BUSINESS RESEARCH METHODS Sub Code: 10MBA26 IA Marks: 50 No. of Lecture Hour/Week: 04 Exam Hours: 3 Hours Total No.

of Lecture Hours: 56 Exam Marks: 100 MODULE 1 (6 Hours) Research Meaning, types, criteria of good research, marketing research, scientific approach to research in physical and management science, limitations of applying scientific methods in business research problems, ethical issues in business research. MODULE 2 (4 Hours) Business Research: An overview - Research process, problem formulation, management problem v/s. research problem, Steps involved in preparing business research plan/proposal MODULE 3 (8 Hours) Business Research Design: Exploratory, Descriptive, & Causal research Exploratory research: Meaning, suitability, collection, hypothesis formulation Descriptive research: Meaning, types of descriptive studies, data collection methods Causal research: Meaning, various types of experimental designs, types of errors affecting research design. MODULE 4 (8 Hours) Data collection: Primary and Secondary data Sources advantages/disadvantages, Data collection Methods Observations, Survey, Interview and Questionnaire design, Qualitative Techniques of data collection. Measurement & Scaling Techniques: Nominal Scale, Ordinal Scale, Interval Scale, Rating Scale, Criteria for good measurement, attitude measurement Likerts Scale, Semantic Differential Scale, Thurstone-equal appearing interval scale, MDS Multi Dimensional Scaling. MODULE 5 (7 Hours) Hypothesis: Meaning, Types, characteristics, sources, Formulation of Hypothesis, Errors in hypothesis testing, Parametric and Nonparametric test: T-test, Z-test, F-test, U-test, Rank-Sum test, K-W test. (Theory only). MODULE 6 (6 Hours) Sampling: Meaning, Steps in Sampling process, Types of Sampling - Probability and non probability Sampling Techniques, Errors in sampling. MODULE 7 (8 Hours) Data Analysis: Editing, Coding, Classification, Tabulation, Analysis, & Interpretation. Statistical Analysis of Business Research: Bivariate Analysis (Chi-square only), Multivariate Analysis Factor Analysis, Discriminant Analysis, Cluster Analysis, Conjoint Analysis, ANOVA One-way & Two-way classification (Theory only). MODULE 8 (5 Hours) Research report: Oral report, Written reports, Types & Advantages/Disadvantages of oral and written reports, Components of written research report. Case studies in Indian context only (4 Hours) RECOMMENDED BOOKS: 1. Marketing Research Naresh K Malhotra Pearson Education /PHI/5e/2007. 2. Business Research Methods- S.N.Murthy/U.Bhojanna- Excel Books/2e/2007.

3. Business Research MethodsDonald R. Cooper & Pamela S Schindler,TMH,/9e/2007 4. Marketing research: Text and cases- Rajendra Nargundkar TMH 2/e, 2004. 5. Business Research Methods Alan Bryman & Emma Bell, 2e/Oxford/2007. REFERENCE BOOKS: 1. Research Methodology- C R Kothari- Vishwa Prakashan, 2002 2. Business Research Methods William G Zikmund- Thomson, 7/e,2003 3. Research Methods William M C Trochim-Biztantra,2/e, 2007 4. Marketing Research A Parasuraman, Dhruv Grewal Biztantra, 2004 5. Business Research Projects Jimme Keizer, Piet Kempen, 2006 6. Methodology of Research in Social Sciences O R Krishnaswami, M Ranganatham, HPH, 2007

INTERNATIONAL MARKETING MANAGEMENT Sub Code: 10MBAMM418 10MBAIB468 IA Marks: 50 No. of Lecture Hrs / Week: 04 Exam Hours: 3 Hours Total no. of Lecture Hours: 56 Exam Marks: 100

MODULE 1 (7 Hours) Framework of international marketing: Definition scope and challenges difference between international marketing and domestic marketing the dynamic environment of international trade transition from domestic to international markets orientation of management and companies Global e-marketing: The Death of Distance, communications, Targeting the individual customers, relationship marketing, interactivity, Speed to market, living in an age of technical discontinuities, new technologies change the rules of competition, components of the electronic value chain. MODULE 2 (8 Hours) Developing a global vision through marketing research: Breadth and scope of international marketing research problems in availability and use of secondary data problems in gathering primary data multicultural research a special problem research on internet a new opportunity estimating market demand problems in analyzing and interpreting research information responsibility for conducting marketing research communicating with decision makers. Identifying foreign markets classification based on demand based on the stage of development other bases for division of world markets Social and Cultural Environment: Basic aspects of society and culture, Approaches to cultural factors, Impact of Social and Cultural Environment on Marketing Industrial and Consumer Products MODULE 3 (7 Hours) Global marketing management planning and organization: Global perspective global gateways global marketing management an old debate and a new view planning for global markets alternative market entry strategies organizing for global competition MODULE 4 (6 Hours) Products and services for consumers: Quality Green marketing and product development, products and culture analyzing product components for adaptation products for consumers in global markets, product development, product adaptation, product standardization, marketing consumer services globally marketing of services, brands in international markets Products and services for businesses Demand in global business to business markets quality and global standards business services trade shows' crucial part of business to business marketing relationship markets in business to business context MODULE 5 (8 Hours) Licensing, Strategic Alliances, FDI: Introduction, Licensing, Strategic Alliances, Manufacturing Subsidiaries, Entry Modes and Marketing Control, Optimal Entry Strategies. Global Distribution Introduction, Distribution as Competitive advantage, Rationalizing Local Channels, Wholesaling, Retailing, Global Logistics, Parallel Distribution, Global Channel Design International retailing International expansion of retailers international retailing defined retail format variations in different markets general merchandise: retailing issues in international retailing MODULE 6 (7 Hours) Pricing decisions: Global Pricing Framework, Pricing Basics, Marginal Cost Pricing and its importance, Transfer Pricing, Counter trade, Systems Pricing, Pricing and Positioning, price quotation INCO terms preparation of quotations. Promotion Decisions Promotions international advertising sales promotion in international markets international advertising direct mailing personal selling exhibition generic promotions in international marketing

MODULE 7 (6 Hours) Recent trends in India's foreign trade: Institutional infrastructure for exports promotions in India India's trade policy exports assistance exports documentation and procedures including different stages of documentation Globalization in India, Opportunities, Constraints and Initiatives India - A Hub for Globalization, Globalization in India - Post Liberalization, Indias Strnegths, Strategies for Sustainable Competitive Advantage, Potential for Made in India, Major Globalization Initiatives from Indian Companies, WTO Regulations and their implications for India, Undesirable effects of globalization, Government Initiatives needed to foster globalization MODULE 8: (2 Hours) The future of global marketing: Six major changes in global marketing Case studies (5 Hours) RECOMMENDED TEXT BOOKS: 1. International Marketing Cateora, Graham TMH 12/E, 2005 2. International Marketing Varshney, Bhattacharya S Chand 3. Global Marketing Management Warren Keegan Pearson / PHI, 7/e 4. Global Marketing, Johny K. Johannson, 4/e, TMH, 5. International Marketing Dana Nicoleta, Lascu Biztantra, 2003 6. International Marketing Francis Cherunillam HPH, 7/e, 2004 7. Global Marketing Strategies, 6/e, Jean-Pierre Jeannet, Biztantra REFERENCE BOOKS: 1. International Marketing: Analysis And Strategy - Sak Onkvisit, Johnshaw Biztantra, 4/e 2. International Marketing Rakesh Mohan Joshi Oxford, 2004 3. International Marketing Michael Czinkota, Illka A Ronkainen Thomson, 8/e, 2007 4. International Marketing R Srinivasan PHI, 2/e 5. International Logistics Pierre David Biztantra, 2004/05 6. International Management: A Strategic prespective, John B Cullen & K Praveen Parboteeah, Thomson , 1/e