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SYNOPSIS

OVERVIEW OF ELDER PHARMACEUTICALS COMPANY

INTRODUCTION
Elder Pharmaceuticals ranked as the 28th (ORG-IMS) largest pharmaceutical company commenced operations in 1989.It is rated as the third fastest growing company, by revenue, in the pharmaceutical industry in FY 2007 in India. Elder Pharmaceuticals Limited was incorporated as a private limited Company on April 2, 1983 in the State of Maharashtra in the name and style of "ELDER PHARMACEUTICALS PVT LTD." The Company started its commercial activities in 1988 on loan basis and subsequently started its own production at its factory in Navi Mumbai in 1989 in the year 1998; the Company got converted into Public Limited Company. Elder Pharmaceuticals principal activities include the manufacturing and marketing of prescription pharmaceutical brands, surgical and medical devices. Shelcal Elders No.1 brand is one of the top brands in the Indian Pharmaceutical industry. We believe that we are one of the leading players in the pharmaceutical formulation market in India, being a market leader in three therapeutic segments - Womens Healthcare, Wound Care and Nutraceuticals. Our strategic alliances with a number of international pharmaceutical entities for marketing their products in India and overseas international acquisitions have strengthened and enabled us to become a true-global pharmaceutical company. Elder manufactures API and formulations across 6 manufacturing plants in India and one in Nepal possessing a capability to manufacture various

dosage forms like tablets, capsules, syrups, injectibles, topical creams and ointments. Over the years, Elder upgraded its capacities in line with international standards to cater to the requirements of a wider patient community. Even as it upgraded its facilities, it also invested in capacity expansion through investments in internationally benchmarked Greenfield facilities. Elder is engaged in the manufacture of a wide range of pharmaceuticals product through research and development and also in the manufacturing and marketing of diverse products through licensing agreements with international pharmaceuticals companies. The company is also engaged in the manufacturing of active pharmaceuticals ingredients.

PLANTS: Elder Pharmaceuticals Ltd - Patalganga (Maharashtra) Elder Pharmaceuticals Ltd Paonta Sahib (Himachal Pradesh) Elder Pharmaceuticals Ltd Selaqui (Uttaranchal) Elder Pharmaceuticals Ltd Nerul (Maharashtra) Elder Pharmaceuticals Ltd Nepal

MISSION:
To be prominent in the pharmaceuticals and health care segments sector both in India and globally with the focus of the research and international tie ups.

VISION:
To expand the companys activities to make it Rs.1000 crore company.

MAIN OBJECTIVES OF THE COMPANY:


To identify the goals of elder pharmaceuticals products. To get the knowledge of the overview of the company. To know the market penetration of the pharmacy products of elder pharmaceuticals. To acquire market share or domestic market. To sell drugs in untapped rural markets. To embark on elders mission, vision values and global business objectives.

RESEARCH METHODOLOGY:
Research comprise defining and redefining problems, formulating hypothesis or suggested solutions, collecting, organizing and evaluating data, making deductions and reaching conclusions.

SOURCES OF DATA: PRIMARY DATA SECONDARY DATA PRIMARY DATA:


The data that is collected first hand by someone specifically for the purpose of facilitating the study is known as primary data. The primary data is collected through questionnaire, interview and observation method. So the data that I want to collect is from questionnaire and interview method.

SECONDARY DATA:
For the company information I had used secondary data like brouchers, website of the company etc.

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