PROJECT REPORT ON GREEN DIRECTORY OF CERE (CENTRE FOR ENVIRONMENTAL RESEARCH & EDUCATION)

PRODUCT : BATH AND BEAUTY PRODUCTS

PROJECT REPORT SUBMITTED BY: PRITESH JAIN RAVI PARMAR PG-11-016 PG-11-038

SALENCE SHARMA PG-11-052 DARSHAN VEDANT PG-11-059 PRATIK VORA PG-11-060

ACKNOWLEDGEMENT

This project is not an individuals effort, there are many people who helped and supported us to complete this project. We take this opportunity to convey our sincere thanks to Mrs. Beena Tripathi, IES MCRC and Ms. Edel Monteiro, CERE for giving us opportunity to study about various green products in BATH AND BEAUTY PRODUCTS sector and make us realize the importance of these products in todays world as it suffers from global warming.

INDEX
INTRODUCTION ............................................................................................................................................................ 4 OBJECTIVE ..................................................................................................................................................................... 5 CERE (THE CENTRE FOR ENVIRONMENTAL RESEARCH AND EDUCATION) ................................................ 8 CSR PROJECT IN COLLOBRATION WITH CERE ................................................................................................... 12 GREEN PAGE WEBSITE PROJECT ............................................................................................................................ 13 COMPANIES AND THE PRODUCTS AND SERVICES THAT WE TARGETED ................................................... 14 METHOD OF DATA COLLECTION ................................................................................................................... 15

INTRODUCTION

The rising demand in bath and beauty products across the country and the growing urbanization has resulted in growth of industry. Whereas the demand for luxury beauty products has kept on increasing, the demand for bathing soaps has increased. This gave hope to soap manufacturers to develop wide range of product across the country. Not only that, people also resorted to green beauty products. All these opportunities gave rise to companies doing R&D on developing green products that are skin friendly and chemical free.

OBJECTIVE

As the students of IES, MCRC our objective is to conduct a survey on different Eco-Friendly BATH AND BEAUTY Products provided in India, collect related information on such product and companies which can be showcased in the Green Page Website. No. of Team Members: 5 No. of Companies need to survey: 25 Mode of Survey: Phone call, Visit, Email, Web site. Duration: Four Months.

ELECTRONIC INDUSTRY IN INDIA

The government has identified electronics and IT hardware manufacturing as one of the thrust areas for development. The industry constitutes less than 1% of the global market. However, demand for these products is growing rapidly and investments are flowing in to augment manufacturing capacity. India remains a major importer of electronic materials, components and finished equipment amounting to around $20 billion (Rs 84,000 crore now) in 2007. The country imports electronic goods mainly from China In the last four years, production of computers has grown at a compounded annual growth rate (CAGR) of 31%, the highest among the various electronic products in India. This has been followed by communication and broadcast equipment (25%), strategic electronics (20%) and industrial electronics (17%). The consumer electronics segment, which has grown at a CAGR of 10% in the last five years, includes a wide range of products such as DVD, VCD/MP3 players, television sets and microwave ovens. The growth in demand for telecom products has been high, with India adding two million mobile phone users every month, which is one of the main reasons for the growth in production of electronic goods. This growth is expected to continue over the next decade, too. The government has identified electronics and IT hardware manufacturing as one of the thrust areas for development. A special incentive package scheme (SIPS) was announced in March 2007 to attract investments for semiconductor fabrication and other micro and nanotechnology manufacturing industries in India. In the case of exports, the largest share was taken by electronic components, with 47% of total electronic exports. Exports of electronic components have grown at a CAGR of 25% in the last five years. Indias main destination for electronic goods is the US. However with the rise in global warming across the globe, more and more companies have started to come up with eco-friendly electronic products, which has some of these features

1) Low electricity consumption 2) Long life 3) Reduction in heat dissipated when the device is on
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4) Reduction in CO2 emissions and 5) No use of harmful metals in the manufacturing process of these products to name a few Even India is taking steps for this specific purpose and is trying to make the people aware of the eco-friendly electronic products and make it available to almost every nook and corner of the country.

CERE (THE CENTRE FOR ENVIRONMENTAL RESEARCH AND EDUCATION)

The Centre for Environmental Research and Education (CERE) is a Mumbai-based not-for-profit organization that works to promote environmental sustainability through action-oriented education, awareness and advocacy. CERE was established in 2002 by Dr. (Ms.) Rashneh N. Pardiwala, an ecologist from the University of Edinburgh and Mrs. Kitayun Rustom, an environmental educationist. CERE has successfully completed projects in both urban and rural India having worked closely with different government departments, educational institutions, multinational companies and civil society organizations. CERE is also a pioneer in the field of corporate sustainability and carbon management systems where they help organisations map their carbon footprint, meet international reporting standards, implement low cost carbon reductions strategies which ensure considerable financial savings and engage in staff awareness activities. CERE has been commissioned for projects by IndusInd Bank, Tata Capital Ltd, Hindustan Unilever Ltd, Tata Consultancy Services, Rabo Bank, Tata Power and others. In 2005, both Dr. Pardiwala and Mrs. Rustom were recognized as Social Entrepreneur for Change and awarded the international Ashoka Fellowship. In 2009, Dr. Pardiwala was selected as one of Asias 21 Young Leaders and conferred the Asia Society Fellowship in Japan.

FIELDS OF EXPERTISE

Carbon Footprint Mapping & Capping for companies Developing Educational Aides such as books, short films, presentations Undertaking Environmental Awareness Lectures & Seminars Conducting In-house Teacher Training Workshops on Environmental Education Consulting on Green Procurement & Supply Chains Developing E-Policy & Sustainability Reports

CARBON MAP & CAP INITIATIVE:

The Carbon Map & Cap Initiative has been designed by CERE keeping in mind that the project must be initially piloted in one branch of a company and then be easily replicated by all branches across India. The project is an independent, stand-alone model with inherent qualities to ensure flexibility so that it can be adapted to site-specific situations and scaled up.
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CERE will also help the company set-up an internal monitoring systems to ensure that every branch and office is a part of the project and all the carbon data can be captured pan-India to determine the carbon footprint of the entire organisation in the coming years. CERE has been commissioned by companies such as IndusInd Bank and Tata Capital Ltd. to map their carbon footprint and help cap their carbon emissions. CERE's work with corporations in greening their business practices, process and supply chains and the tangible results in terms of cost savings and carbon emission reductions is what led to the organisation of the Carbon Map & Cap Conference on green and sustainable business practices within the atmosphere of climate change mitigation.

TEACHER TRAINING WORKSHOP

CERE conducts Teacher Training Workshops on the following topics: Environmental Education in Action

This would cover the Why (Purpose), What (Content) and How (Method) of Environmental Education Green Sustainable Schools

This workshop would be essentially similar to the one given above but additionally would focus on how a school can become sustainable in all aspects of its working. Climate Change Education

This would explain the topic of Climate Change together with the mitigation strategies and how these could be implemented in schools. Art and Craft with Waste

An excellent program that would lead schools to working at resource conservation and help schools use waste for all their art and craft work and for projects and for bulletin board displays.

CONTENT DEVELOPMENT
CERE team members having worked in the field of education for many years are highly experienced and skilled in developing creative, informative and topical content on a range of subjects for a varied audience be it governmental, corporate or educational organisations. The learning material is meticulously researched, creatively designed, visualized and rendered to ensure maximum impact. CERE can design content for a range of applications and media ranging from publications, websites, educational aides, film scripts, e-learning modules, posters and pamphlets. All our publications and films to-date have been visualized, designed and developed in-house. CERE was commissioned to research and script a film on Climate Change by the Ministry of Science & Technology (MoST) in collaboration with National Geographic Society entitled Cutting Carbon.

CERE has also researched, collated and compiled all the past work documents to fully develop the content for the first official website of Maharashtra Water Resources Regulatory Authority (MWRRA).

LECTURES, WORKSHOP & SEMINARS:

CERE conducts awareness lectures and seminars for companies, educational institutes, housing societies, service clubs, other NGO's etc. Topics could include Climate Change & its impact on human society, Waste Management, Water Conservation, Climate Change & Food, Rain Water Harvesting, Sustainability - Best Practices, Carbon Mapping & Capping, Energy & the Environment etc. CERE has conducted lectures, workshops for the many reputed organisations including Accenture, Aga Khan Educational Society, American Centre, Bombay International School, British Council, Concern India, Indian Business School, InspirEd, J B Petit High School for Girls, JSW Foundation, Oberoi Hotel, Rotary Clubs, St. Xavier's College, Symbiosis Footprints

ART & CRAFT FROM WASTE:

The Art & Craft from Waste project gets school children in Mumbai to explore and use a range of waste materials within their art-n-craft classes, by developing new and easy-to-adopt ideas and techniques. This will make children aware of the environmental problems caused by garbage and how they can be a part of the solution, by looking at waste as a cheap resource to be used meaningfully. After the project finishes, a Handbook on Art-n-Craft from Waste will be published, to ensure that the work carried out in this project can reach a wider audience of teachers and students throughout Mumbai and India .The Art & Craft from Waste project gets school children in Mumbai to explore and use a range of waste materials within their artn-craft classes, by developing new and easy-to-adopt ideas and techniques. This will make children aware of the environmental problems caused by garbage and how they can be a part of the solution, by looking at waste as a cheap resource to be used meaningfully. After the project finishes, a Handbook on Art-n-Craft from Waste will be published, to ensure that the work carried out in this project can reach a wider audience of teachers and students throughout Mumbai and India.

ENVIRONMENTAL CONSULTANCY:
CERE undertakes a wide and comprehensive range of consultancy that will help organizations attain its sustainability goals and has a enormous of experience for undertaking consultancies for governmental sector, corporate sector, institutions, NGOs and even for individuals. The following are some of the consultancies that CERE has previously undertaken:
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Carbon Footprint Measuring Carbon Reduction Strategies (to help companies become Carbon Neutral and Carbon Positive) Formulating Environment Policies Undertaking Sustainability Reporting ISO Certification 14064 Ideation and Implementation of specific sustainability projects like solar ATM project for banks, solar tree, greening supply chains etc. Designing and implementing CSR for sustainability Facilitation of sustainability through partnerships and technological interventions for eg. Green IT solutions, E-waste and recyclers, biogas, rainwater harvesting etc. Employee & Management Training on Sustainability Developing learning materials for training Designing and implementing Environmental campaigns for outreach and educational purposes Organising Events.

GREEN DIRECTORY:
Green directory is one of the major project going on at CERE. Green directory is intended to be a single source information booklet having complete green products available in India. This directory will contain various information regarding various products and how efficient that product is compared to the traditional old products. The directory will include all the green products ranging from electronics, solar panel, green cars, green textiles, green chemicals, green buildings etc.

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CSR PROJECT IN COLLOBRATION WITH CERE

CERE approached the students of IES MCRC to help them form the Green directory which the latest project going on at CERE. The aim of CERE was to form many group of 5 people each and assign a product to each group and the groups are suppose to find various information related to various green products available in that category. The directory database includes various details like Name of the company. Product/service type Product/service detail. Why the product is labeled green? How is it different from the other product in market. Short comings of the product. Any validation/certification Whether the manufacturing process is green or not? The clients of that product? Place of availability? Comparative cost? Return on investment Whether the company is interested in featuring in the Green Directory? Contact person in the company Phone no. Of the company. Postal address of the company. Email Address. Website of the company.

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GREEN PAGE WEBSITE PROJECT

Green Page Website project initiated by CERE will contain online database of environment friendly products and services which will be following functions: It will help clients easily locate the Green suppliers both in terms of products and services which is a major stumbling block for greening offices or homes in India. It will help suppliers of green products to increase their business. The Green Pages website will act as a cohesive force for Green Businesses to lobby with the government for policy changes and for tax benefits. The informative website will act as a one stop shop for the Green Businesses to learn about new innovations in their product line and to know what their counterparts are doing in India and in other parts of the world.

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COMPANIES AND THE PRODUCTS AND SERVICES THAT WE TARGETED COMPANY NAME
1) Philips 2) Whirlpool Chrome vs 3) Philips 4) Videocon VLS35 5) Philips 6) Samsung 7) Philips 8) Panasonic 9) Blue Star 10) Onida 11) Tata 12) AMKA green solution pvt ltd 13) Vortex Engg 14) Fusion power systems 15) Servomax India ktd 16) Mitsubishi 17) Bestar power electronics 18) Wipro Greenware desktop 19) Chirag 20) Canon 21) Sony Ericson 22) Samsung 23) Asus 24) Asus 25) Green Cloud Printer

PRODUCT NAME
Sainsburys Freezers Air Conditioners Green Led Air Conditioners Decobattens TMS Air Conditioners TL-5 lamps Air Conditioner Air Conditioner Air Conditioner Air Conditioner LED lighting Low power ATMs Led Lighting Power saver Diesel power generators SMPS, LED displays, LED drivers Personal Computers Desktop/Laptop Fax machines Mobile model ELM n HAZEL Reclaim mobile VW247HHF Monitor UL30 notebook Software

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METHOD OF DATA COLLECTION

Data was collected by Primary and secondary sources. Initially secondary data was collected using internet as medium by visiting the companys website and getting complete details like contact number, website address, email ids, green product, its properties etc. After collection of the secondary data primary data like whether the products manufacturing process is green or not, its life, its comparative advantage, whether the company was interested in being placed in the green directory or not, etc was collected by calling the company head office or manufacturing facilities.

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