytical tools used Limitations

Section D Analysis
Sample profile Primary data tabulation & interpretation Interpretation & Findings Conclusion & Suggestions

Bibliograph Annexture

SECTION-A

INDUSTRY
AND
COMPANY PROFILE

The Alpine edelweiss, which has given our company its name and signet, is a special symbol of what Edelweiss GmbH & Co. KG has stood for, from its foundation to the present day: for nature and purity, for something special, for health and of course for our home, the beautiful Allgu region.

Edelweiss a symbol of something special

Not really a surprise then that the edelweiss has long been considered something special. Emperors and kings chose the edelweiss as their favourite flower, for example the Austrian Emperor Franz Josef (18641916) and his wife, Empress Elisabeth (18371898). Sissi as she is known to many, 5

even had a portrait painted with edelweiss flowers in her hair. King Ludwig II of Bavaria (1864 1886), the builder of Neuschwanstein Castle, also loved the edelweiss.

Edelweiss, a rare flower found in Switzerland. You will discover in our identity: A graphic flower that represents ideas. Around it, the protective arms of the letter e: We believe ideas create wealth, but values protect it. It is the practice of this core thought that has led to Edelweiss becoming one of the leading financial services company in India. Its current businesses include investment banking, securities broking, and investment management. We provide a wide range of services to corporations, institutional investors and high net-worth individuals. The core inspiring thought of ideas creating wealth and values protecting it is translated into an approach that is led by intrapreneurship and creativity and protected by intellectual rigour, research and analysis.

Senior Management Team Rashesh Shah Chairman & CEO Deepak Mittal CEO, Edelweiss Tokio Life Insurance Company Limited Naresh Kothari President & Co-head Institutional Equities, Private Client Services Peeyoosh Chadda Co-head - Asset Management Vikas Khemani Executive Vice President & Co-head - Institutional Equities

Venkat Ramaswamy Executive Director Himanshu Kaji CFO & Group COO Rujan Panjwani President & Co-head - Asset Management Rajeev Mehrotra Executive Vice President & Head - Special Opportunities Investments Ravi Bubna Executive Vice President & Co-Head - ECL Finance

ABOUT COMPANY:Mr. Rashesh Shah Chairman, CEO and Founder of Edelweiss. Mr.Rashesh Shah has previously worked for ICICI (now ICICI Bank, Indias largest private sector financial conglomerate) where he handled a World Bank aided program for export-oriented projects. He was subsequently with Prime Securities as Head of Research. Mr. Shahs relentless focus is on organization building and human capital development. He has been featured in a variety of publications, including The Far Eastern Economic Review, Business India, Business World and The Economic Times. Mr. Shah earned an MBA from the Indian Institute of Management, Ahmedabad and a Bachelors degree in Science from the University of Bombay. Mr. Venkat Ramaswamy Executive Director and Head of Investment Banking and Co-Founder of Edelweiss. Mr. Venkat Ramaswamy has previously worked with the Spartek Emerging Opportunities Fund and ICICI, where he worked on project-based lending to large corporates, analyzing and evaluating investment decisions. He subsequently managed the Spartek Fund that focused on making equity investments in small and emerging companies. He brings significant experience and expertise on client relationships to Edelweiss. Mr. Ramaswamy holds an MBA from the University of Pittsburgh and is an Electronics Engineer. Mr. Narendra Jhaveri Mr. Jhaveri, on his return from U.K., after a brief stint with NCAER as Senior Economist, joined the Economics Dept. of the Reserve Bank of India in 1965. He shifted to ICICI in 1974 as Chief Economist and then moved to project finance. Mr. Jhaveri has served as an Independent Director on the Boards of several leading Indian companies besides acting as an advisor to several of them on diverse matters related to business. He also serves as the Chairman of the IMC Economic Research and Training Foundation. Over a span of his long professional career Mr. Jhaveri, apart from giving frequent lectures on subjects related to Indian Financial System, Capital Market, Economic Development and Corporate Governance, has contributed a large number of articles in Indian Economic dailies and specialized journals. He holds a Masters Degree in Economics from Gujarat University. He has also obtained M.Sc. in Economics from the London School of Economics, specializing in public finance and with 40 years of experience. Mr. Kunna Chinniah Mr. Kunna Chinniah is Executive Vice President with GIC Special Investments ("GIC SI"). GIC SI is the private equity arm of the Government of Singapore Investment Corporation ("GIC"). Mr Chinniah oversees the Asian private equity business for GIC SI. Mr Chinniah began his career in 1982 as a Senior Field Engineer with Schlumberger Wireline Services in the Middle East. He joined GIC in 1989 and between 1989 and 1997, he held various positions with the Special 7

Investments Department of GIC in the North America and Europe Divisions including the position of Regional Manager, on separate occasions, for Europe and North America, overseeing private equity investments in both regions. He was also GIC's representative in Frankfurt. He was based in Frankfurt from March 1992 to February 1995 and in San Francisco from November 1989 to April 1991 and from March 1995 to November 1997. His last position prior to his return to Singapore in November 1997 was Regional Manager, North America Division of the Special Investments Department. Mr Chinniah is a Chartered Financial Analyst. He obtained his Bachelor of Engineering (Electrical) degree from the National University of Singapore in 1982 and completed a Master of Business Administration in 1989 from the University of California (Berkeley). In 1997, he attended the World Bank Executive Programme conducted by Harvard University. Mr. P.N. Venkatachalam Mr. P.N. Venkatachalam has over 40 years of experience in the banking sector in India and abroad. Mr. Venkatachalam joined the State Bank of India as a probationary officer on April 1967 and retired on March 2004 as a managing director. He served briefly as member of the Interim Pension Fund Regulatory Authority of India, New Delhi in 2004 and has served as a director on the board of Small Industries Development Bank of India. Mr. Venkatachalam is presently the Chairman of Laser Soft Infosystems Limited and a director of Khazana Jewellery Private Limited. He holds a Masters of Arts degree in Economics and is a Certified Associate from the Indian Institute of Bankers.Mr. Venkatachalam joined our Board on August 9, 2007. Mr. Berjis Desai Mr. Berjis Desai, is an Independent Director on the Board of Directors of the Company. Mr. Desai is the Managing Partner, J. Sagar & Associates, one of India's leading law firms. He holds a Masters in Law. He is an Advocate and a Solicitor. He has been in practice for 30 years and has rich and varied experience in the legal field, with particular emphasis on corporate law and legislation related to Merger & Acquisition, derivatives, securities & financial laws, international business laws and international commercial arbitration. Mr. Desai is also on the Board of various listed companies as an Independent Director.

Edelweiss Asset Management offers a range of investment products and advisory services across the risk return spectrum to individual and institutional investors. Our close focus on client requirements is our inspiration in designing products which offer the best opportunity for asset growth with a constant focus on risk and preservation of capital. Over the past 7 years we have significantly strengthened our equity product offerings to cover the entire gamut of products. We have developed significant expertise in providing advisory services in the alternative investments space through a deep knowledge of non traditional asset classes such as derivatives. Our products are designed to provide our clients with superior performance through market cycles 8

by virtue of our deep understanding of the equities markets and our analytical approach to risks and return. MultiStrategy Execution With an aggressive and passionate sales trading team, we are able to seamlessly execute complex trades, across the entire spectrum of trading strategies. With the depth of our client base and the support of our industry networks, our sales trading team is able to provide liquidity, industry leading insights and analytics and added value across the spectrum of equity markets. This has enabled us to significantly increase our market share in the secondary market. With large teams to handle peak loads and intensive execution, we make pennies count.

COMPETITORS

KARVY RELIGARE SHERKHAN VENTURA CHOLAMANDALAM PNB

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Pricing and other competitive pressures may impair the revenues and profitability of our brokerage business.
We derive a significant portion of our revenues from our brokerage business. Along with other brokerage firms, we have experienced intense price competition in this business in recent years. In particular, the ability to execute trades electronically and through other alternative trading systems has increased the pressure on trading commissions, volume and spreads. We expect this trend toward alternative trading systems to continue. We believe we may experience competitive pressures in these and other areas as some of our competitors seek to obtain market share by competing on the basis of price. In addition, we face pressure from our larger competitors, which may be better able to offer a broader range of complementary products and services to brokerage clients in order to win their trading business. As we continue to maintain our research coverage to support our institutional equities and private client brokerage businesses, we may be required to make substantial investments in our research capabilities. We are unable to ascertain the likely impact of such competitive pressures on our results and operations. If we are unable to compete effectively with our competitors in these areas, brokerage revenues may decline and our business, financial condition and results of operations may be adversely affected.

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Organization chart

12

Product range
Shares: 13

Equity Shares: An equity share, commonly referred to as ordinary share, represents the form of fractional ownership in a business venture. Rights Issue/ Rights Shares: The issue of new securities to existing shareholders at a ratio to those already held, at a price. For e.g. a 35 2:3 rights issue at Rs. 125, would entitle a shareholder to receive 2 shares for every 3 shares held at a price of Rs. 125 per share. Bonus Shares: Shares issued by the companies to their shareholders free of cost based on the number of shares the shareholder owns. Preference shares: Owners of these kind of shares are entitled to a fixed dividend or dividend calculated at a fixed rate to be paid regularly before dividend can be paid in respect of equity share. They also enjoy priority over the equity shareholders in payment of surplus. But in the event of liquidation, their claims rank below the claims of the companys creditors, bondholders/debenture holders. Cumulative Preference Shares: A type of preference shares on which dividend accumulates if remained unpaid. All arrears of preference dividend have to be paid out before paying dividend on equity shares. Cumulative Convertible Preference Shares: A type of preference shares where the dividend payable on the same accumulates, if not paid. After a specified date, these shares will be converted into equity capital of the company. Bond: is a negotiable certificate evidencing indebtedness. It is normally unsecured. A debt security is generally issued by a company, municipality or government agency. A bond investor lends money to the issuer and in exchange, the issuer promises to repay the loan amount on a specified maturity date. The issuer usually pays the bond holder periodic interest payments over the life of the loan. The various types of Bonds are as follows: Zero Coupon Bond: Bond issued at a discount and repaid at a face value. No periodic interest is paid. The difference between the issue price and redemption price represents the return to the holder. The buyer of these bonds receives only one payment, at the maturity of the bond. Convertible Bond: A bond giving the investor the option to convert the bond into equity at a fixed conversion price. Treasury Bills: Short-term (up to one year) bearer discount security issued by government as a means of financing their cash requirements.

Financial position of company

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Other income Profit loss after tax Equity capital EPS(RS) Book value per equity share(Rs.) Reserves & Surplus

March31,2005 0.0010 0.0010 ------------------------------------------------------

March31,2006 010 .160 ------------------------------------------------------

March31,2007 0.002 .002 ----------------------------------------------------------

Sick companies
None of the Promoter Group companies listed above has been declared as a sick company under the SICA. There are no winding up proceedings against any of the Promoter Group companies. Except as disclosed in this section the Promoter Group companies do not have negative net worth. Further, no application has been made by any of them to RoC to strike off their names.

Disassociation by the Promoters in the last three years

Our promoters have disassociated from Edelcap Insurance Advisors Limited and EC Partners. The date of such disassociation is November 15, 2005 and April 1, 2006 respectively.

Common Pursuits
Except for Ivy Financial Services Private Limited, Oak Holdings Limited and E Cap Partners, which have been incorporated with the object of carrying on financial services and dealing in securities/stocks/shares/mutual fund units and any other permissible marketable instruments, respectively, none of our Promoter Group Companies have an interest in any venture that is involved in any activities similar to those conducted by our Company, our Subsidiaries or any member of our Promoter Group. However, Ivy Financial Services Private Limited, Oak Holdings Limited and E Cap Partners have not obtained any regulatory approvals and are currently not carrying nor do they intend to carry on any business similar to any of those conducted by our Company. For further details regarding Oak Holdings Limited, Ivy Financial Services Private Limited and E Cap Partners, see the section titled Our Promoters and Promoter Group beginning on page 142. We shall adopt the necessary procedures and practices as permitted by law to address any conflict situations, as and when they may arise. For 15

further details on the related party transactions, to the extent of which our Company is involved, see the section titled Financial Statements beginning on page 150.

Interests of our Promoters

Our Promoters are interested in our Company to the extent that they have promoted our Company, their shareholding in our Company and to extent of them being directors of our Company. For further interest of certain of our Promoters, see the section titled Our Management - Interests of Directors on page 95.

Interest in the property of our Company

The Promoters do not have any interest in any property acquired by our Company within two years preceding the date of this Red Herring Prospectus or proposed to be acquired by our Company.

Payment of benefits to our Promoters during the last two years

Except as stated in the section titled Financial Statements beginning on page 150, there has been no payment of benefits to our Promoters during the last two years from the date of filing of this Red Herring Prospectus.

Litigation
For details regarding litigation involving Promoters, see the section titled Outstanding Litigation and Material Developments,

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SECTION B

17

PROJECT PROFILE
Why this Project was undertaken?
To verify genuine customer. To understand the verification process of Edelweiss Ltd. 18

To understand the various steps involved in verification. To check the regular performance of Employee. To check the sales of trading account. To search the Market Potential. To check awareness of Edelweiss ltd.

Problems being faced

Lack of knowledge about Trading process. Lack of complete knowledge about what are the documents necessary for trading & Demat A/c.

Competitors.

Lack of communication between broker and client..

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What does company expect to do by solving the problem

Provide additional promoter to give knowledge about documentation and filling of Demat forms. Client satisfaction by regular visit of official authority Increase in sale by giving opportunity to pramoters for Demat a/c.

Sales Promotion.

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Section C

21

The Project-Background & Methodology

Research Objective

Research Problem Sources Of Information Method Of Data Collection

Current Schemes Of Reliance Postpaid

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Research Objective: To know the demand of Demat A/C in the market To help in verify of genuine client To identify the company position among competitors To determine those factors which persuade agents for sale of Demat A/c To find out which type of schemes client prefer To find out the performance of the Edelweiss ltd. employees To find out the reasons for which client changes the broking company To find out how many people know about Equity & Edelweiss ltd.

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THE PROJECT BACKGROUND AND METHOLOGY

As per the topic consumer behavior regarding EQUITYsystematic study is done one by one.

Equity:

The Indian Equity Market is more popularly known as the Indian Stock Market. The Indian equity market has become the third biggest after China and Hong Kong in the Asian region. According to the latest report by ADB, it has a market capitalization of nearly $600 billion. As of March 2009, the market capitalization was around $598.3 billion (Rs 30.13 lakh crore) which is one-tenth of the combined valuation of the Asia region. The market was slow since early 2007 and continued till the first quarter of 2009. 24

A stock exchange has been defined by the Securities Contract (Regulation) Act, 1956 as an organization, association or body of individuals established for regulating, and controlling of securities. The Indian equity market depends on three factors

Funding into equity from all over the world Corporate houses performance Monsoons

The stock market in India does business with two types of fund namely private equity fund andventure capital fund. It also deals in transactions which are based on the two major indices Bombay Stock Exchange (BSE) and National Stock Exchange of India Ltd. (NSE). The market also includes the debt market which is controlled by wholesale dealers, primary dealers and banks. The equity indexes are allied to countries beyond the border as common calamities affect markets. E.g. Indian and Bangladesh stock markets are affected by monsoons. The equity market is also affected through trade integration policy. The country has advanced both in foreign institutional investment (FII) and trade integration since 1995. This is a very attractive field for making profit for medium and long term investors, short-term swing and position traders and very intra day traders. The Indian market has 22 stock exchanges. The larger companies are enlisted with BSE and NSE. The smaller and medium companies are listed with OTCEI (Over The counter Exchange of India). The functions of the Equity Market in India are supervised by SEBI (Securities Exchange Board of India). History of Indian Equity Market The history of the Indian equity market goes back to the 18th century when securities of the East India Company were traded. Till the end of the 19th century, the trading of securities was unorganized and the main trading centers were Calcutta (now Kolkata) and Bombay (now Mumbai). Trade activities prospered with an increase in share price in India with Bombay becoming the main source of cotton supply during the American Civil War (1860-61). In 1865, there was drop in share prices. The stockbroker association established the Native Shares and Stock Brokers Association in 1875 to organize their activities. In 1927, the BSE recognized this association, under the Bombay Securities Contracts Control Act, 1925. The Indian Equity Market was not well organized or developed before independence. After independence, new issues were supervised. The timing, floatation costs, pricing, interest rates were strictly controlled by the Controller of Capital Issue (CII). For four and half decades, companies were demoralized and not motivated from going public due to the rigid rules of the Government. In the 1950s, there was uncontrollable speculation and the market was known as 'Satta Bazaar'. 25

Speculators aimed at companies like Tata Steel, Kohinoor Mills, Century Textiles, Bombay Dyeing and National Rayon. The Securities Contracts (Regulation) Act, 1956 was enacted by the Government of India. Financial institutions and state financial corporation were developed through an established network. In the 60s, the market was bearish due to massive wars and drought. Forward trading transactions and 'Contracts for Clearing' or 'badla' were banned by the Government. With financial institutions such as LIC, GIC, some revival in the markets could be seen. Then in 1964, UTI, the first mutual fund of India was formed. In the 70's, the trading of 'badla' resumed in a different form of 'hand delivery contract'. But the Government of India passed the Dividend Restriction Ordinance on 6th July, 1974. According to the ordinance, the dividend was fixed to 12% of Face Value or 1/3 rd of the profit under Section 369 of The Companies Act, 1956 whichever is lower. This resulted in a drop by 20% in market capitalization at BSE (Bombay Stock Exchange) overnight. The stock market was closed for nearly a fortnight. Numerous multinational companies were pulled out of India as they had to dissolve their majority stocks in India ventures for the Indian public under FERA, 1973. The 80's saw a growth in the Indian Equity Market. With liberalized policies of the government, it became lucrative for investors. The market saw an increase of stock exchanges, there was a surge in market capitalization rate and the paid up capital of the listed companies. The 90s was the most crucial in the stock market's history. Indians became aware of 'liberalization' and 'globalization'. In May 1992, the Capital Issues (Control) Act, 1947 was abolished. SEBI which was the Indian Capital Market's regulator was given the power and overlook new trading policies, entry of private sector mutual funds and private sector banks, free prices, new stock exchanges, foreign institutional investors, and market boom and bust. In 1990, there was a major capital market scam where bankers and brokers were involved. With this, many investors left the market. Later there was a securities scam in 1991-92 which revealed the inefficiencies and inadequacies of the Indian financial system and called for reforms in the Indian Equity Market. Two new stock exchanges, NSE (National Stock Exchange of India) established in 1994 and OTCEI (Over the Counter Exchange of India) established in 1992 gave BSE a nationwide competition. In 1995-96, an amendment was made to the Securities Contracts (Regulation) Act, 1956 for introducing options trading. In April 1995, the National Securities Clearing Corporation (NSCC) and in November 1996, the National Securities Depository Limited (NSDL) were set up for demutualised trading, clearing and settlement. Information Technology scrips were the major players in the late 90s with companies like Wipro, Satyam, and Infosys. In the 21st century, there was the Ketan Parekh Scam. From 1st July 2001, 'Badla' was discontinued and there was introduction of rolling settlement in all scrips. In February 2000, 26

permission was given for internet trading and from June, 2000, futures trading started. The Indian financial system is essentially strong, operationally wide and has always exhibited utmost efficiency and flexibility. This has driven the Indian economy towards a more marketdriven and productive one. Finance in India stands so strong that the system has always supported and induced high levels of investment, thereby promoting growth and wide economic coverage.

Overview of the Financial sector in India

The Financial sector in India comprises of varied elements financial institutions, financial markets, financial instruments and financial services. Broadly the Indian financial system can be categorized into two segments the organized sector and the informal credit market (unorganized). The financial institutions in India are responsible for all the financial intermediation in the organized sector. The Reserve Bank of India (RBI) acts as the main credit regulator and is the apex institution in the Indian financial system. The other important financial institutions are the commercial banks (both public and private sector), cooperative banks, regional rural banks and development banks. Non banking financial companies (NBFCs) comprise of finance and leasing companies and institutions like LIC, GIC, UTI, Mutual funds, Provident Funds, Post Office Banks etc. the dominant segment of the Indian financial sector is the banking industry as they manage more than 80% of the funds in the economy. Broadly one can say that Indian finance is just the management of funds. With the general areas of financial services in India being business finance, personal finance, and public finance, finance in India is really comprehensive. Concepts of time, money and risk are all inter-related in the financial services sector in India, thus one should have an idea about how money should be spent and budgeted.

Financial services in India

The different segments of the financial services in India are:

1.Corporate finance
Corporate finance is that segment in Indian financial services where financial decisions are arrived at by business enterprises and accordingly the business strategies are made. Maximizing the corporate value is the main aim of corporate finance, thereby minimizing the corporate risk. The sub categories of corporate finance deal with the following: 27

Structured finance Capital budgeting Financial risk management Mergers and Acquisitions Accounting Financial Statements Auditing Credit rating agency Leveraged buyout Venture capital

2.Personal finance
Personal finance is entirely related to the application of finance principles, thereby helping an individual to make necessary monetary decisions. Individuals or families through this, obtain, budget, save, and spend resources (entirely monetary) taking into consideration the associated financial risks and time period. The personal finance apparatus includes savings accounts, credit cards and consumer loans, stock market investments, retirement plans, social security benefits, insurance policies, and income tax administration. Sub categories of personal finance are:

Credit and Debt Employment contract Retirement Financial planning

3.Public finance
Public finance is entirely an economy related concept whereby it is related with paying for governmental activities. This field helps the entire economy to have an idea about what the government is doing, how much has been its collections and from whom have they been collecting these resources. Sub categories of public finance are: Tax Government debt Deficit spending Warrant (of payment)

Stock Exchanges are structured marketplace where affiliates of the union gather to sell firm's shares and other securities. India Stock Exchanges can either be a conglomerate/ firm or mutual group. The affiliates act as intermediaries to their patrons or as key players for their own accounts.

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Stock Exchanges in India also assist the issue and release of securities and other monetary tools incorporating the fortification of revenues and dividends. The book keeping of the trade is centralized but the buying and selling is associated to a particular place as advanced marketplaces are mechanized. The buying and selling on an exchange is only open to its affiliates and brokers.

Different Stock Exchanges in India

(a) National Stock Exchange (NSE) of India

Integrated in November 1992, the National Stock Exchange of India (NSE) was initially a tariff forfeiting association. In 1993, the exchange was certified under Securities Contracts (Regulation) Act, 1956 and in June 1994 it started its business functioning in the Wholesale Debt Market (WDM). The Equities division of NSE began its operations in 1994 while in 2000 the corporation incorporated its Derivatives division.

Some NSE Figures and Facts

The equities division of NSE covers around 300 Indian cities, while its derivates section covers 305 cities. The number of securities accessible for buying and selling in NSE exchange in its equities and derivates section are 1,383 and 3,143 respectively. The total amount of Settlement warranty fund in NSE equities division and derivates section are Rs 2,085.25 crores and Rs 6,018.30 crores respectively. The daily turnover of NSE equities division is Rs 10,336.52 crores, for derivates segment is Rs 32,809.96 crores and for Whole sale debt division is Rs 13,911.57 crores. NSE uses satellite communication expertise to strengthen contribution from around 400 Indian cities. The exchange administers around rs 1 million of buying and selling on daily basis. It is one of the biggest VSAT incorporated stock exchange across the world. Currently more than 8,500 customers are doing online exchange business on NSE application.

NSE Corporate Office

National Stock Exchange of India Ltd. Exchange Plaza Plot no. C/1, G Block Bandra-Kurla Complex Bandra (E) Mumbai - 400 051 India E-mail: [email protected] 29

(b) Bombay Stock Exchange (BSE) of India

The oldest stock market in Asia, BSE stands for Bombay Stock Exchange and was initially known as "The Native Share & Stock Brokers Association." Incorporated in the 1875, BSE became the first exchange in India to be certified by the administration. It attained a permanent authorization from the Indian government in 1956 under Securities Contracts (Regulation) Act, 1956. Over the year, the exchange company has played an essential part in the expansion of Indian investment market. At present the association is functioning as corporatised body integrated under the stipulations of the Companies Act, 1956.

Some BSE Figures and Facts

BSE exchange was the first in India to launch Equity Derivatives, Free Float Index, USD adaptation of BSE Sensex and Exchange facilitated Internet buying and selling policy BSE exchange was the first in India to acquire the ISO authorization for supervision, clearance & Settlement BSE exchange was the first in India to have launched private service for economic training Its On-Line Trading System has been felicitated by the internationally renowned standard of Information Security Management System.

BSE Corporate Office

Bombay Stock Exchange Limited Phiroze jeejeebhoy towers Dalal Street, Mumbai- 400001, India Website: www.bseindia.com

(c) Regional Stock Exchanges (RSE) of India

The Regional Stock Exchanges in India started spreading its business operation from 1894. The first RSE to start its functioning in India was Ahmedabad Stock Exchange (ASE) followed by Calcutta Stock Exchange (CSE) in 1908. The stock exchange in India witnessed a flourishing phase in 1980s with the incorporation of many exchanges under it. In early 60s, it has only few certifies RSEs under it namely Hyderabad Stock Exchange, Indore Stock Exchange, Madras Stock Exchange, Calcutta Stock Exchange and Delhi 30

Stock Exchange. The recent to join the list was Meerut Stock Exchange and Coimbatore Stock Exchange.

Catalog of Regional Stock Exchanges in India

Ahmedabad Stock Exchange Bangalore Stock Exchange Bhubaneshwar Stock Exchange Calcutta Stock Exchange Cochin Stock Exchange Coimbatore Stock Exchange Delhi Stock Exchange Guwahati Stock Exchange Hyderabad Stock Exchange Jaipur Stock Exchange Ludhiana Stock Exchange Madhya Pradesh Stock Exchange Madras Stock Exchange Magadh Stock Exchange Mangalore Stock Exchange Meerut Stock Exchange OTC Exchange Of India Pune Stock Exchange Saurashtra Kutch Stock Exchange Uttar Pradesh Stock Exchange Vadodara Stock Exchange

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Equity Market In India

After the securities are issued in the primary market, they are traded in the secondary market by the investors. The stock exchanges along with a host of other intermediaries provide the necessary platform for trading in secondary market and also for clearing and settlement. The securities are traded, cleared and settled within the regulatory framework prescribed by the Exchanges and the SEBI. Till recently, it was mandatory for the companies to list their securities on the regional stock exchange nearest to their registered office, in order to provide an opportunity to investors to invest/trade in the securities of local companies. However, following the withdrawal of this restriction, the companies have an option to choose from any one of the existing stock exchanges in India to list their securities. Due to the earlier regulation requiring companies to get listed first at the regional stock exchange, there are in all 23 exchanges operating today in the country. With the increased application of information technology, the trading platforms of all the stock exchanges are accessible from anywhere in the country through their trading terminals. However, the trading platform of NSE is also accessible through internet and mobile devices. In a geographically widespread country like India, this has significantly expanded the reach of the exchanges to the homes of ordinary investors and assuaged the aspirations of people to have exchanges in their vicinity. As a result of the reforms/initiatives taken by the Government and the Regulators, the market microstructure has been refined and modernized. The investment choices for the investors have also broadened. The securities market moved from T+3 settlement periods to T+2 rolling settlement with effect from April 1, 2003. Further, straight through processing has been made mandatory for all institutional trades executed on the stock exchange....

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S. Ramesh is the Co-Head, Advisory Group

33

in Kotak Investment Banking. He has over 10 years experience in capital markets. He is a Chartered Accountant by qualification.He has been involved in a number of capital markets transactions over the years like the book building issues of HCL technologies, Mascot Systems, Maruti Udyog Ltd. Before joining Kotak, he was with ICICI for over 7 years.

Global and Asian Equity Market Environment Looking Back at 2002

Global markets rallied from October 2002 on the back of a better-thanexpected Q3 reporting season with major companies such as Citigroup, Microsoft, IBM, GM, Nokia, Samsung beating forecasts, though they did not manage to regain the levels prevailing at the beginning of the year The US economy grew by 2.5% in 2002 aided by a strong consumer and timely policy stimulus. Sentiments improved on the back of efforts by companies to improve corporate governance. US corporates wrote off more than US$ 250 bn in 2002, the majority of which reflect prior overstatement of earnings. At a global level, defensive sectors such as consumer staples outperformed the indices, whereas technology witnessed the third bad year in a row as hopes of a cyclical recovery were initially raised and then dashed. While the Asian markets declined since the start of the year, they outperformed the U.S. and the European markets. The stronger performance of the Asian markets were driven by strength of domestic economies, increasing significance of intra-Asian trade and continued restructuring. The strongest performing Asian markets have been those with the most robust GDP numbers, for example Korea and ASEAN countries. Asian markets were also characterized by a reduction in volatility and were supported by funds flowing into the region.

RESEARCH RPOBLEM
The most common problem faced during research is the information related problem i.e., they dont get the required information about trading either online or offline. Whereas some other problems are also there like network problem, in manual operating problem and service provider problem. 34

RESEARCH OBJECTIVE AND RELATED SUBOBJECTIVE

The main objective of this project is concerned with getting the opinion of people regarding
demat account, Mutual Funds, and other financial products, to target them and create awareness while with the generation of leads.

I have tried to explore the general opinion about the products and services provided by edelweiss broking Ltd. It also covers why/ why not investors are availing the services of financial advisors.

Along with it a brief introduction to Indias largest financial intermediary,

Edelweiss broking Ltd has been given and it is shown that what are demat a/c, mutual funds and life insurance and how they work.

INFORMATION REQUIREMENT & SOURCE OF INFOMATION

Research is totally based on primary data. Secondary data can be used only for the

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References . Research has been done by primary data collection, and primary data has been collected by interacting with various people. The secondary data has been collected through various journals and websites and some special publications of Edelweiss broking Ltd.

CHOICE OF RESEARCH DESIGN

Exploratory designExploratory research is usually conducted during the initial stage of the research process. It is conducted to clarify and define the nature of a problem. In our research we would collect information from individuals, talk to experts in this field and also refer to secondary data. Experience SurveyIt is done to get the various opinions by the individual experience person. This is done to give more information about the research topic and in which direction it should be. The person to whom I met has a experience of more than 15 years in the share trading and mutual fund. He provided us more information as I asked to him. The information is collected from 3-4 people in the field of security market.

RESEARCH INSTRUMENT USED DETAIL

The tools which is used to analysis the data are ms-excel and ms-word. The table and graphs are prepared by using the ms-excel.

SAMPLING TECHNIQUES USED AND SAMPLE SIZE

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Sampling Design
Target Population
The target population is a proper source from which the data are to be collected can be identified. The target population for this project is the population of Lucknow whose age is more than 18 years and should be educated.

Sampling Frame
This is the list of persons from which a sample is drawn; it is also called the working population for the project. These are those persons who have their DMAT A/C and invest their money in the stock market or mutual fund.

Sampling Method
Here non-probability sampling method is used; it is a sampling technique in which units of the sample are selected on the basis of personal judgment or convenience. Quota Sampling is a suitable to analysis the data on the bases of the family expenses which is mentioned in the demography of the questionnaire. The purpose of quota sampling is to ensure that the various subgroups in a population are represented on pertinent sample characteristics to the exact extent that the investigators desire.

Survey technique
The survey technique is based on the questionnaire. The questionnaire is prepared after knew the different views by customers. The data is also collected on the net as well as various magazines are concerned to make the project in a better way. The questionnaire contained all types of questions related to share trading and mutual fund. The questionnaire is filled up by those customers who invest their money in share trading and Mutual fund. The data is analyzed using ms-excel and spas tools.

Research Tools
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The tools which is used to analysis the data are ms-excel and ms-word. The table and graphs are prepared by using the ms-excel.

Sampling: Sampling procedure:

The sample is selected in a random way, irrespective of them being investor or not or availing the services or not. It was collected through mails and personal visits to the known persons, by formal and informal talks and through filling up the questionnaire prepared.

Sample size:
The sample size of my project is limited to 100 only.

Sample design:
Data has been presented with the help of pie charts.

FIELD WORK METHOD USED FOR DATA COLLECTION

Research is totally based on primary data. Secondary data can be used only for the References . Research has been done by primary data collection, and primary data has been collected by interacting with various people. The secondary data has been collected through various journals and websites and some special publications of edelweiss broking Ltd. I have done my summer internship in edelweiss broking LTD. During my stint, I was exposed to theoretical as well as practical learning. My project starts with an overview of the Indian capital market and the profile and history of Reliance Money. It lists the various activities handled by reliance money. A flaw of any department can cause us lots of problem and hence we have to be very cautious about the same. The project contains the workflow of the operation unit of Reliance Money and the implementation of various process of extracting from capital market segment. The main type of research involved in my study is Exploratory Research. Exploratory research is usually conducted during the initial stage of the research process. It is conducted to clarify and define the nature of a problem.

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Sample Methodology- Here non-probability sampling method is used; it is a sampling technique in which units of the sample are selected on the basis of personal judgment or convenience. Sample Size-100 People Sample Area-Lucknow.ss

ANALYTICAL TOOLS USED

The survey technique is based on the questionnaire. The questionnaire is prepared after knew the different views by customers. The data is also collected on the net as well as various magazines are concerned to make the project in a better way. The questionnaire contained all types of questions related to share trading and mutual fund. The questionnaire is filled up by those customers who invest their money in share trading and Mutual fund. The data is analyzed using ms-excel and spas tools.

LIMITATIONS
1-The most important limitation is related to data which is limited with Lucknow. 2-Organization data is quite old & limited. 3-Sometime people are not willing to give proper information.

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SECTION-D

ANALYSIS
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1. Preference of Investment

Fig.1 Result of Preference of Investment

This shows that although the mutual funds market is on the rise yet, the most favored investment continues to be in the Share Market. So, with a more transparent system, investment in the Stock Market can definitely be increased.

2. Awareness on Online Share Trading

Fig. 2 Result of Awareness of Online Share Trading 41

With the increase in cyber education, the awareness towards onlinee share trading has increased by leaps and bounds. This awareness is expected to increase further with the increase in Internet education.

3. Preference of investing in ULIPS

The study shows that most of the people prefer to invest in stock market because of high risk and high return whereas some other try to capture the short term gain from investment. But a very few section of people invest because of the benefits they gain in tax.

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4. Awareness of Edelweiss broking LTD as Brand

Fig.3 Result of Awareness of Edelweiss broking LTD. As brand

This pie-chart shows that has a reasonable amount of Brand awareness in terms of a premier Retail stock broking company. This brand image should be further leveraged by the company to increase its market share over its competitors.

5. Awareness of Edelweiss broking Ltd Facilities

Fig .4 Result of Awareness of Edelweiss broking Ltd Facilities

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Although there is sufficiently high brand equity among the target audience yet, it is to be noted that the customers are not aware of the facilities provided by the company meaning thereby, that, the company should concentrate more towards promotional tools and increase its focus on product awareness rather than brand awareness.

6. Customers having Demat account in companies

9% 23% 33%
Reliance India bulls Kotak Mahindra ICICI Direct others

14%

21%

6. Satisfaction Level among Customers with current broker

Fig 5 Result of satisfaction level among customers with current broker 44

This pie-chart corroborate the fact that Strategic marketing, today, has gone beyond only meeting Sales targets and generating profit volumes. It shows that all the competitors are striving hard not only to woo the customers but also to make them Brand loyal by generating customer satisfaction.

7- Frequency of Trading

Fig 6 Result of Frequency of Trading Inspite of the huge returns that the share market promises, we see that there is still a dearth of active traders and investors. This is because of the non transparent structure of the Indian share market and the skepticism of the target audience that is generated by the volatility of the stock market. It requires efficient bureaucratic intervention on the part of the Government.

8. Percentage of earnings invested in Share Trading

45

Fig 7 Result of percentage of earning invested in share trading

This shows that people invest only upto 10% of their earnings in the stock market, again reiterating the volatile and non-transparent structure of the Indian stock market. Hence, effective and efficient steps should be undertaken to woo the customers to invest more in the lucrative stock market.

9- Problems faced during trading

20% 10%

20% 50%

Network Problem Information Related Problem Manual operating problem Service provide problem

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The most common problem faced by people during trading is the information related problem i.e., they dont get the required information about trading either online or offline. Whereas some other problems are also there like network problem, in manual operating problem and service provider problem.

14.Preference toward Mutual Funds SA To minimize the risk Influenced by past performance Broker motivation For assurance & security 89 56 35 81 A 9 29 20 12 N 2 9 25 4 D 0 6 16 3 SD 0 0 4 0

100 90 80 70 60 50 40 30 20 10 0 To minimize the risk Influenced by past performance Broker motivation For assurance & security

SA A N D SD

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People invest their money in the mutual fund. It is shown in the bar chart that persons invest their money in mutual fund only to minimize the risk. Because investing money in mutual fund has a less risk. Therefore 90% customer said that they prefer to invest money in mutual fund. People get more assurance and security by investing their money in mutual fund. Mostly people influenced by their past performance and people are not more motivated by broker when they invest in mutual fund.

15.In which type of mutual fund people invest their money

Growth Fund Tax Saving Fund Balanced Fund Equity Fund Any other

56 26 10 8 0

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In which type of mutual fund customer invest mostly

10%

8%

0%

Growth Fund Tax Saving Fund Balanced Fund 56% Equity Fund Any other

26%

It is shown in the above pie chart that nearly 56% people invest money in growth funds. After this people like to invest their money in Tax saving fund. People invest money in balanced fund and equity fund nearly 10% and 8% respectively. There is more chance to get less in growth fund but there is more security of money.

16.How much return customer think by investing money in share trading

Return 10% 11-20%

Number of customer 0 6
49

21-30% 31-40% 41-50% above 50%

Number of customer

26 23 33 12

12%

0%6% 10% 26% 11-20% 21-30% 31-40% 41-50% above 50% 23%

33%

People invest money in shares to get more in lesser time than invest in fixed deposit and insurance. Now people becoming more aware about the market structure and sell their shares when they are in position to get 20-40% return. It is a very risky game and also very beneficial for the customer. Only those people invest their money in shares whose income is nearly Rs. 20000-30000 per month.

17.What people see before investing in share market?

Company Image Company Performance motivated by experience person

19 58 10
50

market cap of company

13

about investing company

70 60 50 40 30 20 10 0 1 motiv ated by experience person market cap of company Company Image Company Performance

Every person thinks about the company in which he is going to invest. He get the information form magazines, Newspapers and also through internet. About 58% people said that they see the current and last performance of the company before investing the money in share market. 19%people see the company image before investing the money in the share market. Nearly 10% people see the market cap and motivated by any experience per son before investing money.

18- Services quality provided by the various company

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Company Name ICICI direct Reliance Money Karvey Sharekhan

Better Service 64 34 58 49

Less Better Service 23 46 19 18

Less Poor Service 5 4 13 27

Poor Service 9 16 10 6

Service Quality Respopnse

70 60 50 40 30 20 10 0 ICICI direct Reliance Money Karvey Sharekhan

Better Service Less Better Service Less Poor Service Poor Service

Company

For ICICI Direct, 64% said that it provides the better service and only 9% said that it provides the poor service. About Reliance Money, 34% said that it provides the better service, 46% said that it provide less good service and nearly 17% said that it provides the poor service. Therefore there is need to improve the service quality of reliance money. About Karvey, 59% said that it provides the good service and only 10% said that it provides the poor service but the market share of karvey is 52

less. About Sharekhan, 49% said that it provide the better service and 8% said that it provide the poor service. It means that to give more assurance about the service of Reliance Money there is a necessary to provide better service to attract more customers.

19. When people start thinking over market Condition After loosing the money Before loosing the money on the basis of increasing trend Impact of any globalization factor No. of Customer 59 5 14 22

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When people start thinking over market

After loosing the money 22% Before loosing the money 14% 5% 59% on the basis of increeasing trend Impact of any globalisation factor

It is shown in the above pie chart that 59% customer start thinking over market after loosing the money. If they think before losing the money in the market and invest money in a proper way then it can be very beneficial for them. Only 22% customers think when they invest money and get more return from the market. The above table shows that only 14% are those who start thinking when there is an upward or downward trend in the stock market.

20. Factors on which people blame during loosing condition Knowledge level own decision Market Company 24 13 47 16

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Factors at which customer blame during loosing condition

16%

24% Knowlwdge level own decision 13% market company

47%

It is shown in the above table and in the pie chart that market is biggest factor when customers loose their money in share market. Only 24% and 16% are those customers who think that their knowledge level and company is the factors during loosing condition. It means that most of people should have the proper knowledge of market structure.

21. Which is the better option to invest the money?

Better option Mutual Fund

No. of Customer 19
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Fixed Deposit Insurance Share Trading

37 14 30

Which one is the better option to invest

30%

19% Mutual Fund Fixed Deposit Insurance Share Trading

14%

37%

The above chart shows that fixed deposit is the better is a good option to invest the money. It is a safest mode of investment and no chances of loosing the money. Therefore 37% people said that fixed deposit is a better option. Only 30% people said that share trading is a good option because

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in this people have more risk but can be get a more return. Mutual fund and Insurance are also not a bad option to invest the money but it take some time to convert in large money.

SAMPLE PROFILE
Edelweiss broking Ltd is a comprehensive solutions provider offering a complete basket of financial services. Through Reliance Money, currently, a customer will be able to transact amongst others, in equity and commodity, derivatives, offshore investments, IPOs, mutual funds and insurance products. At the present the company has more than 350 employees across 75 locations with a total number of 42 offices. With the largest number of life insurance policies in force in the world, Insurance happens to be a mega opportunity in India. Its a business growing at the rate of 15-20% annually and presently is of the order of Rs450 billion. Together with banking services, it adds about 7% of the countrys GDP. Gross premium collection is nearly 2% of GDP and funds available with LIC for investments are 8% of GDP. A well-developed and evolved insurance sector is needed for economic development as it provides long-term funs for infrastructure development and at the same time strengthens the risk taking ability. It is estimated that over the next ten years India would require investment of the order of one trillion US dollar. The Insurance sector, to some extent, can enable infrastructure development to sustain economic growth of the country.

PRIMARY DATA TABULATION&INTERPRETATION

The primary data is collected by conducting a survey. The survey is a technique by which the individual vies be gathered with the help of the questionnaire. The questionnaire is prepared in 57

such a manner so that it is filled by those respondents who invest their money in the security market. This questionnaire contained the all close ended questions so that the data is easy to analysis as well as it is suitable for the respondents. The questionnaire is related to the facility provided by the Reliance Money. The questionnaire is also prepared for those people who dont invest their money in the stock market. This survey is done to analysis the perception of respondent towards share trading and mutual fund to Reliance Money.

CROSS/BIVARIATE & OTHER ANALYSIS

With the largest number of life insurance policies in force in the world, Insurance happens to be a mega opportunity in India. Its a business growing at the rate of 15-20% annually and presently is of the order of Rs450 billion. Together with banking services, it adds about 7% of the countrys GDP. Gross premium collection is nearly 2% of GDP and funds available with LIC for investments are 8% of GDP. A well-developed and evolved insurance sector is needed for economic development as it provides long-term funs for infrastructure development and at the same time strengthens the risk taking ability. It is estimated that over the next ten years India would require investment of the order of one trillion US dollar. The Insurance sector, to some extent, can enable infrastructure development to sustain economic growth of the country.

ITERPRETATIONS & FINDINGS

The company is new one and subsidiaries of Reliance Capital and separated from it in the last year. The company penetrates its market share in a very fast way. The franchisees of Reliance money is increasing day by day in big cities where people are have ability to invest their money in stock 58

market. But there is a need to concentrate on few places where it can come out from weak points. In India most of people have lot of money but they are not aware of these concept. Therefore there is need to spread the awareness among people through a proper channel. The following factors can help to improve the market share of reliance money. 1. The major factor on which company should concentrate is a proper service provided to the customer. The customer is the king for the company. It is the customer by which the company is progressing. 2. It is providing their ad on TV in proper way but there is a need to improve the ad in print media like Hindi newspaper and some more magazines which is penetrating in the rural area. 3. The company should have the customer data in a proper way and should communicate their customer weekly or fortnightly. 4. The company should take the written feedback about the services provided by the Reliance money franchisees. 5. It should provide the training to the maximum number of management student so that the awareness about the reliance Money products and brand image spread in a fast and in a right way.

CONCLUSIONS
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It is concluded that Edelweiss is improving their infrastructure and market share in a fast way. The above analysis shows that it is giving competitive to the other brokerage companies. Its brand image is increasing day by day in the mind of common man. The maintenance charges of the Edelweiss ltd. are far far less than the other companies. People are more ready to give initial cost Rs. 500 for employee person and Rs, 750 for the businessman. After that there is not so much charges for the share trading. It is only company which shows the higher growth when market goes down. The service provided to the customer is averaged. This is the only factor where there is a need of improvement of proper service. People know the company but they are less aware of the services provided by the company.

SUGGESTIONS
Except as stated below there are no outstanding litigation, suits, criminal or civil prosecutions, proceedings or tax liabilities against our Company and our Subsidiaries, Directors, Promoters and Promoter Group companies, and there are no defaults, non-payment of statutory dues, over-dues to banks/financial institutions, defaults against banks/financial institutions, defaults in dues payable to holders of any debenture, bonds and fixed deposits and arrears of preference shares issued by our Company, defaults in creation of full security as per terms of issue/other liabilities, proceedings initiated for economic/civil/any other offences (including past cases where penalties may or may not have been awarded and irrespective of whether they are specified under paragraph (I) of Part 1 of Schedule XIII of the Companies Act) other than unclaimed liabilities of our Company or Subsidiaries and no disciplinary action has been taken by SEBI or any stock exchanges against our Company, Promoters or Directors. Unless stated to the contrary, the information provided below is as of the date of this Red Herring Prospectus. Neither the Company nor its Promoters, members of the Promoter Group, Subsidiaries, associates and Directors have been declared as willful defaulters by the RBI or any other Governmental authority and, except as disclosed in this section in relation to litigation, there are no violations of securities laws committed by them in the past or pending against them.

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Bibliography Books1. Business research Methods 2. Marketing Management 3. Investments by by by William G, Zikmund Philip Kotler Bodie, Kane & Marcus

Magazines1. Business Today 2. Business World

Newspaper1. The Economic Times 2. Times of India 3. Business Standard

WEBSITES1. www.edelweiss.in.
2. www.demataccount.com 3. www.traderji.com 61

4. www.sharemarketbasics.com 5. www.sharekhan.com

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QUESTIONNAIRE
I, student of AMITY BUSINESS SCHOOL, Lucknow conducting a survey on the topic Consumer behavior regarding equity market in lucknow Basis EDELWEISS BROKING LTD. to analysis the customer trend in the security market. Thank you very much for your kind responses.

1. Do you invest your money in share trading ? (a)Yes If Yes (b) No

2. According to your awareness rank (1 to 4) the following brokerage company. 1- More aware, 4- Less aware Company Rank ICICI direct Reliance Money Karvy Share khan

3. You get the information about share market through (a) Magazine (b) TV (c) Internet (d) Friend and relative (c) Friend (e) other specify

4. You do share trading through(a) Yourself (b) brokerage company

(d) any experience person

6. You prefer invest your money in Equity market- Tick () your agreement Where SA-Strongly Agree, A-Agree, N-Neutral, D-Disagree and SD-Strongly Disagree SA A N D SD To minimize the risk Influenced by past performance Broker motivation For assurance & security 7. Who influenced your decision to invest in Equity market? (a) Broker (b) Friends and Family (c) Advertisement (d) others

8. What brokerage charges are you currently paying? (a) 0.00-0.05 (b) 0.06-0.25 (c) 0.26-0.50 (d) 0.51-0.75 (e) 0.76 and above

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9. Which of the following company do you know which provide the share trading facility? Please () Company Tick() ICICI direct Reliance Money Karvy Sharekhan

10. How much return do you think to get from share trading? (a) 10% (b) 11-20% (c) 21-30% (d) 31-40% (f) Above 50 11. What do you see before investing in share market? (a) Company image (b) company performance (d) market cap of company (e) 41-50%

(c) motivation by experience person

12. According to you which one provides better service (Rank the following 1 to 4 where 1- Better service, 4- Poor Service Company Rank 13. When do you start thinking over market, what is going to happen in near future? (a) After loosing the money (b) before loosing the money increasing trend (d) globalization factor 14. How much time do you give daily to analyze the market? (a) Up to 1 hour (b) 2 hour (c) 3 hour (d) 4 hour (e) 5 and above (c) on the basis of ICICI direct Reliance Money Karvy Share khan

15. When you loose money then on which you blame? (a) Knowledge level (b) your decision (c) market (d) Company

16. According to you which option is better to invest your money? (a) Mutual Fund (b) Fixed Deposit (c) Insurance (d) Share trading

17. Do you make any portfolio before investing in share trading?

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(a) Yes

(b) No

18. Reliance Money attracts more customers against other brokerage company because Where SA-Strongly Agree, A-Agree, N-Neutral, D-Disagree and SD-Strongly Disagree SA 1 2 3 4 5 6 7 8 9 10 Provide better return to the customer Brokerage charges are very less Transparency of money to the customer is high Security of money is high Easy to access online trading No charges if you do share trading yourself Charge coupon strategy is good Provide full satisfaction to the customer Provide the information in easy and better way More careful for his customer A N D SD

Demography
Occupation Education Family Expenses/month Student High school Up to 5,000 Public employee Intermediate 5,00110,000 Private employee Graduate 10,000-20,000 Housewife Post Graduate 20,00130,000 Businessman Professional 30,001and above

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