DESIGNS FOR LIVING.

SUBMITTED BY:SAMAN WAZIRI M/TD/09/23 FASHION MANAGEMENT TD-4 N.I.F.T. MUMBAI

Amidst pleasures and palaces though we may roam, Be it ever so humble, there's no place like home.

And we at Maspar understand this like no one else. At Maspar, it is their constant endeavour to produce world-class products catering to the needs of the entire cross section of the society. Meeting and exceeding their clienteles expectations is our ambition and every member of their team shares this vision. Step into any of their outlets and lose yourself to the soft and cozy comforts of their unmatched range of ready made home furnishings in co-ordinated colours. This is their destination which has answers for each room of your lovely abode. All their products undergo intensive quality testing through controlled dyeing for colour fastness. Manufacturing of chenille yarn, dyeing of yarn, fabric and made-ups, printing, quilting, cording, special purpose sewing machines-the state-of-the-art technology, has been brought under one roof allowing them to offer a guarantee on everything you so want to carry home with you. Offering unique mix and match co-ordination options, there is something unique for the connoisseur in you. With talent interwoven with artistry, Maspar fabrics, customized service and personal touch helps to add a magical touch to your sweet home.

ABOUT US: Maspar was set up in the year 2002 to showcase the best in home fashion. Excellence has always been the buzzword here. Each product goes through controlled dyeing for colour fastness and is processed for quality. Manufacturing of chenille yarn, dyeing of yarn, fabric and made-ups, printing, quilting, cording, special sewing machines - the latest technology that exists today, has been brought under one roof allowing maspar to offer a guarantee on its products that encompasses almost everything related to home fashion.

Segmentation: Bedroom (bedcovers, bed skirts, sheets, duvet covers, pillow and cushion covers, floor cushions, curtains, throws, rugs, quilts, blankets, coverlets). Dining Room (table cloths, napkins, placemats, runners, coasters, tea cozy). Kitchen (aprons, oven mitts, potholders, kitchen towels). Bathroom (towels, monogramming of towels, bath mats, shower curtains, bath robes). Fabric (for use in every room of the house). Bed collection Naturalia: A brush of nature captured in fabrics. Nature is beautiful, quiet and niche. Now just imagine nature-accentuated symbolic colours such as Pea Green, Caper Green, Thai Green, French Roast richly embedded in a lively range of home fashion and woven fabrics. That is Naturalia for you, the enormously fresh maspar ensemble of Bed Covers, Duvet Covers, Cushion Covers, Quilts, Blankets and many more that take natures palette and maspars imagination to breathtaking heights Vintage collection: Tribute to the bygone era.

Snuggle into this divinely restful bed collection and get transported back to the days where seamstresses lovingly poured over yards and yards of fine cloth, creating

wonders With nimble fingers. The Vintage Bed Collection is a rare testimony of the past days of fine workmanship, which merges beautifully with the outstanding design sense of today. Here, classic meets contemporary in a range of dazzling whites, pale creams and beiges To give a layered, elegant look. The Superior detailing and textures recall the antique lines of 19th-century European wedding trousseaus. A high thread count in mercerized, Combed cotton, gives a sense of deep comfort as you slip between the sheets for a night of restful sleep. Folkarte: Traditional Vibrancy as its best. Art is a vivid canvas encompassing the vibrant imagery of the land. India has always been known as the land that portrayed cultural and traditional vibrancy through its conventional arts and crafts. Folkarte Collection reflects the myths, Stories and folklore of a culture. It represents the rich cultural milieu of this great land and the subtle nuances of cultural In modern age marketplace. Colors are very bright and loud making the whole look as an Indian aroma complimenting the motifs and patterns used. It includes Pea Green, Pollen Orange, Rainbow Red, Ripped Mustard, Stone Grey, Pudding Orange, Black Olive and Pasta Pink.

The collection encompasses Bed Spread, Shams, Duvet Covers, Pillow Cases, Cushion Cover, Bolsters, Curtain, Bed Sheets, Quilts, Blankets, Floor Cushions and Rugs.

Retro Mania: Expect some hidden treasures in a journey back to the good old days. Retro Mania is a chance to relive our glorious moments of the past, or explore an era that seems far more entertaining and far more passionate than the one were in now. Its also an excuse for recycling and regenerating new ideas for some. maspar, known for its unsurpassed collection in home fashion brings to you Retro mania line of

duvet covers, shams, pillow cases & cushion covers that will surely drive you back to the golden era. Retro Mania will certainly be your amazing journey from the time of industrial revolution to the present day. The touch of smooth, sober colours, the unmatched and imitable design patterns make this collection a rare work of art. Bath Collection: Creating a splash in bathroom: Solid

The maspar bath collection has a range of items, towels, bathrobes, Bath mates, shower curtain, etc. The products are available in 24 solid colours to co-ordinate with colors scheme in your bath rooms. We also offer Value Added Collections with embroidery or prints to enhance the style in the bathrooms. For those of you who like the classic embellishment of monogramming, we offer a customized service. Monogramming is being offered only on Hand Towel and two sizes of Bathing towels. The maspar both collection has a range of items; towels bathrobes , bath mats, shower curtains, etc. the product is available in 16 solid colours to co-ordinates with the colour scheme in your bath-rooms.We also offer value added collection with embroidery or prints to enhance the style in the bathrooms. For those of you who like the classic embellishment of monogramming, We offer a customized service. Monogramming is being offered only on hand towel and two sizes of bathing towels.

Monogrammed: The maspar both collection has a range of items; towels bathrobes , bath mats, shower curtains, etc. the product is available in 24 solid colours to co-ordinates with the colour scheme in your bath-rooms.We also offer value added collection with embroidery or prints to enhance the style in the bathrooms. For those of you who like the classic embellishment of monogramming, We offer a customized service. Monogramming is being offered only on hand towel and two sizes of bathing towels.Monogramming is being offered only on Hand Towel and two sizes of Bathing towels. 85x160 cms 70x140 cms 40x70 cms

Only three fonts has been offered for Monogramming:1. Apple Chancery 2. Helena Ex 3. Hancock DINING: Harmony Collection Harmony is an ideal combination of classical and Contemporary shades in suave reds, elegant creams, royal beiges and charming browns that will add the right nuances to fine dining.

Dusky Destination

The Calming elements of Dusky tones For countless years, cycle of the Sun has been the same. Rising everyday and bringing new hopes, changing the dusky sky to a rosy pink and repeating the journey with its first rays every morning. Dusky Destination is a representation of the same thought that everyday brings new hopes besides refreshing the approach towards life. The choice of colours that complete the story are Vanilla, Dirty Oyster, Moleskin, Dusk Yellow, Linen, Aero Brown, Brown Almond and French Roast. Caravan Collection: A handwoven wanderfully linen-like textured printed with hand - made tie & dye look and crafty feel , available in all bright colors your table in this summer .The range comprising of napkins, placemat, runner, table cover. Collections Of Red Fabric The weather and maintenance requirements play a major role interlining the right fabric for a home. Cotton or a blend, is the most natural choice for Indian heat and dust conditions and its easy to maintain. It is the choice of casual contemporary urban homes Silks and velvets suggest sophistication, and is a beautiful choice for a more formal space or for a home that is classic in style. Sheer fabrics are light filtering. Usually layered along with heavier fabric as curtains on a double rod to create a simple but chic window.

Collections Of Blue Fabric The weather and maintenance requirements play a major role interlining the right fabric for a home. Cotton or a blend, is the most natural choice for Indian heat and dust conditions and its easy to maintain. It is the choice of casual contemporary urban homes Silks and velvets suggest sophistication, and is a beautiful choice for a more formal space or for a home that is classic in style. Sheer fabrics are light filtering. Usually layered along with heavier fabric as curtains on a double rod to create a simple but chic window.

Collections Of Green Fabric The weather and maintenance requirements play a major role interlining the right fabric for a home. Cotton or a blend, is the most natural choice for Indian heat and dust conditions and its easy to maintain. It is the choice of casual contemporary urban homes Silks and velvets suggest sophistication, and is a beautiful choice for a more formal space or for a home that is classic in style. Sheer fabrics are light filtering. Usually layered along with heavier fabric as curtains on a double rod to create a simple but chic window.

Collections Of Yellow Fabric The weather and maintenance requirements play a major role interlining the right fabric for a home. Cotton or a blend, is the most natural choice for Indian heat and dust conditions and its easy to maintain. It is the choice of casual contemporary urban homes Silks and velvets suggest sophistication, and is a beautiful choice for a more formal space or for a home that is classic in style. Sheer fabrics are light filtering. Usually layered along with heavier fabric as curtains on a double rod to create a simple fabrics.

Targeting: Maspar has introduced to the market Mediation Cushions that are creatively designed to provide comfort, function, tradition and convenience. Available in soothing colours they come with the promise of rejuvenating the body after a physically exhausting day, are visually soothing, provide better sleep and even boost concentration levels. More popular with those who are already doing yoga and meditation they make it easier to sit for long hours on the floor in cross legged position. The company is also producing home furnishings in coordinated colours allowing plenty of mix n match options. Monogrammed bath robes for him and her are exclusive and have a strong feel-good factor. Each product goes through controlled dyeing for colorfastness and is processed for quality. Manufacturing of chenille yarn, dyeing of yarn, fabric and made-ups, printing, quilting and cording using special purpose sewing machines adds to their appeal and longevity. The company has been manufacturing home furnishings for the export market of US and UK and are supplying to brands like Marks & Spencer, Ikea and Waverly. Seeing that the Indian retail market was expanding, they began domestic operations in 2002.

Positioning: The company that has been manufacturing home furnishings for the export market of US and UK and supplying to brands like Marks & Spencer, Ikea and Waverly started its Indian operations in 2002 as a step towards forward integration. Maspar currently has five stores in the country and recently opened its sixth outlet in South Mumbai. "We will be opening up two more stores in Delhi next month and one in Pune," he said. In 2007-08 we will add four more stores in cities like Chandigarh, Noida, Hyderabad and Chennai, he added. Maspar has also placed its range through shop-in-shop and currently there are two such formats in Mumbai and Bangalore. "Six such shop-in-shop formats are in pipeline," he said. The company is targeting at a turnover of Rs 25 crore in 2007-08 and by the end of this fiscal, it is expected to close at around Rs 10 crore, he said. Foraying into the international market with Maspar brand would not mean a total makeover of the existing brand. The company has recently launched its Vintage line, which has a very luxurious European look, targeting the high-end, discerning consumer.

Our tryst with excellence has seen us grow to nine exclusive stores in Delhi, Gurgaon, Noida, Mumbai, Bangalore, Ludhiana and Pune. What's more, maspar products are also present at some of the prestigious stores around the globe. Some of thier esteemed clients are: In USA - Dillards, JC Penney, William Sonama Group. In CANADA - The Bay, Home Outfitters & Loblaws. In Europe - Ikea, Marks & Spencer, Galeries Lafayette and BHV.

Stores Locations: South Extension NDSE Part-II, South Extension, New Delhi-110049 Phone:+91-011-46095979 Fax:011-46095989 Email: maspar.fss@maspar. in Saket 13 B&14, IInd Floor Select City Walk,New Delhi110017 Ph:+91-011-40575025 Fax:011-40575026 Email: maspar.scs@maspar .in Noida Shop No 203&204, 1st Floor Spice World Mall, Sector25A, Noida (U.P), Ph.:+91-0120-4333055 Fax:0120-4333054 Email: maspar.ccn@maspar .in Gurgaon Shop No 10,11,M.G Road DLF City Centre, Gurgaon, Haryana Ph.:+91-0124-4016380 Fax:95124-4016379 Email: maspar.ccg@maspar .in Mumbai Kemps Corner(Next to Satya Paul), Giri Kunj, 11 N S Patkar Marg Ph.:+91-022-32039444 Email:maspar.ccm@maspar .in Ludhiana B-26,668, Near park plaza Pakhowal Road Ph.:+91-0161-5095216 Fax: 0161-3043417 Email: [email protected] n Bangalore Shop No 122, 21 Hosur Road Koramangla, Banglore560029 Ph.:+91-080-22067686 Fax:080-22067687 Email:maspar.pfb@maspar. in Pune Ishanya Arcade-02 Ground Floor, Opposite Golf Course Off Airport Road Yerwada Pune, Ph.:+91-02040042412 Fax: 020-411006 Email: maspar.isp@maspar .in

BIBLIOGRAPHY www.maspar.in http://economictimes.indiatimes.com/news/news-by-industry/services/retailing/masparin-talks-with-reliance-for-retail/articleshow/1747411.cms