Questions

Marketing Research: MKTG 28

2009: #: xplain wdr u agree or disagree with each of the following statements, : 1. The client in marketing research is willing to accept a higher level of error than what is acceptable in fundamental pure research 2. Sample size determination IN MR is irrelevant as time n cost constraints prevent the researcher in conducting the research on optimal sample size. 3. The wording of the question is more imp than d sequence. #: what are projective techniques ,what r the 4 types of projective techniques?? : what r primary difference btwn qualitative n quantitative research techniques. #: name the type of mechanical observation and explain how they work : what r d relative advantages n disadvantages of observation : u would like to determine how many people eat in IISWBM canteen..liast the survey and observation method ways in which this information can be obtained.which method is the best?? #: following table shows the sample correlations of 5 stocks. Treating the sample correlations as similarity measures , cluster the sample using single linkage or complete linkage method, draw a dendrogarm. AC DuPont UC Exxon Texaco

Alleied chemical(AC) Du pont Union Carbide Exxon Texaco

1 0.58 0.51 0.39 0.46 1 0.60 0.39 0.32 1 0.44 0.43 1 0.52 1

& discuss an MR problem where clustering techn ique can help resolve the problem more effectively #: monthly sales ( in rs. Lacs) of a deptt. Store in three cities r given below City 1 48 city 2 55 city 3 84

73 51 65 87 70 69 90

85 95 74 67

68

Do the data suggest that d monthly sales are different in three cities??? test at 5 % level of insignificance..given F 2,12 ;0.05 = 3.89.. write down the assumption for your test

#: develop a research design to provide a demand estimate for any one of the following products. 1. A plastic toothbrush that comes in a cylinder 5/8 inches in diameter and 3 inches in length. Its unique, patented quality is that the toothpaste hs already been applied 2. A clear plastic umbreall attachment fr bicycles which folds behind the handle bars wen not in use 3. A battery powered two passenger automobile wd a top speed f 40 mph n a range f 120 miles d n fulol charge.

CORPORATE PLANNING AND STRATEGIC MANAGEMENT- 20

2011: 1. 2. 3. 4.
The purpose of strategy is to define the relationship between a firm and its environment critically examine. # giv a recent example of political development that changed the overall strategy of a co. Importance of value chain analysis in internal analysis. Its advantages and disadvantages. # define synergy and explain how a firm can build n sustain synergy in business under its control over a period of time. What is corporate level strategy?? Importance of CLS to a diversified firm, # explain how firms share activities and transfer core competencies to obtain EOS while pursuing a related diversification. Give recent example s of: # market penetration, market development, product development

# forward integration, backward integration, horizontal integration # joint venture, retrenchment,divesture and liquidation.

5.

Explain Relevance of mission statement, can there be a strategy without a mission. # identify n discuss the operational and financial indicators used for judging the strength n weakness of the organisation.. provide suitable examples Competitive advantage: how its affected by the following * cost leadership strategy * differentiation strategy * cost focus * focussed differentiation strategy also discuss the risks associated with selecting and implementing the above strategies..

6.

2009:
1. Discuss the various stages of evaluation of strategic management.. Give examples from an indian co. of your choice 2. Use porter 5 forces model to discuss the feasibility of opening a new business school in eastern parts ..ie. structural attractiveness of eastern parts wrt the project 3. What is meant by organisational culture .. discuss the implications of org culture in implementing new strategies. # discuss mckinsey 7 s framework n its importance 4. Growth wrt corporate strategy: discuss why a firm needs to grow..under what circumstance s growth may not b considered a desirable strategy..!!!.. # health food; a bakery service in Kolkata.. as a marketing head ..how would you develop its project offer and why?? 5. What is environment scanning? How imp is it in todays meltdown?? Discuss the importance of technology management with specific examples from ITes and IT.. 6. Case: maruti in rural market : SWOT application..justify do a OT matrix for hero Honda with special reference to Ansoffs product market expansion GRID

2007:
1. Corpotrate enterprises strive for Mission, Vision and objective n goals..distinguish between the three using examples.. 2. the success of take over depends upon the post acquisition management.. discuss with corporate experience. Or

a. Discuss with examples various business level starategies u hav learnt. b. would u agree: it is impossible for a firm to produce a relatively low-cost yet somewhat highly differentiated product.. Give reasons

3. While choosing the R and D path, careful analysis needs to be made of the skills and resources available within the company elaborate the statement. Or Explain with the examples what is meant by related and unrelated diversifications. Give reasons why some indian companies have diversified in one or both ways. 4. As a manager you are conscious of the fact that self development is necessary to become an effective leader. What would you do n how would you go about it?? OR a) Discuss directional strategy in the context of corporate strategy. What are d various options available for growth strategies. Explain with examples. b) What options of growth strategy is likely to suit a smallscale biscuit manufacturing company 5Effective management of technology gives a competitive edge to the firm. Or. R n D must be integrated with the overall business strategy what would be consequences if this aspect is overlooked. 6. Write short notes..: # corporate culture.. # corporate level strategies # strategic Gap.# SBU#hypercompetition

INTERNATIONAL MARKETINg.. MKTG 25

2011:

1. As a medium sized manufacturing co. in india, u export 25% of your production to EUROPE..threats n opportunitiesfr your co. in the integrated european market # affect of non tariff barriers on your business 2. Based on your knowledge on Asian and western cultures, comment with examples how cross cultural difference would affect American and Japanese business styles on the following elements.. * uncertainity avoidance *individualism and collectivism * power distance * high context and low context information 3. It is often criticised that WTO dictates policy, is undemocratic, destroys jobs and worsens poverty..how would you react to this statement while analysing the aims , objectives and functions of WTO. 4. Outline the market entry method and the levels of involvement associaited with the development of a co.s globalisation process , from initial exporting , through to becoming a global corporation. # specify what u consider to b the most important criteria in deciding the appropriate entry method. 5. A geocentric co. views the entire world as a single market and develops a standardised marketing mix, projecting an uniform image of the co. and its products in the global market.. Examine this view with appropriate exmpls with a acomparison n contrasts to co. having ethnocentric and polycentric orientations of functioning. 6. Distinguish with examples and with diagrams , between the trickle down approach n shower approach to new product introduction. short notes on: *voluntary export restriction, *irrevocable letter of credit *generalised system of prefernces *retrograde pricing 7. Concept of retrograde pricing n situations where its used.. # why is dumping considered an unfair trade practice ??? outline d various forms of dumping..

2010: 1. Case on MacD: ethnocentric or polycentric?? Underlying reasons fr the problem n suggestions..# product n pricing strategy mac D hv fr their entry into the INDIAN market..explain with examples 2. Trade: stimulation of greater economic activity fr growth n development .. outline Objectives of EXIM policy. write short note on: # cash compensatory support( CCS), duty drawback, special economic zone( SEZ) 3. Advantages and disadvantages of licensing as an entry strategy for the licensor # explain with diagrams what is meant by trickle down approach n shower approach wrt entry of new products n global market, # with examples when n where we use them

4. As English is the world language for communication therefore UK managers dont need to learn foreign language..comment # mojstede n hall say : Asians are more * group oriented * family oriented * concerned with social status: choose a product n discuss how these orientatiuons may affect d way u would market the product to the Asians. 5. Explore the factors that influence the international market selection process # discuss why host countries prefer joint ventures with foreign firms as entry strategy 6. Describe IPLC theory , marketing implications. # how and why are the export credit finanacing terms and conditions relevant to international pricing # enumerate n explain the common documents used during the export of goods.

2007 : 1. Case study: ideal entry strategy; PEST analysis; use of 4 Ps to implement strategy; production co- ordination 2. Assessing business risks in setting up a new plant of GM.. in say west Bengal. 3. Short Notes: MFN principles; Predatory Dumping; Leontiefs paradox; non tariff barriers; BOOT 4. Retrograde pricing and its uses; # dumping unethical ..why?? 5. International PLC..( industry or product level???) ..relavance in bycycles and pharmaceuticals products 6. Adjustments needed by MacD to survive in INDIA, CHINA n AFRICA..# how can india improve its international competitiveness.

Sales ManagementMKTG- 26
2011: 1. # discuss the various steps involved in sales process.. # variation in the sales process for : helicopters. , concentrated soup-tins, PVC pipe fittings 2. Explain the components of sales motivational mix # little case let on methods hw to motivate sales people with different needs and experiences. 3. Steps required in determining a firms basic territories # a sum on sales force size determination using incremental method.. given: present sales : 750000 pdtn n distribution cost 60% f sales, if we add +1 SP: sales ^ by 10% +2 Sp ;sales increases by 19% +3 SP ;S ^ by 24%.. cost of SP= 25 K 4. Sales incentive should be given only if target achieved more than 100%, ??? design a sales incentive fr sales representatives in FMCG co.

5. Roles difference between : sales supervisor and 2nd line manager diagrammatically explain the importance of coaching and councelling.. justify 6. Case: on territory design

2009: 1. case: motivation of employee, family role conflict after becoming a father, liability of such SP, reprimanded??? Is one employees lack of effort that important?? 2. Explain quota setting, can it be used for motivation tool for consumer product sales?? # type of quota you recommend for following types of sales jobs..how long the quota should be??: * automobile * Annapurna atta * Anchor toothpaste * pension funds 3. Different methods that marketers use to change the attitude of prospective customers towards the product or service..describe # describe howard Seth model of consumer behaviour.. what are the short comings 4. Personal selling is a two way communication best suited to a company marketing consumer product with a poor brand loyalty,,discuss # market size 2400 million.. growing at 11 percent annually.. what is the sales forecasting model. 5. Under what circumstances can a retailer extend credit to his customer? What is expected collection model under these circumstances.. # marketing plan development fr a popular coffee giant..expansion plans 6. Alternative fr using existing sales force fr new product launched.. territory allocation sum

SERVICE MARKETING MKTG-30

2011: 1. Degien the seven types of risk involved in purchasing a service..For each type cite an example.. # discuss strategies used by firms to reduce this uncertainty of each type 2. Y is channel management a difficult job for service marketers..# potential areas of channel conflict # time based discounts: 5 services dat use it n reasons y dey use it 3. Training needed for : frontline staff in hotel, a restaurant, an airline, a credit card user # banks r increasing trying to be tech-driven.. discuss its impact on front office n bak office employees 4. Determine the critical factor in determining service quality for:

 A gym A beauty parlour A 5 star restaurant A fast food outlet 5. Wt is d difference between measuring service quality and the quality of physical products as part of customer satisfaction.. # critically describe SERVQUAL 6. Use a model of consumer expectations.. identify what your expectaions would be from INDIAN Railways # explain how a performer( like SRK or SUNIDHI C. any one ) can manage your expectation ..of a concert during the pre purchase phase..the service encounter .. and the post purchase phase..

2010: 1. Why tangibles require a special mention in service business? Mention a few ways by which insurance company can improve its marketing thru the use of physical evidence management 2. What is meant by service encounter? what factors influence it?? Explain the impact of each factor 3. What is ROQ ananlysis? Discuss how service firms use it to determine quality initiative to develop . # explain two kinds of performance measure that can be used to measure service quality.. cite examples..state advantages n disadvantages of each type 4. How would u approach the marketing of IPL..develop a comprehensive plan usin all aspects of marketing mix.. # how would u classify IPL wrt service classification scheme 5. How do you define a service?? how do you perceive the role of service industry in india. # what are the distinctive characteristics of service ,, how will u categorise the following service: acyber caf, tele shoppin, house repair and maintainnnc service 6. Do u think service marketing requires 3 additional ps?? give your ans in view of any two service natures.. what is SERVQUAL methodology?? What generic dimensions it contains in its applications.. give necessary examples

2007: 1. Case on BSNL: segmentation of market, address of problems n complaints, review of product line, examine marketing opportunities. 2. Define service, how is it different from a product.. # characeristics of service. # categorization of following services: std booth, teleshopping, house repair n maintainnc

3. Compare n contrast employees attitude n behaviour towards customers in : nationalised n private banks and .. govt. and private transport operators # Significance of employees in servicing customer better. # Role on motivation on employees attention to customer satisfaction 4. Choose market segment fr a travel co. in Kolkata n expansion strategies henceforth.. # risks n opportunities in * opening an exclusive chain of self owned stores * franchising method of distribution 5. Difference between customer product advertising and service advertising # comment on the present status of financial advertising in india n indicate the necessary features # role of technology in service marketing 6. Explain wd egs. Gaps that occur in service quality. what steps can marketer take to prevent these gaps.

MFIM .. SM FINM: 25
1. Explain concept of dematerialisation of stocks and the roles of depository and depository participants in INDIAN capital market 2. Explain about the 4 different types of mutual funds scheme in india # role of AMC in managing the operations of mutual fund # describe how NAV is calculated 3. Sum on calculation and interpretation of stock indicescompute # equal wight index # value weight index base year P0 ,, n current year P1. share P0 P1 no. of shares A 40 `30 3 B 60 75 12 C 20 40 6 D 75 90 5 4. Merchant bankers are consultants to the issue management.. discuss or SEBI controls the capital market in INDIA- discuss 5. banking system in india is having a dual face- discuss the statement in the light of modern as well as traditional banking practice in INDIA over the last two decades. 6. Short notes on: * online stock trading * asset management company of mutual funds

* OTC market * Trustee of Mutual funds