ACKNOWLEDGEMENT

It has a great pleasure for me to undertake a Project for a company which is world famous. I felt highly worthy doing the project entitled as -Market Survey on Royal Enfield Bullet 350 in Pilibhit. I am grateful to my project guide Mr. Rajeev Joshi Faculty Members of S.C.M.S, Pilibhit and Mr. Hemant Jagota, Executive Director of S.C.M.S. Pilibhit, This project would not have completed without their enormous help and worthy experience. Whenever, I was in need, they were there behind me. I also want to place my thanks to all the respondents who patiently listened to me and co-operated me to complete my project. Last but not least I am thankful to all those who are not specifically named but believe me I am really obliged by your co-operation and support. Although, this report has been prepared with utmost care and deep routed interest. Even then I accept respondently for un-efficiency, generality and imperfection.

RAJENDAR PRASAD B.B.A IV SEM. S.C.M.S. Pilibhit

FACULTY DECLARATION

This is to certify that Rajendar Prasad, the student of Springdale College of Management Studies, Pilibhit has undertaken his project work under my supervision. His survey title is Royal Enfield Bullet 350. This project has undertaken for the partial fulfillment of B.B.A. This is further certified that, this work has not been submitted elsewhere for the award of any degree and has not been published for any purpose to the best of my knowledge. The information collected through this survey work shall be used only for the research purpose.

MR. RAJEEV JOSHI (MBA) Faculty member S.C.M.S,Pilibhit

OBJECTIVE OF STUDY

The main objective of study is to get knowledge about the current position of Royal Enfield Bullet 350 in Pilibhit City. Factor which influence to purchase Royal Enfield Bullet 350. Who are the main competitor brand of Royal Enfield Bullet 350. What percentage of Royal Enfield Bullet 350 has been sold in market in comparison of another bike.

EXECUTIVE SUMMARY
Title of Survey : Market Survey Of Royal Enfield Bullet 350 in Pilibhit Place of Study Sampling Unit Sampling Size : Pilibhit

: Consumer : 100 consumers.

RESEARCH METHODOLOGY

The following research methodology has been adopted in this

study. 1. Data collection 2. Data presentation & analysis 3. Conclusion & recommendation Data can be collected from different methods. Primary Data: Primary data these methods have been adopted. 1. Questionnaire method 2. Direct Interview The proper beginning of questionnaire is one of the very important steps in planning data collectively for analysis of the problem at hand. In this method some question has to be formulated according to the reed of problem and the different people are surveyed with the help of the questionnaire.

Direct interview is giving clear picture of customer behavior. The interviewer interviews the consumer and the responses are received . Directly from the same ago state of the consumer. Their responses are more authentic, more maulstick & more useful in interpretation and drawing conclusion. Moreover as producers and dealers hand the car segment at

various stages before, actually passing on to the consumers. Hence the behavioral response forms the basis of this study. This is why they are supported to be interviewed personally as well as through questionnaire method. Secondary data: related to this study needs to be collected from 1ibrary, journals, articles, newspapers, & magazines. In order to make data under stable, it may be necessary to arrange similar& dissimilar things in an orderly & logical way. Thus the data can be classified so that it is presented in a proper form duly divided in to groups with, respect to some characteristics. Preventative of data along with tables and graphs help to make cop rises and to draw meaningful conclusion.

SAMPLING SCHEME AND SAMPLE SIZE

The procedure used for sampling was convenience & judgment sampling Although the sample chosen by this method has a main drawback of the members not being true representative of the universe, yet for a research to be a completed in such a short time limit, it solves the purpose. The sample size taken for the purpose a research was 100.

SAMPLING PLAN

Sampling Frame

The sampling frame is the city Pilibhit for the project.

Sampling Unit

The sampling unit is the users of Royal Enfield Bullet 350 .

Sample Size

For the study it was decided to Collect a sample of 100 Users.

INSTRUMENTED OF THE DATA COLLECTION

Data collection forms the basic of a research project it is integral part of relevance and genuinely of data to be collected are the important factor for instrument selected. Keeping in mind the objecting of the research. A questionnaire was designed for the purpose of collecting data for project. It was a non-disguised and structured questionnaire. The questionnaire was framed keeping in mind that how this would provide most relevant and complete information required fulfilling the objectives of research. While designing the size of the questionnaire was also given the importance keeping in mind the mental stores of the users.

METHODS USED FOR THE DATA ANALYSIS

LIMITATIONS

 As whole users were considerate, yet there were few who were very cynical about market survey and found them useless. Some would for the reasons best known to them only, gives round data or would not divulge any information at all. Findings have been revealed by the research that are enthusiastic but have little experience in the field of research. The sample size of Hundred respondents for the consumer survey is very small. The time given for survey i.e. one month is too less for the study. The study is spread in Pilibhit region because survey in all the areas is very time consuming. The sample was collected using connivance sampling techniques. As such result may not give an exact representation of the population. As whole users were considerate, yet there were few who were very cynical about market survey and found them useless.

CONCLUSION

During the survey respondents gave different answers. On the basis of answers we can say that most of the people in Pilibhit have Hero Honda and Bajaj Bike. The selling of Royal Enfield Bullet 350 is below than the Hero Honda and Bajaj Bikes. The most effective feature of Royal Enfield Bullet 350 is it mileage and its price. There are two features which are too satisfied i.e. resale value and maintenance. Most of customers want that the spare part should be available in market easily.

SUGGESTION

 Service provided by the service station is so expensive so try to reduce the cost of service to get more popularity between all two wheelers.

Try to reduce the cost of spare parts.

At present television and newspaper are most effective media, so pay more attention toward newspaper for more publicity in Pilibhit region.

Instead of giving black and white advertisement, colored advertisement should be proffered.

Customer satisfaction level is moderate and tries to increase customer satisfaction.

Inter personnel communication skill should be developed with their customer to get continuous feedback.

WEAKNESS

Dealer network is very poor particularly in Pilibhit Distt.

Marketing strategy and the marketing efforts are not so aggressive like they have to be for the coming tough competition. Now it should be realized that it is not neck-to-neck competition but a cutthroat

competition.

After sale service and the workshop service are not up to the mark. Customer is not fully satisfied with the showroom facilities.

Always remember one satisfied customer creates one prospective customer but one dis-satisfied customer will break 10 prospective customers.

BIBLIOGRAPHY

www.wikipedia.org www.royalenfield.com www.google.com www.infibeam.com ... Royal Enfield Bullet www.iloveindia.com/bikes/royal-enfield/bullet-350.html bikeadvice.in/royal-enfield-bullet-electra-350cc www.bharattraders.com/royal-enfield.html