Innovative HR practices of LG Electronics India : In order to give the organisation a competitive edge LG streamlined the whole system by integrating

the HR fundamentals with Information Technology and have adopted some unique practices. 1. LG has a On-Line Recruitment Management System. Under this prospective candidates visit their website and directly register their CV as a result duplication of CV is immediately identified and not accepted. This process speeds up the whole process as it does initial screening of vital parameters like age, qualification, experience etc. 2. LG has come up with unique concept of Pizza Meetings where the whole departments meet up for Pizza Treat and discusses issues in an informal setting. 3. LG has a help desk facility for their employees to help them overcome every aspect of their professional problems. 4. The Blue Collar employees are given English coaching classes and at the end of every month one employee gives speech in English in front of MD and gets an incentive for the same. 5. LG also has a family ambassador programme where dedicated mentor goes to the workers house ans talks to the family their problems and tries to make their situation better. 6. LG has a unique Joyful Working 5 programme. It is based on 5 key factors associated with every job Stress,Communication,Leadership,Target setting and Working hours. JW5 helped in eliminating the issues related to these factors and bringing fun at workplace.

INTRODUCTION Innovative HR practices build competencies and capabilities for superior and winning performances today and simultaneously create long term fertility for innovation of business ideas and strategies for future. Employees who go the extra mile by performing spontaneous behaviors that go beyond their role prescriptions are especially valued by the management. This phenomenon is critical for organizational effectiveness because managers cannot for see all contingencies or fully anticipates the activities that they may desire or need employees to perform (Katz & Kahn 1978, Organ 1988). Work behavior that goes beyond the reach of organizational measures of job performance holds promise for long term organizational success (Van Dyne, Graham & Dienesch 1994) because these types of action are purported to improve organizational efficiency, effectiveness and adaptability (Organ 1988). Doing jobs beyond what is required without expecting to be rewarded is what is referred to in this study as Organizational Citizenship Behavior (OCB). Enhancing an organizations competitive ability is increasingly critical and behaviors, which may improve individual and organizational efficiency, become more valuable. Although there have been many studies of OCB in organizations, no known studies have examined the linkage of individual innovativeness with OCB where the effect of superiorsubordinate as a mediator, is included.

INNOVATIVE HR PRACTICES All managers have heard and read countless times how to build teams, empower your workforce and develop trust. The common place human resource practices prevalent across the entire business world are just as relevant to this business as any other. The HR policies must be integrated with business policies. The HR Professionals must have balance in terms of centralization or decentralization of HR practices are ethnocentric while others management be geocentric or regiocentric.

TOMORROW HR PRACTICES In turn trends like these are changing the way firms are managed organizations today must grapple with revolutionary trends accelerating product and technological change, globalizes competition, deregulation, demographic changes and trends towards a service society and the information. These trends have dramatically increased the degree of competition in virtually all industries, while forcing firms to cope with unprecedented product innovation and technological change. Companies in such an environment either become competitive high performers or they die.

EMPLOYEE MOTIVATION, MORALE AND INNOVATIVE HR PRACTIES It was the best of times; it was the worst of times Charles Dicken

The challenges facing the organization have never been greater Issues coming on the radar of an HR Manager today are diverse; from micro level issues where an individual employee needs hand holding to the macro issues pertaining to a global workforce and virtual teams. HR managers are expected to offer instant solutions for these issues and strategies. As an HR Manager there are a number of areas where you might want to bring in an external consultant.

Employee Motivation in work place A strong team needs individuals who are dedicated to giving their best at work. Highly selfmotivated, committed, ambitious employees give the most to their company and get the most from their work. But if you are lacking employee motivation in the workplace the effects can be dramatic. Low team morale, lack of initiative, lack of energy, mistakes and high staff turnover are just some of the clues that motivation is an issue. One of the simplest ways to get motivated is to create a Self-Motivation Action Plan. By following this simple three-step process you can create an action plan that will get you motivated again. STEP 1: Clarify the goal The first step of your Self-Motivation Action Plan is to be clear about the end result. Identify a project that you lack motivation about. Lets use Make some sales calls as an example. Your goals should be SMART. In other words: Specific, Measurable, Agreed, Realistic and with a Timescale.

STEP 2: Identify the Obstacle The second step of your Self-Motivation Action Plan is to be clear about what is standing in your way. There are two types of obstacles practical and emotional. Examples of practical obstacles are lack of time, resources or information. Examples of emotional obstacles are lack of confidence or fear of failure or rejection. Make a list on your Self-Motivation Action Plan of all the obstacles standing in the way of you achieving your goal. STEP 3: Handle Each Obstacle: The third step of your Self-Motivation Action Plan is the most challenging. Go through each obstacle and handle it. If the obstacle is lack of time, ask yourself How can I create time for this? What do I need to stop doing, start doing or delegate in order to create time? If the obstacle is lack of confidence, ask yourself What am I afraid of? What is the worst thing that could happen? Often the worst-case scenario is not as bad as you feared. But if it is serious, how can you reduce the risk of it occurring? What resources do you have that will help you? As long as there are obstacles in the way you will lack the motivation to complete your project. However, a clear Self-Motivation Action Plan will help you complete projects without adrenalin, willpower or unhealthy stress. INDIVIDUAL INNOVATIVENESS AND ORGANIZATIONAL CITIZEN SHIP BEHAVIOR The inconsistency with which innovativeness is defined in the literature makes it difficult to grasp the essential attributes (Hurt, Joseph & Cook 1977). According to Midgley and Dowling (1978), individual innovativeness refers to the individuals openness to new ideas and decision making to adopt an innovation free from the influence of the experiences of other employees. This definition is referred to throughout this study because it intuitively gives a more accurate interpretation of innovativeness, which is well supported, both directly and indirectly, in the literature. Organizational change, creativity, and innovation schemes have been installed with individual champions. The vision is that these changes to the organizational culture will lead to greater organizational effectiveness and consequently, change agents are used to guide and facilitate the change process (McDermott & Sexton 1998, Mallon & Kearney 2001.) That is, employees who are innovative in their work place are, in essence, satisfied with their jobs and this triggers them to come up with new ways to improve current conditions. One of the ways of how innovative employees express themselves is through performance of OCB. Individual innovativeness contributes to an organizations renewal, survival and growth in todays turbulent and competitive business environment through the performance of OCB (Amabile 1988).

INNOVATIVE HUMAN RESOURCE LEADER To join a dynamic, growing organization that knows where it wants to go. To make a significant contribution to business results by applying my unique talent for creating strategic focus and alignment, developing 21st century leaders and culture, and building an organizational community that shares a common mission, vision, and values. TRENDS & NEEDS Need for Organizational Change New paradigms for Europe are clearly emerging: knowledge for and through the knowledgebased economy and sustainable development. European enterprises need to adapt and learn from this evolution and may need to be reorganized. Computer use and knowledge management will become key innovation and competition factors for all types of businesses, notably the manufacturing and related service industries. However, technology innovation will not be enough and careful attention to organizational aspects is required. Success is related not so much to the current organizational methods, but rather to the way that firms adapt themselves. For this to happen, organizations need to assess their performance. Industry has to be convinced that solid competitive positions are attained through quality and added value and not on cost aspects alone. This evolutionary trend involves developing Work environments which support teamwork as well as personal job satisfaction. European industries have to learn to look at traditional and high-tech production from a more holistic perspective, e.g. taking into account aspects such as technological innovation, human motivation and behavior, life-cycle responsibility, logistics and company organization. New attitudes towards organizational change need to be understood and supported. For innovation to succeed, human and technological issues should be considered within an integrated approach. Europe already exploits the knowledge opportunities given by the information society. In addition adaptability of organizations and speed of adaptation are becoming critical issues. It should be recognized that Europe needs to promote more integrated RTD programmes, linking people, research and market dynamics1 within which exploitation plans as well as socioeconomic aspects should be included from the start. Collaboration and co-operation within the value chain have become a new concept of work

Organization, based on individual skills as well as teamwork, even between competitors. Collaborative commerce is emerging characterized by more fluid, dynamic and complex relationships. Such multidimensional relationships are often described as value constellations.

SUPPORT NEEDED FOR THE MANAGEMENT OF CHANGE AND IMPROVEMENT OF HUMAN CAPITAL Present industrial developments involve technology and organization, the performance of both being highly dependent on human resources. Knowledge will increasingly bring a key competitive advantage within human resources.

Moreover, production tasks are being automated to an ever greater extent while the demand for a qualified workforce is growing dramatically. At the same time, when analyzing the workforce, we see a shortage of skilled people in strategic industrial areas. The available skills do not always correspond in quality and quantity to the skills required. This contrast will place a significant strain on our society. The technology trend indicates that unemployment will rise amongst unskilled Workers. This will entail enormous efforts in the field of education as well as a tremendous increase in continuous learning, and may require co-ordinate efforts towards the benchmarking of knowledge management within different countries, regions or organizations, and the implementation of learning schemes.

CONCLUSION Finally I conclude that in the competitive world the organization should have the innovative ideas then only it can lead the organization very successful. Human Resource leader should follow creative practices that practices should help to develop the employer as well as employee. Then only the organization can run successful.